What Mineral does

Mineral, Inc. is a U.S.-based HR and compliance software and services company headquartered in Pleasanton, California, serving more than 1 million businesses through an extensive partner network of payroll providers, HCM platforms, insurance agencies, brokers, health insurers, and PEOs, with over 500,000 direct clients. The company was acquired by Mitratech in 2024 alongside Syntrio and is now operated as part of Mitratech's broader enterprise compliance, data, and document management platform.

The product portfolio centers on three core offerings: the Mineral Platform (a centralized compliance management hub with tools, assessments, a salary comparison tool, and compliance calendar), Mineral Intelligence (proactive monitoring of 3,000+ federal and state legislative changes with personalized alerts and to-do lists), and Mineral Experts (certified HR and employee benefits professionals averaging 18+ years of experience). These are supplemented by modular add-ons including the ACA Reporting Hub (with IRS e-filing for Forms 1094/1095), ARIES AI Digital Assistant (a conversational AI grounded in the proprietary law database), Learn LMS, Anonymous Reporting, Guided HR Compliance, Smart Employee Handbook Plus, and workplace harassment and safety training. The platform is also embedded inside Intuit's QuickBooks Workforce HCM product as an OEM integration.

Mineral operates a subscription-based SaaS model sold both directly (quote-based pricing) and through channel partners, with the majority of distribution flowing via partners. Revenue is not publicly disclosed, but cumulative disclosed venture funding totals approximately $82.5M, including a $67.5M growth round led by Guidepost Growth Equity in 2018. The company has earned multiple G2 leadership designations across HR Compliance, LMS, and Governance/Risk/Compliance categories, signaling strong product-market fit within its SMB target segments.

Name

Mineral

Legal name

Mineral, Inc.

Website

https://trustmineral.com

Company type

Private

Founded year

2005

Operating status

Acquired

Headcount range

51–100 employees

Short description

Mineral is an HR and compliance SaaS platform serving more than 500,000 direct SMB and mid-market clients and over 1 million businesses through payroll, HCM, insurance, and PEO partners. It combines proprietary compliance content, certified expert guidance, and AI tooling, and is now part of Mitratech.

Ownership category

akta.pro rank

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Mineral operates as a subscription-based HR and compliance software platform, providing access to its tools, resources, expert guidance, and compliance intelligence. The platform is offered through direct sales and partner channels, serving over 1 million businesses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mineral provides a subscription-based HR and compliance SaaS platform that combines attorney-curated federal/state compliance content, AI-powered tools, and access to certified HR and employee benefits experts. Its three core products—Mineral Platform, Mineral Intelligence, and Mineral Experts—are supplemented by modular offerings such as the ACA Reporting Hub, ARIES AI Digital Assistant, Anonymous Reporting, Guided HR Compliance, Smart Employee Handbook Plus, Workplace Harassment Prevention Training, Workplace Safety Training, and an integrated LMS, primarily targeting small and mid-market businesses.

Product overview

Mineral offers a unified HR and compliance platform with three core products: Mineral Platform (the central hub for all HR and compliance tools and resources), Mineral Intelligence (real-time compliance monitoring with proactive alerts on 3,000+ laws), and Mineral Experts (certified HR professionals providing personalized guidance). These are supplemented by modular add-ons including the ACA Reporting Hub for Affordable Care Act compliance, ARIES AI Digital Assistant for 24/7 conversational HR support, Anonymous Reporting for confidential issue reporting, Guided HR Compliance for dedicated expert pairing, Smart Employee Handbook Plus for policy management, and Learn (LMS) for employee training. The solution is designed for small and mid-market businesses, serving over 1 million companies through a network of payroll, HCM, insurance, and PEO partners.

Differentiator

Problem solved

Functional benefit

Brands

• ARIES™: AI Digital Assistant - Data-powered HR compliance answers backed by human expertise
• Mineral Platform™
• Mineral Intelligence™
• Mineral Experts™

