Sup-R-Die
- Company typePrivate
- Founded1956
- HeadquartersCleveland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sup-R-Die does
Sup-R-Die, LLC is a privately held, Cleveland, Ohio-based B2B industrial distributor serving the metalworking industry since 1956. The company distributes Tool & Die Supplies, Cutting Tools, Industrial Supplies, and (since 2020) Lighting Supplies from a single Cleveland warehouse carrying over 5,000 SKUs and more than $500,000 in inventory. Its customer base consists of Tool & Die shops, Metal Stamping operations, Job Shops, and Production Shops across Ohio and Western Pennsylvania, which it reaches through 6 regional sales managers, an inside sales team, and a transactional e-commerce platform at suprdie.com.
The company's technology stack is conventional distribution rather than differentiated software: computerized inventory control and order tracking with over 10 years of customer order history, plus Web Vend and Supply Pro vending systems deployed at customer tool cribs for consigned inventory and blanket-order programs. It also operates a Kaller nitrogen gas spring repair center and markets a private-label sub-brand, Sup-R-Lite, for LED machine and press lighting. Distribution agreements with major manufacturers (Carr Lane, Tungaloy, Kyocera, OSG, Mitsubishi Materials, Balax, among others) anchor the catalog breadth.
Commercially, Sup-R-Die runs a sales-led, regionally concentrated motion with field account managers covering Ohio and Western Pennsylvania, supported by inside sales and self-serve e-commerce for smaller accounts. Standard payment terms are Net 30 Days for approved credit customers, with no minimum order requirement and broken-box quantities available, indicating a model optimized for high-touch service to SMB and mid-market manufacturers rather than volume procurement. Pricing is not publicly disclosed and revenue is not reported. The company is family-owned (acquired by David Palisin in 1982, merged with Cut Tool & Supply), has no external funding, and has expanded historically through acquisition of four additional Ohio distributors.
Sup-R-Die firmographics
Firmographics- Name
- Sup-R-Die
- Legal name
- Sup-R-Die, LLC
- Website
- https://suprdie.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Sup-R-Die is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sup-R-Die business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Metalworking Supplies Distribution: Distribution of Tool & Die, Cutting Tool and Industrial Supplies to manufacturing customers in Ohio and Western Pennsylvania. Revenue generated through product sales with standard payment terms of Net 30 Days for approved credit customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Standard credit terms for approved customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sup-R-Die product offering
Product offeringCore offering
Sup-R-Die is a regional B2B industrial distributor that supplies Tool & Die, Cutting Tool, Industrial, and Lighting products to metalworking manufacturers in Ohio and Western Pennsylvania. The company maintains an in-stock inventory of 5,000+ items (valued in excess of $500,000) at its Cleveland, Ohio warehouse and fulfills orders through direct field sales, inside sales, and an e-commerce platform, with same-day shipping available on in-stock orders placed by 2 PM.
Product overview
Sup-R-Die is a B2B distributor serving the metalworking industry since 1956, operating as a four-product-line portfolio distributor. The company offers Tool & Die Supplies (die sets, components, gas springs, fasteners), Cutting Tools (drills, end mills, carbide tools from major manufacturers), Industrial Supplies (grinding wheels, drill rod, precision products, PPE), and Lighting Supplies (LED products, machine lights, exit lighting). Their e-commerce platform enables customers to browse and order from their catalog of over 5,000 in-stock items. The company recently expanded into lighting products and personal protective equipment. Sup-R-Die distributes products from numerous manufacturer brands including Carr Lane, Tungaloy, Kyocera, OSG, SGS, and many others.
Differentiator
Problem solved
Functional benefit
Brands
- Sup-R-Lite: Machine & Press Light product line featuring cast aluminum construction, water resistant, bright white 5,000K LED lighting for industrial applications
Products and services
- Tool & Die Supplies Core product category including die sets, die components, gas springs, fasteners, and tooling components sold to Tool & Die and Metal Stamping manufacturers in Ohio and Western Pennsylvania.
- Cutting Tools Cutting tool product line including drills, end mills, taps, and carbide tools from manufacturer brands such as Consolidated Toledo Drill, K-Tool, Kyocera, Melin Tool, Mitsubishi, Morse Cutting Tools, OSG Tap, SGS, Techniks, Tungaloy, and Vardex, sold to metalworking manufacturers.
- Industrial Supplies Wide range of industrial supplies including LED lighting, grinding wheels, drill rod, flat ground stock, precision brand products, and safety equipment such as masks and gloves, sold to metalworking and industrial customers.
- Lighting Supplies Energy-efficient lighting products including LED bulbs and fixtures, LED high bays, reflector LEDs, LED machine and press lights, exit lighting, fluorescent bulbs and ballasts, and high energy discharge lighting sold to industrial and metalworking customers.
- Carr Lane Distributed Product Line Authored distribution of Carr Lane Manufacturing products including bushings, hand knobs, jigs, clamps, hoist rings, springs, inserts, locators, pins, tooling blocks, gages, rest products, and toggle clamps sold to metalworking manufacturers.
- Kaller Nitrogen Gas Spring Repair Service Authorized Kaller nitrogen gas spring repair service offered to metalworking manufacturers using Kaller gas springs in their die systems.
- United Glove Masks & Gloves (PPE) United Glove personal protective equipment line including seamless 3D form-fitting masks for men and women, as well as safety gloves, sold to industrial and shop customers.
