Travers Tool Co
Travers Tool Co. is a privately held, century-old B2B distributor of metalworking tools, cutting tools, abrasives, measuring instruments, and industrial supplies, selling 20+ product categories and 17 exclusive brands to machinists, manufacturers, vocational schools, and home machinists via e-commerce, print catalogs, phone sales, and export services.
- Company typePrivate
- Founded1924
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Travers Tool Co does
Travers Tool Co., Inc. is a privately held B2B industrial distributor founded in 1924 and headquartered in New York, United States, specializing in metalworking tools, machine tool accessories, and industrial supplies. The company serves professional machinists, CNC operators, tool-and-die makers, industrial manufacturers, vocational schools, and home machinists through a catalog spanning 20+ major product categories — including cutting tools (HSS, solid carbide, indexable), abrasives, measuring and inspection instruments, hand and power tools, industrial machinery, workholding, fluid power, fasteners, raw materials, welding equipment, and safety supplies. It carries 17 exclusive and featured brands such as TTC, TTC Production, TTC Production HP, Terra Carbide, Elite Precision, Forged Tough, Asimeto, Jaguar Abrasives, and YMW Taps, alongside distributed third-party lines.
The underlying platform is an e-commerce storefront (travers.com) with a Quick Order Pad for bulk SKU-based ordering, account management, order tracking, and Request-A-Quote workflows, complemented by dedicated inside sales (1.800.221.0270), print catalog distribution (Master Catalog, Essentials Catalog, recurring dated promotional inserts), a Solutions Blog, and Tooling U-SME training partnerships. Value-added services — calibration, resharpening, Find-A-Tool sourcing for hard-to-find or obsolete tools, export logistics, and a Travers Tool For Schools program — extend the core distribution model into aftermarket and educational segments.
The business model is sales-led B2B distribution with unit-based retail pricing on consumables and quote-based pricing on capital equipment and custom orders; revenue is generated through direct product sales across domestic e-commerce, phone-based inside sales, print-catalog demand generation, and international export. Pricing is not publicly disclosed in tiers or subscriptions, and no revenue, funding, ownership, or headcount-trend figures are publicly available. The company operates without disclosed parent-company ownership, institutional investors, or recent M&A activity.
Travers Tool Co firmographics
Firmographics- Name
- Travers Tool Co
- Legal name
- Travers Tool Co., Inc.®
- Website
- https://travers.com
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Travers Tool Co. is a privately held, century-old B2B distributor of metalworking tools, cutting tools, abrasives, measuring instruments, and industrial supplies, selling 20+ product categories and 17 exclusive brands to machinists, manufacturers, vocational schools, and home machinists via e-commerce, print catalogs, phone sales, and export services.
- Ownership category
- akta.pro rank
Travers Tool Co industry classification
Industry- Product category
- Industrial Tools and Metalworking Supplies Distribution
- NAICS
- Industrial Supplies Merchant Wholesalers (42384), Cutting Tool and Machine Tool Accessory Manufacturing (333515), Metal Service Centers and Other Metal Merchant Wholesalers (423510)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Machine Tools, Metal Cutting Types (3541), Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)
- akta.pro secondary industries
- Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM), Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)
Keywords
Where Travers Tool Co is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Travers Tool Co business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Industrial Tools & Supplies: Travers Tool Co generates revenue through direct sales of metalworking tools, industrial supplies, machinery, measuring instruments, and related equipment. They sell through their e-commerce platform and physical catalog distribution. The product catalog spans over 20 major categories including cutting tools, abrasives, fasteners, hand tools, machine accessories, and safety supplies. They carry multiple branded product lines alongside exclusive house brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for industrial tools and supplies |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Travers Tool Co product offering
Product offeringCore offering
Travers Tool Co distributes industrial metalworking tools, machine tool accessories, abrasives, cutting tools, measuring and inspection equipment, hand and power tools, industrial machinery, fasteners, fluid power, raw materials, safety supplies, and welding equipment through its own e-commerce platform, print catalogs, and phone-based inside sales. The company carries national brands alongside 15+ exclusive and featured house brands (including TTC, Terra Carbide, Elite Precision, Forged Tough, Akuma, Asimeto, and Jaguar Abrasives). It supplements catalog sales with value-added services such as calibration, tool resharpening, Find-A-Tool sourcing for hard-to-find items, custom Request A Quote procurement, and international Export services, targeting professional machinists, industrial manufacturers, vocational schools, and home machinists.
Product overview
Travers Tool Co is a B2B industrial tools and supplies distributor operating an e-commerce platform alongside service-based offerings. The core platform enables online ordering, quick-order functionality, and order tracking for metalworking tools and industrial equipment. The product portfolio spans 22 major categories including cutting tools (HSS, solid carbide, and indexable), machine tool accessories, abrasives, measuring equipment, hand/power tools, industrial machinery, and welding equipment. Proprietary brands include TTC, TTC Production, TTC Production HP, Terra Carbide, Elite Precision, and Forged Tough. The company complements its product sales with services including calibration, resharpening, Find-A-Tool sourcing, export services, and technical training through Tooling U-SME. The Travers Tool For Schools program serves educational institutions with specialized tooling for vocational training.
