Professional Insurance Programs

What Professional Insurance Programs does

Professional Insurance Programs (PIP) is a privately-held independent insurance agency founded in 1985 and headquartered in West Allis, Wisconsin. The firm operates as an intermediary that places insurance policies with multiple carriers on behalf of Wisconsin-based professionals and their associations, generating revenue through carrier commissions rather than underwriting risk or developing proprietary technology. Over 40 years, PIP has built exclusive affinity distribution partnerships with six Wisconsin professional associations: the Wisconsin Dental Association (WDA), State Bar of Wisconsin, Wisconsin Funeral Directors Association (WFDA), Wisconsin CPA Association (WiCPAs), Greater Milwaukee Area Realtors (GMAR), and Wisconsin Veterinary Medical Association (WVMA).

PIP offers a broad insurance portfolio across personal and commercial lines, including health/life/disability, Medicare, long-term care, home/auto, professional liability, business insurance, cyber liability, pet insurance (through Safeco), and travel coverage (through IMG). Distribution is sales-led, with licensed insurance professionals delivering phone-based and in-person consultations, supplemented by self-service online quote tools (including an instant disability insurance quote engine) and educational content distributed via a Risk Manager Blog, on-demand webinars on GoToStage, a Buzzsprout-hosted podcast, Constant Contact email campaigns, and active Facebook and LinkedIn pages.

The business model is commission-based rather than technology-based: PIP does not develop proprietary insurance products or underwriting infrastructure, but curates carrier offerings into industry-tailored programs for association members. Value-added services include access to the Mineral HR compliance platform and a WDA Dental Savings Club ($30 individual / $60 family). The firm employs 11-50 staff and operates from a single West Allis office, with all services concentrated in the Wisconsin market. Key carrier partners include MedPro Group (professional liability), West Bend Insurance (commercial), Safeco (pet), and IMG (travel).

Name

Professional Insurance Programs

Legal name

Professional Insurance Programs, Inc.

Website

https://insuranceformembers.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Professional Insurance Programs is a privately-held independent insurance agency headquartered in West Allis, Wisconsin, that places personal, commercial, and professional liability coverage for members of six Wisconsin professional associations via affinity partnerships and carrier commissions.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Professional Liability (Errors & Omissions) (FSAJADAB)

akta.pro secondary industries

Basic Group Term Life (Employer-Paid) (FSAIADAA), Small Group Health Insurance (2–50/100) (FSAIAFAD), Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD)

Keywords

• Independent insurance agency
• Professional liability coverage
• Association affinity insurance
• Business insurance products
• Personal insurance solutions

Headquarters

HQ city

West Allis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commissions: Professional Insurance Programs generates revenue through commissions paid by insurance carriers for policies placed on behalf of clients. As an independent agency, they work with multiple insurance companies to offer customizable insurance programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Professional Insurance Programs is an independent insurance agency that places personal, professional, and commercial insurance policies on behalf of Wisconsin association members and the broader Wisconsin market. Core products include health/life/disability, Medicare, long-term care, home and auto, professional liability, business, cyber, pet, and travel insurance, distributed primarily through affinity partnerships with Wisconsin professional associations and supported by licensed insurance professionals.

Product overview

Professional Insurance Programs offers a comprehensive insurance portfolio through an independent agency model, serving Wisconsin association members. The core offering centers on health, life, disability, Medicare, home/auto, professional liability, business, cyber, pet, and travel insurance products. Key insurance carriers include MedPro Group for professional liability, Safeco for pet insurance, and IMG (International Medical Group) for travel coverage. The company also provides a WDA Dental Savings Club as a non-insurance alternative and access to the Mineral HR platform for compliance support. Products are distributed through associations including the Wisconsin Dental Association, State Bar of Wisconsin, Wisconsin Funeral Directors Association, Wisconsin CPA Association, Greater Milwaukee Area Realtors, and WVMA.

Differentiator

Problem solved

Functional benefit

Products and services

• Health, Life & Disability Insurance

Quantifiable outcome

• WDA Foundation received $10,000 donation through community voting campaign
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, strategic and minor.

