ASAP Checks

What ASAP Checks does

ASAP Checks, Forms & Supplies, Inc. is a privately held, direct-to-consumer check printer founded around 1996 by Les C. Cseh and Dianne Cseh and operating an in-house production facility in northern New York state (Alexandria Bay / Suffern, NY). The company manufactures and ships customized personal, business, and computer checks under its own brand, alongside a Blank Check Paper line for customers using third-party MICR software (VersaCheck, Mekorma, MultiCHAX, Yardi MICR) and an Accessories line of deposit slips, deposit books, window envelopes, endorsement stamps, and binders. Core product categories include manual Business Checks, Computer/Laser Checks, QuickBooks-compatible checks, and Quicken-compatible checks, offered across voucher, standard 3-per-page, and wallet formats; products are built on premium 24-lb paper and include eleven built-in security features such as the proprietary TouchGuard heat-activated symbol, watermarks, invisible fibers, Toner Grip coating, and micro-printing.

The business operates almost entirely through its e-commerce storefront (asapchecks.com), supplemented by toll-free phone, mail/fax ordering, and a B2B channel through credit unions and financial institutions that resell ASAP-printed checks to their members. Revenue comes primarily from one-time purchases of customized check orders (typical price points $10-$289), with the headline value proposition being 30-50% savings versus banks and traditional printers (Deluxe, Harland Clarke, NEBS) and one-day shipping versus the 1-3 week industry standard. A wholly-owned Canadian sister company, ASAP Cheques, serves customers from Kingston, Ontario. Go-to-market is self-serve e-commerce with inside-sales phone/live-chat support, plus an affiliate program and content marketing around check fraud prevention; the firm holds an A+ BBB rating, is a member of CPSA and NAPL, and supports compatibility with 175+ accounting/MICR software applications.

Name

ASAP Checks

Legal name

ASAP Checks, Forms & Supplies, Inc.

Website

https://asapchecks.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

ASAP Checks is a privately held, direct-to-consumer check printer operating an in-house facility in northern New York, manufacturing customized business, personal, QuickBooks, and Quicken checks for SMBs, consumers, and credit unions across the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria Bay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Printed Checks: One-time sale of customized printed checks (business, personal, computer, laser, QuickBooks, Quicken, voucher, wallet formats). Each order is customized with customer's bank info, account numbers, name, and address.
2. Blank Check Paper: Sale of blank check paper stock for customers using MICR software to print their own checks. Multiple formats (voucher, standard 3-per-page, wallet).
3. Accessories and Supplies: Sale of complementary products including deposit slips, deposit books, window envelopes, endorsement stamps, check binders, anti-fraud pens.
4. Custom Logo Setup: One-time setup fee of $20 for printing custom company logos on checks.
5. Direct Debit Payment: Direct debit from customer's checking account for printed orders (available for reorders after establishing payment history).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ASAP Checks is a direct-to-consumer check printing company that manufactures customized business, personal, computer, and laser checks at its in-house production facility in northern New York state. The company prints checks compatible with over 175 accounting software applications including QuickBooks, Quicken, MYOB, Peachtree, Microsoft Dynamics, and SAP, and supplies complementary products such as deposit slips, envelopes, and endorsement stamps.

Product overview

ASAP Checks is a direct-to-consumer check printing company offering a unified portfolio of printed and blank check products. The core offering consists of Business Checks (manual handwritten checks), Computer/Laser Checks, QuickBooks Checks, and Quicken Checks—all built on the same security-focused platform with premium 24-lb check paper. These products differ primarily in format (voucher, standard 3-per-page, wallet 3-per-page) and intended use (handwritten vs. software-printed). A complementary Accessories line includes deposit slips, envelopes, stamps, and binders. Blank Check Paper serves customers who prefer to print checks themselves using third-party MICR software. The company differentiates through in-house printing, 1-day turnaround, and 11 built-in security features.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Save 30-50% compared to biggest competitors; up to 92% on certain products (200 personal single checks from Deluxe $43 vs ASAP $10)
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• CPSA (Check Payment Systems Association)minorStrategic or Co-development PartnerASAP Cheques/Checks is a member of CPSA, joining with other professional cheque printers to improve security and fraud prevention in the check payment industry.
• NAPL (National Association for Printing Leadership)minorStrategic or Co-development PartnerASAP Checks is a member of NAPL, the National Association for Printing Leadership, indicating industry recognition and professional affiliation in the printing sector.
• Credit Unions and Financial InstitutionscoreChannel Partner/ Reseller/ DistributorMany financial institutions have chosen ASAP to print checks for their members and customers, including credit unions. These institutions resell/distribute ASAP checks to their customer base.
• QuickBooks / IntuitcoreTechnology or IntegrationSoftware compatibility partnership - ASAP Checks offers checks specifically designed and guaranteed compatible with Intuit QuickBooks, including Standard 3-per-page, Voucher, and Wallet formats.
• Quicken / IntuitcoreTechnology or IntegrationSoftware compatibility partnership - ASAP Checks offers checks specifically designed and guaranteed compatible with Intuit Quicken, including all check formats.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bradford Exchange Checks: Bradford Exchange Checks is a direct-to-consumer check printer known for licensed artwork and themed designs. It competes with ASAP's affinity design program in the personal check segment.
• Carousel Checks: Carousel Checks is an online check printer serving consumers and small businesses with personal, business, and computer checks. It mirrors ASAP's ecommerce-first go-to-market and price-led positioning.
• VersaCheck: VersaCheck is both a MICR check-writing software provider and a check paper supplier. It is listed as a technology partner of ASAP for blank check paper and represents an adjacent/partner relationship in the same ecosystem.
• CheckAdvantage: CheckAdvantage is an online check printer offering personal, business, and high-security checks. It targets the same SMB and consumer segments as ASAP with a comparable ecommerce ordering experience.
• Checks Unlimited: Checks Unlimited is an online-first direct-to-consumer check printer offering personal and business checks in similar formats to ASAP. It competes for the same SMB and consumer ecommerce demand with a comparable self-serve ordering model.
• NEBS (TFP Data Systems): NEBS is a direct-to-business supplier of checks, forms, and business supplies. It is one of the three competitors (along with Deluxe and Intuit) that ASAP explicitly compares pricing against in its marketing materials.

Broad incumbents

• Deluxe Corporation: Deluxe is the largest US check printer and small-business services provider. It is the primary competitor that ASAP explicitly benchmarks against in its Compare & Save marketing, offering business and personal checks across similar formats at premium price points.
• Sam's Club Checks (via Deluxe): Sam's Club sells checks to its membership through partners such as Deluxe and Harland Clarke. It represents the bank/retail-channel competitor that ASAP differentiates against via lower pricing and faster ecommerce fulfillment.
• Harland Clarke: Harland Clarke is a long-established check printing and financial services marketing provider, traditionally serving banks and credit unions. It competes with ASAP in the same printed and software-compatible check categories.
• Intuit QuickBooks Checks: Intuit sells branded QuickBooks-compatible checks as part of its broader accounting software ecosystem. It is one of the three primary pricing comparisons on ASAP's site and benefits from software lock-in that ASAP partially counters via 175+ software integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AsapChecks

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAP Checks