Tex.tracer
Tex.tracer B.V. is an Amsterdam-based B2B SaaS company that provides a blockchain-verified supply chain transparency platform to fashion brands and retailers, with free-tier supplier onboarding and modules covering ESG reporting, Life Cycle Assessment, and Digital Product Passport compliance.
- Company typePrivate
- Founded2020
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Tex.tracer does
Tex.tracer B.V. (Amsterdam, Netherlands) is a B2B SaaS company operating a blockchain-powered supply chain transparency platform for the fashion industry. The company collects primary-source data from apparel supply chain partners and verifies each step using time- and geolocation-stamped records, peer-to-peer reviews acting as digital handshakes, and blockchain notarization for immutability. Brands and retailers use the platform to trace, authenticate, and report on every stage of a product's journey from raw materials to finished goods and end-of-life; supply chain partners (suppliers) access the platform free of charge via a mobile-friendly web app. Per the company's own scale commentary, the platform serves 280+ brands and retailers, has registered 6,000+ value-chain partners, and has traced 500+ million items across 50+ countries.
The product is modular. The core Supply Chain Transparency module captures and notarises step-by-step supply chain data. The Footprint Data module automates Life Cycle Assessment calculations via an integration with bAwear Score (powered by the SimaPro database). The Digital Product Passport module provides on-product QR codes and Shopify/Magento webshop plug-ins to communicate verified supply chain information to consumers, with product design intended for EU DPP compliance. The ESG Dashboarding module centralises authenticated ESG data from supply chain partners and aligns reporting with CSRD, ESPR, CSDDD, and EPR. Integrations extend to ERP systems (Microsoft Dynamics, AFAS), e-commerce platforms (Shopify, Magento), and standards/certification partners (OEKO-TEX, Fair Wear, Textile Exchange, ZDHC, Social and Labor Convergence).
Commercially, Tex.tracer monetises through annual tiered subscriptions: Basic at €7,500/year (250 orderlines), Medium at €15,000/year (750 orderlines), Pro at €28,800/year (1,500 orderlines), and Enterprise with custom pricing at 2,500+ orderlines. Add-on modules — Footprint Data, DPP/Webshop, and Integrations — are billed separately. The free supplier tier underpins network-effect data collection. Go-to-market is enterprise sales-led (demo-driven, with Client Success tiers) supplemented by content marketing (Knowledge Hub, webinars), industry events, and PR. The company is privately held with no disclosed funding rounds, is certified as a B Corporation since June 2023 (B Impact Assessment score 105.8), and has won the AFAS Young Business Award (2023) and the MODINT Innovator Award and Public Award (2024).
Tex.tracer firmographics
Firmographics- Name
- Tex.tracer
- Legal name
- Tex.tracer B.V.
- Website
- https://tex-tracer.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tex.tracer B.V. is an Amsterdam-based B2B SaaS company that provides a blockchain-verified supply chain transparency platform to fashion brands and retailers, with free-tier supplier onboarding and modules covering ESG reporting, Life Cycle Assessment, and Digital Product Passport compliance.
- Ownership category
- akta.pro rank
Tex.tracer industry classification
Industry- Product category
- Supply Chain Transparency Software
- akta.pro primary industry
- Third-Party Traceability Platform Assurance (SOC/ISO-aligned controls for traceability data) (AFALAGAK)
- akta.pro secondary industries
- Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade) (AFALAGAJ), Supplier & Co-Manufacturer Verification (Approval, Audits, Compliance) (AFALAGAC), Supply Chain & Inventory/Warehouse Receipt Tokenization (FSADAEAH), Regulatory Reporting, Tax & Audit Trails (reconciliation, provenance) (FSAPAJAI)
Keywords
Where Tex.tracer is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Tex.tracer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscription (Tiers): Annual subscription tiers (Basic, Medium, Pro, Enterprise) with tiered pricing based on orderlines volume, platform users, and contractual partner accounts. Additional modules charged separately including Footprint data collection, DPP/Webshop, and Integrations.
- Additional Modules: Footprint data collection module, Product Life Cycle Assessments, DPP and webshop module, and Integrations sold as additionally charged add-ons to base subscription.
