LAB Midwest
LAB Midwest is a value-added distributor of curriculum, eLearning, and hands-on training equipment (robotics, CNC, drones, mechatronics) serving K-12 schools, technical colleges, universities, and industrial employers across an exclusive 7-state Midwest territory.
- Company typePrivate
- Founded1971
- HeadquartersMequon, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What LAB Midwest does
LAB Midwest LLC is a privately held value-added distributor headquartered in Mequon, Wisconsin, that distributes curriculum, eLearning platforms, and hands-on training equipment to K-12 schools, technical and community colleges, universities, and industrial employers across a 7-state exclusive Midwest territory (Wisconsin, Minnesota, Upper Michigan, Iowa, Nebraska, North Dakota, South Dakota). The company's portfolio spans robotics and CNC training systems from FANUC, mechatronics and eLearning from Amatrol (300+ courses, 3,000 hours of content), drones and rovers from MINDS-i, autonomous vehicle research platforms from Quanser, welding systems from Miller, 3D metrology from Creaform, and a range of supporting curriculum providers. LAB Midwest is positioned as the Midwest's largest distributor in its niche and has served as a FANUC Education Solutions Provider for 15 years.
LAB Midwest's product surface includes discrete training labs (e.g., MINDS-i UAV Drones 45-Hour Lab, MINDS-i 4x4/6x6 Rover Labs), research platforms (Quanser Autonomous Vehicles Research Studio with NVIDIA Jetson TX2), eLearning subscriptions (Amatrol site licenses, FAA 107 Drone Certification Prep, Mastery Coding curricula), and integrated workcells (Amatrol Smart Robot Logistics Palletizing Workcell with FANUC 6-axis robot, Allen-Bradley safety PLC, and Ethernet/IP connectivity). The company also developed the Discover AI curriculum framework, which teaches applied AI through an Edge-to-Cloud Continuum lens (sensors, transmission, fog and cloud computing) and is integrated with MINDS-i UAV drone content.
The business model is multi-stream: hardware and equipment resale from manufacturer partners (one-time capital sales), eLearning and curriculum licensing (annual renewals, multi-year contracts), and value-added services including lab design, instructor development, and certification pathway design. Pricing is quote-based via an RFI form on the company website; no public pricing is disclosed. GTM is sales-led, leveraging the TechEd Podcast (hosted by President Matt Kirchner), webinars, SkillsUSA competition sponsorship, and direct engagement with institutional and industrial buyers. The company operates with a small staff (1-10 employees) and reports no venture funding, institutional investors, or M&A activity.
LAB Midwest firmographics
Firmographics- Name
- LAB Midwest
- Legal name
- LAB Midwest LLC
- Website
- https://labmidwest.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LAB Midwest is a value-added distributor of curriculum, eLearning, and hands-on training equipment (robotics, CNC, drones, mechatronics) serving K-12 schools, technical colleges, universities, and industrial employers across an exclusive 7-state Midwest territory.
- Ownership category
- akta.pro rank
Where LAB Midwest is headquartered
LocationHeadquarters
- HQ city
- Mequon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LAB Midwest business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations
Revenue model
- Training Equipment Distribution: LAB Midwest generates revenue primarily through distributing hands-on training equipment and curriculum from partner manufacturers to educational institutions and industrial employers. They act as an exclusive regional distributor for major brands in their territory.
- Curriculum and eLearning Solutions: Sale of educational curriculum packages and eLearning content from partners like Amatrol (300+ courses, 3000 hours), Mastery Coding, and MINDS-i.
- Training Implementation Services: Value-added services including lab design, implementation support, instructor development, and certification pathway design for FANUC robotics and CNC systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Training Equipment - Quote based pricing |
| Other | Multi-year contract | UAV Drone Lab - Half semester program |
| Subscription | Annual | FAA 107 Drone Certification Prep Course |
| Subscription | Annual | Amatrol eLearning - Site license options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
LAB Midwest product offering
Product offeringCore offering
LAB Midwest is a dental laboratory that fabricates custom dental prosthetic and restorative products for dental practices. The company produces crowns, bridges, dentures, implants, and orthodontic appliances on a prescription basis from licensed dentists and dental clinics.
