Genie Solutions
Genie Solutions, the Australian specialist practice management software division of Magentus Group (PE-owned by Pacific Equity Partners), provides the Genie desktop and Gentu cloud PMS platforms to 22,000+ medical professionals across 5,000+ practices in 55+ specialties, with subscription, marketplace, and usage-based revenue streams.
- Company typePrivate
- Founded1997
- HeadquartersFassifern Valley, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Genie Solutions does
Genie Solutions is the Australian specialist practice management software division of Magentus Group Pty Limited, an Australian health-technology company headquartered in Melbourne and owned by Pacific Equity Partners. Founded in 1997, the company provides two core platforms — Genie (desktop practice management software supporting up to 100 concurrent users and multi-location practices) and Gentu (a cloud-based, browser-accessible platform with a clinician mobile app) — that together serve more than 22,000 medical professionals across 5,000+ Australian practices. The product suite includes inbuilt specialty modules co-designed with practitioners across 55+ disciplines (including orthopaedics, rheumatology, obstetrics, gynaecology, dermatology, ophthalmology, paediatrics, plastic surgery, and anaesthetics), an Anaesthetic Private Practice module, and the Gentu Marketplace add-on ecosystem.
Underlying technology includes FHIR-standard interoperability for healthcare data exchange, integrated Medicare and ECLIPSE claiming, two-way SMS, and an AI Connect gateway that embeds Behold AI's computer-vision algorithm for radiology triage. The broader Magentus group extends the platform into pathology (Evolution vLab LIMS), radiology (Cris, Evolution vRIS), oncology (Charm Evolution OIMS), digital patient consent (eConsent), and compliance management (eQstats), with UK & Europe operations conducted through Magentus Software Limited.
Genie Solutions generates revenue primarily through subscription-based pricing per practitioner for both Genie and Gentu, supplemented by usage-based fees for certain modules (e.g., Anaesthetic Private Practice) and revenue from marketplace add-ons (e.g., Nuance dictation, HotDoc bookings). Go-to-market is sales-led via an Australian-based direct sales team offering demos, tailored quotes, and on-site or remote training. The company operates primarily in Australia & NZ, with expansion into UK & Europe anchored by the 2020 NHS Scotland national laboratory medicine framework award and the 2023 strategic partnership with Sonic Healthcare.
Genie Solutions firmographics
Firmographics- Name
- Genie Solutions
- Legal name
- Magentus Group Pty Limited
- Website
- https://geniesolutionssoftware.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Genie Solutions, the Australian specialist practice management software division of Magentus Group (PE-owned by Pacific Equity Partners), provides the Genie desktop and Gentu cloud PMS platforms to 22,000+ medical professionals across 5,000+ practices in 55+ specialties, with subscription, marketplace, and usage-based revenue streams.
- Ownership category
- akta.pro rank
Where Genie Solutions is headquartered
LocationHeadquarters
- HQ city
- Fassifern Valley
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Genie Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions: Subscription-based pricing model for both Genie (desktop) and Gentu (cloud) practice management software. Pricing based on number of practitioners and total licenses required.
- Usage-based Fees: As-used basis usage fees in addition to monthly subscription for certain products like Anaesthetic Private Practice software.
- Marketplace Add-ons: Additional revenue from marketplace add-ons including Nuance dictation, HotDoc patient bookings, and other third-party integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing tailored to practice size and requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Genie Solutions product offering
Product offeringCore offering
Genie Solutions develops and sells practice management software for medical specialists in Australia, delivered through two flagship platforms: Genie (desktop) and Gentu (cloud-based). The software supports appointment booking, payment management, clinical workflows, Medicare/ECLIPSE claiming, and specialty-specific modules for orthopaedics, rheumatology, obstetrics, gynaecology, dermatology, ophthalmology, paediatrics, plastic surgery, anaesthetics, and 50+ other specialties. The offering is sold via subscription to Australian specialist practices, complemented by an add-on marketplace of integrations with leading Australian healthcare technology providers.
Product overview
Genie Solutions offers a portfolio of practice management software options for medical specialists. The core offerings are Genie® (desktop practice management) and Gentu® (cloud practice management), with Genie supporting complex specialist workflows across 55+ specialties and up to 100 users across multiple locations, while Gentu provides browser-accessible cloud-based management with a mobile app. The ecosystem includes the Gentu Marketplace for add-on integrations, Anaesthetic Private Practice as a specialty-specific module, and integration with Magentus's broader clinical systems including Evolution vLab (LIMS), Cris (RIS), Evolution vRIS (radiology), and Charm Evolution (OIMS). Additional solutions include eConsent for digital patient consent and eQstats for compliance management.
Differentiator
Problem solved
Functional benefit
Brands
- Genie Solutions: Desktop practice management software for medical specialists
- Genie
- Gentu
- Evolution vLab
- Evolution vRIS
- CRIS
- CHARM Evolution
- eQstats
- eConsent
Products and services
- Genie Desktop practice management software for Australian medical specialists with complex workflows, supporting up to 100 concurrent users across multiple practices from one database. Includes specialty-specific modules designed in direct consultation with doctors from each specialty, covering orthopaedics, rheumatology, obstetrics, gynaecology, dermatology, ophthalmology, paediatrics, plastic surgery, and many more.
