What Ste. Chapelle does

Ste. Chapelle is Idaho's oldest and largest winery, founded in 1975 and headquartered in Caldwell, Idaho, where it operates a Gothic-inspired chateau tasting room at 19348 Lowell Rd. The company is wholly owned by Precept Wine, a Seattle-based strategic operating company that manages a portfolio of wineries across Washington, Oregon, Idaho, and New Mexico. Ste. Chapelle produces a six-line wine portfolio including the Chateau Series (entry-level), Open Air Series (winemaker-curated), Panoramic Series (limited-release tasting room exclusives), Love Idaho Series (regional lifestyle positioning), Voyager Series (travel-inspired limited editions), and Special Harvest Series, with additional fruit wines. Viticulture draws from high-elevation Snake River Valley AVA vineyards reaching nearly 3,000 feet above sea level, with volcanic, mineral-rich soils producing terroir-driven wines recognized by Wine Enthusiast, Wine Spectator, and other national publications.

The business operates as a direct-to-consumer destination winery combining four revenue streams: (1) wine sales through the chateau tasting room and OrderPort-powered e-commerce store with FedEx shipping to most US states, (2) a three-tier wine club subscription (Open Air, Panoramic Mixed, Case Club) with quarterly shipments and 20% case discounts, (3) event-driven revenue from the Open Air Summer Concert Series, weekly Sunday Sips & Sounds, monthly Winery After Hours, yoga events with YogaSix Nampa, Father's Day BBQ Cook-Off, and private venue hosting for weddings and corporate events in the Chateau Banquet Room (up to 65 guests) and Vineyard Park (up to 600 guests at $250/hour plus $300 minimum wine purchase), and (4) elevated experiences tiered from $35 Silver to $80 Platinum to $125 Diamond, plus a $125 helicopter tour partnership with Silver Hawk Aviation. The Collective Pour reciprocal wine club program extends member benefits across 9 Precept Wine locations spanning Washington, Oregon, Idaho, and New Mexico. Pricing is transactional across all lines, with no disclosed enterprise anchor accounts, and the customer base spans wine enthusiasts, tourists, families, wedding hosts, corporate event clients, and wine club subscribers. Winemaker Meredith Smith, a WSU-trained viticulturist with Snake River Valley experience since 2009, leads production.

Name

Ste. Chapelle

Legal name

Ste. Chapelle Winery

Website

https://stechapelle.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Ste. Chapelle is Idaho's oldest and largest winery (founded 1975), owned by Precept Wine, operating a direct-to-consumer chateau tasting room, multi-tier wine club, e-commerce store, and event venue in Caldwell, Idaho serving wine enthusiasts, tourists, wedding hosts, and corporate event clients.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Idaho wine production
• Wine tasting experiences
• Wine club subscription
• Vineyard event hosting
• Snake River Valley wines

Headquarters

HQ city

Caldwell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through the tasting room and online shop. Customers can purchase individual bottles, wine flights, and cases. Shipping available to most US states via FedEx.
2. Wine Club Membership: Subscription-based wine club with three tiers (Open Air, Panoramic Mixed, Case Club) offering quarterly wine shipments, member discounts, event perks, and reciprocal benefits across 9 partner winery locations. Provides recurring revenue and customer retention.
3. Event Hosting: Revenue from concert tickets, private event bookings (weddings, corporate events, celebrations), elevated experience packages (Silver, Platinum, Diamond tastings), and venue rentals.
4. Experiences & Tours: Paid elevated experiences including guided tastings, winery tours, gourmet cheese pairings, and special packages like helicopter tours. Pricing ranges from $35 (Silver) to $125 (Diamond) per person.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ste. Chapelle is a winery that produces and sells award-winning wines sourced from high-elevation Snake River Valley vineyards. It operates a chateau tasting room in Caldwell, Idaho offering wine flights, curated tasting experiences, and private event hosting, complemented by direct-to-consumer e-commerce sales and a multi-tier wine club with reciprocal benefits across nine partner winery locations.

Product overview

Ste. Chapelle is Idaho's premier winery founded in 1975, offering a diverse portfolio of wines across six distinct product lines: the approachable Chateau Series for everyday enjoyment, the winemaker-selected Open Air Series featuring handpicked selections including sparkling wines, the limited-release Panoramic Series available exclusively at the tasting room, the regional Love Idaho Series celebrating the Gem State, and the travel-inspired Voyager Series for adventurous palates. The company operates as both a wine producer and destination winery, combining direct-to-consumer wine sales through its e-commerce platform and tasting room with experiential offerings including elevated tasting packages (Silver, Platinum, Diamond tiers), helicopter wine tours, and a year-round events program featuring its Open Air Summer Concert Series, weekly Sunday Sips & Sounds, and monthly Winery After Hours evening entertainment. The Wine Club membership program provides quarterly deliveries across three tiers with reciprocal benefits at nine partner winery locations across Washington, Oregon, Idaho, and New Mexico. Private event hosting spans the Chateau Banquet Room and expansive Vineyard Park venues for weddings, corporate events, and celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• Chateau Series: Approachable and versatile wines, perfect for everyday enjoyment and an introduction to Idaho's expansive wine offerings.
• Open Air Series
• Panoramic Series
• Love Idaho Series
• Voyager Series

Products and services

• Chateau Series Wines
• Open Air Series Wines
• Panoramic Series Wines
• Love Idaho Series Wines
• Voyager Series Wines
• Wine Club Membership
• Wine Tastings
• Elevated Experiences
• Private Events
• Open Air Summer Concert Series

