Groenendijk Bedrijfskleding

Name

Groenendijk Bedrijfskleding

Legal name

Groenendijk Bedrijfskleding B.V.

Website

https://groenendijkbedrijfskleding.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Workwear and Corporate Uniform Supply

NAICS

Footwear Manufacturing (3162), Footwear Manufacturing (31621), Cut and Sew Apparel Contractors (315210), Cut and Sew Apparel Contractors (31521)

SIC

Footwear, (No Rubber) (3140), Rubber & Plastics Footwear (3021), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Work, Safety & Occupational Footwear (CRAAACAE)

akta.pro secondary industries

Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ), Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD)

Keywords

• Workwear and corporate clothing
• Safety footwear and PPE
• Embroidery and printing services
• Circular workwear solutions
• Custom uniform design

Headquarters

HQ city

Woerden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workwear and Corporate Clothing Sales: Core revenue from sale of work clothing, safety footwear, personal protective equipment (PPE), and representative corporate attire. Products sold to enterprises across transport, logistics, installation, retail, and public sector. Sales are primarily B2B with organizations purchasing for their entire workforce.
2. Personalization Services: Customization services including screen printing, embroidery, and alterations (tailoring/repair) performed in-house at Woerden facility. Revenue generated per order alongside product sales. Tax advantage available for logo prints larger than 70 cm².
3. Custom Design and Bespoke Production: Full custom-made (custom made) design and production service where company creates unique clothing lines for clients. Includes fit & feel sessions, sketching, prototyping, sampling, and full production. Materials include renewable and recycled options.
4. Refurbishment and Recycling Services: Circular economy services — taking back worn garments for refurbishment (repair, wash, reissue) or recycling into insulation, furniture, or new raw materials. Revenue model combines with new product sales for sustainability-focused clients (Bidfood, Royal FloraHolland, Siemens).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Groenendijk Bedrijfskleding is a B2B total supplier of work clothing, representative corporate clothing, safety footwear, and personal protective equipment (PPE) for organizations across the Benelux. The company complements its product portfolio with value-added services including in-house embroidery and printing, custom clothing design, on-site fitting, branded personal webshops, logistics management, and a circular refurbishment and recycling program. Since January 2025, the company operates as part of the Lyreco Group, supporting international expansion across 42 countries.

Product overview

Groenendijk Bedrijfskleding is a B2B total supplier of workwear and corporate clothing operating since 1997 from Woerden, Netherlands. The core product portfolio consists of four main categories: Werkkleding (work clothing with full EN/ISO safety certifications), Representatieve Bedrijfskleding (professional business attire), Werkschoenen (S1-S5 safety footwear), and Persoonlijke Beschermingsmiddelen (personal protective equipment). These are complemented by service modules including Personalisatie (custom printing/embroidery), Eigen Ontwerp (custom design/production), Digitaal Product Paspoort (QR-code transparency system), and Recycling & Refurbishment (circular economy services). The company operates two proprietary sub-brands: FS Close (sustainable line with recycled/organic materials) and Rewear Collection (fully circular clothing). Supporting services include a branded Persoonlijke Webshop B2B e-commerce platform, Logistieke Ontzorging (warehouse and delivery management), Maatname (professional fitting services), and Imago & Styling (corporate identity consulting). Since January 2025, the company has been part of Lyreco Intersafe, enabling international expansion across 40+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• FS Close: A sustainable clothing line launched in 2016 (formerly From Scratch/FS) featuring products made from biological and recycled raw materials, produced under the strictest environmental standards, controlled social conditions, and transparent origins. Includes items from polo shirts to socks.
• Rewear Collection
• TextilePoint

