What Seven Hills Winery does

Seven Hills Winery is a founding estate of Walla Walla Valley, established in 1988 by Casey McClellan, producing estate-grown and sourced Bordeaux varietal wines including Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot, Malbec, and Carménère. Its portfolio centers on vineyard-designated reds from the 21-acre SHW Founding Vineyard (planted in the early 1980s as the first significant Merlot and Cabernet Sauvignon plantings in the region), flagship wines such as the Pentad Grand Vin Bordeaux blend, and limited-production Defiant series releases from The Rocks District of Milton-Freewater. The winery holds LIVE and Salmon Safe sustainable certifications on its estate vineyard and supplements estate fruit with sourcing partnerships at top Red Mountain sites including Ciel du Cheval, Klipsun, and Summit View Vineyards. It also produces Sauvignon Blanc, Reserve Sauvignon Blanc, and a Cabernet Franc/Malbec/Petit Verdot dry Rosé. Current winemaker Bobby Richards joined as a harvest intern in 2013 and was elevated to lead winemaking.

The business operates a direct-to-consumer model from the historic Whitehouse-Crawford building in downtown Walla Walla, generating revenue across four streams: (1) tasting-room and paid tasting experiences priced $35-$75 per person (Alchemy of Pentad, Blind Tasting, Solstice Sips); (2) a three-tier wine club with quarterly shipments of 3, 6, or 12 bottles, offering 15-20% retail savings and complimentary tastings; (3) e-commerce sales of individual bottles and curated gift collections ($115-$180) shipped to most U.S. states; and (4) corporate gifting through the Crimson Wine Shop platform with multi-location shipping. The company is a privately-held subsidiary of Crimson Wine Group Ltd., a diversified wine company whose six-winery portfolio enables cross-brand loyalty through the Crimson Collective membership program. Wine club members gain access to limited-production wines, exclusive events in Walla Walla and Seattle, and reciprocal benefits at five sister properties. Limited restaurant partnerships (including Mastro's) and private event venue use (tasting room, cellar, crush pad) extend the reach modestly beyond DTC.

Name

Seven Hills Winery

Legal name

Crimson Wine Group Ltd.

Website

https://sevenhillswinery.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Seven Hills Winery is a founding estate of Walla Walla Valley, established in 1988, producing estate-grown Bordeaux varietal wines for direct-to-consumer sales, a three-tier wine club, tasting-room visitors, and select restaurant partners, and operates as a subsidiary of Crimson Wine Group.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Shops (Off-Premise) (CRANAAAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate winery production
• Bordeaux varietal wines
• Wine tasting experiences
• Wine club memberships
• Direct-to-consumer wine

Headquarters

HQ city

Walla Walla

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct Wine Sales: The winery sells wine directly to consumers through its e-commerce storefront and tasting room, offering individual bottles, curated collections, and wine gift sets at various price points ($20-$85 per bottle).
2. Wine Club Memberships: Three-tier wine club program (3-Bottle, 6-Bottle, and Guild 12-Bottle) with quarterly shipments offering 15-20% savings on retail pricing, complimentary tastings, priority access to limited-production wines, and exclusive event invitations.
3. Tasting Experiences: Paid tasting experiences including Alchemy of Pentad ($75 per person), Blind Tasting ($50 per guest), and Solstice Sips ($35 per guest), with complimentary access for wine club members.
4. Corporate Gifting: Corporate gifting services providing bulk wine orders with personalized notes and multi-location shipping options through the Crimson Wine Shop platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Seven Hills Winery produces and direct-sells Bordeaux-varietal wines from estate and contracted vineyards in Walla Walla Valley and Red Mountain, including flagship Pentad Bordeaux-style blend, Defiant series limited-production wines, vineyard-designate Cabernet Sauvignon and Merlot, single-varietal expressions (Carménère, Malbec, Cabernet Franc, Petit Verdot, Syrah, Sauvignon Blanc, Rosé). Beyond the bottles, the winery sells three-tier wine club subscriptions, paid seated tasting experiences, curated wine gift collections, and corporate gifting programs through its downtown Walla Walla tasting room and e-commerce storefront.

Product overview

Seven Hills Winery is a founding estate of Walla Walla Valley, established in 1988, specializing in Bordeaux varietal wines. The portfolio centers on estate-grown and sourced wines from Walla Walla Valley and Red Mountain appellations, with flagship products including the Pentad Grand Vin (Bordeaux-style blend), Defiant series from The Rocks District, and vineyard-designated Cabernet Sauvignon and Merlot from SHW Founding Vineyard and McClellan Estate Vineyard. The winery also produces Carménère, Malbec, Cabernet Franc, Petit Verdot, Syrah, and white wines including Sauvignon Blanc and Rosé. The product line includes direct-to-consumer wine sales through an e-commerce shop, three-tier Wine Club memberships (Guild, 6 Bottle, 3 Bottle), curated gift collections and corporate gifting programs, immersive tasting experiences (Alchemy of Pentad, Blind Tasting, Solstice Sips), and private event hosting.

