Richmond Pediatric Associates

What Richmond Pediatric Associates does

Richmond Pediatric Associates, Inc. is a private, physician-owned pediatric medical practice founded in November 1970 by Dr. Martin Hoffman and Dr. Stuart Solomon, headquartered in Richmond, Virginia. The practice delivers comprehensive pediatric healthcare to children from birth through age 21, including well-child visits, same-day sick/urgent visits, vaccinations, ADHD management, behavioral and mental health consultations, lactation support, sports physicals, and developmental screening. It operates two physical office locations—a West End office in Richmond (9900 Independence Park Drive) and a Mechanicsville office (7521 Right Flank Road)—with weekday regular hours and weekend sick-visit availability at both sites, plus a 24-hour on-call physician service.

The practice's core technology stack is built around the PCC.com patient portal and EMR system, which supports online appointment scheduling, secure messaging to billing and nursing departments, online bill pay, form downloads, and communication preferences. The core product surface is clinical service delivery rather than software; ancillary products include COVID-19 vaccinations, clinical research studies conducted via a Tekton Research partnership (including Pfizer COVID-19 vaccine research), and an integrated lactation support program staffed by certified lactation counselors. The provider roster comprises board-certified pediatricians (M.D./D.O.), certified pediatric nurse practitioners (C.P.N.P.), a certified lactation counselor (C.L.C.), and a licensed professional counselor (LPC) covering behavioral health.

Revenue is generated primarily through fee-for-service insurance reimbursements, with the practice participating as an in-network provider with major payers including Aetna, Anthem BCBS, Cigna, Healthkeepers Plus, Optima Health, Medicaid, and United Healthcare. Copayments are collected at the time of service, with a $10 service fee assessed when copays cannot be paid at sick visits. Distribution is direct-to-consumer via phone scheduling and the patient portal, supplemented by telehealth visits for select appointments, prenatal consultations as an expectant-parent acquisition channel, and earned-media recognition through regional awards including Richmond Times Dispatch 'Best Pediatric Practice' (2017 winner, 2018 finalist) and Virginia Living Magazine 'Best Pediatric Practices in Central Virginia' (2016 and 2017).

Name

Richmond Pediatric Associates

Legal name

Richmond Pediatric Associates, Inc.

Website

https://richmondpediatrics.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Richmond Pediatric Associates is a private, physician-owned pediatric medical practice founded in 1970, serving families with children from birth through age 21 across two Richmond, Virginia offices with comprehensive primary care, behavioral health, lactation support, and clinical research services.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAJAF

Pediatrics & Adolescent Medicine Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAFAJAI

Pediatric Urgent Care & After-Hours Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLALAAAI

Family & Pediatric Direct-to-Consumer Virtual Care

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

Keywords

• Pediatric primary care
• Well-child visits
• Sick visits
• Pediatric vaccinations
• Lactation support

Headquarters

HQ city

Mountlake Terrace

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance-based healthcare services: The practice operates on an insurance-based model, filing claims for insurance companies they participate with. Copayments are collected at the time of service.
2. Patient self-pay: A $10 service fee is added to accounts when patients cannot pay their copay at a sick visit.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Richmond Pediatric Associates is a traditional pediatric medical practice providing comprehensive pediatric primary care for children from birth through age 21 across two office locations (West End in Richmond and Mechanicsville, VA). Services include well-child visits, same-day sick/urgent visits, vaccinations (including COVID-19), ADHD management, behavioral and mental health consultations, lactation counseling, sports physicals, vision/hearing screenings, and clinical research participation through a Tekton Research partnership.

