Olo-apteekki

What Olo-apteekki does

Olo-apteekki Oy is a Finnish online pharmacy (founded 2018; legal entity Olo-apteekki Oy; headquartered in Vantaa, Finland) that operates as a pure-play direct-to-consumer e-commerce pharmacy serving Finnish consumers nationwide. The company sells prescription medications, OTC pharmacy products, vitamins and supplements, skincare and beauty items, medical devices, and caregiver products through its Magento-based storefront at oloapteekki.fi. Prescription orders are processed via a partnership with Kaivopuiston apteekki, which retrieves data from Finland's national Kanta/Reseptikeskus prescription service under a formal data processing agreement; the company also holds a Fimea licence to sell veterinary medicines online.

The operating model is asset-light on the retail side but asset-heavy in logistics: a centralised Vantaa (Tammisto, Muuntotie 1) fulfilment centre — equipped with a voice-controlled picking system rolled out in spring 2022 — ships orders via Schenker, Posti, Postnord, and Fiug, predominantly to pickup points across Finland. The technology stack is differentiated primarily by regulatory integration (Kanta connectivity, Fimea licensing) and operational automation rather than AI/ML capabilities. Product breadth extends across vitamins, cold/flu, beauty, allergy, intimate care, pain relief, sports nutrition, baby/child, smoking cessation, and weight management, with sub-categories for value bundles (Säästöpakkaukset), promotions (Kampanjatuotteet), outlet, gift cards, and caregiver products.

Revenue is generated primarily through per-transaction sales of prescription and OTC products, with a secondary affiliate commission stream (7.5% on non-medicinal referred sales via Adtraction) and a professional pricing programme (Olo Pro) targeting healthcare workers, former TamroShop/Oriolashop customers, and retired professionals. Marketing is driven by content (blog, health education), SEO, email newsletters (€10 first-order incentive on orders over €80), customer reviews, and the Adtraction affiliate network. The team is approximately 30 people and annual sales are approximately €20 million, with stated ambition to become Finland's largest online pharmacy.

Name

Olo-apteekki

Legal name

Olo-apteekki Oy

Website

https://oloapteekki.fi

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Olo-apteekki is a Finnish online pharmacy selling prescription and OTC medicines, vitamins, skincare, and wellness products nationwide through oloapteekki.fi, processing prescriptions via Kaivopuiston apteekki and shipping from a Vantaa logistics centre.

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

akta.pro secondary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

Keywords

• Online pharmacy services
• Prescription medication retail
• OTC wellness products
• Pharmacy e-commerce
• Health supplements retail

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Prescription medication sales: Customers order prescription medications online; prescriptions are processed via Kaivopuiston apteekki and fetched from the national Reseptikeskus (prescription centre). This is a core revenue stream.
2. OTC and wellness product sales: Sale of vitamins, supplements, beauty products, medical devices, and other non-prescription pharmacy products. Revenue model is per-transaction with discount pricing for registered members.
3. Affiliate commissions (non-medicinal products): Affiliate partners earn 7.5% commission on non-medicinal product sales referred through Adtraction links. Commission revenue is a minor ancillary stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Olo-apteekki is a pure-play Finnish online pharmacy (oloapteekki.fi) that sells prescription medications (processed in partnership with Kaivopuiston apteekki via integration with the national Kanta prescription system) and a wide assortment of OTC pharmacy products including vitamins, supplements, skincare, beauty, cold/flu remedies, medical devices, and wellness goods. Orders are picked from its Vantaa logistics centre and shipped nationwide to pickup points or homes via carriers such as Schenker, Posti, Postnord, and Fiug.

Product overview

Olo-apteekki is a Finnish online pharmacy marketplace offering a comprehensive digital pharmacy service combining prescription medication ordering and over-the-counter product sales. The core platform (Olo-apteekki Verkkokauppa) enables customers to order prescription drugs through Reseptiasiointi integrated with Finland's Kanta system, alongside an extensive catalog of vitamins and supplements, skin care and beauty products, medical devices, and wellness items. The product portfolio spans categories including Vitamiinit ja ravintolisät (vitamins and supplements), Ihon hyvinvointi ja kauneus (skin and beauty), Flunssan hoito (cold and flu treatments), and various sub-categories like Säästöpakkaukset (value bundles), Kampanjatuotteet (promotional offers), and Outlet (clearance). The company serves both consumers and healthcare professionals through Olo-apteekki Pro membership, while operating an Affiliate-ohjelma for content creator partnerships via Adtraction. Educational content is provided through the Olo-apteekki Blogi. The logistics center is located in Vantaa, Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• Olo-apteekki Verkkokauppa (Online Pharmacy Storefront) Magento-based e-commerce storefront (oloapteekki.fi) where Finnish consumers can purchase OTC pharmacy products, vitamins, supplements, beauty products, skincare, medical devices, and wellness items with nationwide delivery across Finland.
• Reseptiasiointi (Prescription Ordering Service) Electronic prescription ordering service integrated with Finland's national Kanta system (Reseptikeskus), enabling customers to authorize pharmacists to retrieve prescription data and order prescription medications online through Kaivopuiston apteekki.
• Olo Pro (Healthcare Professional Membership) Membership programme for active, studying, or retired healthcare professionals offering additional discounts on pharmacy and cosmetics products. Also accessible to former TamroShop and Oriolashop customers.
• Lahjakortit (Gift Cards) Standalone gift cards available for purchase to be given as presents for pharmacy and wellness products.

