What SunsOut does

SunsOut is a U.S.-based manufacturer and wholesale distributor of jigsaw puzzles and puzzle accessories, headquartered in Costa Mesa, California. The company operates a domestic production footprint, branded "Proudly Made in the USA," and produces a broad assortment of puzzles across piece counts from 25 to 1000+, including shaped-puzzle formats. Its portfolio spans 25+ themed sub-categories — Kids, Halloween, Christmas Holiday, Inspirational, Horses, Wildlife, Native American/Western, Mythical Creatures, Presidential Series, Quilts, Travelogue, African American Art, and others — populated by artwork licensed from a roster of named independent artists (Mark Keathley, Don Crook, Tom Wood, Nene Thomas, James Lee, David Uhl, and others). Core technology consists of standard e-commerce and inventory management systems; no proprietary technology or AI/ML capabilities are disclosed.

SunsOut's go-to-market is a dual-channel model. The primary revenue engine is B2B wholesale, with retail stores and distributors purchasing bulk inventory through a dedicated login portal and ordering via downloadable catalogs and preorder windows. A secondary channel serves individual consumers through the company's own website, which redirects direct consumer purchases to retail partner stores. Two customer segments are targeted: (1) retail consumers buying for personal use, gifting, or hobby; and (2) retail stores and puzzle distributors purchasing inventory for resale. Pricing is not publicly disclosed; wholesale customers see pricing only after logging in, and the billing model is transaction-based/pay-as-you-go. Marketing is catalog-driven and channel-driven rather than digital-performance-marketing-led, and the geographic footprint is exclusively United States.

The company is privately held with 11–50 employees, no disclosed parent company, no institutional investors, and no acquisition or funding history in the source data. Strategic activity is concentrated in continuous product-release cadence (e.g., 2026 NEW, Fall 2025), broadening of themed sub-categories, expansion of the shaped-puzzle format, and deepening of artist-licensing relationships — collectively suggesting a steady, assortment-led growth posture within the niche specialty-puzzle category.

Name

SunsOut

Legal name

SunsOut

Website

https://sunsout.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SunsOut is a Costa Mesa, California-based manufacturer and wholesale distributor of American-made jigsaw puzzles and accessories, serving retail stores, distributors, and individual consumers across themed collections and piece counts from 25 to 1000+.

Ownership category

akta.pro rank

Product category

Jigsaw Puzzles

NAICS

Hobby, Toy, and Game Retailers (459120), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Jigsaw Puzzles Retail (CRALALAJ)

akta.pro secondary industries

Board Game & Puzzle Specialty Retailers (CRALALAA), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• Jigsaw puzzle manufacturer
• Wholesale puzzle distribution
• Themed jigsaw puzzles
• Kids puzzles
• Shaped puzzles

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wholesale Puzzle Sales: Bulk sales of jigsaw puzzles to retail stores and distributors through wholesale accounts. Stores can log in to place orders or create accounts to purchase inventory for resale.
2. Direct Consumer Retail: Consumer direct sales through the sunsout.com website, where individuals can purchase puzzles for personal use.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SunsOut designs, manufactures, and wholesales jigsaw puzzles and puzzle accessories that are proudly made in the USA. The catalog spans piece counts from 25 to over 1,000 across themed sub-categories including Kids, Inspirational, Horses, Halloween, Wildlife, Christmas, Fantasy, and Regional landscapes, with both traditional rectangular and shaped formats. Products are sold through a B2B wholesale portal to retail stores and distributors, and through consumer-direct channels via the company website and retail partner stores.

