MasterPieces Puzzle Company

What MasterPieces Puzzle Company does

MasterPieces Puzzle Company is a privately held US corporation founded in 1995 by former MLB player David Rolls, headquartered and operating from the United States and selling into Canada via Amazon marketplace. The company manufactures and sells jigsaw puzzles, wood puzzles, board games, plaster craft kits, and puzzle accessories through a Shopify-powered direct-to-consumer storefront at masterpiecesinc.com, supplemented by a wholesale program for retailers, a dropship program for distributors, and an Amazon Canada channel. Its core manufacturing technology is precision die-cutting, including a proprietary locking die-cut process that allows completed puzzles to hold together when lifted, combined with the use of recycled paper and soy-based inks. The product catalog spans 100 to 5000+ piece counts across more than 1000 SKUs, organized by piece count, theme, and licensed brand.

The company's revenue model rests on four streams: direct product sales (one-time purchases priced from $7.99 for entry-level puzzles to $119.99 for premium accessories), wholesale and dropship distribution, licensing royalties from a portfolio spanning Disney, Coca-Cola, NFL, MLB, NHL, NCAA, DC Comics, Hanna-Barbera, Sesame Street, National Parks Service, Audubon, NASA, and 30+ additional IP holders, and affiliate revenue through the Shopify Collabs program. Customer segmentation is hybrid and broad: adult puzzle enthusiasts, children and families, sports fans and collectors, seniors and accessibility-focused puzzlers, and licensed brand fans. Marketing is conducted across organic social (Facebook, Instagram, TikTok, Twitter), email newsletter, content/blog, Shopify Collabs affiliate, and SEO-driven category pages.

The company is founder-owned with no disclosed institutional investor, no public ticker, no parent company, and no subsidiary structure. There is no disclosed revenue, headcount, or funding history. Strategic emphasis is on expanding licensed IP breadth, growing the DTC and accessory businesses, and extending channel reach through Amazon Canada and dropship, while maintaining a long-running charitable partnership with the Toy Industry Foundation Toy Bank that has contributed to over $225 million in donated toys and 26 million children reached.

Name

MasterPieces Puzzle Company

Legal name

MasterPieces Puzzle Company INC

Website

https://masterpiecesinc.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

MasterPieces Puzzle Company is a 30-year-old US-based puzzle and game manufacturer selling 1000+ jigsaw puzzles, board games, craft kits, and accessories direct-to-consumer, through wholesale and dropship, and on Amazon Canada. It licenses major brands including Disney, NFL, MLB, NHL, NCAA, and Coca-Cola to serve families, sports fans, seniors, and children.

Ownership category

akta.pro rank

Product category

Jigsaw Puzzles and Games

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Jigsaw Puzzles Retail (CRALALAJ)

akta.pro secondary industries

Board Game & Puzzle Specialty Retailers (CRALALAA), Building Sets & Construction Toys Retail (CRALAFAE)

Keywords

• Jigsaw puzzle manufacturing
• Licensed brand puzzles
• Family board games
• Kids wooden puzzles
• Plaster craft kits

Headquarters

HQ city

Green Valley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Retail sales of jigsaw puzzles, games, toys, and craft kits through e-commerce storefront. Products sold at various price points ranging from $7.99 for individual puzzles to $59.99 for premium 5000-piece puzzles. Multi-pack bundles offered at discounted rates.
2. Wholesale Distribution: Wholesale program for retailers and dropship program for distributors to expand market reach beyond direct-to-consumer channels.
3. Licensing Royalties: Revenue from licensing agreements with major brands including Disney, Coca-Cola, NFL, MLB, NHL, NCAA, Hanna-Barbera, DC Comics, National Parks, and other intellectual property holders for puzzle artwork and designs.
4. Affiliate and Collab Revenue: Partnership revenue through Shopify Collabs affiliate program and retailer referral dropship program.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

MasterPieces Puzzle Company designs, manufactures, and sells jigsaw puzzles, board games, wooden puzzles, and plaster craft kits under its own brand and via licensed-brand partnerships with Disney, Coca-Cola, NFL, MLB, NHL, NCAA, and over 40 other intellectual property holders. The company uses proprietary locking die-cut technology and eco-friendly recycled materials to produce puzzles ranging from 100 to 5,000 pieces, distributed through direct e-commerce, wholesale, and dropship channels.

Product overview

MasterPieces Puzzle Company is a puzzle and game manufacturer offering a diverse portfolio centered around jigsaw puzzles and family entertainment products. The core offering consists of jigsaw puzzles in various piece counts (100 to 5000+ pieces) including standard puzzles, EZ Grip puzzles for easier handling, panoramic puzzles, shaped puzzles, and glow-in-the-dark varieties. The product line extends to kids' puzzles and wooden puzzles, board games (Checkers, 'Opoly, Shake n' Score), and plaster craft kits. The company operates sub-brands including the Signature Collection (premium large-format puzzles), Hometown Gallery, Flashbacks (nostalgia-themed), and licenses numerous iconic brands including Disney, Coca-Cola, Wizard of Oz, DC Comics, Hanna-Barbera, and sports leagues (NFL, NCAA, MLB, NHL, NASCAR). Puzzle accessories like glue, frames, mats, and tables complement the offering. The company emphasizes eco-friendly production using recycled paper and soy-based inks, and unique die-cut locking technology that allows completed puzzles to hold together.

