Driven CX

Digital Commerce Consultingdriven.cx

Driven CX is a Brazilian digital commerce and customer experience agency serving large enterprise brands across Latin America through three integrated pillars: business modeling, experience design, and performance growth marketing.

Company typePrivate
Founded2011
HeadquartersSão Paulo, Brazil
Headcount101–250
GTM typeB2B
OfferingServices

What Driven CX does

Driven CX is a Brazilian digital commerce and customer experience agency founded in 2011 and headquartered in Jundiaí, São Paulo, with offices in São Paulo, Curitiba, and Barcelona. The company serves large enterprise brands across retail, fashion, financial services, consumer electronics, and manufacturing, operating through three integrated service pillars: Business (data-driven business modeling and strategic planning), Experience (customer journey and brand experience design), and Growth (performance marketing and continuous optimization). Its technology foundation is a proprietary collaborative methodology that connects strategy, data, and technology, with no proprietary software platform described in source materials; its public web presence runs on WordPress and Elementor.

The company monetizes through project-based engagements and ongoing agency retainers, with no publicly disclosed pricing tiers. Distribution is anchored by certified partner status across five major platforms (Google Partner, Meta Ads, TikTok, Mercado, Amazon) and a VTEX technology integration, providing co-selling access, referral flows, and platform credentials that underpin its enterprise go-to-market motion. Named enterprise customers include Tramontina, Levi's, Casio, Pandora Jóias, PlayStation, Banco Sicoob, Kipling, Ellus, Brooksfield, Salinas, Madeiranit, VR-Collezioni, Bobstore, JBS Couros, and Farmácia Indiana.

The company is privately held with founder/management ownership (Fabrizzio Topper and Pablo Canano as founders, Graciele Pena as Sócia e Diretora Executiva), no disclosed institutional investors, and no funding rounds on record. It has accumulated significant third-party validation, including ABCOMM (10x), ISG quadrants across all five categories (Performance, Innovation, Content, Relationship, Digital Commerce), POPAI (6x), DIGITALS (3x), E-SHOW (12 best Latin American projects), GPP (2x), and Great Place to Work (two consecutive years).

Driven CX firmographics

Firmographics

Name: Driven CX
Legal name: Driven
Website: https://driven.cx
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 101–250 employees
Short description: Driven CX is a Brazilian digital commerce and customer experience agency serving large enterprise brands across Latin America through three integrated pillars: business modeling, experience design, and performance growth marketing.
Ownership category
akta.pro rank

Driven CX industry classification

Industry

Product category: Digital Commerce Consulting
NAICS: Media Buying Agencies (54183)
SIC: Services-Advertising (7310)
akta.pro primary industry: Customer Experience (CX) & Digital Experience (BPAHAEAC)
akta.pro secondary industries: Customer Experience (CX) & Journey Strategy (MPAAAFAI), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

Digital commerce agency
Omni channel marketing
Performance marketing services
Customer experience design
Digital business consulting

Where Driven CX is headquartered

Location

Headquarters

HQ city: São Paulo
HQ country: Brazil
HQ region: Latin America

Offices4 records

Markets served

Driven CX business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Agency Consulting & Project Services: Driven CX operates as a digital commerce and CX agency offering strategy, data, and technology consulting services to enterprise brands. Revenue is generated through project-based engagements and ongoing agency retainers focused on omni commerce transformation, performance marketing, and digital experience design. The company is a certified partner of Google, Meta Ads, TikTok, Mercado, and Amazon.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Driven CX product offering

Product offering

Core offering

Driven CX is a Brazilian digital commerce and omni-channel marketing agency that sells three integrated service pillars to enterprise clients: Business (data-driven business modeling and strategic planning), Experience (customer journey and brand experience design), and Growth (performance marketing, media strategy, and continuous optimization). The company operates as a certified agency partner of Google, Meta Ads, TikTok, Mercado, and Amazon, delivering project-based omni commerce transformation engagements.

Product overview

Driven CX is a digital commerce and omni-channel marketing agency offering three integrated service pillars: Business (data-driven strategic modeling), Experience (customer journey and brand experience design), and Growth (performance marketing and optimization). The company positions itself as a certified agency with expertise in digital transformation and e-commerce strategy for the Brazilian market, combining multidisciplinary teams with a proprietary collaborative methodology.

Differentiator

Problem solved

Functional benefit

Products and services

Business

Companies that use Driven CX

Customer profile

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Driven CX technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Driven CX partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core.