Product overview

Richmond Pediatric Associates is a traditional pediatric medical practice offering comprehensive healthcare services for children from birth through age 21. The practice operates two locations (West End and Mechanicsville) and provides core services including well-child visits, sick/urgent care, vaccinations, behavioral health consultations, ADHD management, and lactation support. The practice also conducts clinical research through a partnership with Tekton Research and maintains an online patient portal for appointment scheduling and billing. No AI or advanced technology products are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Primary Care Services Comprehensive pediatric healthcare services for children from birth through age 21, including well-baby/child visits, same-day sick/urgent visits, emergency treatment, asthma care, vaccinations, vision/hearing screenings, sports physicals, and early development screening.
• Prenatal Consultations Complimentary prenatal consultations for expectant parents to meet physicians and become acquainted with the practice before their baby's birth.
• Lactation Support Certified lactation counselor services to help families meet their nursing goals, offered by certified practitioners Stephanie K. Smith and Sabrina Hawkins.
• ADHD Management Evaluation and ongoing management services for children with attention deficit hyperactivity disorder (ADHD).
• Behavioral Consultations Behavioral and mental health consultations including services for anxiety, depression, and school performance guidance for pediatric patients.
• Clinical Research (Tekton Research Partnership) Clinical research studies conducted in partnership with Tekton Research, including ongoing pediatric Pfizer COVID-19 vaccine research studies, giving patients access to cutting-edge pediatric treatments.
• COVID-19 Vaccinations COVID-19 vaccinations offered to patients at both offices Monday through Friday during regular business hours.
• Telehealth Visits Remote telehealth visits available for some appointment types for established patients, providing an alternative to in-person visits.
• Patient Portal Online PCC.com patient portal for checking scheduled appointments, requesting new appointments, secure messaging to billing and nursing departments, online bill pay, downloading forms, and setting email/cell phone communication preferences.

Quantifiable outcome

• Multiple years of recognition as Best Pediatric Practice in Richmond Times Dispatch 'Best' contest (2017 winner, 2018 finalist)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Virginia Children's Care Network (VCCN)coreStrategic or Co-development Partner · 26 January 2021Dr. Kimberly Phillips was one of the first members of the Virginia Children's Care Network, designed to improve the health and well-being of Virginia's children. The VCCN works with community pediatricians to create specific, evidence-based clinical metrics for pediatric care quality improvement.
• Tekton ResearchcoreStrategic or Co-development PartnerRichmond Pediatric Associates partnered with Tekton Research to offer clinical research opportunities to patients. The practice actively participates in pediatric clinical studies, including Pfizer COVID-19 vaccine research. This partnership enables patients to access cutting-edge treatments and contributes to advancing pediatric medicine.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• PM Pediatrics: National pediatric urgent care operator offering after-hours sick visits, weekends, and holiday coverage for children. Comparable on the acute-care / convenience-axis side of pediatrics, especially around the weekend sick-visit offering that differentiates Richmond Pediatric Associates.
• Pediatric Associates of Richmond: Independent multi-provider pediatric primary care practice serving the greater Richmond, VA metro with similar well-child, sick-visit, and newborn services. Closest like-for-like competitor given overlapping geography, scope, and patient demographic.

Others

• CVS MinuteClinic: Retail-based acute care clinics operated inside CVS pharmacies, including pediatric-adjacent services such as vaccinations and sick visits. Comparable as an alternative channel for acute pediatric encounters and a threat to traditional pediatric visit volume.
• Bright Horizons: Large national child care and early-education provider serving working families. Comparable as an adjacent ecosystem player — Bright Horizons' employer-sponsored child care competes for the same 'working parent' mindshare that pediatric practices depend on for referrals.

Emerging players

• NightLight Pediatric Urgent Care: Pediatric-focused urgent care operator with extended evening and weekend hours. Comparable as an alternative channel for after-hours acute pediatric visits that would otherwise go to independent primary care practices.
• SteadyMD: Telehealth platform providing primary and pediatric virtual care on a membership/recurring basis. Comparable as a digital-first alternative in family/pediatric care that pressures independent practices to expand virtual visit capabilities.
• Centria Healthcare: Provider of in-home and center-based behavioral and developmental services for children with autism and related conditions. Comparable on the pediatric behavioral/developmental services axis where Richmond Pediatric Associates has invested (LPC, ADHD management, developmental screening).

Broad incumbents

• Pediatrix Medical Group: National physician group focused on pediatric and maternal-fetal medicine across hospital and outpatient settings. Comparable as a scaled pediatric provider platform that competes for pediatric talent, contracts, and clinical research opportunities nationally.
• Bon Secours Pediatrics: Pediatric primary and specialty care offered through Bon Secours / HCA Virginia's Richmond-area health system. Operates with hospital-system scale and broader specialty referral depth, competing for the same insured family demographic in the same metro.
• VCU Health / Children's Hospital of Richmond at VCU: Academic pediatric health system anchored by VCU Health serving Richmond and surrounding regions. Provides general pediatric primary care alongside subspecialty services, and is the dominant pediatric referral destination for the Richmond market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/richpeds
• Facebookfacebook.com/RichPeds
• LinkedInlinkedin.com/company/richmond-pediatrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richmond Pediatric Associates