Product overview
LAB Midwest is the Midwest's largest value-added distributor of curriculum, eLearning, and hands-on training equipment for advanced manufacturing, engineering, and skilled trades. The company's portfolio includes comprehensive training solutions spanning robotics (MINDS-i Foundations to Robotics 4x4 and 6x6, Smart Robot Logistics Palletizing Workcell, ERIK), autonomous vehicles (Quanser Self-Driving Car STEM Lab, Autonomous Vehicles Research Studio, MINDS-i Self-Driving Tractor), UAV/drones (MINDS-i UAV Drones 45 Hour Lab, FAA 107 Certification Prep), 3D technologies (Creaform Go!SCAN SPARK 3D Scanner, B9Creations Core 5 Series 3D Printer), renewable energy (leXsolar PV), electrical systems (DAC Worldwide Modular Basic Electricity, LJCreate Basic Electricity Trainer), and digital learning (Amatrol eLearning with 300+ courses, Mastery Coding GamerMath, Computer Science Principles with Python). The portfolio also includes competition programs like Denford F1 in Schools and various curriculum-backed training systems. LAB Midwest serves K-12, technical colleges, universities, and industrial employers across Wisconsin, Minnesota, Upper Michigan, Iowa, Nebraska, North Dakota, and South Dakota.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Dental Prosthetics
Quantifiable outcome
- Students prepared for high-wage, high-demand careers in advanced manufacturing and skilled trades
Companies that use LAB Midwest
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles1 record
LAB Midwest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature3 records
LAB Midwest partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- FANUC Robotics & CNCcoreFANUC Education Solutions Provider for 15 years. Provides robotics and CNC training systems, curriculum-aligned implementation, instructor development and certification pathways for high schools, technical colleges, universities, and industrial employers in the Midwest territory.
- AmatrolcoreDistributes Amatrol's interactive eLearning platform with 300+ courses and 3,000 hours of content, plus hands-on training equipment for automation, electrical, fluid power, and other industrial technologies.
- MINDS-icoreExclusive distributor of MINDS-i robotics, UAV drones, electric cars, and autonomous vehicle kits for education. Provides curriculum-backed hands-on STEM learning systems.
- Miller WeldingcoreDistributes Miller welding equipment and training solutions for welding education programs.
- QuansermajorDistributes Quanser autonomous vehicle research studios and self-driving car STEM labs for higher education and STEM programs.
- Mastery CodingmajorPartnership for computer science, game development, and esports curriculum including Unity certification, Python programming, and academic esports league programs.
- Creaform AcademiamajorDistributes Creaform 3D scanners (Go!SCAN SPARK, HandySCAN EVO) for engineering education, reverse engineering, and quality control programs.
- TecQuipmentmajorDistributes engineering and physics experiment equipment including wind tunnels, suspension cable demonstrators, process control trainers, and VDAS data acquisition systems.
- DAC WorldwidemajorDistributes industrial training equipment including modular basic electricity, motor controls, process control, and pump maintenance trainers.
- Automation StudiomajorPartnership for automation and process control simulation software and training systems.
- OTTO Motors (by Rockwell Automation)majorDistributes OTTO autonomous mobile robots for material handling education, giving students hands-on experience with same technology used in industry.
- SkillsUSA WisconsinmajorPartnership to launch and support industrial robotics and UAV drone competitions at Wisconsin SkillsUSA state conferences.
- Discover AIcoreLAB Midwest developed Discover AI - an educational framework teaching applied AI through the Edge-to-Cloud Continuum. Partners with MINDS-i for UAV drone curriculum within Discover AI.
- NASA Wisconsin Space Grant ConsortiummajorCo-sponsor of Aerospace Jam Drone and Sensor Competition simulating NASA Artemis-inspired moon mission at Fiserv Forum in Milwaukee.
- Carroll UniversitymajorLead organizer of Aerospace Jam drone competition. Mike Mortensen, Director of Aviation Sciences, credited LAB Midwest and MINDS-i for significant contributions to event success.