Differentiator

Problem solved

Functional benefit

Products and services

• Jigsaw Puzzles Traditional jigsaw puzzles manufactured in various piece counts (100, 300, 500, 750, 1000, 1500-5000 pieces) featuring licensed brands, original artwork, and sports team imagery, made from recycled paper and soy-based inks with precision-cut locking pieces. Targeted at adult puzzle enthusiasts, hobbyists, and families.
• EZ Grip Jigsaw Puzzles Specialized puzzles with larger pieces designed for easier handling, suitable for seniors, beginners, or those who prefer a gentler puzzling experience.
• Panoramic Jigsaw Puzzles Wide-format puzzles featuring elongated panoramic images, commonly showcasing sports stadiums, city skylines, and landscapes.
• Shaped Jigsaw Puzzles Puzzles cut into custom shapes such as football helmets, dinosaurs, or animal forms rather than traditional rectangular pieces.
• Glow in the Dark Puzzles Specialty puzzles with phosphorescent coating that glows in the dark once assembled.
• Kids Puzzles Age-appropriate puzzles for children featuring licensed characters, educational themes, and colorful designs with piece counts ranging from 24 to 200 pieces.
• Wood Puzzles Chunky wooden puzzles for young children, often featuring licensed themes like Disney characters, CAT equipment, and dinosaurs.
• Board Games Family games including Checkers, 'Opoly, Shake n' Score, and sports-themed games featuring licensed NFL, NCAA, MLB, and NHL branding.
• Plaster Craft Kits Do-it-yourself plaster painting kits featuring themes like holidays, space exploration, and farm animals.
• Puzzle Accessories Accessories including puzzle glue, fabric puzzle mats, roll-up mats, wood puzzle frames, sorting trays, puzzle tables, and puzzle box stands for puzzle assembly and display.
• Sports Licensed Puzzles and Games Puzzles and games featuring officially licensed NFL, NCAA, MLB, NHL, and NASCAR team branding, mascots, and imagery.
• Iconic Brands Licensed Products Licensed puzzle and game products featuring Disney, Coca-Cola, Wizard of Oz, Hanna-Barbera, DC Comics, Sesame Street, Betty Boop, John Wayne, and other iconic brands.

Quantifiable outcome

• 95% of customers would buy again based on Shopper Approved reviews
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

35 partnerships are on record, tiered core, major and minor.

