Discount Power Texas

What Discount Power Texas does

Discount Power Texas operates as a Retail Electricity Provider (REP) in Texas deregulated electricity markets, selling fixed-price and variable electricity plans to residential and small business customers. The company is legally organized as U.S. Retailers LLC (PUCT Certificate No. 10177) and was founded in 2008, with its principal operations based in Houston, Texas. Distribution and delivery of electricity to end customers is handled through five Transmission and Distribution Service Providers (TDSPs): CenterPoint Energy, Oncor, AEP Texas, Texas-New Mexico Power, and Lubbock Power & Light.

The product portfolio centers on commodity electricity supply, augmented by the Empower Hours smart thermostat demand response program (integrated with Google Nest, Honeywell Home, and Sensi), the Discount Deals Plus fixed-rate plan with paperless/autopay bill credits, a mobile app and online account portal, Average Billing, Auto Pay, and Paperless Billing programs, and a customer referral program offering $50 bill credits. Add-on partnerships with Vivint (smart home security) and Allied (Surge Protect electronics coverage) extend the offering beyond electricity supply.

The business model is predominantly recurring and usage-based, with revenue tied to per-kWh consumption charges plus base charges and TDSP delivery fees. Customer acquisition is executed through direct-to-consumer channels: the company's website (shop.discountpowertx.com), a toll-free phone sales line operating daily 7am-10pm CT, a Spanish-language website and bilingual support for Hispanic customers, and a mobile app on iOS and Android. Discount Power markets through organic social (Facebook, Instagram, X), an Education Center with energy savings content, and its referral program. The company is privately held, bootstrapped, and operates with 11-50 employees.

Name

Discount Power Texas

Legal name

U.S. Retailers LLC

Website

https://discountpowertx.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Discount Power Texas is a privately held Retail Electricity Provider (REP), operating as U.S. Retailers LLC since 2008, that sells fixed and variable electricity plans to residential and small business customers across Texas deregulated markets through web, phone, mobile app, and bilingual Spanish support channels.

Ownership category

akta.pro rank

Product category

Retail Electricity Services

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Retail Electric Providers / Competitive Distribution Utilities (where applicable) (EUADABAE)

Keywords

• Retail electricity supply
• Residential energy plans
• Small business electricity
• Smart thermostat programs
• Electricity billing services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Electricity Supply: Discount Power operates as a Retail Electricity Provider (REP) in Texas deregulated markets, selling electricity plans to residential and small business customers. Revenue is generated through monthly electricity charges based on consumption (kWh) plus base charges and delivery fees from TDSPs.
2. Usage-Based Electricity Charges: Customers are billed based on their electricity consumption measured in kilowatt-hours (kWh), with rates varying by plan type (fixed or variable) and contract terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Discount Power Texas is a Retail Electricity Provider (REP) licensed by the Public Utility Commission of Texas, selling fixed-price and variable month-to-month electricity plans to residential and small business customers in Texas deregulated electricity markets. The company complements its electricity supply with smart thermostat demand-response programs, mobile account management, and add-on services like surge protection and Vivint smart home bundles.

Product overview

Discount Power Texas is a retail electricity provider (REP) serving Texas since 2008, operating as U.S. Retailers LLC dba Discount Power (PUCT Certificate No. 10177). The company offers a portfolio of electricity plans for residential and small business customers, with core products including Residential Energy Plans and Business Energy Plans. The product ecosystem includes the Discount Deals Plus fixed-rate plan with bill credits, the Empower Hours Smart Thermostat Program for demand response, and the Discount Power App/My Account portal for account management. Additional services include Average Billing, Paperless Billing, Auto Pay, Surge Protect, Vivint Smart Home Solutions, and the Empower Your Friends referral program. The company integrates with Google Nest, Honeywell Home, and Sensi smart thermostats through its Empower Hours program, and offers mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Energy Plans Fixed-price and month-to-month variable electricity plans for Texas households in deregulated service areas such as Oncor, CenterPoint, AEP Texas Central/North, and TNMP. Designed for homeowners and renters seeking low, predictable monthly bills with no hidden fees, available in contract lengths from 3 to 36 months.
• Business Energy Plans Special electricity plans tailored for small business customers in Texas deregulated service areas, providing competitive rates, dedicated account advisors, and consolidated billing for commercial electricity usage.
• Discount Deals Plus A fixed-price residential electricity plan from Discount Power that bundles additional savings, including $5 bill credits each billing cycle for enrolling in autopay and paperless billing, plus a $50 free usage credit after the first bill. Marketed as a budget-friendly 2-year fixed-rate option.
• Empower Hours Smart Thermostat Program A smart thermostat demand response program in which Discount Power remotely adjusts a participating customer's Nest, Honeywell Home, or Sensi thermostat by a few degrees during high energy-use events, rewarding participants with bill credits in exchange. Customers opt in and can override adjustments at any time.
• Discount Power Mobile App Free iOS and Android app that allows Discount Power customers to manage their electricity account, view and pay bills, monitor usage, set up autopay, view payment history, refer friends, and contact customer support from a phone.
• My Account Online Portal Web portal that lets customers log in to manage their Discount Power electricity plan, pay bills, set up autopay and paperless billing, view usage, view payment history, refer friends via the Empower Your Friends program, and contact support.
• Average Billing An optional billing program that averages a customer's electricity usage over the trailing 12 months to produce a stable, predictable monthly payment, helping customers avoid seasonal bill spikes. Customers can sign up via the My Account portal.
• Paperless Billing An opt-in electronic billing service that delivers monthly electricity statements by email and provides online access through the My Account portal, reducing paper waste.
• Auto Pay An opt-in automatic payment program that charges a customer's bank account or card for each monthly electricity bill, configurable via the My Account portal and paired with bill credits on plans such as Discount Deals Plus.
• Empower Your Friends Referral Program A referral program under which existing Discount Power customers share a unique referral code via the My Account portal or app; when a referred friend enrolls, both parties receive $50 bill credits applied to their electricity account.
• Surge Protect An optional surge protection add-on service offered alongside Discount Power electricity plans to help safeguard customers' home electronics against electrical surges.
• Vivint Smart Home Solutions A bundled offering that pairs a Vivint smart home system (cameras, smart locks, sensors, 24/7 monitoring) with a new Discount Power electricity plan, combining home security and energy supply into a single signup.

