The Aliveness Project
The Aliveness Project is a Minneapolis-based nonprofit founded in 1985 that provides free, integrated HIV support and prevention services — including clinical care, pharmacy, food, housing, and case management — to people living with and at risk for HIV in Minnesota.
- Company typePrivate
- Founded1985
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Aliveness Project does
The Aliveness Project is a community-based nonprofit organization headquartered at 3808 Nicollet Ave in Minneapolis, Minnesota. Founded in 1985 by community members living with HIV, the organization has operated for over 40 years delivering integrated HIV support and prevention services across the Twin Cities. Its core constituents are people living with HIV in Minnesota (who become members by verifying HIV diagnosis and state residency) and individuals at risk for HIV, who receive services free of charge. The stated long-term goal is to end the HIV epidemic in Minnesota by 2035.
Operationally, The Aliveness Project runs a single-site, one-stop-shop model that bundles clinical care, pharmacy, prevention, and social support under one roof. Clinical and prevention services operate through THRIVE Clinical Services and THRIVE Rx (on-site pharmacy) and include HIV/STI testing, PrEP, PEP, DoxyPEP, syringe services, and medical consultations. Support services include a choice-model food shelf (Every Penny Counts), prepared meals, case management, housing support, benefits counseling, MNsure navigation, transportation, peer-led support groups, and specialized programs such as the Melanin program (culturally tailored services for the Black community) and newly-diagnosed support. The organization employs approximately 100+ staff across clinical, prevention, case management, food operations, housing, development, and administrative functions.
The revenue model is donation-driven. Funding sources include individual donations and annual campaigns, foundation grants, in-kind donations, the annual Dining Out For Life fundraiser (which raises over $250,000 with 150+ restaurant partners and 40,000+ diners), the Aliveness Legacy Society for estate gifts, and licensed charitable gaming (pull tabs, bingo, e-tabs) operated through Charitable Gaming (License #04988) at multiple partner venues. The organization holds the Candid Platinum Seal of Transparency for 2025 and publishes 990 forms and audited financials, though specific revenue figures are not disclosed on its public site. There is no parent company, equity ownership, or for-profit subsidiary.
The Aliveness Project firmographics
Firmographics- Name
- The Aliveness Project
- Legal name
- The Aliveness Project
- Website
- https://aliveness.org
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Aliveness Project is a Minneapolis-based nonprofit founded in 1985 that provides free, integrated HIV support and prevention services — including clinical care, pharmacy, food, housing, and case management — to people living with and at risk for HIV in Minnesota.
- Ownership category
- akta.pro rank
The Aliveness Project industry classification
Industry- Product category
- HIV Support and Prevention Services
- NAICS
- Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (62412), Community Food Services (62421)
- SIC
- Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGACAG)
- akta.pro secondary industry
- Rare Disease & Special Needs Support Organizations (BPAGACAM)
Keywords
Where The Aliveness Project is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Aliveness Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Donations and Fundraising: Individual donations, annual campaigns, and fundraising events. Major annual event Dining Out For Life raises over $250,000 each year with 150+ restaurant partners and 40,000+ diners. Estate planning donations through Aliveness Legacy Society. In-kind donations of food and winter wear accepted.
- Charitable Gaming: Licensed charitable gaming operations including pull tabs, bingo, and e-tabs at partner venues including 19 Bar, Black Hart of St Paul, Bruhaven, EagleBOLTbar, LUSH Lounge & Theater, Relish, Saloon, Smack Shack, and Station 280. License #04988.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Aliveness Project product offering
Product offeringCore offering
The Aliveness Project delivers free, community-based HIV support services to members living with HIV (meals, choice-model food shelf, case management, housing, benefits counseling, transportation, mental health support, pharmacy) and free HIV prevention services to the public (HIV/STI testing, PrEP, PEP, DoxyPEP, syringe services, harm reduction). All services are integrated under one Minneapolis facility through a peer-led staff model.
Product overview
The Aliveness Project is a community-based nonprofit organization offering a comprehensive suite of HIV support and prevention services in Minneapolis, Minnesota. The organization operates as a single unified service organization with multiple interconnected programs, including THRIVE Clinical Services (which includes the on-site pharmacy THRIVE Rx), HIV prevention services (PrEP, PEP, DoxyPEP, HIV/STI testing, syringe services), and HIV support services (food shelf through Every Penny Counts, meals, case management, housing, benefits counseling, transportation, and mental health support). The organization serves individuals living with and at risk for HIV through a holistic, peer-led approach.
Differentiator
Problem solved
Functional benefit
Companies that use The Aliveness Project
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
The Aliveness Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Aliveness Project partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Dining Out For Life restaurants (150+)coreRestaurant partners donate a minimum of 25% of all food sales during the annual Dining Out For Life event. Each restaurant participates in raising funds for The Aliveness Project.
- 19 BarminorCharitable gaming venue for pull tabs benefiting The Aliveness Project.
- Black Hart of St PaulminorCharitable gaming venue hosting pull tabs, bingo ($1000 Cover All), and e-tabs. Gaming nights Friday, with e-tabs also available.
- BruhavenminorCharitable gaming venue for pull tabs benefiting The Aliveness Project.