Products and services

• Werkkleding (Work Clothing) Industrial work clothing including certified safety garments (EN 342, 343, 470-1, 471, 531, 1149, 13034-6; ISO 11611, 11612, 14116, 20471) protecting against heat, flames, static electricity, chemicals, and weather conditions. Sold to enterprise customers across transport, logistics, installation, and other industrial sectors.
• Representatieve Bedrijfskleding (Representative Corporate Clothing) Professional business attire including tailored suits, blazers, shirts, polos, gilets, slipovers, ties, and corporate footwear for customer-facing roles across all industries such as retail, hospitality, and government service.
• Werkschoenen (Work/Safety Footwear) Safety footwear ranging from steel-toe boots to formal pumps, with S1 through S5 safety classifications. Includes antistatic, temperature-resistant, hydrocarbon-resistant, and breathable options. Specialised boot fitting with 3D foot scanning is available at the Soesterberg military facility.
• Persoonlijke Beschermingsmiddelen (Personal Protective Equipment) Personal protective equipment including helmets, earplugs, safety glasses, and other safety gear required for hazardous work environments. Sold to enterprise customers whose employees require certified safety gear.
• Personalisatie (Personalization Services) Customisation services including printing, embroidery, and alterations (tailoring/repair) performed in-house at the Woerden facility. Uses high-pressure transfer at 150-200°C, high-quality screen printing, and premium embroidery for shirts and blazers. Includes tax benefit guidance for logos larger than 70 cm².
• Eigen Ontwerp (Custom Design Service) Full custom clothing design service from concept to production. Includes design consultation, fabric advice, fit and feel testing panels, in-house production facilities, and support for renewable and recycled materials. Customers include Siemens, Specsavers, and McDonald's.
• Digitaal Product Paspoort (Digital Product Passport) QR-code based product transparency system providing information on material origin, production process, maintenance instructions, and end-of-life recycling or refurbishment options. Rolled out across the ~150,000 article portfolio. Built on the Tex.Tracer platform.
• Recycling & Refurbishment Services Circular economy services including clothing take-back programs, professional cleaning, repairs, and redistribution via TextilePoint. End-of-life recycling into insulation, furniture, or original fibre-to-fibre再生. Clients include Bidfood, Royal FloraHolland, and Siemens.
• Persoonlijke Webshop (Personal Webshop) Branded B2B e-commerce platform in customer's corporate identity with individual logins, multi-language support, track and trace, returns management, and integration with personnel/administrative systems. Includes spending insights and budget management features.
• Logistieke Ontzorging (Logistics Outsourcing) Comprehensive logistics management including 10,000m² bulk warehouse, 1,600m² order-pick warehouse, inventory management, home delivery to employees, fixed controls, and carrier management.
• Maatname (Fitting/Measuring Service) Professional on-site and in-showroom measuring service for all employees. Includes fitting sessions, alterations in-house or via Remake Society, and special equipment coordination (prescription safety glasses, hearing protection, custom insoles).
• FS Close Sustainable Clothing Line Sub-brand launched in 2016 featuring organic and recycled materials (SaXcell, organic cotton, recycled polyester) produced under strict environmental standards and controlled social conditions with transparent origin. Available to enterprise customers seeking sustainable workwear.

