What Amárach Research does

Amárach Research is a Dublin-based, privately-held B2B market research firm operating exclusively in the Irish market, with a stated operating history of approximately 30 years. The company delivers strategic consulting, custom research, and consumer/stakeholder insights to enterprise clients across banking, postal services, retail, energy, payments, government, and nonprofit sectors — a roster that includes AIB, Electric Ireland, An Post, Dunnes Stores, Charities Institute Ireland, Credit Union, The Housing Agency Ireland, Focus Ireland, Square, and Financial Planning Standards Board Ltd.

The firm's core product architecture rests on three assets: (1) the Amárach Omnibus Survey, a nationally representative panel of 1,000 Irish adults (18+), balanced by gender, age, region, and socioeconomic group, conducted twice monthly with transparent unit pricing (€400+VAT per question for data tables, €550+VAT for full analysis with PowerPoint); (2) PRIZM+, an advertising-effectiveness measurement solution built in partnership with Future Proof Insights that combines EEG brain imaging, eye-tracking, representative population surveys, and the COM-B behavioural model, benchmarked against a database of hundreds of previously tested ads; and (3) an in-house panel used for bespoke client engagements. These sit on top of a methodology stack the company describes as combining cognitive science, behavioural science, neuroscience, and traditional survey methods.

Commercially, Amárach operates a sales-led, professional services model supplemented by a recurring-revenue subscription element via the Omnibus Survey and the free Just One Ezine newsletter. GTM is direct and relationship-based — senior consultants engage C-suite buyers for strategic projects, while the Omnibus and SME research verticals handle higher-volume, mid-market work. Vertical specialisations include SME, Sustainability (with explicit CSRD compliance support), Charity, Mobility, and Membership research. A small leadership team (Chairman Gerard O'Neill, CEO Michael McLoughlin, Research Directors Sinead O'Sullivan and Alison Flannery) runs the firm, which sits in the 11–50 employee range. No external funding, M&A activity, or revenue disclosures appear in the available record.

Name

Amárach Research

Legal name

Amárach Research

Website

https://amarach.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Amárach Research is an Irish B2B market research firm in Dublin that delivers consumer, stakeholder, and advertising-effectiveness insights to enterprise, government, and nonprofit clients across banking, retail, energy, and public sectors.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Sector-Specific Industry Research (FSACAGAL), Policy, Regulatory & Public Affairs Research (BPAHALAF)

Keywords

• Market research services
• Consumer insights
• Advertising effectiveness research
• Omnibus survey
• Sustainability research

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: B2B market research services for businesses, government organisations, and NGOs. Includes SME research, sustainability research, charity sector research, mobility research, membership research, and custom survey projects.
2. Omnibus Survey Services: Regular omnibus surveys conducted twice monthly with 1,000 Irish adults. Offered as data tables only or full analysis with PowerPoint presentation. Transparent flat-rate pricing per question.
3. PRIZM+ Advertising Research: Joint service with Future Proof Insights combining neuroscience and behavioural research for ad testing. Benchmarked against extensive database of hundreds of ads tested.
4. Just One Ezine: Monthly consumer foresight newsletter delivered via email subscription to subscribers, providing forward-looking insights and research highlights.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Amárach Research is an Irish market research firm that delivers strategic consulting, stakeholder research, and statistical modelling services to businesses, government organisations, and NGOs. The firm runs a nationally representative Amárach Omnibus Survey twice monthly with 1,000 Irish adults, and offers the PRIZM+ neuroscience-based advertising effectiveness testing solution developed in partnership with Future Proof Insights. Specialised sector research covers SME, sustainability, charity, mobility, and membership organisations.

Product overview

Amárach Research is a market research firm offering a portfolio of research services and products. The core offerings include PRIZM+ (an advertising research solution using neuroscience and behavioral science developed in partnership with Future Proof Insights), the Amárach Omnibus Survey (a nationally representative panel of 1,000 Irish adults conducted twice monthly), and the free Just One Ezine newsletter. Additional specialized research services cover SME, Sustainability, Charity Sector, Mobility, and Membership sectors. The products operate as distinct service offerings rather than a unified platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• PRIZM+ An advertising research solution developed with Future Proof Insights that combines neuroscience methods (EEG brain imaging and eye-tracking) with behavioural research to measure advertisement effectiveness, including subconscious reactions, emotional intensity, attention, memorisation, and behavioural drivers using the COM-B model.
• Amárach Omnibus Survey
• Just One Ezine
• SME Research
• Sustainability Research
• Charity Sector Research
• Mobility Research
• Membership Research

Quantifiable outcome

• Research findings featured in more news coverage than most competitors combined
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Future Proof InsightscoreTechnology or IntegrationPartnership for PRIZM+ ad testing solution developed specifically for the Irish market. Combines Future Proof Insights' expertise in neuroscience and behavioural science with Amárach's research capabilities. Uses EEG brain imaging, eye-tracking, and COM-B model for comprehensive advertisement effectiveness measurement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ipsos: Global market research leader with significant Irish operations and syndicated instruments. Competes for the same enterprise and public-sector RFPs as Amárach with broader geographic reach.
• Kantar: Global research and insights group with deep ad-effectiveness, brand, and panel offerings. Overlaps with Amárach on brand tracking and ad effectiveness work for Irish multinational clients.
• GfK: International market research provider with consumer and sector panels; competes for Irish enterprise, technology, and consumer durables research work.
• NielsenIQ: Global consumer and retail measurement firm competing for the same retailer and FMCG research budgets (e.g., Dunnes Stores and supermarket clients) as Amárach.

Direct peers

• Red C Research: Irish market research agency running its own consumer panel and offering brand, advertising, and customer insight work. Directly comparable panel-based syndicated methodology and B2B client mix.
• Coyne Research: Irish polling and consumer insight firm providing bespoke survey, brand, and policy research to corporates and government — overlapping with Amárach's bespoke and government engagement work.
• Behaviour & Attitudes: Long-established Irish market research firm offering syndicated (LivePanel), omnibus, ad effectiveness, and sector research across the same Irish client base as Amárach. Closest direct competitor on home turf.
• Core Research: Dublin-based market research agency offering consumer, brand, and customer experience research to Irish enterprises, mirroring Amárach's B2B service portfolio.

Others

• Future Proof Insights: Neuroscience and behavioural research partner that co-developed PRIZM+ with Amárach. Directly comparable on neuroscience-based ad effectiveness methodology and a key ecosystem relationship rather than a competitor.

Emerging players

• Ireland Thinks: Smaller, polling-led Irish research firm with growing commercial-sector work; competes for the same political, social, and consumer insight briefs as Amárach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AmarachResearch
• YouTubeyoutube.com/results?search_query=amarach+research&sp=CAI%253D
• LinkedInlinkedin.com/company/amarach-research/?originalSubdomain=ie

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amárach Research