Quantifiable outcome

• Largest winery in Idaho by sales volume
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Sawtooth WinerycoreStrategic or Co-development PartnerSawtooth is Ste. Chapelle's sister winery located just a five-minute walk down the hill. Wine Club members receive buy-one-get-one complimentary on flights at Sawtooth. Joint events are hosted together, including Memorial Day celebrations and coordinated wine country tours. The Diamond Package tour includes visits to both Sawtooth and Ste. Chapelle.
• Silver Hawk AviationminorStrategic or Co-development PartnerPartnership for VIP Helicopter Tour & Wine Tasting experience. Flies guests to the Snake River Wine Region landing between Sawtooth and Ste. Chapelle wineries. Includes 1-hour flight plus two hours on land for up to 4 passengers.
• YogaSix NampaminorGTM or Marketing PartnerYoga studio partner for Namaste & Rosé yoga events held at the winery. Includes Pilates classes and wellness-focused experiences. Ticket includes first glass of wine.
• BBQ Rib Cook-Off AssociationminorGTM or Marketing PartnerPartnership for the Father's Day BBQ Cook-Off event featuring St. Louis Style Spare Ribs and Tri-Tip competition with trophies and cash prizes. Joint event celebrating Father's Day weekend.
• Idaho Wine CommissioncoreGTM or Marketing PartnerOfficial partner for Idaho Wine Commission promotional weekends including the Cozy Classic Winter tasting event featuring special food and wine pairings. Joint marketing and event support for Idaho wine industry promotion.
• Battle Creek CellarscoreStrategic or Co-development PartnerPart of the Collective Pour wine club program connecting 9 winery locations across Washington, Oregon, Idaho, and New Mexico. Members enjoy reciprocal benefits including 50% off wine flights and 10% off bottle purchases at partner locations.
• Browne Family VineyardscoreStrategic or Co-development PartnerWalla Walla, WA | Tacoma, WA | Bellevue, WA | Seattle, WA | Spokane, WA. Part of Collective Pour program with reciprocal wine club benefits across 9 locations.
• Canoe Ridge VineyardcoreStrategic or Co-development PartnerWalla Walla, WA location part of the Collective Pour program with reciprocal wine club benefits across 9 partner winery destinations.
• Gruet WinerycoreStrategic or Co-development PartnerSanta Fe, NM | Albuquerque, NM locations part of the Collective Pour program connecting wine club members across 9 destinations in the Pacific Northwest and Southwest.
• Waterbrook WinerycoreStrategic or Co-development PartnerPart of the Collective Pour wine club program with reciprocal benefits across 9 winery locations in Washington, Oregon, Idaho, and New Mexico.
• Indian Creek PlazaminorGTM or Marketing PartnerPartnership for Mother's Day Market pop-up event at Indian Creek Plaza in Caldwell, featuring local makers and vendors. Free community event.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Battle Creek Cellars: Portland, Oregon-based Precept Wine sister winery operating a tasting room and wine club with the same DTC business model and Collective Pour reciprocal benefits as Ste. Chapelle.
• Gruet Winery: Precept Wine sister winery specializing in sparkling wines with tasting rooms in Santa Fe and Albuquerque, New Mexico. Operates the same DTC tasting room and wine club framework and is part of the Collective Pour reciprocal network.
• Sawtooth Winery: Sister winery under Precept Wine located a five-minute walk from Ste. Chapelle in Caldwell, Idaho. Operates the same DTC tasting room, wine club, events, and concert model with shared winemaker lineage, making it the closest direct comparable.
• Browne Family Vineyards: Precept Wine sister winery with tasting rooms in Walla Walla, Seattle, Bellevue, Tacoma, and Spokane, Washington. Operates the same wine club model, DTC e-commerce, and tasting room experiences with reciprocal Collective Pour benefits alongside Ste. Chapelle.
• Waterbrook Winery: Precept Wine sister winery in Walla Walla, Washington with comparable DTC, wine club, and tasting room operations. Functions as a direct operating peer and Collective Pour partner.
• Willamette Valley Vineyards: Oregon-based publicly traded winery operating a destination estate tasting room, wine club subscriptions, DTC e-commerce, and curated tasting experiences with elevated tasting packages. Closely mirrors Ste. Chapelle's DTC-plus-experiences business model in a neighboring region.
• Canoe Ridge Vineyard: Walla Walla, Washington-based Precept Wine sister winery operating a tasting room, wine club, and DTC e-commerce under the same parent. Direct peer in the Collective Pour reciprocal network and shared operating model.

Broad incumbents

• Robert Mondavi Winery: Iconic Napa Valley destination winery offering tastings, tours, elevated experiences, private events, and DTC wine sales. A broad incumbent in the destination-winery category with similar premium experience-led revenue architecture, though at significantly larger scale.
• Wente Vineyards: California's oldest continuously operating family winery with a destination estate tasting room, wine club, concert series, elevated experiences, and private event hosting. Comparable as a destination winery with broad events-based revenue diversification in a different state.
• Chateau Ste. Michelle: Washington state's largest and oldest winery operating a destination tasting room, large-scale concert series (Summer Concerts), wine club, and DTC e-commerce. A broad incumbent in the Pacific Northwest winery space with significant overlap in events, hospitality, and DTC model.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/ste_chapelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ste. Chapelle