Differentiator

Problem solved

Functional benefit

Products and services

• Pentad Bordeaux-Style Red Blend Flagship Grand Vin Bordeaux-style blend featuring all six traditional Bordeaux varietals (Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot, Malbec, Carménère), produced only in exceptional vintages. Sold direct to consumer and through wine club allocations.
• Defiant: Chapter 01 Limited-production estate red blend from The Rocks District of Milton-Freewater; 250 cases produced, featuring bold flavors of ripe raspberry, dark cherry, and roasted coffee with charred meats. Sold direct via wine club and tasting room.
• Defiant: Chapter 02 Second chapter of the Defiant series from The Rocks District of Milton-Freewater estate vineyard, with 285 cases produced. Profound savory and earthy notes with smoked meat, black olive, morel mushroom, and salty minerality from volcanic basalt soils.
• Ciel du Cheval Vineyard Red Wine Bordeaux-style blend from the renowned Ciel du Cheval Vineyard on Red Mountain. Dark garnet hue with cedar, black cherry, plum, and leather aromas. Sold direct to consumer.
• Quintessence Vineyard Cabernet Sauvignon Single-vineyard Cabernet Sauvignon from the sun-soaked slopes of Quintessence Vineyard on Red Mountain. Full-bodied with black cherries, black raspberries, and structured tannins.
• SHW Founding Vineyard Cabernet Sauvignon Flagship estate Cabernet Sauvignon from the founding blocks planted in the early 1980s — the first significant plantings of Merlot and Cabernet Sauvignon in Walla Walla Valley. Scored 94 points from Decanter and 93 from Northwest Wine Report.
• McClellan Estate Vineyard Cabernet Sauvignon Single-vineyard estate Cabernet Sauvignon from McClellan Estate Vineyard. Garnet color with black cherry, black plum, cigar box, and juniper berry aromas.
• SHW Founding Vineyard Merlot Single-vineyard estate Merlot from the founding blocks planted in the early 1980s. 93 points from Decanter, Jeb Dunnuck, and Owen Bargreen. Medium ruby with blackberries, cedar, and dark chocolate.
• Carménère Bottled expression of the 'long lost grape of Bordeaux' grown in Walla Walla Valley. Vibrant garnet with purple undertones, ripe blackberries, plums, and pink peppercorn notes.
• McClellan Estate Vineyard Malbec First Malbec produced in Walla Walla Valley by Seven Hills. Deep ruby-purple with muddled marionberry, cardamom, and leather aromas.
• Cabernet Franc Stand-alone Cabernet Franc expression from deep silt-loam soils and hillside slopes. Garnet hue with strawberries, black raspberries, and a subtle pencil-shavings note.
• Syrah (The Rocks District of Milton-Freewater) Syrah from the ancient volcanic soils of The Rocks District. Expressive balance of power and finesse with dark fruit, black pepper spice, and mineral character.
• McClellan Estate Vineyard Petit Verdot Bordeaux blending varietal bottled as a standalone wine. Deep ruby with black currant, plum, and mulling spices. Robust structure with velvety texture.
• Walla Walla Valley Cabernet Sauvignon Appellation-driven Cabernet Sauvignon sourced from select sites throughout Walla Walla Valley. 93 points from James Suckling and 92 from Wine Spectator.
• Walla Walla Valley Merlot Classic Walla Walla Valley Merlot, elegant and complex. 90 points from James Suckling. Ruby hue with black raspberry, red cherries, and mocha.
• Sauvignon Blanc Limited-production white wine sourced from the cool Columbia Valley. 90 points from James Suckling. 2024 vintage featured in Food & Wine's 32 Best Value Wines Under $25.
• Reserve Sauvignon Blanc Elevated Sauvignon Blanc expression from White Bluffs; ship-only. Brioche, roasted pineapple, and guava with cardamom and crème brûlée notes.
• Rosé Dry rosé crafted from Cabernet Franc, Malbec, and Petit Verdot. Pale copper salmon color with strawberries, pink grapefruit, and white peach.
• Wine Club Membership (Crimson Collective) Three-tier direct-to-consumer wine subscription offering 15–20% savings across quarterly shipments of 3, 6, or 12 bottles, plus complimentary tastings for member and guests, priority access to limited-production wines including Defiant series and Pentad allocations, exclusive event invitations, customizable shipments, and Crimson Collective cross-property benefits at five Crimson Wine Group wineries (Archery Summit, Pine Ridge Vineyards, Seghesio, Chamisal, Raeburn).
• Wine Gift Collections Pre-curated, ready-to-gift wine sets including Defiant Duo ($180), Alchemist's Cellar ($145), Washington's Finest ($115), and additional multi-bottle collections. Ground shipping included.
• Corporate Gifting Business-to-business wine gifting program delivering bulk wine orders with personalized notes and multi-location shipping through the Crimson Wine Shop platform.
• Paid Tasting Experiences (Alchemy of Pentad, Blind Tasting/Secret Sips, Solstice Sips) Curated, seated paid wine tasting experiences at the downtown Walla Walla tasting room: Alchemy of Pentad ($75/person, $60 for club members) featuring all six Bordeaux varietals and the Pentad blend with a hands-on blending session; Blind Tasting / Secret Sips ($50/guest, waived with $70 purchase, complimentary for members) with prizes; Solstice Sips ($35/guest, waived with $70 purchase, complimentary for members). Booking via Explore Tock.
• Private Events Hosting Private event space rental for anniversaries, birthdays, weddings, rehearsal dinners, and company gatherings using the tasting room, cellar, and crush pad of the historic Whitehouse-Crawford building.