Quantifiable outcome

• Customers can save up to $5 per month through combined autopay and paperless billing enrollment on Discount Deals plans
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• VivintminorGTM or Marketing PartnerDiscount Power partners with Vivint to offer smart home security and automation solutions to customers. Vivint provides home security systems that can be bundled with electricity service, offering customers integrated smart home solutions.
• Surge Protect (Allied)minorGTM or Marketing PartnerDiscount Power offers Surge Protect plans in partnership with Allied to help customers cover costs associated with repairing or replacing electronics damaged by power surges.
• Google NestcoreTechnology or IntegrationDiscount Power's Empower Hours program integrates with Google Nest smart thermostats (including Nest Learning Thermostat, Nest Thermostat, and Nest Thermostat E) to enable automatic temperature adjustments during high-demand periods for demand response and bill credits.
• Honeywell HomecoreTechnology or IntegrationDiscount Power's Empower Hours program integrates with Honeywell Home smart thermostats including VisionPRO 8000, T9/T10 Pro, and Wi-Fi models. Customers must set up their thermostat using the Honeywell Total Connect Comfort app to participate in the demand response program.
• SensicoreTechnology or IntegrationDiscount Power's Empower Hours program integrates with Sensi smart thermostats (Sensi Smart Thermostat, Sensi Lite, Sensi Touch, and Sensi Touch 2) to enable demand response capabilities and customer bill credits.
• CenterPoint EnergycoreOthersCenterPoint Energy is the Transmission and Distribution Service Provider (TDSP) that maintains power lines and handles outage repairs for customers in its service area. Discount Power customers use CenterPoint for electricity delivery infrastructure.
• OncorcoreOthersOncor is a TDSP that maintains power lines and handles outages for its service territory. Discount Power customers in Oncor's coverage area receive electricity delivery through Oncor's infrastructure.
• AEP TexascoreOthersAEP Texas is a TDSP providing electricity transmission and distribution services. Discount Power operates as the retail electricity provider while AEP handles the infrastructure delivery.
• Texas-New Mexico Power (TNMP)coreOthersTexas-New Mexico Power is a TDSP maintaining electrical infrastructure in its service area. Discount Power customers receive electricity delivery through TNMP's power grid.
• Lubbock Power & Light (LP&L)coreOthersLubbock Power & Light is a TDSP providing electricity delivery services in Lubbock area. Discount Power customers in this region receive electricity through LP&L's infrastructure.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Constellation Energy: Large multi-state retail electricity provider with a Texas presence offering residential and business plans. Broader portfolio spanning multiple states, but overlaps in core deregulated retail supply.
• Engie Resources: Multi-state retail electricity and natural gas provider with Texas commercial and residential offerings. Larger, more diversified incumbent competing in the same deregulated Texas market.

Direct peers

• Direct Energy: Multi-state REP with substantial Texas residential and commercial book, offering fixed-rate and variable plans plus digital account management. Closely mirrors Discount Power's product set.
• Cirro Energy: Texas-focused REP selling residential and small business electricity plans with similar online enrollment and digital account management. Mirrors Discount Power's deregulated residential REP model.
• Just Energy: Retail energy provider with active Texas footprint selling fixed and variable residential/commercial plans. Comparable scale and customer profile to Discount Power.
• Ambit Energy: Texas-headquartered REP with a multi-level marketing channel selling residential electricity plans across the same deregulated TDSP territories.
• TXU Energy: Largest incumbent retail electricity provider in Texas, serving residential and business customers across multiple TDSPs. Most directly comparable competitor to Discount Power in terms of deregulated Texas REP business model.
• Reliant Energy: Major Texas REP serving residential and small business customers with similar plan structures (fixed, variable, free nights/weekends) and digital account tools. Direct head-to-head competitor.
• Frontier Utilities: Texas REP providing residential and commercial electricity plans across deregulated service areas, with comparable plan structures and digital customer experience.
• Green Mountain Energy: Texas REP focused on renewable-sourced electricity plans for residential customers, with comparable smart-home/energy-management integrations. Competes for the same price/value-conscious customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DiscountPowerTX
• Facebookfacebook.com/DiscountPowerTX
• Instagraminstagram.com/discountpowertex

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discount Power Texas