Products and services

• Mineral Platform Central HR and compliance management platform providing anytime access to tools, resources, state and federal compliance guidance, HR assessment, job description builder, salary comparison, compliance calendar, and integrated learning management. Built for small and mid-market businesses seeking unified HR compliance operations.
• Mineral Intelligence Real-time compliance monitoring system that continuously tracks over 3,000 federal and state employment laws and delivers proactive alerts and personalized to-do items tailored to each customer's business profile.
• Mineral Experts On-demand access to a team of certified HR and employee benefits experts with an average of 18+ years of experience in employment law and benefits regulations, providing personalized guidance on HR and compliance questions.
• ACA Reporting Hub ACA compliance solution that generates IRS Forms 1095-B and 1095-C with automated data collection, built-in validation checks, electronic IRS filing, and expert support for accurate Affordable Care Act reporting.
• ARIES AI Digital Assistant AI-powered conversational assistant providing 24/7 answers to HR and compliance questions by leveraging the Mineral Platform's proprietary database of federal and state employment laws, Q&A content, and compliance resources, with backing from certified Mineral Experts.
• Anonymous Reporting Confidential workplace concern reporting system that empowers employees to report issues and helps organizations review and resolve problems before they escalate into larger disputes.
• Guided HR Compliance Full-service compliance solution that pairs SMB clients with a dedicated HR expert and includes access to Smart Employee Handbook Plus for achieving HR and compliance goals.
• Smart Employee Handbook Plus Employee handbook builder for creating and maintaining federal- and multi-state-compliant handbooks that can be easily updated to reflect changing legislation.
• Workplace Harassment Prevention Training State-mandated prevention training with interactive e-learning courses including Diversity, Equity and Inclusion topics, with easy assignment and tracking of employee completions.
• Workplace Safety Training Employee safety training and tools integrated with the HR compliance platform for ensuring workplace safety compliance.
• Learn Learning Management System (LMS) Learning Management System integrated into the Mineral Platform for assigning, tracking, and managing employee training courses including compliance training, professional development, and workplace safety.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Intuit (QuickBooks Workforce)coreTechnology or Integration · 6 May 2026Mineral's technology and integrations are incorporated into Intuit's QuickBooks Workforce product, an AI-powered human capital management solution for small and mid-market businesses. This integration offers payroll, time tracking, benefits, recruiting, hiring, performance management, and compliance features.
• MitratechcoreOthersMineral has been acquired by Mitratech, a provider of compliance, data, and document management solutions. The acquisition combines Mineral's HR and compliance expertise with Mitratech's broader enterprise compliance platform.
• UnitedHealthcarecoreChannel Partner/ Reseller/ DistributorUnitedHealthcare is referenced as a health insurance partner that integrates with Mineral's HR compliance platform to enhance the value of health plans by offering an HR compliance layer that strengthens employer retention.
• Select HealthmajorChannel Partner/ Reseller/ DistributorSelect Health is listed as a health insurer partner integrated with Mineral's platform for enhanced employer compliance and retention solutions.
• Payroll Providers & HCM PartnerscoreChannel Partner/ Reseller/ DistributorMineral has partnerships with payroll providers and HCM platforms that offer Mineral's compliance solutions to their customers. QuickBooks Workforce integration is a key example of this channel.
• Insurance Agencies & BrokerscoreChannel Partner/ Reseller/ DistributorInsurance agencies and brokers partner with Mineral to offer HR compliance value-added services to their clients, differentiating from pure benefits providers. Case studies cite agencies like Morris & Garritano and Christ, Spang & Capitano.
• PEO PartnersmajorChannel Partner/ Reseller/ DistributorProfessional Employer Organizations (PEOs) partner with Mineral to provide HR compliance solutions as part of their co-employment service offerings.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zywave: Zywave is the most direct peer — Mineral's own website runs a head-to-head 'Mineral vs Zywave' comparison. Both sell HR compliance content, expert guidance, and SaaS tools to insurance brokers, agencies, and SMBs, with overlapping buyer personas and channel strategies.
• Mitratech: Mitratech is now Mineral's parent company and the operator of the combined platform; pre-acquisition, Mitratech competed in adjacent enterprise GRC, compliance, and document management and now forms the platform around Mineral's HR compliance offering.
• HR Acuity: HR Acuity offers employee relations and HR compliance case management software for mid-market employers. It overlaps with Mineral's compliance tracking, policy management, and anonymous reporting use cases for HR and compliance teams.
• ComplianceHR: ComplianceHR provides HR compliance software and policy management solutions targeting mid-market employers. It competes directly with Mineral's handbook, policy, and compliance workflow products for a similar buyer.

Broad incumbents

• Paycor: Paycor is a broader HCM platform for SMBs and mid-market that increasingly bundles compliance and learning into its core suite. It competes with Mineral indirectly by absorbing HR compliance workflows into payroll/HCM.
• Rippling: Rippling unifies HR, IT, and finance for SMB and mid-market with embedded compliance features. Its breadth and venture-backed growth make it a strategic incumbent competitor to Mineral's compliance-centric value proposition.
• Gusto: Gusto is a payroll, benefits, and HR platform for small businesses that has expanded into compliance, handbook, and learning products. It competes with Mineral at the SMB end of the market where Mineral's channel-reached customers sit.
• ADP Workforce Now: ADP Workforce Now is the dominant incumbent HCM/payroll platform for SMBs and mid-market, increasingly offering compliance and policy tools. Its scale, brand, and partner ecosystem (overlapping with Mineral's payroll/HCM partners) make it a structural competitor.
• Paychex Flex: Paychex Flex is a payroll and HCM suite for SMBs with growing HR compliance and learning capabilities. It is both a potential partner channel and a competitor depending on customer preference for bundled versus best-of-breed compliance.
• BambooHR: BambooHR serves SMB HR teams with employee records, onboarding, and increasingly compliance/learning features. It is a comparable incumbent for the SMB HR buyer that Mineral also targets through partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RealThinkHR
• Facebookfacebook.com/trustmineral
• LinkedInlinkedin.com/company/thinkhr
• Instagraminstagram.com/trust_mineral

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mineral