- Free Supplier Access: Supply chain partners access the platform for free with no hardware or software requirements. Suppliers access via mobile-friendly web app in multiple languages. This drives network effects and data collection for the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic: 250 orderlines, 2 users, 15 partner accounts - €7,500/year |
| Subscription | Annual | Medium: 750 orderlines, 5 users, 25 partner accounts - €15,000/year |
| Subscription | Annual | Pro: 1,500 orderlines, 10 users, 50 partner accounts - €28,800/year |
| Subscription | Multi-year contract | Enterprise: 2,500+ orderlines, 15+ users, 100+ partner accounts - Custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Tex.tracer product offering
Product offeringCore offering
Tex.tracer provides a blockchain-powered SaaS platform that enables fashion brands and retailers to collect step-by-step supply chain data directly from manufacturing partners and notarise it on the blockchain for verified traceability. The modular platform covers supply chain transparency, footprint/LCA data collection, Digital Product Passport generation, and ESG dashboarding aligned with EU regulations such as CSRD, ESPR, CSDDD, and DPP.
Product overview
Tex.tracer is a modular SaaS platform for supply chain transparency in the fashion industry. The core platform centers on Supply Chain Transparency, which collects and blockchain-notarises primary source data throughout the product journey. This integrates with the Footprint Data module for LCA calculations, the Digital Product Passport module for consumer-facing transparency via QR codes or webshop plug-in, and the ESG Dashboarding module for compliance reporting. All modules share a unified data layer. The platform is sold in four pricing tiers (Basic, Medium, Pro, Enterprise) with add-on modules for LCA, webshop integration, and integrations available at additional cost.
Differentiator
Problem solved
Functional benefit
Products and services
- Supply Chain Transparency Platform Core platform that collects step-by-step supply chain data and notarises it on the blockchain. Enables fashion brands and retailers to trace, authenticate, and report on every step in a product's journey from raw materials to finished product, using time- and geolocation-stamped data with peer-to-peer verification.
- Footprint Data Module Add-on module that automates Life Cycle Assessment (LCA) data collection and calculations at product and company level, powered by bAwear Score and the SimaPro database. Tracks carbon emissions, water use, resource consumption, and Scope 3 emissions across the supply chain.
- Digital Product Passport Add-on module delivering a digital record of every detail of a product's lifecycle from raw materials to end-of-life, accessed by consumers via on-product QR codes or webshop plug-ins. Designed for compliance with the EU Digital Product Passport regulation expected from mid-2027.
- ESG Dashboarding Add-on module that collects, authenticates, and analyses ESG data from supply chain partners in one central dashboard. Aligns with EU regulations including CSRD, ESPR, CSDDD, and EPR, providing audit-ready ESG reporting for brands and retailers.
Quantifiable outcome
- Over 280 brands and retailers using the platform
- +3 more outcomes
Companies that use Tex.tracer
Customer profileNamed customers25 records
Segments2 records
Ideal customer profiles2 records
Tex.tracer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Tex.tracer partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- bAwearcorebAwear Score, powered by SimaPro database, performs Life Cycle Assessments (LCAs) integrated directly into tex.tracer accounts. Key partner for footprint data and environmental impact calculations.
- Fair WearcoreStrategic partner for social compliance and labor standards in garment industry. Collaboration for worker rights and human rights due diligence.
- MagentocoreE-commerce platform integration for Digital Product Passport and webshop module. Enables seamless DPP integration with Magento-based online stores.
- OEKO-TEXcoreStrategic partner for textile certification and testing standards integration. Links certifications to actual transactions for verified compliance.
- ShopifycoreE-commerce platform integration for Digital Product Passport and webshop module. API package available for seamless DPP integration with Shopify stores.
- Social and Labor ConvergencecoreStrategic partner for social compliance convergence and labor standards data exchange.
- SolidaridadminorStrategic partner for sustainable supply chain and producer support programs.
- Textile ExchangecoreStrategic partner for sustainable textile standards and certification integration.
- WE ProgramcoreStrategic partner for worker rights and human rights due diligence. WE Program holds dialogue among workers, managers and factory owners to change relationships and ways of working to protect human rights. Active in Bangladesh, India, Pakistan, Turkey, China, Vietnam and Cambodia.
