What Wingard does

Wingard, legally "Wingard Marketing + Communications," is a privately held, full-service marketing and advertising agency headquartered at 1022 Park Street, Suite 401, Jacksonville, FL. Founded in 2008 by David Wingard as a one-man design studio, the firm has grown organically into an 11-50 employee, multi-partner agency offering an integrated portfolio of eight service lines: Branding & Design, Digital & Social Media, Marketing & Advertising (including media planning and buying), Video & Animation, Public Relations & Communications, SEO (including Generative Engine Optimization), Web Design & Development, and Brand Activation & Community Engagement.

The agency's technology stack centers on widely adopted marketing and CMS platforms - WordPress with Elementor, HubSpot for landing pages and marketing automation, WooCommerce and Shopify for commerce builds, plus the accessiBe integration for ADA/WCAG accessibility - and the firm maintains official Google Partner credentials. Web work is delivered by an in-house front-end and back-end development team using a UX-driven process incorporating user personas, empathy maps, and journey mapping rather than templated designs. AI is used in a human-led, AI-assisted posture for content drafting and layout ideation, with no proprietary models or training pipelines disclosed.

Wingard operates a project-based and retainer professional-services model with non-public, quote-based pricing. Its go-to-market is direct consultative sales targeting two primary segments: small-to-medium businesses and nonprofit organizations in Northeast Florida, with secondary exposure to government and tourism organizations. The client list spans 500+ engagements over 15+ years and includes Visit Jacksonville, Jacksonville Jaguars, MOSH, Cummer Museum of Art & Gardens, JAX Chamber, LifeSouth Community Blood Centers, Regency Centers, Downtown Vision Inc., and Ackerman Cancer Center. The firm has no disclosed external funding, no M&A activity, and a partnership-led ownership structure (David Wingard, Russell Baker, Natalie DeYoung).

Name

Wingard

Legal name

Wingard Marketing + Communications

Website

https://wearewingard.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Wingard is a Jacksonville, Florida-based full-service marketing and advertising agency offering branding, digital, PR, SEO, web design, video, and brand activation services to small-to-medium businesses, nonprofit organizations, and government/tourism entities across Northeast Florida.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing & Advertising Services: Full-service marketing agency providing comprehensive services including branding, digital marketing, web design, PR, video production, and advertising. Revenue is generated through project-based fees and ongoing retainer engagements with business and nonprofit clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Wingard is a full-service marketing and advertising agency that delivers integrated services across branding and design, digital and social media marketing, web design and development, search engine optimization, video and animation production, public relations and communications, marketing and advertising (including media planning and buying), and brand activation and community engagement. Services are delivered by an in-house multidisciplinary team to businesses and nonprofit organizations primarily in Northeast Florida, with engagements structured as project-based work or ongoing retainers.

Product overview

Wingard is a full-service marketing and advertising agency based in Jacksonville, Florida, founded in 2008. The agency offers an integrated portfolio of eight core service lines: Branding & Design Services, Digital & Social Media Services, Marketing & Advertising Services (including Media Planning & Buying), Video & Animation Services, Public Relations & Communications Services, Search Engine Optimization (SEO) Services, Web Design & Development Services, and Brand Activation & Community Engagement Services. These services work together as a unified offering, with the agency acting as a strategic partner helping businesses and nonprofits tell their stories through creative campaigns, digital marketing, and comprehensive web solutions. The agency's approach combines in-house talent across all disciplines rather than outsourcing, enabling coordinated execution across brand strategy, design, digital, and communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Design Services Brand identity design services including visual elements, color and typeface selection, mascot creation, and brand personality development that build communities and convey company mission and values for businesses and nonprofit organizations.
• Digital & Social Media Services Digital marketing services including search engine optimization (SEO), search engine marketing (SEM), retargeting, digital display ads, and social media strategy development across multiple platforms for businesses and nonprofit organizations.
• Marketing & Advertising Services Marketing strategy development rooted in research and differentiation, advertising campaign creation, and comprehensive media planning and buying across social media, magazines, television, radio, billboards, and search engine marketing for businesses and nonprofits.
• Video & Animation Services Video production services including primetime network commercials, behind-the-scenes content, and animated campaign concept videos with full production support for businesses and nonprofit clients.
• Public Relations & Communications Services Strategic public relations support including media outreach, interview preparation, one-on-one media relations, and ongoing communications retainers for businesses and nonprofit organizations.
• Search Engine Optimization (SEO) Services Comprehensive SEO services including technical optimization, content strategy, local SEO for Jacksonville businesses, and AI visibility optimization (generative engine optimization) to improve visibility in Google and AI-powered search platforms.
• Web Design & Development Services