- EagleBOLTbarminorCharitable gaming venue for pull tabs and e-tabs benefiting The Aliveness Project.
- LUSH Lounge & TheaterminorCharitable gaming venue hosting bingo on Wednesday at 6pm and Saturday at 2pm ($1000 Cover All).
- RelishminorCharitable gaming venue for pull tabs benefiting The Aliveness Project.
- SaloonminorCharitable gaming venue for pull tabs benefiting The Aliveness Project.
- Smack ShackminorCharitable gaming venue hosting tri-wheel (Minneapolis: Thursday-Sunday; Bloomington: Wednesday-Saturday) and e-tabs.
- Station 280minorCharitable gaming venue for pull tabs and e-tabs benefiting The Aliveness Project.
- Tender Lovin' ChixminorCharitable gaming venue for pull tabs benefiting The Aliveness Project.
- Wedge Community Co-opminorHost site for three annual food drives benefiting The Aliveness Project.
- Seward Community Co-Op Friendship StoreminorDrop-off location for food shelf donations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Aliveness Project competitors and assessment
Company assessmentOthers
- National Minority AIDS Council (NMAC): NMAC is a national HIV/AIDS advocacy and capacity-building organization focused on communities of color — thematically aligned with Aliveness's mission and culturally specific services, but not a direct service competitor.
Direct peers
- Cascade AIDS Project: Cascade AIDS Project provides HIV care, housing, PrEP navigation, and community-based support across Oregon and SW Washington — comparable scope and integrated clinical/social model to Aliveness.
- San Francisco AIDS Foundation (SFAF): SFAF delivers HIV testing, PrEP/PEP navigation, syringe services, case management, and community programs in the SF Bay Area — a near-identical service line to Aliveness's THRIVE Clinical and prevention programs.
- Fenway Health: Fenway Health is a Boston-based LGBTQ+ health organization providing HIV care, pharmacy, prevention, and behavioral health — similar integrated care-and-prevention profile to Aliveness.
- AIDS Healthcare Foundation (AHF): AHF is the largest global AIDS service organization, operating HIV clinics, pharmacies, prevention programs, and social support services in dozens of U.S. cities. It is the closest scale-model peer to Aliveness's integrated clinical-plus-social-services model.
- Howard Brown Health: Howard Brown is a Chicago LGBTQ+-focused FQHC offering primary care, PrEP/PEP, behavioral health, and case management for PLWH — directly comparable to Aliveness's clinical-plus-social-services delivery.
- GMHC (Gay Men's Health Crisis): GMHC is a New York–based HIV/AIDS nonprofit offering case management, mental health, meals, housing support, and prevention services to PLWH — directly comparable to Aliveness's member-services stack.
- Whitman-Walker Health: Whitman-Walker is a Washington, D.C. community health center specializing in HIV/AIDS care, prevention, and community services — a closely comparable integrated HIV service organization.
Emerging players
- Latino Commission on AIDS: The Latino Commission on AIDS operates HIV prevention, education, and community support programs nationally with culturally specific programming — Aliveness's Melanin Program for the Black community is a similar cultural-focus peer.
Regional players
- Minnesota AIDS Project (now JustUs Health): JustUs Health is a Minnesota-focused HIV/AIDS organization providing prevention education, advocacy, and direct services — operating in the same Twin Cities geography and overlapping with Aliveness's prevention mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Aliveness Project social profiles
Digital presenceThe Aliveness Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Aliveness Project leadership team
Management profileNumber of profiles
Profiles7 records
The Aliveness Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Aliveness Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Aliveness Project
What does The Aliveness Project do?
The Aliveness Project delivers free, community-based HIV support services to members living with HIV (meals, choice-model food shelf, case management, housing, benefits counseling, transportation, mental health support, pharmacy) and free HIV prevention services to the public (HIV/STI testing, PrEP, PEP, DoxyPEP, syringe services, harm reduction). All services are integrated under one Minneapolis facility through a peer-led staff model.
Is The Aliveness Project a public or private company?
The Aliveness Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Aliveness Project founded?
The Aliveness Project was founded in 1985. It employs 11 to 50 people.
Where is The Aliveness Project based?
The Aliveness Project is headquartered in Minneapolis, United States, in the North America region.
How does The Aliveness Project make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are charitable Gaming.
Who are The Aliveness Project's main competitors?
National Minority AIDS Council (NMAC) is listed as an others. Direct peers are Cascade AIDS Project, San Francisco AIDS Foundation (SFAF), Fenway Health, AIDS Healthcare Foundation (AHF), Howard Brown Health, GMHC (Gay Men's Health Crisis) and Whitman-Walker Health. Latino Commission on AIDS is listed as an emerging player. Minnesota AIDS Project (now JustUs Health) is listed as a regional player.
Does The Aliveness Project have an API?
No public API is recorded for The Aliveness Project.
What industry is The Aliveness Project in?
The Aliveness Project's product category is HIV Support and Prevention Services. Its primary akta.pro industry code is BPAGACAG, Disability Services & Independent Living Support, with a secondary code of BPAGACAM, Rare Disease & Special Needs Support Organizations. Its NAICS code is 6241 and its SIC code is 8300.