Product overview

SunsOut is a jigsaw puzzle company offering a diverse portfolio of puzzles across multiple themes and piece counts. The core product line consists of traditional rectangular jigsaw puzzles and shaped puzzles, with piece counts ranging from 25 to over 1000. The product lineup includes themed sub-categories such as Kids Puzzles (featuring child-friendly imagery), Inspirational Puzzles (religious and spiritual artwork), Horses Puzzles (equine-themed art), and Halloween Puzzles (spooky seasonal designs). Accessories are also offered as add-on products. The puzzles are distributed through both retail and wholesale channels, with consumers directed to retail partners for direct purchases while wholesale customers access the site through login. SunsOut emphasizes American-made products and operates primarily as a B2B wholesale platform with retail distribution through partner stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Jigsaw Puzzles
• Kids Puzzles Puzzles designed for children featuring themes like Watch Out, Animal Magic, Down on the Farm, Going Fishing, Happy Campers, Journey of the Sea Turtle, Jungle Magic, Ocean Social, and Pet Parade. Available in 100-piece formats. Targeted at children and family buyers.
• Inspirational Puzzles Spiritually-themed puzzles featuring artwork with religious and inspirational imagery. Products include A Prayer for You, Answered Prayer, Autumn Tranquility, Be Still, Church Nativity, He is Risen, O Holy Night, St. Francis, Stained Glass Angel, and The Lamb. Available in piece counts ranging from 100 to 1000+.
• Horses Puzzles Horse-themed puzzles featuring artwork by artists including Mark Keathley, Don Crook, and Tom Wood. Products include A Cowboy's Best Friend, Wild Stallion, Born to Run, Evening Romp, and Horse Barn. Available in 300 to 1000+ pieces.
• Halloween Puzzles Halloween-themed puzzles featuring spooky and autumn imagery. Products include Black Cat by Candlelight, Halloween Party, Halloween Pals, Haunted Halloween House and Witch, Pumpkin Season, Spooky House, Spooky Train, Things in the Night, and Witch's Brew. Available in 300 to 1000 pieces, including shaped formats.
• Shaped Puzzles Jigsaw puzzles cut into decorative shapes beyond traditional rectangular formats. Includes shaped puzzles themed around various subjects including Halloween Globe, Witch's Brew, and Spooky House. Designed for unique gifting and display.
• Puzzle Accessories Puzzle-related accessories available for purchase alongside jigsaw puzzles, supporting puzzle assembly, storage, and display for retail and consumer buyers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Various Artists (James Lee, Don Crook, Lori Schory, Tom Wood, Mark Keathley, Larry Hersberger, John Stewart, etc.)coreStrategic or Co-development PartnerSunsOut collaborates with multiple independent artists who create original artwork for their puzzle designs. Artists include James Lee (Inspirational), Don Crook (Horses), Lori Schory (Halloween Novelty), Tom Wood (Farm/Country), Mark Keathley (Horses), Larry Hersberger (Halloween), John Stewart (Halloween/Horses), and many others. These artists provide the creative content that forms the core product offering.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ceaco: U.S. jigsaw puzzle maker offering themed, licensed, and family puzzles through the same mass and specialty retail channels SunsOut serves.
• White Mountain Puzzles: American-made jigsaw puzzle specialist with themed collections and a wholesale/retail model that closely mirrors SunsOut's positioning in the specialty hobby channel.
• Eurographics: Themed and art-licensed jigsaw puzzle publisher with overlapping fine-art, educational, and novelty categories and similar specialty-retail distribution strategy.
• MasterPieces Puzzle Company: U.S. puzzle manufacturer selling branded and licensed jigsaw puzzles through mass and specialty retail, directly comparable in target channels and theme-driven catalog approach to SunsOut.
• Springbok Puzzles: Long-standing U.S. jigsaw puzzle brand known for fine-art and themed puzzles, selling through similar independent gift and hobby retail accounts that SunsOut targets.
• Buffalo Games: U.S.-based jigsaw puzzle and game manufacturer with a similarly broad themed catalog and mass-market retail distribution — the closest head-to-head competitor for SunsOut on independent hobby and gift shelves.

Emerging players

• Pomegranate Communications: Art-licensed jigsaw puzzle publisher with a museum-and-gallery catalog — directly comparable to SunsOut's fine-art and inspirational themed sub-categories in the specialty gift channel.
• Galison: Designer of art- and novelty-themed jigsaw puzzles (including shaped formats) sold through museum shops, gift stores, and specialty retail — directly comparable to SunsOut's themed and shaped-puzzle offerings.

Broad incumbents

• Ravensburger: Global leader in jigsaw puzzles and games with a much larger catalog, international distribution, and licensed IP — the dominant direct competitor in the same product category SunsOut serves.
• Clementoni: Italian global puzzle and games manufacturer with a wide piece-count and licensed range — competes with SunsOut in imported themed jigsaw puzzles stocked by U.S. mass and specialty retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunsOut