What Putnams does

Putnams (legally Putnam Health Co Ltd, registered in England & Wales) is a UK-based, family-owned designer and manufacturer of comfort and wellness products, founded in 1979 and headquartered at its Devon factory in Plympton, Plymouth. The company hand-produces a broad range of pillows, bed wedges, pressure relief cushions, duvets, mattress toppers, kneeling chairs, pregnancy cushions, and bespoke foam items, using materials including OEKO-TEX Standard 100 certified British wool, organic buckwheat hulls, graphite-infused latex, memory foam, and high-density orthopaedic foam. Notable proprietary offerings include the flagship Putnam Pillow, Sero Pressure Cushion variants with condition-specific cut-outs (coccyx, vulvodynia, prostate), CPAP sleep apnoea pillows, and British wool bed wedges recommended by the NHS for acid reflux.

The business operates a multi-channel go-to-market. Primary revenue comes from direct-to-consumer e-commerce via putnams.co.uk (UK) and putnams.com (US), with unit pricing spanning roughly £29.62 butterfly pillows to £176.79 wool bed wedges and equivalent USD pricing on the US storefront. Secondary streams include approved-supply arrangements with NHS trusts for specialist medical products, and a trade/wholesale channel serving mobility shops, health retailers, and e-commerce resellers with white-label, custom branding, and drop-shipping options. Marketing combines a 46+ page health and wellness content blog, email newsletter, organic social media across six platforms, an influencer/affiliate programme, and healthcare professional referrals (doctors, chiropractors, osteopaths, occupational therapists).

Putnams claims 500,000+ lifetime customers, 4,300+ verified reviews on the US site, and 8,600+ on the UK site. It has been recognised through Herald Awards Family Business of the Year 2019, Good Housekeeping Anti-Snore Pillow rankings, The Times Readers' Clinic features, and OEKO-TEX certification. The company remains privately held with no identified institutional investors, no funding rounds, and a headcount of 11-50.

Name

Putnams

Legal name

Putnam Health Co Ltd

Website

https://putnams.co.uk

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Putnams is a family-owned UK manufacturer founded in 1979 that designs and handmakes comfort and wellness products, including pillows, bed wedges, pressure relief cushions, and British wool bedding, selling direct-to-consumer via UK and US websites, supplying the NHS, and serving trade and wholesale health retailers.

Ownership category

akta.pro rank

Product category

Ergonomic Sleep and Comfort Products

NAICS

Mattress Manufacturing (33791), Mattress Manufacturing (337910)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Ergonomic sleep pillows
• Pressure relief cushions
• Orthopedic bedding
• Natural wool duvets
• Bed wedge pillows

Headquarters

HQ city

Plympton

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C): One-time sale of comfort products directly to consumers through e-commerce websites. Products include pillows, cushions, bed wedges, duvets, mattress toppers, and kneeling chairs. No subscription model; all products are individual purchases.
2. NHS and Healthcare Supply: Bulk supply of specialist pillows, CPAP pillows, pressure cushions, and medical comfort products to NHS trusts and healthcare providers. Accepts NHS purchase orders for approved products.
3. Trade and Wholesale: Supply to mobility shops, health shops, wellness retailers, and other trade customers. Offers white label options, custom labels, and branding flexibility. No minimum order requirements. Drop shipping available for eCommerce businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Putnams designs, manufactures, and sells handmade comfort and wellness products including orthopedic pillows, bed wedges, pressure relief cushions, duvets, mattress toppers, and kneeling chairs. All products are handmade in the company's Devon, UK factory using natural materials such as British wool, organic buckwheat hulls, graphite latex, and memory foam, and are sold direct-to-consumer via UK and US e-commerce websites with additional supply to NHS trusts and trade/wholesale customers.

Product overview

Putnams is a family-run UK manufacturer (established 1979) based in Devon, producing a comprehensive range of handmade comfort and wellness products. The core product portfolio centres on pillows (including the flagship Putnam Pillow in original and memory foam variants, British wool pillows, organic buckwheat hull pillows, graphite latex pillows, and CPAP sleep apnoea pillows), bed wedges for acid reflux and snoring relief (available in foam and natural British wool versions), pressure relief cushions (Sero Pressure Cushion series with various cut-out options, including specialized cushions for vulvodynia and coccyx pain), and bedding including British wool duvets and mattress toppers. Additional offerings include kneeling chairs for posture, pregnancy/maternity cushions, and a service division providing custom foam cutting and sofa cushion refilling. The company sells directly to consumers via their e-commerce platform and supplies NHS trusts, healthcare professionals, and trade customers. All products are handmade in their Devon factory with materials including British wool (OEKO-TEX certified), memory foam, and organic natural fillings.

Differentiator

Problem solved

Functional benefit

Products and services

• Putnam Pillow

Quantifiable outcome

• 500,000+ customers served with verified reviews
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• NHScoreChannel Partner/ Reseller/ DistributorPutnams is an approved supplier to the NHS, providing specialist pillows, CPAP pillows, pressure cushions, post-surgery pillows, and other medical comfort products to NHS trusts. Accepts NHS purchase orders for approved product categories including prone pillows, T roll supine, sports recovery, birthing and labour pillows, supports, abduction wedges, foot rests, bed wedges, and more.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Silentnight: Largest UK mattress and bedding brand, selling pillows, mattresses, and bed products through major retailers. Comparable as a UK-based pillow/mattress incumbent with much broader scale than Putnams.
• Dreams: UK's leading specialist mattress and bed retailer with both physical stores and online channels. Comparable as a UK-wide bedding retailer overlapping with Putnams' pillow, mattress topper, and bedding offering.
• Tempur Sealy: Global bedding major encompassing Tempur-Pedic mattresses and Sealy brands, with extensive pillow and mattress ranges. Comparable on mattress/pillow manufacturing and broader bedding portfolio, though at much greater scale than Putnams.

Direct peers

• Brook + Wilde: UK DTC premium mattress, pillow, and bedding brand. Comparable on premium-positioned DTC sleep products competing for the same UK consumer pillow/bedding spend as Putnams.
• Eve Sleep: UK-headquartered DTC sleep brand selling mattresses, bedding, and pillows direct to consumers. Directly comparable to Putnams as a UK DTC sleep-products brand with overlapping pillow and bedding categories.
• Casper: Original DTC mattress brand now offering pillows, bedding, and sleep accessories globally. Comparable on DTC sleep-products strategy and on competing in the same consumer pillow/bedding category as Putnams.
• Nectar Sleep: DTC mattress and bedding brand with strong UK/US e-commerce presence. Comparable on direct-to-consumer sleep-products distribution and pillow/bedding category overlap with Putnams.
• Panda Sleep: UK-based DTC mattress and bedding brand selling pillows, duvets, and mattresses direct to consumers. Comparable on DTC mattress/pillow go-to-market and category overlap with Putnams.
• Dunlopillo: UK-heritage mattress and pillow manufacturer, notably of latex pillows and mattresses. Directly comparable on latex pillow manufacturing and the broader pillow/mattress manufacturing category Putnams serves.

Regional players

• BackCare (Back Care Solutions): UK specialist retailer of back-care, posture, and orthopedic support products including cushions and pillows. Comparable on the orthopedic/back-care niche of Putnams' range, though focused on UK distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Putnamscomfort
• YouTubeyoutube.com/c/PutnamsComfort
• Facebookfacebook.com/PutnamsComfort
• LinkedInlinkedin.com/company/putnams
• Instagraminstagram.com/putnamscomfort
• Pinterestpinterest.co.uk/PutnamsComfort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Putnams