- Gentu Cloud-based practice management software with an intuitive modern design accessible via browser from clinic, home, theatre or on the go via the Gentu Mobile App. Provides automatic updates with no downtime, eliminates on-site server and IT maintenance requirements, and supports clinical and administrative workflows including appointment booking, payments, and specialty-specific workflows for medical specialists.
- Anaesthetic Private Practice Comprehensive software for private practice anaesthetists featuring an advanced anaesthetic diary with re-sort, drag, drop, export, print and transfer functionality, integrated informed financial consent, end-to-end electronic invoicing with Medicare and ECLIPSE claims, payment tracking, bad debtor management, electronic remittance, and built-in SMS and email communication.
- Evolution vLab Laboratory Information Management System (LIMS) for pathology services, part of the Magentus clinical systems portfolio sold alongside Genie Solutions practice management software.
- Cris Radiology Information System (RIS) for radiology workflows, part of the Magentus clinical systems portfolio sold alongside Genie Solutions practice management software.
- Evolution vRIS Radiology Information System solution for imaging services, part of the Magentus clinical systems portfolio sold alongside Genie Solutions practice management software.
- Charm Evolution Oncology Information Management System (OIMS) for oncology workflows, part of the Magentus clinical systems portfolio sold alongside Genie Solutions practice management software.
- eConsent Digital patient consent solution sold within the Magentus clinical and patient safety portfolio alongside Genie Solutions practice management software.
- eQstats Compliance management and risk management solution, used by organisations such as Whiddon to manage risk, sold within the Magentus clinical and patient safety portfolio alongside Genie Solutions practice management software.
Companies that use Genie Solutions
Customer profileSegments2 records
Ideal customer profiles3 records
Genie Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature7 records
Genie Solutions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sonic HealthcarecoreStrategic partner collaborating on software add-ons and connecting siloed healthcare systems for greater access to shared healthcare information and better patient care.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Genie Solutions competitors and assessment
Company assessmentBroad incumbents
- athenahealth: Large US-based practice management and EHR platform serving medical practices broadly. Comparable in business model (subscription SaaS) and target market (medical practices) but operates at much greater scale and serves multiple specialties.
- NextGen Healthcare: US-based ambulatory EHR and practice management platform serving specialty practices. Directly comparable technology stack and customer segment, though operates primarily in the US market.
- Epic Systems: Dominant US healthcare IT vendor expanding into specialty and ambulatory markets globally. Increasingly competitive threat in specialty workflows, particularly for large multi-specialty practices seeking integrated hospital-specialty solutions.
- Oracle Health (Cerner): Global healthcare IT incumbent following Oracle's acquisition of Cerner. Offers ambulatory and specialty EHR/practice management capabilities as part of broader portfolio, with growing focus on international expansion including Australia.
- eClinicalWorks: Major US-based EHR and practice management vendor serving ambulatory practices including specialists. Competes in similar specialty practice workflows with comparable cloud and on-premise deployment options.
Direct peers
- Clinic to Cloud: Cloud-native Australian practice management platform targeting specialists and GPs. Represents the cloud-first competitive threat to Genie's desktop legacy and competing for the same specialty practice segment.
- Best Practice Software: Australian practice management software provider serving GPs and specialists. Competes directly with Genie/Gentu on specialty workflows, Medicare claiming, and clinical management features in the Australian market.
- Power Diary: Practice management software for allied health and specialist practices in Australia and globally. Competes in adjacent segments of the Australian practice management market with similar subscription-based SaaS model.
- MedicalDirector: Leading Australian practice management software for GPs and specialists. Closest direct competitor to Genie/Gentu in the Australian market, with comparable specialty workflow capabilities and similar customer base.
Regional players
- Doctolib: Leading European practice management and booking platform primarily serving France and Germany. Comparable subscription SaaS model and specialty practice focus, but operates in different geography from Genie/Gentu's core Australian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Genie Solutions social profiles
Digital presenceGenie Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genie Solutions leadership team
Management profileNumber of profiles
Profiles16 records
Genie Solutions subsidiaries and ownership
Company hierarchySubsidiaries8 records
Genie Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genie Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genie Solutions
What does Genie Solutions do?
Genie Solutions develops and sells practice management software for medical specialists in Australia, delivered through two flagship platforms: Genie (desktop) and Gentu (cloud-based). The software supports appointment booking, payment management, clinical workflows, Medicare/ECLIPSE claiming, and specialty-specific modules for orthopaedics, rheumatology, obstetrics, gynaecology, dermatology, ophthalmology, paediatrics, plastic surgery, anaesthetics, and 50+ other specialties. The offering is sold via subscription to Australian specialist practices, complemented by an add-on marketplace of integrations with leading Australian healthcare technology providers.
Is Genie Solutions a public or private company?
Genie Solutions is a private company. It is classified as private equity controlled and is currently operating.
When was Genie Solutions founded?
Genie Solutions was founded in 1997. It employs 101 to 250 people.
Where is Genie Solutions based?
Genie Solutions is headquartered in Fassifern Valley, Australia, in the Oceania region.
How does Genie Solutions make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are usage-based Fees and marketplace Add-ons.
Who are Genie Solutions's main competitors?
Broad incumbents on record are athenahealth, NextGen Healthcare, Epic Systems, Oracle Health (Cerner) and eClinicalWorks. Direct peers are Clinic to Cloud, Best Practice Software, Power Diary and MedicalDirector. Doctolib is listed as a regional player.
Does Genie Solutions have an API?
No public API is recorded for Genie Solutions.