- MSSC (Manufacturing Skill Standards Council)minorPartnership related to MSSC Certified Technician in Supply Chain Automation skills certification through Skill Boss Logistics training systems.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
LAB Midwest competitors and assessment
Company assessmentOthers
- Amatrol: Amatrol is both a principal supplier of eLearning and mechatronics training equipment distributed by LAB Midwest and a direct seller in regions outside LAB Midwest's exclusive 7-state territory — making it a partial partner / partial competitor.
Direct peers
- Pitsco Education: Pitsco Education is a K-12 STEM and CTE curriculum/equipment provider covering robotics, manufacturing, drones, and engineering — overlapping with LAB Midwest's K-12 high school product lines including drones, electric vehicles, and F1 in Schools.
- Festo Didactic: Festo Didactic is a global provider of technical education equipment and curricula for automation, mechatronics, pneumatics, and industrial processes — directly comparable to LAB Midwest's distribution of FANUC, Amatrol, and DAC Worldwide training systems into schools and industry.
- VEX Robotics: VEX Robotics sells STEM robotics kits, curriculum, and competitions (VEX IQ, VEX V5) directly into K-12 and competes for the same CTE/robotics budgets that LAB Midwest targets with MINDS-i and LJCreate ERIK kits.
- LEGO Education: LEGO Education provides K-8 STEM kits (SPIKE, Mindstorms) and curriculum — competing with LAB Midwest's K-8 and early high school offerings such as MINDS-i rovers and LJCreate ERIK robotics kits.
- PASCO Scientific: PASCO Scientific supplies STEM education equipment and data-acquisition systems for science and engineering classrooms, addressing the same K-12 and university buyers that purchase LAB Midwest's TecQuipment physics/engineering trainers.
Broad incumbents
- KUKA Robotics: KUKA is a global industrial robot OEM with its own KUKA College training programs for robotics and automation — competing indirectly with LAB Midwest's FANUC robotics and CNC training business for industrial employer training budgets.
- Yaskawa America (Motoman Robotics): Yaskawa Motoman is a major industrial robot OEM that also runs its own educational and training programs for robotics and automation — overlapping with LAB Midwest's FANUC robotics distribution and certification pathway offerings.
Regional players
- APT Manufacturing Solutions: APT Manufacturing Solutions is a Midwest-based robotic systems integrator and FANUC Authorized System Integrator that also delivers workforce training — overlapping with LAB Midwest's industrial employer and technical college segments in the same geography.
Emerging players
- Intelitek (now part of PLTW-aligned providers): Intelitek has historically offered STEM, robotics, and CNC training equipment for technical education — a comparable offering to LAB Midwest's CNC machining and mechatronics distribution portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
LAB Midwest social profiles
Digital presenceLAB Midwest financial estimates
Financial estimateRevenue estimate
Valuation estimate
LAB Midwest leadership team
Management profileNumber of profiles
LAB Midwest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LAB Midwest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LAB Midwest
What does LAB Midwest do?
LAB Midwest is a dental laboratory that fabricates custom dental prosthetic and restorative products for dental practices. The company produces crowns, bridges, dentures, implants, and orthodontic appliances on a prescription basis from licensed dentists and dental clinics.
Is LAB Midwest a public or private company?
LAB Midwest is a private company. It is classified as unknown and is currently operating.
When was LAB Midwest founded?
LAB Midwest was founded in 1971. It employs 1 to 10 people.
Where is LAB Midwest based?
LAB Midwest is headquartered in Mequon, United States, in the North America region.
How does LAB Midwest make money?
Three revenue lines are on record. Training Equipment Distribution is the primary driver. The others are curriculum and eLearning Solutions and training Implementation Services.
Who are LAB Midwest's main competitors?
Amatrol is listed as an others. Direct peers are Pitsco Education, Festo Didactic, VEX Robotics, LEGO Education and PASCO Scientific. Broad incumbents are KUKA Robotics and Yaskawa America (Motoman Robotics). APT Manufacturing Solutions is listed as a regional player. Intelitek (now part of PLTW-aligned providers) is listed as an emerging player.
Does LAB Midwest have an API?
No public API is recorded for LAB Midwest.