Municipio de Madrid

What Municipio de Madrid does

Municipio de Madrid (Alcaldía de Madrid) is the municipal government of Madrid, a municipality in the department of Cundinamarca, Colombia, approximately near Bogotá. Founded in 1559, it administers public services for the local population including tax collection, urban planning and construction permitting, education oversight, social welfare programs, health services coordination, environmental management, and transit services through its subsidiary SIMADRIZ. The entity operates five physical offices across the municipality, including a main headquarters and secretariat offices for education, culture, economic development, environment, and social development.

The core technology infrastructure is the Mi Colombia Digital platform, a national government portal managed by the Ministry of Technologies of Information and Communications (MinTIC), which provides electronic administrative offices for 98+ municipal procedures. Supplementary systems include the SINFACLOUD portal for online payment of property tax (predial) and Industry & Commerce tax (ICA), ArcGIS Online for the Observatorio Interinstitucional de Madrid (territorial statistics), and community radio broadcasting at 96.4 FM. The platform is supplemented by WhatsApp customer service, Facebook, Twitter/X, Instagram, and YouTube channels for citizen engagement and PQRDS (peticiones, quejas, reclamos, denuncias, sugerencias) case management.

Revenue (more accurately, municipal budget) comes from own-source taxation (predial, ICA, valorización, fuel surcharge, urban licenses) and national government transfers including SGP (Sistema General de Participaciones). Citizen segments include general residents, students and youth (served through FOES educational incentives), women and gender-focused programs, children and adolescents (NNA program), entrepreneurs and business owners (FEM fund), and vulnerable populations classified under SISBEN. The municipality operates under the Plan de Desarrollo Municipal 2024-2028 with mandatory participatory budgeting and quarterly public accountability reporting.

Name

Municipio de Madrid

Legal name

Alcaldía de Madrid

Website

https://madrid-cundinamarca.gov.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Municipio de Madrid is the municipal government of Madrid, Cundinamarca, Colombia, administering public services — tax collection, construction permitting, education, social welfare, and transit — for local residents via the national Mi Colombia Digital platform and five physical offices.

Ownership category

akta.pro rank

Product category

Government Public Administration

NAICS

Public Administration (92), Executive, Legislative, and Other General Government Support (921), Other General Government Support (921190)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Municipal Finance, Treasury, Budget & Procurement (BPAIACAC), Local Education Authorities & Municipal Education Offices (EDADABAD)

Keywords

• Municipal government services
• Public administration
• Property tax collection
• Urban planning permits
• Social development programs

Headquarters

HQ city

Bavaria

HQ country

Colombia

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Impuesto Predial Unificado: Property tax collection from landowners and possessors of real estate within municipal jurisdiction
2. Impuesto de Industria y Comercio (ICA): Business and commerce tax levied on commercial activities conducted within the municipality
3. Contribución por Valorización: Special assessment on property owners for municipal infrastructure works and improvements
4. Sobretasa a la Gasolina Motor: Motor fuel surcharge as established by municipal resolution
5. Licencias Urbanísticas: Fees for construction permits, building licenses, and urban planning approvals
6. National Government Transfers: Transfer payments from national government for public services and social programs including SGP and Sistema General de Participaciones

Pricing tiers

Distribution channels6 records

Marketing channels10 records

Core offering

The Municipio de Madrid operates as the local government of Madrid, Cundinamarca, Colombia, providing public services to residents. Core functions include property and business tax collection (Impuesto Predial and ICA), construction permit issuance and urban planning oversight, citizen complaint management (PQRDS), social welfare programs (FOES educational subsidies, housing improvement, women and child welfare), public accountability reporting, and participatory budgeting through a digital portal built on the national Mi Colombia Digital infrastructure.

Product overview

Municipio de Madrid operates a unified digital government services platform built on Colombia's national Mi Colombia Digital infrastructure. The platform provides over 98 categorized electronic administrative procedures across planning, government, treasury, transit, health, and economic development sectors, supplemented by citizen participation tools, online tax payment portals (predial and ICA), urban planning services, the FOES university financial aid program, participatory budgeting and public accountability reporting, municipal radio broadcasting, an inter-institutional observatory with ArcGIS-powered territorial statistics, and a comprehensive normativity repository. All citizen-facing services are delivered through the web portal, with select procedures available through WhatsApp, phone, and in-person channels at multiple municipal offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal de Trámites (Electronic Administrative Procedures Portal)
• PQRDS - Peticiones, Quejas, Reclamos, Denuncias y Sugerencias
• Impuesto Predial Unificado Online Payment
• Impuesto de Industria y Comercio (ICA) Payment
• Consulta de Licencias Urbanísticas
• Certificados de Uso de Suelos
• FOES - Fondo de Obras y Estímulos para la Educación Superior
• Participatory Planning and Budget System
• Rendición de Cuentas
• Madrid Radio 96.4 FM
• Control Social (Social Oversight)
• Observatorio Interinstitucional de Madrid (OIM)
• Normatividad y Decretos

