Partesa Srl

What Partesa Srl does

Partesa Srl, founded in 1989 and headquartered in Milan, is an Italian B2B wholesale distributor of beverages and food products serving the Ho.Re.Ca. (hotel, restaurant, café) channel. The company is a subsidiary of HEINEKEN Italia S.p.A. and serves more than 40,000 establishments daily across Italy through a network of regional depots and a direct field sales force. Its portfolio comprises roughly 9,000 product references spanning HEINEKEN-group beers, Italian and international wines, spirits, soft drinks, juices, mineral water, aperitifs, and food ingredients, distributed under both third-party brands and its proprietary Liq.ID private-label spirits.

The operating model layers value-added services on top of physical distribution: consulting on menu and beverage program development, technical assistance for draft systems (Assistenza Impianti Spina), and a structured training platform (Partesa Lab) with specialized modules such as Beer University, Pizza Lab, and Wine Lab. The company also runs recurring producer-facing events (Wine Lab, My Spirits, OpenWine, Wine Club) that serve both as marketing channels and as education-driven tools to lift per-account basket size. The Eazle e-commerce platform offers self-service ordering for existing accounts, while a dedicated business unit, Partesa Horeca Moderno, addresses commercial chains with customized volume solutions.

Monetization relies on wholesale product margins across the approximately 9,000 SKUs, supplemented by fee-bearing service engagements (consulting, training, draft installation). Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led, with regional field representatives as the primary acquisition and retention channel and Eazle providing a complementary self-service route for established accounts. Customer segmentation is vertical — bar, pub, pizzeria, evening bar, trattoria, restaurant, hotel, and commercial chains — and all activity is concentrated in Italy with no disclosed international footprint.

Name

Partesa Srl

Legal name

Partesa S.r.l.

Website

https://partesa.it

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Partesa Srl is a Milan-based B2B wholesale distributor of beverages and food serving over 40,000 Ho.Re.Ca. establishments across Italy. The HEINEKEN Italia subsidiary distributes approximately 9,000 product references alongside consulting, training, draft-system, and e-commerce services.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Beverage Distribution: Wholesale distribution of beverages (beer, wine, spirits, soft drinks, water, juices) and food products to Ho.Re.Ca. establishments. Revenue generated through product margins on ~9,000 product references.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Partesa Srl is a leading Italian B2B wholesale distributor of beverages and food products for the Ho.Re.Ca. (hotel, restaurant, café) channel, operating a depot network and direct field sales force to serve over 40,000 establishments across Italy. The company offers approximately 9,000 product references spanning beer (including HEINEKEN Group brands), wine, spirits, soft drinks, juices, mineral water, and food ingredients, complemented by value-added services such as logistics, draft system installation and maintenance, consulting, training, and the Eazle B2B e-commerce ordering platform.

Product overview

Partesa Srl is a leading Italian food and beverage wholesale distributor for the Ho.Re.Ca. channel (hotels, restaurants, cafés), serving over 40,000 clients. The company operates a core distribution platform offering approximately 9,000 product references including beer (HEINEKEN and others), wine (Italian and international labels), spirits, soft drinks, juices, mineral water, and food ingredients. The product portfolio is supported by integrated service modules including logistics, draft system installation/maintenance, consulting for menu development, training programs through Partesa Lab (featuring Pizza Lab and Wine Lab), and event platforms (My Spirits, OpenWine, Wine Club). The company also provides Eazle, an e-commerce platform for client ordering. Services are delivered through a widespread depot network across Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Partesa Lab: Training platform for customers focused on beer, wine, spirits and pizza topics.
• OpenWine
• My Spirits
• Pizza Lab
• Partesa Horeca Moderno
• Liq.ID
• Eazle

Products and services

• Beer Distribution
• Wine Distribution
• Spirits and Liquors Distribution
• Soft Drinks, Juices and Water Distribution
• Food Distribution
• Eazle B2B E-commerce Platform
• Partesa Horeca Moderno
• Draft Installation and Maintenance Service
• Beverage and Menu Consulting
• Partesa Lab Training Program
• Logistics and Distribution Service
• Liq.ID Private Label Spirits

Quantifiable outcome

• Serves over 40,000 Ho.Re.Ca. customers daily
• +1 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dibevit: Dibevit is one of Italy's largest B2B Ho.Re.Ca. beverage distributors, with nationwide coverage and a broad portfolio of beer, wine and spirits — directly comparable to Partesa in customer segments, product breadth and field-sales go-to-market.
• CDA - Consorzio Distributori Associati: CDA is a major Italian B2B beverage distributor serving Ho.Re.Ca. and retail with a multi-category portfolio (beer, wine, spirits, soft drinks) — directly comparable to Partesa in operating model, target customers and product mix.
• Nardelli Distribuzione Bevande: Nardelli is an established southern Italian B2B beverage distributor serving Ho.Re.Ca. establishments with beer, wine, spirits and food — a regional direct peer sharing Partesa's distribution-led, multi-category Ho.Re.Ca. model.
• Rexer Italia: Rexer is an Italian Ho.Re.Ca.-focused beverage distributor with a national footprint and broad multi-category portfolio — directly comparable to Partesa in target customer base and product breadth.
• Gruppo Velier: Gruppo Velier is a leading Italian beverage distributor and brand owner with strong Ho.Re.Ca. presence and a diversified beer/wine/spirits portfolio — comparable to Partesa's distribution plus proprietary brand model (Liq.ID parallels Velier's brand portfolio approach).

Broad incumbents

• HEINEKEN N.V. HEINEKEN is Partesa's ultimate parent and one of the world's largest brewers, with extensive owned-distribution operations across Europe — relevant as a broad incumbent shaping Partesa's strategic direction and portfolio access.
• AB InBev: AB InBev is a global brewing giant with significant Italian operations and direct relationships with Ho.Re.Ca. accounts — a broad incumbent competing with Partesa's distribution of HEINEKEN-aligned brands for Italian on-premise share.
• Campari Group: Campari Group is a leading Italian spirits producer with significant Ho.Re.Ca. presence and selective direct distribution in Italy — a broad incumbent overlapping with Partesa's spirits portfolio in bars and restaurants.
• Asahi Group Holdings: Asahi Group is a multinational beverage company with European beer and beverage operations and Ho.Re.Ca. distribution activities — a broad incumbent and potential competitive force in the Italian on-premise beer market.
• Sanpellegrino (Nestlé Waters & Beverages): Sanpellegrino is a major Italian beverage producer (mineral water, soft drinks) with established Ho.Re.Ca. distribution — relevant as a broad incumbent whose products flow through (or compete with) Partesa's portfolio in Italian venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCABzeHa3thZOa8JeayWYE1Q
• Facebookfacebook.com/partesatessaro
• Instagraminstagram.com/partesaofficial
• LinkedInlinkedin.com/company/partesa-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partesa Srl