Quantifiable outcome

• Wine Club members save 15-20% on retail wine purchases
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Crimson Wine GroupflagshipOthersSeven Hills Winery is owned by Crimson Wine Group, a premium wine company with a portfolio of six wineries including Pine Ridge Vineyards (Napa), Seghesio Family Vineyards (Healdsburg), Archery Summit (Dayton, OR), Chamisal Vineyards (San Luis Obispo), and Raeburn Winery. The parent company provides centralized marketing, distribution, and operational support.
• Crimson Collective (Crimson Wine Group Wineries)coreGTM or Marketing PartnerWine club membership includes Crimson Collective privileges with event invitations and exclusive access across Archery Summit, Pine Ridge Vineyards, Seghesio Family Vineyards, Chamisal Vineyards, and Raeburn Winery, creating a multi-property wine experience.
• Summit View VineyardcoreStrategic or Co-development PartnerLong-term sourcing partnership for Cabernet Franc and other Bordeaux varietals from Summit View Vineyard in the southern hills of Walla Walla Valley.
• Ciel du Cheval VineyardcoreStrategic or Co-development PartnerVineyard-designate wine sourcing partnership for Red Mountain Bordeaux-style blends from Ciel du Cheval Vineyard, one of the region's most renowned sites.
• Klipsun VineyardminorStrategic or Co-development PartnerSourcing partnership for Red Mountain appellation wines from Klipsun Vineyard, complementing the estate vineyard program.
• LIVE (Low Input Viticulture & Enology) / Salmon SafecoreOthersSustainable agriculture certification partnership for SHW Founding Vineyard, demonstrating environmental stewardship commitment for over 15 years of practice.
• Columbia Valley GrowerscoreStrategic or Co-development PartnerLong-term sourcing partnerships with white wine growers in the cool Columbia Valley region, where white varietals thrive with long sunlight hours offset by cool evenings.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leonetti Cellar: One of the original Walla Walla Valley estates producing premium Cabernet Sauvignon and Merlot; shares Seven Hills' founding-era heritage, mailing-list DTC model, and Bordeaux-focused portfolio.
• Woodward Canyon Winery: A fellow Walla Walla founding estate producing vineyard-designate Cabernet Sauvignon, Merlot, and Bordeaux-style blends via DTC and limited wholesale - directly comparable to Seven Hills' estate and Red Mountain programs.
• L'Ecole No 41: A historic Walla Walla Valley winery specializing in Bordeaux varietals and Semillon with a tasting room in Lowden; comparable for its regional heritage, estate single-vineyard releases, and DTC club program.
• Long Shadows Vintners: A collective of Walla Walla winemakers producing premium varietal wines from Columbia Valley fruit - matching Seven Hills' Bordeaux blending approach and limited-production, premium-priced DTC model.
• Cayuse Vineyards: A pioneering Walla Walla Valley winery famed for its Rocks District terroir-driven reds and limited-production, allocation-based sales model - highly comparable to Seven Hills' estate Bordeaux program and Defiant chapter series.
• Col Solare (Ste. Michelle Wine Estates / Antinori): A Red Mountain-focused winery producing estate and appellation Cabernet Sauvignon and Bordeaux-style blends, comparable to Seven Hills' Red Mountain single-vineyard bottlings and Ciel du Cheval partnership.

Broad incumbents

• Chateau Ste. Michelle: The largest Washington wine producer with broad varietal coverage and significant DTC and tasting room presence - a market-shaping incumbent against whose scale Seven Hills competes for premium positioning.
• Seghesio Family Vineyards: A Crimson Wine Group sister winery in Healdsburg focused on Zinfandel; another Crimson Collective member sharing corporate distribution and marketing infrastructure with Seven Hills.
• Pine Ridge Vineyards: A Crimson Wine Group sister winery specializing in Napa Cabernet and Bordeaux blends with Crimson Collective cross-promotion benefits - directly comparable on portfolio strategy and operating playbook.
• Archery Summit: A Crimson Wine Group sister winery in Oregon's Willamette Valley producing premium Pinot Noir - comparable as a same-parent boutique brand and Crimson Collective member rather than as a direct varietal competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/7HillsWinery
• LinkedInlinkedin.com/company/seven-hills-winery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seven Hills Winery