What Loesdau does

Loesdau (legal entity: Pferdesporthaus Loesdau GmbH & Co. KG) is a privately held, family-owned German equestrian retailer founded in 1966 and headquartered in Bisingen, Germany. The company operates an omnichannel retail model combining 17-18 physical retail stores (Pferdesporthäuser) across Germany and Austria with an e-commerce platform (oxid/shops on loesdau.de) carrying over 6,000 articles and shipping to Germany, Austria, and Luxembourg. Its assortment spans horse equipment (saddles, bridles, blankets, leg protection, fly protection, feed, grooming), rider apparel and safety gear for women, men, and children, and a secondary dog supplies category, sold under a mix of premium third-party brands (Cavallo, PIKEUR, ARIAT, Eskadron, KENTUCKY, Cheval de Luxe, black forest, Tommy Hilfiger Equestrian) and proprietary private labels (PFERDEfit by Loesdau and Loesdau Essentials).

The business makes money primarily through one-time retail product sales across physical stores and the online shop, supplemented by value-added professional services — in-house saddle fitting, custom saddle adjustments via an in-house saddlery, custom embroidery, and a blanket washing service — which drive higher margins and customer loyalty. Pricing follows standard retail with seasonal sales and a bonus-based loyalty program offering up to 12.5% savings on repeat purchases, with a EUR 129 free-shipping threshold in core markets. The customer base is B2C and segmented across private horse owners, recreational and competitive riders, dog owners as a cross-sell, and stable operators, with no enterprise anchor customers disclosed.

Loesdau's go-to-market is direct-to-consumer omnichannel, leveraging in-store expertise, content marketing through the Loesdau blog and PASSION magazine, email and WhatsApp communications, equestrian event presence, and SEO-driven measurement and sizing guides. The company is registered with the BVL (German Federal Office of Consumer Protection and Food Safety) to sell veterinary medicines, holds Trusted Shops and eKomi review certifications, won the Deutscher Kundenaward 2023/24 for 1st place in customer satisfaction, and operates a strategic cooperation with FN (Deutsche Reiterliche Vereinigung). No external investors, parent company, or M&A activity are disclosed.

Name

Loesdau

Legal name

Pferdesporthaus Loesdau GmbH & Co. KG

Website

https://loesdau.de

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Loesdau is a family-owned German equestrian retailer, founded 1966, operating 17-18 physical Pferdesporthäuser across Germany and Austria plus an e-commerce shop of 6,000+ articles. It serves horse owners, riders, dog owners, and stable operators with branded and private-label equipment, apparel, and saddle-fitting services.

Ownership category

akta.pro rank

Product category

Equestrian Retail

NAICS

Footwear and Leather Goods Repair (811430)

SIC

Leather & Leather Products (3100)

akta.pro primary industry

Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG)

akta.pro secondary industry

Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA)

Keywords

• Equestrian retail supplies
• Horse equipment products
• Riding apparel sales
• Saddlery services
• Equestrian sport stores

Headquarters

HQ city

Bisingen

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales - Horse Equipment: Core revenue from selling horse equipment and supplies including saddles, bridles, blankets, leg protection, fly masks, horse feed, grooming supplies, and stable equipment. Revenue is generated through both physical retail stores and e-commerce with standard retail pricing.
2. Retail Product Sales - Rider Apparel & Accessories: Rider clothing including riding breeches, jackets, boots, helmets, gloves, and accessories for men, women, and children. Also includes competition attire.
3. Retail Product Sales - Dog Supplies: Dog accessories including dog coats, dog beds, collars, leashes, harnesses, dog food, and grooming supplies.
4. Professional Services: Saddle fitting consultations (on-site at stables or in stores), custom saddle adjustments via in-house saddlery, custom embroidery service, and blanket washing service. Services add margins and drive loyalty.
5. Gift Vouchers: Printable gift certificates and gift cards sold to customers as gifting solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Loesdau operates an omnichannel equestrian retail business selling horse equipment (saddles, blankets, leg protection, fly protection, feed, grooming supplies), rider apparel (breeches, jackets, boots, helmets, competition wear), and dog supplies through 17-18 physical Pferdesporthäuser across Germany and Austria and a 6,000+ article online shop serving Germany, Austria, and Luxembourg. The company also delivers specialized services including in-house saddle fitting and repairs (Sattelservice), custom embroidery (Bestickungsservice), and professional horse blanket washing (Deckenwaschservice), complemented by two private-label brands: PFERDEfit (horse supplements and care) and Loesdau Essentials (value-oriented riding equipment).

