The Paseo Financial Group
The Paseo Financial Group operates SBRanchRealty.com, a niche real estate brokerage serving 55+ active adult homebuyers and sellers in Arizona through two licensed agents based in SaddleBrooke Ranch, Oracle, AZ.
- Company typePrivate
- Founded2020
- HeadquartersOracle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Paseo Financial Group does
The Paseo Financial Group is a privately held holding entity operating SBRanchRealty.com, a niche residential real estate brokerage founded in 2020 and based in Oracle, Arizona (SaddleBrooke Ranch). The company specializes exclusively in 55+ active adult communities across Arizona, serving retirees and pre-retirees seeking to buy or sell homes in lifestyle-oriented developments such as SaddleBrooke Ranch, Sun City Oro Valley, PebbleCreek, Robson Ranch, Del Webb at Dove Mountain, and Quail Creek. Two licensed agents (Douglas Sedam and Lynn Baker) provide full-service buyer and seller representation, with both agents personally residing in SaddleBrooke Ranch, providing community-specific insights.
The core technology platform is a WordPress-based MLS-integrated property search website (SBRanchRealty.com) with IDX functionality, supporting basic, map, advanced, and address-based search. The company participates in the Multiple Listing Service of Southern Arizona (MLSSAZ), which distributes listings to major real estate platforms. There are no proprietary technology products, mobile apps, or AI capabilities disclosed.
The business model is traditional real estate brokerage commission-based, with agents earning transaction fees on both buyer and seller representation. The company offers a dual-agency model that reduces commissions by approximately 25% on the buyer side when agents represent both parties, and leverages in-house mortgage lender partnerships to streamline financing. Marketing is conducted through community newspaper partnerships, Nextdoor, blog content, and video assets targeted at active adult lifestyle interests (golf, pickleball, community events). The company has no external funding, no disclosed ownership structure beyond its founding brokers, and no management team beyond the two principals.
The Paseo Financial Group firmographics
Firmographics- Name
- The Paseo Financial Group
- Legal name
- SBRanchRealty
- Website
- https://thepaseogroup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Paseo Financial Group operates SBRanchRealty.com, a niche real estate brokerage serving 55+ active adult homebuyers and sellers in Arizona through two licensed agents based in SaddleBrooke Ranch, Oracle, AZ.
- Ownership category
- akta.pro rank
The Paseo Financial Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where The Paseo Financial Group is headquartered
LocationHeadquarters
- HQ city
- Oracle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Paseo Financial Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Commission: Traditional real estate brokerage earning commissions on property sales. The company represents both buyers and sellers, with agents sometimes serving as dual agents (representing both parties in a transaction) with reduced commissions on the buyer side.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate commission with reduced rates for dual-agent transactions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Paseo Financial Group product offering
Product offeringCore offering
The company, operating as SBRanchRealty.com, is a licensed real estate brokerage that represents buyers and sellers of residential properties in 55+ active adult communities throughout Arizona, including SaddleBrooke Ranch, Sun City Oro Valley, PebbleCreek, Robson Ranch, Quail Creek, and Del Webb at Dove Mountain. It provides full-service transaction support, MLS-integrated property search, dual-agency representation with reduced commissions, and access to in-house mortgage lenders to streamline closings.
Product overview
SBRanchRealty.com is a single, unified real estate brokerage platform serving buyers and sellers in 55+ active adult communities across Arizona. The company provides residential property listings, real estate transaction services, and access to in-house mortgage lenders. The platform features an MLS-integrated property search system with basic, advanced, and map search capabilities. Featured communities include SaddleBrooke Ranch, Sun City Oro Valley, PebbleCreek, Robson Ranch, Del Webb at Dove Mountain, The Highlands at Dove Mountain, Quail Creek, The Preserve, and Vistoso Village. The service also promotes lifestyle amenities such as pickleball and golf clubs associated with these retirement communities.
Differentiator
Problem solved
Functional benefit
Products and services
- SBRanchRealty.com Real Estate Brokerage Services Full-service real estate brokerage specializing in 55+ active adult communities throughout Arizona, offering both buying and selling services for retirement properties. Includes MLS-integrated property search (basic, map, advanced, address), dual-agency representation with reduced commissions, and access to in-house mortgage lenders.