Quantifiable outcome

• 4,148 kg CO2 saved through circular workwear approach with Bidfood (1,220 kg clothing collected for recycling)
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Lyreco IntersafecoreStrategic or Co-development Partner · 2 January 2025Groenendijk Bedrijfskleding was acquired by Lyreco Intersafe effective January 2, 2025, becoming part of the Lyreco Group. Lyreco is Europe's leading workplace products distributor (2nd largest globally) active in 42 countries. The acquisition strengthens Groenendijk's position as total supplier and enables international expansion. Joris Wels (CEO Lyreco Intersafe) stated the combined expertise would expand product offering, deliver innovative solutions, and improve customer experience. Jaap Groeneweg (Managing Director) noted shared core values including sustainability ambitions.
• Dyanne BeekmanflagshipStrategic or Co-development Partner · 24 October 2023Fashion entrepreneur and image consultant Dyanne Beekman partnered with Groenendijk to design corporate clothing collections. Known for her 'DNA analysis' approach to uncovering what a company wants to project and how workwear contributes. Her designs are fashionable, sustainable, and include personal customization options. Existing collections include D-cares (healthcare), McDonald's workwear, and restaurant chain 't Zusje. Dyanne: 'Together we are better where we are apart.'
• Tex.TracercoreTechnology or Integration · 1 January 2021Technology partnership since 2021 with Tex.Tracer to map and make transparent the origin of products in the supply chain. This platform forms the foundation of Groenendijk's Digital Product Passport, aggregating information streams to provide QR-code access to product origin, production process, maintenance, and end-of-life options.
• TextilePointcoreTechnology or IntegrationPartnership for the refurbishment and take-back program. TextilePoint manages the logistics of collecting worn garments, tracking their condition, and coordinating the check-wash-repair-reissue cycle. Integral to the circular economy services offered to clients like Bidfood, Royal FloraHolland, and Siemens.
• Blue LOOP WorkwearcoreTechnology or IntegrationPartnership with Blue LOOP Workwear to apply SaXcell circular fiber (made from post-industrial and post-consumer textile waste) in T-shirts, polo's, and sweaters within the FS Close collection. Blue LOOP provides the fiber-to-fiber circular solution that closes the textile loop.
• Remake SocietyminorImplementation/ SI/ Consulting PartnerAlteration and remake partner for custom fitting and repairs. Works alongside Groenendijk's in-house atelier for vermaken (alterations) services. Helps achieve perfect fit for diverse body types.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fristads Kansas Group: Fristads Kansas is a major European workwear brand group (Fristads, Kansas, Dunderdon) with strong industrial and corporate-clothing positioning. Comparable because its product lines overlap materially with Groenendijk's assortment and are sold into similar European enterprise verticals.
• Mascot International: Mascot is a Danish workwear brand distributed across Europe, with categories (safety footwear, workwear, PPE) that overlap significantly with Groenendijk's assortment. Comparable because it competes for the same end-user wear trials and end-customer RFPs.
• Tricorp: Tricorp is a Dutch workwear and corporate clothing brand whose products feature in Groenendijk's assortment (e.g., the SAOA contract). Comparable because it targets the same Dutch and Benelux enterprise customers with overlapping workwear categories.
• Snickers Workwear (Hultafors Group): Snickers is a leading European workwear brand (part of Hultafors Group) sold through professional B2B distributor channels. Comparable because its safety footwear and workwear ranges directly overlap with Groenendijk's portfolio and target the same trades and enterprise buyers.
• HAVEP: HAVEP is a Dutch workwear brand with a long heritage in industrial and corporate clothing, sold through B2B channels across Europe. Comparable to Groenendijk because it serves the same enterprise buyers with overlapping product categories, but as a manufacturer/brand rather than a distributor.
• Dassy Workwear: Dassy is a Belgian workwear brand offering safety and corporate clothing through B2B channels across Europe. Comparable because it targets the same trades and Benelux enterprise buyers with overlapping product categories and similar price points.
• Elis (formerly Berendsen): Elis is a major European textile-services group offering workwear rental, laundry, and cleanroom garments to enterprise customers. Comparable to Groenendijk because it sells managed workwear programs to similar enterprise verticals, but on a rental rather than purchase basis.
• Alsico: Alsico is a Belgian workwear manufacturer and supplier serving healthcare, industry, and corporate customers across Europe. Comparable because it operates in the same Benelux ecosystem with overlapping categories and a vertically integrated design-production-supply model.

Direct peers

• CWS Workwear: CWS is one of Europe's largest workwear rental and supply specialists, operating a service-led B2B model that closely mirrors Groenendijk's enterprise total-supplier proposition but with a heavier rental/circular emphasis. It is the most direct structural competitor in European corporate workwear.
• Lyreco Intersafe: Parent of Groenendijk since 2 January 2025 and itself a distributor of workplace products (including PPE and safety/work footwear) across 42 countries. Comparable because it sells overlapping product categories to the same enterprise buyer through a multi-country distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GroenendijkBedrijfskleding

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groenendijk Bedrijfskleding