Quantifiable outcome

• Fast shipping — orders marked 'Nopea lähetys' (fast dispatch) ship within 0–2 business days

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• AdtractionminorGTM or Marketing PartnerOlo-apteekki is part of the Adtraction affiliate network. Content creators (influencers, bloggers, vloggers, TikTokers) join via Adtraction and earn 7.5% commission on all non-medicinal product sales they refer through personalised tracking links. The programme enables partners to recommend favourite products from the thousands of items in Olo-apteekki's assortment.
• Kaivopuiston apteekkicoreTechnology or IntegrationKaivopuiston apteekki handles prescription processing for Olo-apteekki. When customers order prescription medications through Reseptiasiointi, Kaivopuiston apteekki acts as the data processor for prescription information, fetching prescription data from the national Reseptikeskus (Kanta services). A data processing agreement is in place between the companies.
• Schenker, Posti, Postnord, FiugcoreChannel Partner/ Reseller/ DistributorLogistics partnerships with Schenker, Posti, Postnord, and Fiug for order fulfillment and delivery across Finland. Posti and Postnord domestic transports are 100% carbon neutral through carrier-side compensation. The majority of orders are delivered to pickup points (noutopisteet) rather than home delivery, which is described as more environmentally friendly.
• Keskuskauppakamarin Ilmasto-ohjelma (Central Chamber of Commerce Climate Programme)minorOthersOlo-apteekki participates in the Central Chamber of Commerce Climate Programme as part of its commitment to carbon neutrality by 2030. The company is assessing its carbon footprint starting from 2024 to track progress.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Medino: Nordic online pharmacy operating in the UK and Sweden with a broad OTC, vitamins, and beauty assortment plus fast delivery. Comparable as a digitally native pharmacy retailer in adjacent Nordic and UK markets pursuing a similar positioning.
• Capsule: US digital pharmacy offering prescription delivery and pharmacist chat through an app-driven DTC experience. Comparable as a digitally native pharmacy brand that pioneered consumer experience patterns (fast delivery, modern UX, transparent pricing) relevant to how Olo differentiates in a regulated European market.
• Apo-Discounter: German online discount pharmacy focused on price-led positioning across a broad OTC and beauty assortment. Comparable as a pure-play online competitor in a European market that competes on price transparency and warehouse-led fulfillment, similar to Olo's 'aina edullinen' model.

Broad incumbents

• DocMorris: Pan-European online pharmacy (combined with Zur Rose) operating across Switzerland, Germany, and other EU markets with mail-order prescription dispensing. Comparable as a regulated, digitally focused pharmacy retailer whose scale and cross-border footprint set the upper bound of the category.
• Amazon Pharmacy: Amazon's online pharmacy offering prescription and OTC delivery in the US, with announced expansion ambitions in Europe. Comparable not on category maturity but as the long-tail threat to any pure-play online pharmacy: its logistics scale and brand could compress pricing power across the category Olo operates in.
• Shop Apotheke: Europe's largest listed online pharmacy, operating across multiple European countries with a broad OTC, beauty, and prescription-adjacent assortment. Comparable as a larger-scale, multi-country incumbent in the same product category and online distribution model.

Direct peers

• Yliopiston Apteekki: Finland's largest pharmacy chain, operating both physical stores and a national online pharmacy with Fimea licensing. Directly comparable as the principal online-pharmacy competitor Olo explicitly benchmarks itself against, sharing the same Finnish regulatory regime, prescription handling, and consumer base.
• Pharmacy2U: UK's leading online pharmacy, integrated with the NHS e-prescription system and offering nationwide home delivery. Directly comparable in that it combines online prescription dispensing with OTC/vitamins assortment and is a public benchmark for the online-pharmacy category in a regulated European market.
• Apotea: Sweden's largest pure-play online pharmacy with a multi-thousand-SKU catalogue and nationwide delivery. Highly comparable business model (DTC, broad OTC + prescription online, automated warehouse, content-led marketing) operating in a closely adjacent Nordic market that validates the structural shift Olo is targeting.

Regional players

• Apoteket AB: Swedish national pharmacy chain offering both physical and online pharmacy services under Swedish regulation. Comparable as a Nordic e-commerce pharmacy with a state-affiliated provenance, demonstrating how regional incumbents meet Olo's online-only model with omnichannel offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oloapteekki
• Facebookfacebook.com/oloapteekki
• LinkedInlinkedin.com/company/oloapteekki

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olo-apteekki