Quantifiable outcome

• 200% website traffic growth for Visit Jacksonville (March 2023 to March 2024)
• +6 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered supporting, minor and core.

• accessiBesupportingTechnology or IntegrationPartnership with accessiBe for web accessibility services. accessiBe provides AI-powered accessibility solutions to help Wingard's web clients meet ADA and WCAG legal regulations, ensuring websites are inclusive and compliant.
• Google PartnerminorGTM or Marketing PartnerOfficial Google Partner status, as indicated by partner directory badge. Enables access to Google marketing tools, certifications, and support for serving clients' digital advertising needs.
• WordPresscoreTechnology or IntegrationPrimary CMS platform for web development. WordPress with Elementor page builder forms the foundation of their website development process, with extensive experience integrating plugins and custom functionality.
• ShopifysupportingTechnology or IntegrationE-commerce platform partner for building secure, high-performing online stores. Wingard develops custom Shopify stores with seamless functionality and optimized checkout experiences.
• HubSpotsupportingTechnology or IntegrationMarketing automation partner for developing custom HubSpot landing pages optimized for lead generation and marketing campaigns. Wingard leverages HubSpot's tools for client marketing automation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Padilla: Padilla is a Minneapolis-based integrated marketing and communications firm offering PR, advertising, digital, and brand strategy — comparable full-service regional peer with similar client mix.
• Lewis Communications: Lewis Communications is a Birmingham, AL-based integrated marketing agency with comparable full-service offerings (advertising, PR, digital, brand activation) and a similar focus on regional and Southeast U.S. clients.
• Sercante: Sercante is a Jacksonville, FL-based HubSpot solutions partner agency offering inbound marketing, web design, and HubSpot implementation — a direct local competitor serving the same Northeast Florida SMB market.
• Brownstein Group: Brownstein Group is a Philadelphia-based independent advertising and marketing agency providing brand, digital, PR, and content services — a comparable full-service independent agency.
• Tombras Group: Tombras is a Knoxville, TN-based independently owned, full-service advertising agency of similar size offering branding, digital, media planning, PR, video, and social services — closely mirroring Wingard's integrated model for regional clients.
• WebFX: WebFX is a Harrisburg, PA-based digital marketing agency offering SEO, web design, content marketing, and media buying — a comparable digital-services-focused peer operating at larger scale.
• Gatesman: Gatesman is a Pittsburgh-based independent, full-service advertising agency providing branding, digital, PR, media buying, and analytics to regional and national clients — comparable in service mix and size to Wingard.
• Ervin & Smith: Ervin & Smith is an Omaha, NE-based full-service marketing and advertising agency serving regional and national clients with similar integrated capabilities (creative, digital, media, web).
• Mower: Mower is a Syracuse, NY-based integrated marketing agency (formerly Eric Mower + Associates) offering advertising, PR, digital, and media services — a comparable independent, full-service regional agency.

Broad incumbents

• HubSpot: HubSpot is a publicly traded marketing/CRM software platform and one of Wingard's named technology partners — broadly incumbents in the marketing technology stack that agencies build services on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WeAreWingard
• LinkedInlinkedin.com/company/we-are-wingard
• Instagraminstagram.com/wearewingard
• Xx.com/wearewingard

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wingard