reitsport.ch

What reitsport.ch does

reitsport.ch is operated by Nishcom AG, a Swiss specialty e-commerce retailer headquartered in Langenthal, Switzerland, that sells equestrian sports equipment, horse care products, stable supplies, and related accessories. Founded in 2013, the platform serves Swiss horse owners, individual riders (adult and youth), families participating in equestrian activities, hobby horsers, and stable operators across Switzerland through a direct-to-consumer online storefront offered in German and French.\n\nThe platform is built on standard e-commerce infrastructure, including a multi-language storefront, Zebra label printing for warehouse operations, Zendesk for customer support integration, and content infrastructure for editorial material (Ridersroom magazine and blog). Order fulfillment is centralized through a cargo warehouse in Langenthal and dispatched via Swiss Post, including parcel locker delivery. The catalog aggregates tier-1 equestrian brands such as Mountain Horse, Bucas, Pikeur, and Eskadron, and offers ancillary services including embroidery-based personalization.\n\nRevenue is generated through direct product sales priced in CHF with a free-shipping threshold at CHF 190, supplemented by a recurring horse feed subscription product that introduces a contractual revenue stream. Customer acquisition runs through newsletter, Instagram, a content blog, and SEO-led organic traffic. There is no public API, no third-party marketplace listing evidence, and no enterprise or wholesale channel disclosed in available data.

Name

reitsport.ch

Legal name

Nishcom AG

Website

https://reitsport.ch

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

reitsport.ch (Nishcom AG) is a Swiss e-commerce retailer of equestrian equipment, horse care products, and stable supplies serving Swiss horse owners, riders, and stable operators via a German/French storefront and direct shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Langenthal

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sales of equestrian equipment and supplies through online shop, including horse blankets, riding apparel, horse care products, feed, stable equipment, and fencing.
2. Horse Feed Subscription: Recurring subscription for selected horse feed articles delivered automatically at chosen intervals. Minimum one-year binding contract.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

reitsport.ch is a Swiss online retail shop selling equestrian and horse sports equipment, including horse blankets, riding apparel (breeches, jackets, helmets, safety vests, boots), bridles and tack, hoof boots, grooming and care products, horse feed and supplements, stable and pasture equipment, and fencing supplies. The platform also offers a horse feed subscription service, custom embroidery/personalization, and operates a 24/7 pickup station and service center in Langenthal.

