ICS Plus

What ICS Plus does

ICS Plus (ICS+) is a privately held, founder-led audio-visual software development firm headquartered in Austin, Texas, founded in 2005 and operating with a team of 1–10 employees. The company specializes in writing customized automated AV control software that integrates with professional hardware platforms from Crestron, Biamp, Extron, and QSC, and delivers projects across at least twelve vertical end markets including education, hospitality, corporate, government command and control, medical, judicial, airport and transit facilities, and residential. Its stated value proposition centers on multi-system integration and the resolution of programming incompatibilities that arise when AV hardware from multiple vendors is deployed in a single environment.

The technical core of the business is human-authored control code — typically Crestron SIMPL/SIMPL# and similar platform-native languages — developed and integrated to client specification. ICS+ holds the highest Crestron programming credential (Diamond) as well as Gold-level Crestron, Biamp Audia/Tesira/Vocia, Extron, and QSC certifications, a cross-vendor breadth that is the firm's primary technical differentiator. Lead programmer Bernard Morgan is a Crestron Masters course instructor, reinforcing the firm's depth in the dominant US commercial AV control platform. The company does not ship a packaged software product, does not maintain an API or SDK, and does not offer a cloud or SaaS layer; all output is bespoke project deliverables.

ICS+ operates a project-based professional services model with custom-quoted engagements. Clients can engage the firm for end-to-end project delivery or to supplement in-progress integration work. The go-to-market is direct and consultative, driven by website contact-form inquiries and the professional network of its certified programmers rather than any formal marketing or sales operation. The firm is self-funded, with no disclosed institutional investors, no acquisitions, and no productized recurring revenue stream; sustainability is implied by twenty consecutive years of operation rather than by any visible growth investment.

Name

ICS Plus

Legal name

ICS Plus

Website

https://icsplusonline.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

ICS Plus is a privately held Austin-based AV software consultancy that develops customized automated control software integrated with Crestron, Biamp, Extron, and QSC hardware systems for clients across education, government, healthcare, hospitality, corporate, and transit verticals.

Ownership category

akta.pro rank

Product category

Audio-Visual Integration Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Custom AV software development
• Audio visual integration
• AV control programming
• Multi-system AV integration
• Automated AV programming services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: Project-based custom software development for automated audio-visual systems. Clients can hire the team to develop a project from start to finish or assist with projects already in development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ICS Plus develops customized automated audio-visual (AV) software programs that integrate with leading AV hardware platforms such as Crestron, Biamp, Extron, and QSC. Engagements are project-based: the company either builds a solution from start to finish or augments an existing project, including multi-system integration and resolution of programming incompatibilities across stakeholder environments.

Product overview

ICS Plus offers a single core service: customized automated audio-visual (AV) software development. Their software programs are designed to integrate with professional AV hardware platforms (including Crestron, Biamp, Extron, and QSC systems) and are tailored for specific industries such as education, residential, hospitality, entertainment, corporate, medical, judicial, government command and control, and airport/transit facilities. The company provides end-to-end development services, from initial project conception through implementation, including multi-system integration and complex software issue resolution.

Differentiator

Problem solved

Functional benefit

Products and services

• Customized Automated AV Software Programs

Segments12 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• CrestroncoreTechnology or IntegrationICS Plus is Crestron Certified with Diamond and Gold Certifications. Their programmer Bernard Morgan participates as a course instructor at yearly Crestron Masters, indicating deep technical expertise and partnership with Crestron.
• BiampcoreTechnology or IntegrationICS Plus is Biamp Certified with certifications in Audia, Tesira, and Vocia platforms, enabling development and integration services using Biamp audio equipment.
• ExtroncoreTechnology or IntegrationICS Plus is Extron Certified, enabling development and integration services using Extron AV control and distribution systems.
• QSCcoreTechnology or IntegrationICS Plus maintains QSC certification, enabling integration services using QSC audio and control solutions.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• AVI Systems: AVI Systems is one of the largest US AV integrators with full design-build capabilities and in-house programming teams. It operates broadly in the same AV integration space as ICS Plus but at significantly greater scale and geographic reach.
• Crestron Electronics: Crestron is the dominant manufacturer of AV control platforms on which ICS Plus builds its custom software. While not a direct competitor, Crestron shapes the ecosystem, certification tiers (including Diamond), and partner programs that determine ICS Plus's competitive position.
• Biamp: Biamp is a major AV equipment manufacturer whose Tesira, Audia, and Vocia platforms ICS Plus is certified to program. Biamp defines the audio platform standards and partner programs that influence ICS Plus's addressable market.
• Extron Electronics: Extron is a leading AV signal processing, distribution, and control manufacturer. ICS Plus holds Extron programmer certification, making Extron both a key platform dependency and a broader incumbent shaping the AV integration ecosystem.

Direct peers

• Ford Audio-Video Systems: Ford AV is a national AV integrator delivering design, integration, and programming for enterprise, government, education, and worship clients. Its programming practice directly overlaps with ICS Plus's core offering.
• Control Concepts: Control Concepts is a specialized AV control programming firm offering custom software development across Crestron, AMX, Extron, and other platforms. It is the closest direct competitor to ICS Plus in the pure-programming niche serving AV integrators.
• Teecom: Teecom is a technology consulting and AV/IT systems design firm specializing in complex AV, structured cabling, and security projects. It is comparable to ICS Plus in serving mission-critical, large-scale AV integration engagements.
• Whitlock: Whitlock is an AV collaboration solutions provider offering design, integration, and managed services across enterprise and public-sector clients. It competes with ICS Plus in AV programming and integration for corporate and government markets.
• Spinitar: Spinitar is a mid-sized AV integrator offering design, installation, and programming services across corporate, education, and government verticals. It competes with ICS Plus for AV programming engagements and overlaps in target segments.
• Conference Technologies Inc. CTI is a large AV integrator providing design-build and programming services for corporate, education, healthcare, and government clients. It serves many of the same verticals as ICS Plus and competes for integrated AV projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/intelligentcontrolsystemsplus

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICS Plus