Product overview

Loesdau is a German equestrian retail company founded in 1966, operating both an e-commerce platform with over 6,000 articles and 18 physical retail stores (Pferdesporthäuser). The company offers equestrian equipment and supplies across three main segments: horse equipment (blankets, saddles, leg protection, fly protection, feed, grooming), rider apparel (clothing for men, women, and children including riding breeches, jackets, boots, helmets, safety gear), and dog supplies. Loesdau carries multiple third-party brands including Cavallo, PIKEUR, ARIAT, Eskadron, KENTUCKY, Cheval de Luxe, black forest, and TOMMY HILFIGER EQUESTRIAN. The company supports its retail operations with services including an in-house saddle workshop, custom embroidery, and expert consultation. Loesdau also operates its own private label brands: PFERDEfit (horse supplements and care products) and Loesdau Essentials (value-priced essentials), along with content platforms including the PASSION magazine and company blog.

Differentiator

Problem solved

Functional benefit

Brands

• PFERDEfit by Loesdau: Private label brand offering horse supplements, care products, leather care, and cleaning products for horses.

Products and services

• PFERDEfit by Loesdau
• Loesdau Essentials
• Loesdau Online Shop (www.loesdau.de)
• Loesdau Pferdesporthäuser (Retail Stores)
• Loesdau Sattelservice (Saddle Service)
• Loesdau Bestickungsservice (Embroidery Service)
• Loesdau Deckenwaschservice (Blanket Washing Service)
• Loesdau Gift Vouchers

Quantifiable outcome

• Up to 12.5% savings through bonus system loyalty program
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FN - Deutsche Reiterliche VereinigungcoreStrategic or Co-development PartnerLoesdau has a long-standing cooperation with the FN (German Equestrian Federation), the umbrella organization for equestrian sports and horse breeding in Germany. The partnership involves content collaboration, including FN offering special online yoga courses for equestrian athletes with Loesdau promoting these through their blog and communication channels. The FN partnership validates Loesdau's credibility in the equestrian community and provides educational content to their customer base.
• Trusted ShopsminorOthersLoesdau uses Trusted Shops for customer review aggregation and purchase protection. The Trusted Shops Guarantee is displayed on the website to build customer trust in online transactions.
• eKomiminorOthersLoesdau uses eKomi for independent customer review collection and display, providing social proof of customer satisfaction.
• Deutsche Post / DHL / GoGreenminorOthersShipping and logistics partnership for order delivery within Germany, Austria, and Luxembourg. GoGreen indicates environmentally sustainable shipping practices.
• BVL - Bundesamt für Verbraucherschutz und LebensmittelsicherheitminorOthersLoesdau is registered in the veterinary medicines register of the BVL (German Federal Office of Consumer Protection and Food Safety), enabling them to sell veterinary medicines and animal health products.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Epplejeck: Epplejeck is a leading European equestrian retail chain with stores across the Netherlands, Germany, and Belgium, offering a comparable product mix of riding apparel, horse equipment, and accessories, and operating a parallel omnichannel distribution model.
• Krämer Pferdesport: Krämer Pferdesport is the largest equestrian retailer in Germany, operating a similar omnichannel model with physical stores, an extensive online shop, and a broad assortment across horse equipment, rider apparel, and stable supplies, making it the closest direct comparable to Loesdau in the DACH market.
• Reitsport Schockemöhle: Reitsport Schockemöhle combines equestrian retail with a well-known German equestrian brand portfolio, selling rider apparel, saddles, and horse equipment through both its own online channels and partner retailers, directly competing with Loesdau's premium assortment.

Broad incumbents

• Decathlon: Decathlon is a global sporting-goods retailer with a growing equestrian assortment (including riding apparel, helmets, and stable equipment) sold at lower price points, applying mass-market scale and pricing pressure on specialty equestrian retailers like Loesdau.

Emerging players

• Cavallo: Cavallo is a German equestrian brand with a direct e-commerce presence and selective retail partnerships, competing with Loesdau in premium riding boots, breeches, and rider apparel.
• Reitstiefel König: Reitstiefel König is a German specialty retailer focused on custom riding boots and equestrian footwear, competing with Loesdau's Reitschuhe & Reitstiefel category through a more specialized, service-led model.
• HKM Sports Equipment: HKM is a German equestrian apparel and equipment brand that sells both direct-to-consumer and through equestrian retailers like Loesdau, competing on price-point apparel and accessories across the same rider and horse categories.
• Equus Direct: Equus Direct is a German equestrian e-commerce retailer offering horse equipment, rider apparel, and stable supplies, directly competing with Loesdau's online shop on catalog breadth and pricing in the DACH market.
• Kerbl: Kerbl is a major European supplier of equestrian, farm, and animal-care products with a strong catalog across horse equipment, stable supplies, and leather care, partially overlapping with Loesdau's stable management and horse care product range.
• Mountain Horse: Mountain Horse is a Swedish equestrian brand offering riding apparel, footwear, and horse equipment sold through specialty retailers in Europe, overlapping with Loesdau's premium apparel and horse equipment assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/loesdau
• Facebookfacebook.com/loesdau.de
• LinkedInlinkedin.com/company/pferdesporthaus-loesdau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loesdau