Quantifiable outcome

• FOES Pasaporte Universitario: Up to 1 SMLMV per semester for university transportation support
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Ministerio de Tecnologías de la Información y las Comunicaciones (MinTIC)coreStrategic or Co-development PartnerNational Ministry providing the Mi Colombia Digital platform infrastructure for electronic administrative services. MinTIC manages platform modifications and technical support for all territorial government portals including the municipality's electronic offices.
• SIMADRIZ (Empresa de Servicios de Tránsito de Madrid)coreChannel Partner/ Reseller/ DistributorAuthorized transit services operator for Madrid Cundinamarca providing comprehensive transit and transportation procedures and services on behalf of the municipal government.
• Ministerio de Salud y Protección SocialmajorStrategic or Co-development PartnerNational health ministry linked through Virtual Services Fair for citizen access to health services, epidemiological information, and public health programs.
• DIAN (Dirección de Impuestos y Aduanas Nacionales)majorGTM or Marketing PartnerNational tax and customs authority providing tax-related services and information access through the municipal Virtual Services Fair portal.
• Ministerio del TrabajomajorGTM or Marketing PartnerNational labor ministry providing employment and labor-related services access through the municipal virtual services platform.
• Ministerio del DeporteminorGTM or Marketing PartnerNational sports ministry linked for sports and recreation program coordination through the municipal services portal.
• Superintendencia de Industria y ComerciominorGTM or Marketing PartnerCommercial oversight authority providing consumer protection and commercial regulation services through the municipal virtual services fair.
• SISBEN (Sistema de Identificación y Clasificación de Potenciales Beneficiarios)coreTechnology or IntegrationNational social stratification system managed nationally for identifying and classifying citizens for social program eligibility including housing, education, and welfare programs.
• DNP (Departamento Nacional de Planeación)majorGTM or Marketing PartnerNational Planning Department providing access to territorial portal, national development planning resources, and the SUCOP public consultation system.
• EMPRESA PÚBLICA DE MADRIDcoreStrategic or Co-development PartnerMunicipal public enterprise dedicated to integral urban renewal projects and environmental initiatives operating under municipal government coordination.
• Instituto Municipal para el Deporte y la Recreación de Madrid (IDRM)majorStrategic or Co-development PartnerMunicipal sports and recreation institute broadcasting through Madrid Radio 96.4 FM with IDRM al Aire program for community sports coverage.
• Personería Municipal de MadridmajorStrategic or Co-development PartnerMunicipal ombudsman office involved in citizen oversight, Socioeconomic Stratification Committee verification, and public interest protection.
• Colombia Compra EficientemajorGTM or Marketing PartnerNational public procurement agency providing electronic procurement system access through the municipal portal.
• ICFES (Instituto Colombiano para el Fomento de la Educación Superior)majorTechnology or IntegrationNational education testing institute for SABER PRO result verification required in FOES specialization incentive eligibility criteria.
• Unidad para las Víctimas (Registro Único de Víctimas)majorTechnology or IntegrationNational victims registry for verifying armed conflict victim status required for special protection population classification in social programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alcaldía de Facatativá: Municipal government of Facatativá in Cundinamarca. Comparable municipal administration serving a similar population scale and economic profile, providing peer reference for digital transformation maturity and social program design.
• Alcaldía de Soacha: Municipal government of Soacha, one of the largest municipalities in Cundinamarca adjacent to Bogotá. Comparable in service delivery scope (urban licensing, transit coordination, social programs) but larger scale, providing an upside reference for Madrid's growth trajectory.
• Alcaldía de Zipaquirá: Municipal government of Zipaquirá in Cundinamarca. Comparable municipal administration operating with similar revenue streams (Predial, ICA), citizen services portfolio, and digital platform integration within the same Cundinamarca department regulatory environment.
• Alcaldía de Chía: Municipal government of Chía, a neighboring municipality in Cundinamarca. Directly comparable as a small-to-mid sized Colombian municipal administration delivering similar services (tax collection, urban planning, social programs) under the same national Mi Colombia Digital framework.
• Alcaldía de Mosquera: Municipal government of Mosquera, Cundinamarca. Direct neighbor of Madrid with similar population scale, industrial activity profile, and dependence on Bogotá metropolitan dynamics. Operates the same national digital platform and similar industrial tax base via ICA.
• Alcaldía de Cajicá: Municipal government of Cajicá, Cundinamarca. Similar-sized municipality in the Bogotá metropolitan region with comparable service delivery mandate, particularly around industrial zone management and Predial collection.
• Alcaldía de Funza: Municipal government of Funza, Cundinamarca. Adjacent municipality with comparable industrial composition, population, and tax structure. Direct peer for benchmarking digital service adoption and participatory budgeting outcomes.

Broad incumbents

• Alcaldía de Bogotá: Capital district government of Bogotá. Not a direct scale peer but operates the same national digital infrastructure and broader version of the same municipal functions (Predial, ICA, urban planning, social programs), serving as an upper-bound benchmark for capability ambition.
• Alcaldía de Medellín: Municipal government of Medellín, recognized as a leader in digital citizen services and participatory budgeting in Colombia. Provides a benchmark reference for the upper ceiling of digital municipal service maturity that smaller municipalities like Madrid may aspire to.
• Gobernación de Cundinamarca: Department-level government of Cundinamarca overseeing all municipal governments including Madrid. Relevant as a coordination counterpart for transfers, regional programs, and the policy framework that shapes Madrid's service delivery obligations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/alcaldiamadrid
• YouTubeyoutube.com/watch?time_continue=1&v=UNCXBmI4N8g
• Facebookfacebook.com/alcaldiamadrid
• Instagraminstagram.com/alcaldiamadridcundinamarca/?hl=es-la
• LinkedInlinkedin.com/company/municipio-de-madrid

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Municipio de Madrid