• International Medical Group (IMG)coreTechnology or IntegrationPartnership to offer travel coverage products including short-term medical travel insurance, trip cancellation, missionary insurance, and international student/educator insurance. IMG offers 24/7/365 emergency service, global provider network, multilingual customer service, and plan maximums up to $2,000,000.
• MedPro GroupcoreOthersMedPro Group provides professional liability/malpractice insurance for dental professionals, with claims reporting available at 800-4MEDPRO option 4. MedPro provides experienced claims team to guide clients through the process.
• West Bend InsurancecoreOthersWest Bend provides business and commercial insurance products. Claims can be reported 24/7 through DirectConnect at 1-877-922-5246 using policy numbers (three letters followed by seven digits).
• Safeco InsurancecoreOthersSafeco Pet Insurance offered through Professional Insurance Programs. Safeco has over 100 years of insurance experience, offers stackable discounts up to 20%, flexibility to use any vet, and no cancellations due to age.
• MineralstrategicStrategic or Co-development PartnerMineral is a premier HR platform providing expert live advisor support, HR compliance tools, smart employee handbook, training courses, HR compliance library, and access to certified HR experts. Free access provided to PIP clients and WDA members. Mineral is the global leader in HR and compliance management for small and midsized businesses.
• WDA FoundationminorOthersCharitable partnership through Liberty Mutual and Safeco Make More Happen Awards program. WDA Foundation works to improve oral health throughout Wisconsin through Mission of Mercy, Donated Dental Services, and Smile Grant Program. PIP helped unlock $10,000 donation through community voting campaign.
• Wisconsin Dental Association (WDA)coreChannel Partner/ Reseller/ DistributorAffinity partnership providing exclusive insurance products designed specifically for WDA members. Association members are eligible for customizable plans with high-level benefits geared toward unique coverage needs of dental professionals.
• State Bar of WisconsincoreChannel Partner/ Reseller/ DistributorAffinity partnership providing exclusive insurance products designed specifically for State Bar members including attorneys and legal professionals.
• Wisconsin Funeral Directors Association (WFDA)coreChannel Partner/ Reseller/ DistributorAffinity partnership providing exclusive insurance products for funeral director members of WFDA.
• Wisconsin Veterinary Medical Association (WVMA)coreChannel Partner/ Reseller/ DistributorAffinity partnership providing exclusive insurance products for WVMA member veterinarians.
• Certified Public Accountants (WiCPAs)coreChannel Partner/ Reseller/ DistributorAffinity partnership providing exclusive insurance products designed for CPA members.
• Greater Milwaukee Area Realtors (GMAR)coreChannel Partner/ Reseller/ DistributorAffinity partnership providing exclusive insurance products for GMAR member realtors and appraisers.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Brown & Brown, Inc. Brown & Brown is a large national insurance brokerage and program manager with affinity and association distribution capabilities across professional and commercial lines. Comparable independent brokerage model with affinity focus, but with much broader geographic and product reach.
• Hub International: Hub International is a leading insurance brokerage providing commercial, personal, and employee benefits solutions with affinity and association programs. Comparable independent agency model and multi-line offering, though at much larger national scale.
• Lockton: Lockton is the world's largest independent insurance brokerage, with significant affinity and association programs serving professional associations and member-based organizations. Comparable in targeting professional associations with customized insurance programs, but at vastly greater scale and national reach.
• Aon: Aon is a global professional services firm with insurance brokerage and affinity capabilities spanning professional liability, health, and benefits. Comparable in offering professional liability and group benefits products, but with multinational scope rather than Wisconsin-association focus.
• USI Insurance Services: USI is a large national brokerage serving middle-market businesses and professionals with commercial, personal, and benefits insurance plus association-style programs. Comparable multi-line distribution model and independent brokerage structure.
• RPS (Risk Placement Services): RPS is a national specialty insurance brokerage and program manager with strong professional liability and affinity distribution capabilities. Comparable specialty line and program management approach for professional segments.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with a deep affinity practice serving professional associations, offering professional liability, group benefits, and specialty lines. Comparable product overlap with PIP, though it operates globally rather than regionally.
• Marsh McLennan: Marsh is a global insurance brokerage and risk advisory firm offering professional liability, group benefits, and association-affiliated programs. Comparable product set but with global scale and deep institutional client base rather than regional association focus.

Direct peers

• M3 Insurance: M3 Insurance is a Wisconsin-based independent insurance brokerage and risk management firm serving businesses, professionals, and associations across the Midwest. Closely comparable in geography, independent agency model, and multi-line offering with strong association and professional segment focus.
• Heffernan Insurance Brokers: Heffernan Insurance Brokers is a mid-size independent brokerage offering commercial, personal, and employee benefits insurance through carrier relationships, with affinity and association-style distribution. Directly comparable independent agency model and multi-line book.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/professionalinsuranceprograms
• LinkedInlinkedin.com/company/professional-insurance-programs-inc-
• Xx.com/profinsprog

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Insurance Programs