- Sup-R-Lite Machine & Press LED Light Sup-R-Die's private-label mountable machine and press light featuring cast aluminum construction, water-resistant design, shock-resistant glass face, 5000K color temperature, 2437-lumen output, 120-270V input, available in 10W/20W/27W models equivalent to 100W/150W/200W incandescent, with a one-year warranty.
- Web Vend / Supply Pro Vending & Inventory Management Program Web Vend and Supply Pro Vending Systems service integrated into customer facilities to manage, control, and track tool crib inventory for metalworking customers.
Quantifiable outcome
- Same-day shipping for in-stock items ordered by 2 PM
- +2 more outcomes
Companies that use Sup-R-Die
Customer profileSegments4 records
Ideal customer profiles2 records
Sup-R-Die technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sup-R-Die partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, core and minor.
- TungaloymajorTungaloy is a major cutting tool manufacturer whose products are distributed by Sup-R-Die. Featured in promotional campaigns with special pricing on TunGForce products.
- Carr LanemajorCarr Lane products (bushings, hand knobs, jigs, clamps, hoist rings, springs, inserts, locators, pins, gages, etc.) are now integrated into Sup-R-Die's website for direct ordering.
- Kaller Gas SpringscoreKaller is a key supplier for nitrogen gas springs. Sup-R-Die operates a Kaller nitrogen gas spring repair center.
- United GloveminorSupplier of safety gloves and masks, including COVID-19 related products like cloth masks.
- BalaxminorCutting tool manufacturer represented in Sup-R-Die's product lineup.
- KyoceramajorMajor cutting tool and precision tool manufacturer distributed through Sup-R-Die.
- OSG ToolmajorOSG is a major cutting tool manufacturer whose products are distributed by Sup-R-Die.
- Mitsubishi Materials USAmajorMajor cutting tool manufacturer distributed through Sup-R-Die.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Sup-R-Die competitors and assessment
Company assessmentBroad incumbents
- Grainger: Broad-line industrial MRO distributor with significant metalworking and cutting tool assortment; competes with Sup-R-Die for indirect MRO spend even though its portfolio extends well beyond metalworking.
- Fastenal: Industrial supplies distributor with leading vending and on-site inventory programs directly analogous to Sup-R-Die's Web Vend/Supply Pro offering; a key competitor for vending-integrated production shop accounts.
- Kaman Industrial Technologies: Industrial distribution platform offering bearings, power transmission, and MRO supplies to manufacturers; an adjacent competitor whose automation and e-procurement capabilities raise the bar Sup-R-Die must clear.
- Motion Industries: Industrial parts, bearings, and MRO supplies distributor with broad coverage across U.S. manufacturing; competes with Sup-R-Die for production shop maintenance spend and field sales relationships.
Direct peers
- McMaster-Carr: Digitally native industrial supplies catalog with extensive cutting tool, fastener, and shop supply assortment; represents the e-commerce standard Sup-R-Die's online platform must match for SMB self-serve buyers.
- Travers Tool: Catalog and online distributor of metalworking tools, cutting tools, and shop supplies with similar product breadth to Sup-R-Die's industrial supply line and overlapping customer base of job shops.
- Production Tool Supply: Regional metalworking tooling and industrial supply distributor with comparable cutting tool, die, and shop supply product mix; competes head-to-head for tool & die and stamping customers in the Midwest.
- Würth Industry North America: Industrial fastener, cutting tool, and shop supplies distributor serving OEM and metalworking customers with field sales reps and consigned inventory models very similar to Sup-R-Die's go-to-market.
- Bisco Industries: Distributor of fasteners, components, and tooling supplies serving OEM and metalworking manufacturers; comparable business model of distributing third-party precision components with field sales coverage.
- MSC Industrial Direct: One of the largest U.S. metalworking and MRO distributors with a comparable customer base of manufacturers, job shops, and production shops; serves as the dominant scale peer Sup-R-Die competes against for regional accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sup-R-Die social profiles
Digital presenceSup-R-Die financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sup-R-Die leadership team
Management profileNumber of profiles
Profiles10 records
Sup-R-Die funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sup-R-Die M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sup-R-Die
What does Sup-R-Die do?
Sup-R-Die is a regional B2B industrial distributor that supplies Tool & Die, Cutting Tool, Industrial, and Lighting products to metalworking manufacturers in Ohio and Western Pennsylvania. The company maintains an in-stock inventory of 5,000+ items (valued in excess of $500,000) at its Cleveland, Ohio warehouse and fulfills orders through direct field sales, inside sales, and an e-commerce platform, with same-day shipping available on in-stock orders placed by 2 PM.
Is Sup-R-Die a public or private company?
Sup-R-Die is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sup-R-Die founded?
Sup-R-Die was founded in 1956. It employs 1 to 10 people.
Where is Sup-R-Die based?
Sup-R-Die is headquartered in Cleveland, United States, in the North America region.
How does Sup-R-Die make money?
One revenue line is on record: metalworking Supplies Distribution.
Who are Sup-R-Die's main competitors?
Broad incumbents on record are Grainger, Fastenal, Kaman Industrial Technologies and Motion Industries. Direct peers are McMaster-Carr, Travers Tool, Production Tool Supply, Würth Industry North America, Bisco Industries and MSC Industrial Direct.
Does Sup-R-Die have an API?
No public API is recorded for Sup-R-Die.