Product overview

Reitsport.ch is a Swiss e-commerce platform operated by Nishcom AG, serving as a comprehensive online shop for equestrian and horse sports equipment. The platform offers an extensive product portfolio organized across major categories including Pferde (horse equipment such as blankets, bridles, hoof boots, leg protection, and tack), Reiter (rider apparel including breeches, jackets, helmets, safety vests, and boots), Pflege (grooming and care products), Pferdefutter (horse feed and supplements), Stall (stable equipment), Weide (pasture fencing), and specialized Themenwelten (theme sections for Western riding, hobby horsing, gifts, and pet supplies). The platform features multiple branded collections from partners like Mountain Horse, Eskadion, Pikeur, and others, along with seasonal offerings for Autumn/Winter and Spring/Summer. Additional services include personalization/embroidery, subscription options for feed products, and a physical pickup location in Langenthal. The store operates as a pure-play e-commerce retailer without public API access or documented AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Reitsport.ch E-Commerce Platform Swiss online retail platform operated by Nishcom AG, offering a comprehensive catalog of equestrian products for horses and riders including apparel, tack, care products, and stable equipment. Available in German and French.
• Pferdedecken (Horse Blankets) Extensive range of horse blankets including Abschwitzdecken (sweat rugs), Weidedecken (turnout blankets), Winterdecken (winter blankets), Fliegendecken (fly sheets), Ekzemerdecken (sweet itch rugs), Stalldecken (stable blankets), Therapiedecken (therapy rugs), and related accessories such as neck pieces and washing/impregnation products.
• Reithosen (Riding Breeches) Riding breeches in various styles including Vollbesatz (full seat), Kniebesatz (knee grip), Reitleggings (riding leggings), Jodhpur breeches, and winter riding breeches for equestrian riders.
• Reitjacken (Riding Jackets) Riding jackets and tops including hoodies, pullovers, functional shirts, T-shirts, poloshirts, riding jackets, light jackets, softshell jackets, fleece jackets, riding vests, winter jackets, and riding coats.
• Hufschuhe (Horse Boots/Hoof Shoes) Horse boots and hoof shoes for barefoot horses, including therapeutic and recovery shoes. Brands include Cavallo, Easyboot, Equine Fusion, and Covalliero with models such as Simple, Trek, Sport, and Cute Little Boot for different riding situations.
• Sicherheitswesten (Safety Vests) Safety equipment for riders including Rückenprotektoren (back protectors), Airbags, and safety vests for riding protection.
• Zaumzeug & Zubehör (Bridles & Accessories) Bridles and tack including English/combined/Swedish bridles, Mexican bridles, Hannoveranian bridles, bitless bridles, bits, reins, and browbands.
• Pferdefutter (Horse Feed) Horse feed and supplements including Kraftfutter & Raufutter (concentrates & roughage), Müsli, getreidefrei (grain-free), Ergänzungsfutter (supplements), Lecksteine (lick stones), and Leckerli (treats). Available with a recurring subscription option.
• Pflege (Grooming & Care) Horse grooming and care products including Hufpflege (hoof care), Lederpflege (leather care), Hautpflege (skin care), Haar- & Fellpflege (coat care), Putzzeug (grooming tools), Schermaschinen (clippers), and Stallapotheke (first aid supplies).
• Kollektionen (Brand Collections) Brand collections and seasonal lines from major equestrian brands including Mountain Horse, ea.st, Bucas, Pikeur, Eskadron, Covalliero/RugBe, Waldhausen/ELT, Kingsland, Horseware, Tommy Hilfiger, BOSS equestrian, Ariat, Marengo, Stallone, HKM, and Equestro, with seasonal Autumn/Winter 2025 and Spring/Summer 2026 offerings.
• Weide (Pasture Equipment) Pasture and fencing equipment including Weidezaun (electric fencing), Weidepanels, Weidehütten (shelters), and related accessories.
• Stall (Stable Equipment) Stable equipment and supplies including Boxen & Ausläufe (boxes & paddocks), Stallausstattung (stable equipment), Futtertechnik (feeding equipment), Tränketechnik (watering systems), and Reitplatz (arena) supplies.
• Personalisierung (Personalization/Embroidery Service) Personalization services including embroidery (Bestickungsservice) and custom product personalization options for equestrian apparel and equipment.
• Themenwelten (Theme Worlds) Themed shopping sections including Hobby Horsing, Western riding, Wanderreiten (trail riding), Fahren (driving), Leuchtartikel (light items), Geschenke (gifts), Smart Horse, and pet sections for dogs and cats.
• Kinder Reitartikel (Children's Riding Gear) Children's equestrian equipment including Kinder Reithosen, Reitjacken, Reitstiefel, Reithelme, and Turnierbekleidung (show clothing).
• Horse Feed Subscription Service Recurring subscription for selected horse feed articles delivered automatically at customer-chosen intervals. Minimum one-year binding contract. Creates recurring customer relationship and convenience.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Horze International: Pan-European equestrian e-commerce retailer (HQ Nordic) shipping across multiple EU countries and into Switzerland. Closely comparable to reitsport.ch as a multi-brand online equestrian shop, with broader geographic reach and its own private-label brands.
• Reitsport Werdich: German equestrian retailer focused on riding apparel and horse equipment. Comparable to reitsport.ch as a niche multi-brand online store serving amateur and competitive riders, though smaller in scale and DACH-only.
• Busse: German equestrian supplier combining B2B wholesale with a direct retail channel for riders and horse owners. Comparable to reitsport.ch in product mix and customer base, with a stronger wholesale/own-brand angle.
• Krämer Pferdesport: Germany's largest equestrian retailer, operating a comprehensive online shop plus physical mega-store. Directly comparable to reitsport.ch in product breadth (apparel, tack, stable, feed) and target customer (amateur to competitive riders), but with materially greater scale.
• Loesdau: Long-established German equestrian retailer with catalog heritage and a strong online channel. Competes head-to-head with reitsport.ch on riding apparel, tack, stable equipment, and feed, primarily in the DACH market.

Others

• Waldhausen: Major German equestrian brand and wholesaler (tack, blankets, stable equipment) whose products reitsport.ch retails. Comparable as an ecosystem participant — supplier rather than direct retail competitor, but central to the same value chain.
• Mountain Horse: Premium equestrian apparel and footwear brand retailed by reitsport.ch. Comparable as a brand-side participant in the same Swiss/DACH equestrian consumer market, with overlapping distribution channels.
• Cavallo: Specialist hoof-boot brand retailed by reitsport.ch. Comparable as a niche participant in the same equestrian value chain, serving barefoot and therapeutic hoof-care use cases that reitsport.ch addresses through its Hufschuhe category.

Broad incumbents

• Decathlon Switzerland: International sporting goods retailer operating in Switzerland, carrying a value-tier equestrian line (apparel, helmets, basic tack). Overlaps with reitsport.ch on price-sensitive rider segments but equestrian is not its core category.

Emerging players

• Pferdefutterversand: Specialist German online retailer focused on horse feed, supplements, and stable consumables. Overlaps directly with reitsport.ch's Pferdefutter and Pflege categories, but with a narrower (consumables-only) assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVrPdIEDNRW850_tIyaO9GA
• Facebookfacebook.com/reitsport.ch
• Instagraminstagram.com/reitsport.ch
• Xx.com/reitsport_ch
• LinkedInlinkedin.com/company/reitsport-ch-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about reitsport.ch