GooglecoreChannel Partner/ Reseller/ DistributorCertified Google Partner. The partnership enables Driven CX to access Google's advertising ecosystem, receive platform referrals, and leverage co-marketing opportunities as a recognized Google Partner agency.
Meta Ads (Facebook/Instagram)coreChannel Partner/ Reseller/ DistributorCertified Meta Ads partner, enabling the agency to manage Facebook and Instagram advertising for enterprise clients with platform validation and referral support.
TikTokcoreChannel Partner/ Reseller/ DistributorCertified TikTok partner, providing access to TikTok's advertising platform and emerging commerce opportunities for clients.
MercadocoreChannel Partner/ Reseller/ DistributorCertified Mercado partner, enabling the agency to serve clients on the Mercado e-commerce platform, particularly relevant for Brazilian market commerce strategies.
AmazoncoreChannel Partner/ Reseller/ DistributorCertified Amazon partner, enabling the agency to support enterprise clients with Amazon marketplace strategies and advertising.
VTEXcoreTechnology or IntegrationVTEX is listed as a brand partner. VTEX is a global digital commerce and marketplace cloud platform. The partnership positions Driven CX as a certified VTEX implementation partner for enterprise omni commerce projects.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Driven CX competitors and assessment

Company assessment

Direct peers

Huge: Global digital experience agency focused on CX, commerce, and design for enterprise clients. Closely comparable service mix (experience design, performance, commerce strategy) and similar positioning as a mid-size specialist.
R/GA: Global digital agency known for integrated brand experience, commerce, and consulting work for enterprise brands. Closely comparable business model, with similar service pillars (strategy, experience design, performance) and a stronger global footprint.

Broad incumbents

Wunderman Thompson Brazil: WPP-owned digital agency with strong Brazilian operations, offering CX, commerce, and performance marketing services. Direct competitive overlap in the Brazilian market for enterprise omni commerce work.
VML: Global marketing agency combining brand experience, commerce, and customer experience services. Direct overlap with Driven CX's omni commerce proposition and competing for the same enterprise brand clients.
Publicis Sapient: Digital transformation business of Publicis Groupe delivering strategy, design, and engineering for enterprise clients. Directly comparable in omni commerce, CX, and platform implementation, with stronger global reach.
Isobar (Dentsu): Dentsu's global digital experience agency delivering CX, commerce, and design services. Direct overlap with Driven CX's service pillars and competes in the LATAM enterprise market.
Accenture Song: Global experience-led transformation arm of Accenture, competing for the same enterprise omni commerce and CX engagements. Overlaps directly with Driven CX's Business/Experience/Growth proposition but offers broader scale and integration with Accenture's consulting bench.
Deloitte Digital: Big Four digital consultancy competing for enterprise digital transformation, CX, and commerce engagements. Operates in the Brazilian market and competes directly for similar enterprise RFPs.

Regional players

DPZ&T: One of Brazil's largest and most awarded independent advertising agencies, offering digital and brand experience services. Comparable as a Brazilian-rooted, award-winning agency serving major enterprise brands.

Emerging players

Globant: Globally listed digital transformation consultancy with deep LATAM roots and a similar mix of enterprise CX, digital commerce, and brand experience services. Comparable in serving large enterprise clients with multidisciplinary teams, though at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Driven CX financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Driven CX leadership team

Management profile

Number of profiles

Profiles7 records

Driven CX funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Driven CX M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driven CX

What does Driven CX do?

Is Driven CX a public or private company?

Driven CX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Driven CX founded?

Driven CX was founded in 2011. It employs 101 to 250 people.

Where is Driven CX based?

Driven CX is headquartered in São Paulo, Brazil, in the Latin America region.

How does Driven CX make money?

One revenue line is on record: agency Consulting & Project Services.

Who are Driven CX's main competitors?

Direct peers on record are Huge and R/GA. Broad incumbents are Wunderman Thompson Brazil, VML, Publicis Sapient, Isobar (Dentsu), Accenture Song and Deloitte Digital. DPZ&T is listed as a regional player. Globant is listed as an emerging player.

Does Driven CX have an API?

No public API is recorded for Driven CX.

What industry is Driven CX in?

Driven CX's product category is Digital Commerce Consulting. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of MPAAAFAI, Customer Experience (CX) & Journey Strategy. Its NAICS code is 54183 and its SIC code is 7310.