• Toy Industry Foundation Toy BankcoreStrategic or Co-development PartnerCharitable partnership with 501(c)(3) certified charity. MasterPieces has helped Toy Bank donate over $225 million in toys to more than 26 million children in need worldwide. The company participates in toy donation programs for children's charities.
• NFL (National Football League)majorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring NFL team logos, mascots, stadiums, and football imagery. Full range of NFL puzzles including 100-piece to 1000+ piece puzzles, panoramic stadium puzzles, helmet-shaped puzzles, and collectible items.
• MLB (Major League Baseball)majorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring MLB team logos, mascots, and baseball imagery. Products include team-specific puzzles and MLB collectible puzzles.
• NHL (National Hockey League)majorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring NHL team logos, mascots, and hockey imagery including team-specific puzzles and NHL collectibles.
• NCAA (National Collegiate Athletic Association)majorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring NCAA collegiate team logos and imagery for major college sports programs including Alabama, Ohio State, Michigan, Texas, and 35+ other universities.
• DisneymajorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle and toy products featuring Disney characters including Mickey & Friends, Toy Story, Frozen, Cars, Princesses, Spidey & Friends, and more. Products include wood shaped puzzles, dominoes, memory games, and floor puzzles.
• Coca-ColamajorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring Coca-Cola branding, vintage imagery, and advertising artwork. Multiple product lines including 300-piece, 1000-piece, and Signature Collection puzzles.
• Hanna-BarberacoreOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring classic Hanna-Barbera cartoon characters including Scooby-Doo, Looney Tunes, and Hanna-Barbera Classics. Products range from 500-piece to 1000-piece puzzles.
• DC ComicscoreOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring DC Comics characters including Batman, Superman, Wonder Woman, Justice League, and other DC properties. Products include kids' 100-piece puzzles and multi-packs.
• National Parks ServicecoreOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring US National Parks imagery including Yellowstone, Yosemite, Grand Canyon, Rocky Mountain, and National Parks of America collection. Multiple piece counts available.
• The Polar ExpresscoreOEM/ Whitelabel/ Licensing PartnerLicensed puzzle and toy products based on The Polar Express film including jigsaw puzzles, matching games, and wood toy train sets in multiple piece counts and configurations.
• Wizard of OzcoreOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring Wizard of Oz characters and imagery. Products include 100-piece to 3000-piece puzzles with various artwork styles.
• Sesame StreetcoreOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring Sesame Street characters for children's puzzle collections and educational puzzle products.
• NASCARminorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring NASCAR racing imagery and branding including the NASCAR logo and racing-themed puzzle designs.
• Caterpillar (CAT)minorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle and toy products featuring Caterpillar construction equipment imagery for kids' puzzle packs and educational products.
• Betty BoopminorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring classic Betty Boop cartoon character imagery in various piece counts.
• John WayneminorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring John Wayne western imagery and branding for fans of the legendary actor.
• HersheysminorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring Hershey's chocolate branding and imagery in various puzzle designs.
• U.S. MilitarycoreOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring U.S. Armed Forces imagery and branding including military-themed designs and commemorative puzzles.
• Saturday Evening Post / Norman RockwellcoreOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring Saturday Evening Post covers and Norman Rockwell artwork collections.
• NASAminorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring NASA space imagery and astronaut themes for space enthusiasts.
• Lionel TrainsminorOEM/ Whitelabel/ Licensing PartnerLicensed products featuring Lionel train imagery including Christmas-themed train sets and collectible puzzles.
• Audubon SocietycoreOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring Audubon bird artwork and wildlife imagery including songbirds, backyard birds, and nature scenes.
• Smokey BearminorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring Smokey Bear forest fire prevention imagery and messaging.
• CaseIH / FarmallminorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring Case IH and Farmall agricultural equipment imagery for farming enthusiasts.
• A Christmas StorycoreOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring A Christmas Story movie imagery and holiday-themed designs.
• National Lampoon's Christmas VacationcoreOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring National Lampoon's Christmas Vacation movie imagery and collectible holiday puzzles.
• Lord of the RingsminorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring Lord of the Rings imagery and Tolkien-inspired artwork.
• Eric CarlecoreOEM/ Whitelabel/ Licensing PartnerLicensed puzzle and toy products featuring Eric Carle's distinctive art style including The Very Hungry Caterpillar and other children's book illustrations in chunky wood puzzle formats.
• Baby EinsteincoreOEM/ Whitelabel/ Licensing PartnerLicensed puzzle and toy products featuring Baby Einstein characters and educational imagery for infants and young children in chunky wood puzzle formats.
• Mossy OakminorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring Mossy Oak camouflage patterns and outdoor hunting imagery.
• RealtreeminorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring Realtree camouflage patterns and outdoor recreation imagery.
• Route 66minorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring Route 66 highway imagery, vintage travel scenes, and Americana nostalgia themes.
• Willy Wonka / Charlie and the Chocolate FactoryminorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle products featuring Willy Wonka and the Chocolate Factory imagery and chocolate factory themed designs.
• Old MacDonald's FarmminorOEM/ Whitelabel/ Licensing PartnerLicensed puzzle and craft kit products featuring Old MacDonald's Farm imagery including farm animal puzzles and plaster paint sets.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cobble Hill Puzzles: Family-owned puzzle maker producing jigsaw puzzles with artist-illustrated and licensed designs. Competes in the same mid-to-premium adult puzzle niche as MasterPieces Signature Collection.
• Ravensburger: Global leader in jigsaw puzzles and games with comparable product assortment across piece counts and themes. Directly competes in adult, family, and kids puzzle segments with similar licensed content strategy.
• Buffalo Games: US-based puzzle and game manufacturer with deep licensed portfolio (sports, nostalgia, art) and similar mass-market price points. Closest US-headquartered direct competitor in jigsaw manufacturing.
• White Mountain Puzzles: US jigsaw puzzle maker focused on licensed and photographic artwork, including sports and Americana themes. Overlaps directly with MasterPieces' adult and family puzzle lines.
• Ceaco: US-based jigsaw puzzle manufacturer with licensed and original artwork across family, adult, and kids segments. Directly comparable product mix and gifting-channel distribution.

Broad incumbents

• Hasbro: Major toy and game conglomerate including licensed board games and puzzles. Overlaps in sports-themed board games and family games but operates as a broad incumbent across many toy categories.
• Melissa & Doug: Large US specialty toy and wooden puzzle maker with strong family and kids brand presence. Comparable in the wooden kids puzzle category and educational positioning, though broader in scope.
• Clementoni: Italian global puzzle and game manufacturer with a much broader international footprint and educational toy portfolio. Comparable in manufacturing capability and licensed content but operates at a larger scale.
• Educa Borras: Spanish puzzle and games manufacturer with European depth and licensed content. Comparable product lines and target consumers, though primarily serving the European market.

Emerging players

• Liberty Puzzles: US-based wooden jigsaw puzzle maker focused on premium, artistic, and laser-cut puzzles. Competes with MasterPieces' Signature Collection in the premium/hobbyist segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MasterPiecesToy
• Facebookfacebook.com/MasterPiecesPuzzleCompany
• Instagraminstagram.com/masterpiecesinc
• TikToktiktok.com/@masterpiecesinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MasterPieces Puzzle Company