- ZDHC (Zero Discharge of Hazardous Chemicals)coreStrategic partner for chemical management and wastewater treatment standards in textile industry.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Tex.tracer competitors and assessment
Company assessmentDirect peers
- TrusTrace: Stockholm-based SaaS platform for supply chain traceability and product-level sustainability data in fashion and footwear. Directly competes with tex.tracer for the same brand and retailer DPP/traceability workload.
- Textile Genesis: Fibre-level traceability platform for the textile and apparel industry using chain-of-custody and digital IDs. Competes head-to-head with tex.tracer on verified apparel supply chain data.
- Retraced: German SaaS platform providing fashion brand supply chain transparency, DPP, and ESG reporting. Closest direct European competitor to tex.tracer with overlapping customers and modules.
- EON: Digital Product Passport infrastructure provider for fashion and consumer goods brands. Overlaps with tex.tracer's DPP module and is also listed as a tex.tracer integration partner, making it both collaborator and competitor.
- Sourcemap: Supply chain mapping and traceability SaaS used by apparel and footwear brands to visualise multi-tier suppliers. Comparable to tex.tracer's transparency module and ESG reporting workflow.
- Inspectorio: Supply chain quality, compliance, and traceability platform serving apparel and consumer goods brands. Overlaps with tex.tracer's ESG dashboard and supplier verification capabilities.
- Arianee: Digital Product Passport and product identity protocol for luxury and fashion brands. Competes with tex.tracer's DPP and webshop module, particularly among premium apparel customers.
Emerging players
- FibreTrace: Tracer-based fibre and material verification technology integrated into textile supply chains. Listed as a tex.tracer partner but addresses the same verified-material positioning, making it a partial competitor.
- Open Supply Hub: Open supply chain facility registry used by apparel brands for supplier transparency. Listed as a tex.tracer partner but serves the same supplier-disclosure use case as a free/standards body alternative.
Others
- Cirpass: European Commission-funded DPP pilot and standards initiative for textile and apparel. Not a direct SaaS competitor but a key ecosystem shaper whose standards influence tex.tracer's roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tex.tracer social profiles
Digital presenceTex.tracer compliance and trust
Trust signalCompliance1 record
Tex.tracer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tex.tracer leadership team
Management profileNumber of profiles
Profiles4 records
Tex.tracer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tex.tracer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tex.tracer
What does Tex.tracer do?
Tex.tracer provides a blockchain-powered SaaS platform that enables fashion brands and retailers to collect step-by-step supply chain data directly from manufacturing partners and notarise it on the blockchain for verified traceability. The modular platform covers supply chain transparency, footprint/LCA data collection, Digital Product Passport generation, and ESG dashboarding aligned with EU regulations such as CSRD, ESPR, CSDDD, and DPP.
Is Tex.tracer a public or private company?
Tex.tracer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tex.tracer founded?
Tex.tracer was founded in 2020. It employs 1 to 10 people.
Where is Tex.tracer based?
Tex.tracer is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Tex.tracer make money?
Three revenue lines are on record. Platform Subscription (Tiers) is the primary driver. The others are additional Modules and free Supplier Access.
Who are Tex.tracer's main competitors?
Direct peers on record are TrusTrace, Textile Genesis, Retraced, EON, Sourcemap, Inspectorio and Arianee. Emerging players are FibreTrace and Open Supply Hub. Cirpass is listed as an others.
Does Tex.tracer have an API?
Yes. Tex.tracer offers API integration capabilities for e-commerce platforms and enterprise systems. The Digital Product Passport solution includes an API package for platforms not natively supported like Shopify or Magento, enabling smooth integration with any e-commerce platform. The Partners page mentions API connections with ERP software, supply chain platforms, and ESG reporting tools for seamless data exchange. Developer documentation is at No Information.
What industry is Tex.tracer in?
Tex.tracer's product category is Supply Chain Transparency Software. Its primary akta.pro industry code is AFALAGAK, Third-Party Traceability Platform Assurance (SOC/ISO-aligned controls for traceability data), with a secondary code of AFALAGAJ, Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade).