Finportal

What Finportal does

Finportal, a.s. is a Slovak financial intermediary and broker pool, founded circa 2009 and headquartered in Bratislava with a branch office in Košice. The company operates an in-house digital platform that aggregates insurance, banking, investment, leasing, and pension products from more than 50 financial partners, distributing them through two parallel channels: a direct-to-consumer web and mobile experience (finportal.sk, B2C client portal, Finportal Appka) and a B2B intermediary network (MyPort portal) serving 2,783 financial agents and brokers across Slovakia.

The technology stack consists of proprietary, internally developed systems: a multi-provider product comparison engine, online calculators for savings, pensions, mortgages, loans, and refinancing, the MyPort B2B portal providing client management, contract processing, commission tracking, and lead management, a B2C client portal for end-consumer policy management, and a mobile application. Finportal is registered with the National Bank of Slovakia under registration number 119713 as a regulated financial intermediary.

Finportal earns revenue purely on a transaction-fee commission basis, receiving per-contract commissions from insurance companies, banks, investment firms, and leasing providers when contracts are concluded through its intermediary network or its direct consumer platform. It serves two primary customer segments: individual Slovak consumers comparing and purchasing financial products, and financial intermediaries (agents, brokerages, subordinate and tied agents) who use Finportal's IT infrastructure, product portfolio, administrative support, and NBS compliance handling to serve their own clients. The company additionally operates a tiperská spolupráca referral channel with real estate agencies and auto dealerships. Cumulative contracts concluded through the platform total 2,283,418. No external funding rounds, M&A activity, or AI/ML capabilities are disclosed.

Name

Finportal

Legal name

Finportal, a.s.

Website

https://finportal.sk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Finportal is a Slovak broker pool and online comparison platform that aggregates insurance, banking, investment, and pension products from 50+ providers, distributing them through a 2,783-intermediary network and direct-to-consumer digital channels across Slovakia.

Ownership category

akta.pro rank

Product category

Insurance and Financial Product Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

Keywords

• Online insurance comparison
• Insurance brokerage platform
• Financial product aggregator
• Mortgage comparison tools
• Insurance intermediary network

Headquarters

HQ city

Bratislava

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Commission from financial product providers: Finportal generates revenue by acting as a broker pool, earning commissions from insurance companies, banks, and other financial product providers when its network of intermediaries or direct platform users close insurance and financial product contracts. Commission is paid per transaction (per contract signed).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Finportal operates an online financial product comparison and brokerage platform in Slovakia, functioning as a broker pool that aggregates insurance (travel, life, vehicle, health, property), mortgages, loans, savings, and investment products from 50+ financial institution partners. The company serves two distinct customer bases: Slovak retail consumers who use the finportal.sk website and mobile app to compare and contract financial products digitally in minutes, and a network of 2,783 financial intermediaries who use the proprietary MyPort B2B portal to manage clients, process contracts, and earn weekly commissions. Revenue is generated through commissions paid by financial product providers on each contract concluded through the platform.

Product overview

Finportal is an online financial product comparison platform operating as a broker pool for insurance and mortgage products in Slovakia. The platform consists of a consumer-facing web application for comparing and purchasing insurance (travel, life, vehicle, property), investments (savings calculators, pension calculators), and credit products (mortgage comparison, loan calculators, refinancing calculators). The ecosystem includes client-facing portals (Klientsky portál for B2C clients, MyPort for B2B partners), a mobile application (Finportal appka), and proprietary IT tools developed in-house for financial intermediaries including calculators and product comparators. The platform serves both end consumers seeking financial products and financial intermediaries (agents and brokers) who use the platform's infrastructure to serve their clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Finportal Online Comparison Platform Consumer-facing web platform that aggregates and compares insurance products (travel, life, vehicle, health, property), mortgages, loans, savings, and investment products from 50+ financial institution partners in Slovakia, enabling retail consumers to compare offers and close contracts digitally in minutes.
• MyPort B2B Intermediary Portal Proprietary B2B portal for the network of 2,783 financial intermediaries (agents, brokerages, subordinate/tied agents and newcomers) operating under Finportal's broker pool in Slovakia, providing client management, lead management, contract processing, commission tracking, and access to the broadest product portfolio across 50+ partner providers.
• Finportal Appka Mobile Application Mobile application providing Slovak consumers and intermediaries with smartphone and tablet access to financial product comparison, contract management, and related services.

Quantifiable outcome

• 2,283,418 client contracts concluded through the platform
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

45 partnerships are on record, tiered core and minor.

• INVESTIKA, investiční společnost, a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2025Investment company partnership. Contract effective from March 19, 2025.
• Agra Poisťovňa, a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2024Specialized insurance provider partnership. Contract effective from January 15, 2024.
• Ahoj, a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2023Consumer lending partnership. Contract effective from September 18, 2023.
• COFIDIS SA, pobočka zahraničnej bankycoreChannel Partner/ Reseller/ Distributor · 1 January 2023Consumer credit partnership. Contract effective from December 29, 2023.
• Pillow pojišťovna, a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2023Insurance provider partnership. Contract effective from November 27, 2023.
• ČSOB Pojišťovna, a.s., člen holdingu ČSOBcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Czech insurance provider partnership under ČSOB group. Contract effective from August 23, 2023.
• HDI Versicherung AGcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Insurance provider partnership. Contract effective from March 31, 2023.
• Colonnade Insurance S.A.coreChannel Partner/ Reseller/ Distributor · 1 January 2021Insurance provider partnership. Contract effective from March 21, 2016.
• Generali PoisťovňacoreChannel Partner/ Reseller/ Distributor · 1 January 2021Insurance provider partnership. Contract effective from December 19, 2021.
• COFACE, pobočka poisťovne z iného členského štátucoreChannel Partner/ Reseller/ Distributor · 1 January 2021Credit insurance partnership. Contract effective from May 6, 2021.
• WOOD & Company Financial Services, a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2021Financial services partnership. Contract effective from January 11, 2021.
• Amundi Czech Republic Asset Management, a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2020Asset management and investment fund partnership. Contract effective from April 14, 2020.
• Prvá stavebná sporiteľňa, a. s.coreChannel Partner/ Reseller/ Distributor · 1 January 2020Building society partnership for deposits, loans, and mortgages. Contract effective from May 13, 2020.
• Defend Insurance (Fortegra Insurance company)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Insurance provider partnership. Contract effective from November 1, 2019.
• PREMIUM Insurance Company LimitedcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Insurance provider partnership. Contract effective from October 15, 2019.
• BKS Bank AG, pobočka zahraničnej banky v SRcoreChannel Partner/ Reseller/ Distributor · 1 January 2018Banking services partnership. Contract effective from January 2, 2018. Also includes BKS-Leasing.
• Wealth Effect Management o.c.p., a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2018Capital market services partnership. Contract effective from October 16, 2018.
• Across Wealth Management, o.c.p., a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2017Capital market services partnership. Contract effective from October 6, 2017.
• 365.bank, a. s.coreChannel Partner/ Reseller/ Distributor · 1 January 2016Digital bank providing loans, mortgages, and consumer credit. Contract effective from March 24, 2016.
• NN Životná poisťovňa, a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2015Life insurance and pension provider partnership. Also includes NN dôchodková správcovská spoločnosť and NN Tatry-Sympatia, d.d.s. Contract effective from February 16, 2015.
• Euler Hermes SAcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Credit insurance and reinsurance partnership. Contract effective from November 12, 2015.
• NOVIS Insurance CompanycoreChannel Partner/ Reseller/ Distributor · 1 January 2014Insurance provider partnership. Contract effective from April 8, 2014.
• mBank S.A.coreChannel Partner/ Reseller/ Distributor · 1 January 2013Banking partnership. Contract effective from October 4, 2013.
• AXA ASSISTANCE CZ, s.r.o.coreChannel Partner/ Reseller/ Distributor · 1 January 2013Insurance and assistance services partnership. Contract effective from February 5, 2013.
• Tatra banka, a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2012Banking partnership. Contract effective from October 1, 2012. Also includes Tatra-Leasing partnership.
• Všeobecná úverová banka, a.s. (VÚB)coreChannel Partner/ Reseller/ Distributor · 1 January 2012Banking partnership. Contract effective from December 31, 2012. Also includes VÚB Leasing and VÚB Generali dôchodková správcovská spoločnosť.
• Conseq Investment Management, a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2012Investment management partnership. Contract effective from February 24, 2012.
• IAD Investments, správ. spol., a. s.coreChannel Partner/ Reseller/ Distributor · 1 January 2012Investment fund management partnership. Contract effective from April 30, 2012.
• Privatbanka, a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2012Banking services including deposit taking. Contract effective from October 8, 2012.
• UniCredit Bank Slovakia a. s.coreChannel Partner/ Reseller/ Distributor · 1 January 2011Banking partnership for loans, mortgages, and deposit services. Contract effective from July 1, 2011.
• European Investment Centre, o.c.p., a. s. (EIC)coreChannel Partner/ Reseller/ Distributor · 1 January 2011Capital market services partnership. Contract effective from July 15, 2011.
• Allianz - Slovenská poisťovňa, a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2010Insurance provider partnership for life and non-life insurance products distributed through Finportal's intermediary network. Contract effective from August 1, 2010.
• ČSOB Poisťovňa, a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2010Insurance provider partnership. Contract effective from July 26, 2010.
• KOMUNÁLNA poisťovňa, a.s. Vienna Insurance GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2010Insurance provider partnership. Contract effective from August 9, 2010.
• KOOPERATIVA poisťovňa, a.s. Vienna Insurance GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2010Insurance provider partnership. Contract effective from July 1, 2010.
• Union poisťovňa, a. s.coreChannel Partner/ Reseller/ Distributor · 1 January 2010Insurance provider partnership. Contract effective from July 15, 2010.
• UNIQA Insurance GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2010Insurance provider partnership for life and non-life insurance. Contract effective from August 31, 2021. Also includes UNIQA d.d.s., UNIQA d.s.s., UNIQA investiční společnost partnerships.
• Wüstenrot poisťovňa, a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2010Insurance provider partnership. Contract effective from July 28, 2010.
• YOUPLUS Životná poisťovňacoreChannel Partner/ Reseller/ Distributor · 1 January 2010Life insurance provider partnership. Contract effective from February 25, 2020.
• Slovenská sporiteľňa, a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2010Banking partnership for loans, mortgages, and other banking products. Contract effective from November 3, 2010.
• Československá obchodná banka, a.s. (ČSOB)coreChannel Partner/ Reseller/ Distributor · 1 January 2010Banking partnership. Contract effective from August 31, 2010. Also includes ČSOB Leasing and ČSOB Pojišťovna (Czech).
• Prima Banka Slovensko, a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2010Banking partnership. Contract effective from December 1, 2010.
• Allianz - Slovenská dôchodková správcovská spoločnosť, a.s.coreChannel Partner/ Reseller/ Distributor · 1 January 2010Pension fund management company partnership for supplementary pension and old-age pension savings. Contract effective from February 14, 2014.
• Dôvera zdravotná poisťovňa, a.s.minorGTM or Marketing Partner · 1 January 2010Health insurance provider listed as an advertising/referral partner.
• Európska cestovná poisťovňacoreChannel Partner/ Reseller/ Distributor · 1 January 2010Travel insurance provider partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bankrate: US financial comparison publisher owned by Red Ventures, covering mortgages, banking, credit cards, and insurance. Comparable to Finportal in aggregating competing product offers and earning referral/commission revenue.
• GoCompare: UK financial comparison platform (insurance, loans, energy). Closely mirrors Finportal's product comparison, lead generation, and commission-revenue approach.
• NerdWallet: US consumer finance comparison and content platform covering credit cards, loans, insurance, and investing. Directly comparable on product breadth and comparison-plus-marketplace mechanics.
• Check24: Germany's largest digital comparison platform covering insurance, banking, and financial products. Highly comparable to Finportal in operating model (multi-provider comparison marketplace, commission revenue, white-label tools for intermediaries), though at materially larger scale and in a different geographic market.
• Compare the Market: UK-based insurance and financial product comparison service operated by BGL Group. Direct comparable in vertical (insurance/financial product comparison) and revenue model (commission per switch).
• MoneySupermarket Group: UK-listed financial product comparison platform covering insurance, mortgages, and loans. Comparable to Finportal in core mechanics: aggregating competing provider products, driving consumers to switch via comparison UX, and earning commission per transaction.
• Verivox: German price-comparison platform focused on insurance, financial products, and utilities. Directly comparable to Finportal's multi-product, multi-provider marketplace model with commission-based revenue.

Regional players

• Hypoindex.cz: Czech mortgage and consumer credit comparison portal operated by ČSOB. Comparable to Finportal's mortgage/loan comparison functionality in the neighboring Czech market with similar product aggregation model.
• Peniaze.sk: Slovak financial comparison portal owned by Fincentrum & Partners. Direct local comparable to Finportal in market (Slovakia), product scope (banking products, mortgages, loans), and digital comparison model.

Broad incumbents

• Policybazaar: India's largest insurance and financial product comparison marketplace. Comparable to Finportal as a multi-carrier insurance comparison platform with B2B and B2C distribution, though operating at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Finportal
• LinkedInlinkedin.com/company/finportal-a.s.

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finportal