Quantifiable outcome
- Homes sold within 4 days of listing in some cases, with escrow closing in 30 days
- +2 more outcomes
Companies that use The Paseo Financial Group
Customer profileSegments1 record
Ideal customer profiles1 record
The Paseo Financial Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Paseo Financial Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multiple Listing Service of Southern Arizona (MLSSAZ)coreSBRanchRealty.com participates in the MLS of Southern Arizona IDX program, enabling their listings to be displayed on their website and distributed to other MLS-participating brokerages and platforms. This provides property visibility across the regional real estate market.
Scale indicators2 records
Recent moves5 records
Expansion highlights2 records
The Paseo Financial Group competitors and assessment
Company assessmentRegional players
- Long Realty Company: One of Arizona's largest independent residential brokerages with deep statewide coverage. Operates in the same geographies (Tucson, Phoenix, Scottsdale) and serves overlapping buyer/seller segments, including retirees relocating within Arizona.
- West USA Realty: Arizona-headquartered residential brokerage with broad statewide agent network. Comparable in that it competes for the same residential transactions across Arizona's active adult and primary-residence markets.
- Realty Executives Tucson: Regional residential brokerage serving Tucson and Southern Arizona, the same metro area where SBRanchRealty's primary community (SaddleBrooke Ranch) is located. Competes for the same active adult buyer pool.
Emerging players
- Redfin: Technology-enabled residential brokerage with significant Arizona presence. Competes for the same online-driven active adult buyer search activity that SBRanchRealty's IDX platform depends on.
- Compass: Tech-forward residential brokerage expanding in luxury and lifestyle segments including retirement markets. Comparable in targeting affluent lifestyle-driven buyers, with substantially greater marketing and technology resources.
- Zillow Group: Leading residential real estate platform that drives significant buyer lead flow to brokerages. SBRanchRealty's listings are distributed via Zillow through IDX, making it both a partner and a competitive threat in buyer lead capture.
Broad incumbents
- Coldwell Banker: National residential real estate franchise with strong brand recognition and global relocation network. Competes directly for active adult buyers, particularly those relocating into Arizona from other states.
- Berkshire Hathaway HomeServices: National residential brokerage brand with strong appeal to affluent and retiree demographics. Active in Arizona active adult markets and competes for higher-end retirement community listings like those in SaddleBrooke Ranch.
- RE/MAX: Global residential brokerage franchise with significant Arizona agent density. Competes in the same 55+ active adult communities via franchisee agents operating across SaddleBrooke Ranch, Sun City, and similar developments.
Others
- PulteGroup (Del Webb brand): National homebuilder operating the Del Webb 55+ active adult brand, which develops and sells new homes in many of the same communities (SaddleBrooke Ranch, Dove Mountain) where SBRanchRealty handles resales. A direct competitor for the buyer within SBRanchRealty's core niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Paseo Financial Group social profiles
Digital presenceThe Paseo Financial Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Paseo Financial Group leadership team
Management profileNumber of profiles
Profiles2 records
The Paseo Financial Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Paseo Financial Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Paseo Financial Group
What does The Paseo Financial Group do?
The company, operating as SBRanchRealty.com, is a licensed real estate brokerage that represents buyers and sellers of residential properties in 55+ active adult communities throughout Arizona, including SaddleBrooke Ranch, Sun City Oro Valley, PebbleCreek, Robson Ranch, Quail Creek, and Del Webb at Dove Mountain. It provides full-service transaction support, MLS-integrated property search, dual-agency representation with reduced commissions, and access to in-house mortgage lenders to streamline closings.
Is The Paseo Financial Group a public or private company?
The Paseo Financial Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Paseo Financial Group founded?
The Paseo Financial Group was founded in 2020. It employs 1 to 10 people.
Where is The Paseo Financial Group based?
The Paseo Financial Group is headquartered in Oracle, United States, in the North America region.
How does The Paseo Financial Group make money?
One revenue line is on record: real Estate Commission.
Who are The Paseo Financial Group's main competitors?
Regional players on record are Long Realty Company, West USA Realty and Realty Executives Tucson. Emerging players are Redfin, Compass and Zillow Group. Broad incumbents are Coldwell Banker, Berkshire Hathaway HomeServices and RE/MAX. PulteGroup (Del Webb brand) is listed as an others.
Does The Paseo Financial Group have an API?
No public API is recorded for The Paseo Financial Group.
What industry is The Paseo Financial Group in?
The Paseo Financial Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53121 and its SIC code is 6531.