Differentiator
Problem solved
Functional benefit
Brands
- Akuma: Exclusive brand featured on travers.com
- Asimeto
- Elite Precision
- Fixman
- Forged Tough
- Jaguar Abrasives
- OTMT
- Pica
- Rushmore USA Tools
- Shark Tools
- T&O
- Terra Carbide
- TTC
- TTC Production
- TTC Production HP
- Turn Tight
- YMW Taps
Products and services
- Calibration Services
Companies that use Travers Tool Co
Customer profileSegments4 records
Ideal customer profiles4 records
Travers Tool Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Travers Tool Co partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Tooling U-SMEcoreTravers Tool Co partners with Tooling U-SME to provide training resources for manufacturing professionals. This partnership provides educational content and training materials through Travers's resources section, supporting workforce development in metalworking and manufacturing trades.
- AkumaminorAkuma is one of the exclusive/branded product lines carried by Travers Tool Co, indicating a distribution or supply relationship for bonded grinding wheels and related products.
- AsimetominorAsimeto is carried as an exclusive brand through Travers Tool Co, representing precision measuring and marking tools distributed through Travers's catalog.
- Elite PrecisionminorElite Precision is an exclusive brand carried by Travers for bonded grinding wheels and precision tooling products.
- Jaguar AbrasivesminorJaguar Abrasives is a featured brand distributed by Travers Tool Co, specializing in coated abrasive products.
- TTC ProductionminorTTC Production and TTC Production HP are exclusive high-performance cutting tool brands carried exclusively by Travers.
- Terra CarbideminorTerra Carbide is an exclusive brand of Travers Tool Co providing carbide cutting tools and inserts.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Travers Tool Co competitors and assessment
Company assessmentBroad incumbents
- Fastenal: Major industrial supplies distributor with a focus on fasteners, tools, and consumables sold through branch networks and digital channels. Comparable B2B customer base with significantly larger scale and on-site vending solutions.
- Grainger: Largest US industrial MRO distributor with a substantially broader portfolio including safety, facilities, and janitorial. Overlaps with Travers on metalworking and shop supplies but operates at much greater scale with deeper digital capabilities.
Emerging players
- Zoro Tools: Digital-first industrial supplies marketplace owned by Grainger offering broad MRO and metalworking tools online. Competes on breadth, pricing transparency, and modern UX rather than specialty depth.
Direct peers
- McMaster-Carr: Iconic industrial supply distributor with a famously broad catalog spanning metalworking, hand tools, raw materials, and MRO. Directly comparable e-commerce-first B2B model targeting machinists and engineers.
- Maritool: Specialty metalworking tooling distributor focused on cutting tools, tool holders, and workholding for precision machining shops. Direct niche competitor in the same machinist customer segment.
- KBC Tools: Specialty metalworking tools and industrial supply distributor focused on cutting tools, hand tools, and shop supplies for machinists. Closely comparable catalog and customer profile, slightly more Canada-weighted.
- MSC Industrial Direct: One of the largest US metalworking and industrial supply distributors with a comparable catalog of cutting tools, MRO supplies, and machinery. Closest direct competitor serving overlapping machinist and manufacturer customer segments.
- Toolots: Online B2B marketplace and distributor for industrial tools, machinery, and metalworking equipment. Direct e-commerce competitor with comparable machine shop target market.
- Reid Supply Company: Industrial supplies distributor focused on tooling components, workholding, material handling, and shop supplies. Comparable catalog overlap in workholding and machine shop accessories.
- Online Metals: E-commerce distributor of metals and plastics raw materials including aluminum, steel, brass, and plastics in small quantities. Directly comparable in Travers's Raw Materials product category serving hobbyist and small-shop buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Travers Tool Co social profiles
Digital presenceTravers Tool Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Travers Tool Co leadership team
Management profileNumber of profiles
Profiles1 record
Travers Tool Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Travers Tool Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Travers Tool Co
What does Travers Tool Co do?
Travers Tool Co distributes industrial metalworking tools, machine tool accessories, abrasives, cutting tools, measuring and inspection equipment, hand and power tools, industrial machinery, fasteners, fluid power, raw materials, safety supplies, and welding equipment through its own e-commerce platform, print catalogs, and phone-based inside sales. The company carries national brands alongside 15+ exclusive and featured house brands (including TTC, Terra Carbide, Elite Precision, Forged Tough, Akuma, Asimeto, and Jaguar Abrasives). It supplements catalog sales with value-added services such as calibration, tool resharpening, Find-A-Tool sourcing for hard-to-find items, custom Request A Quote procurement, and international Export services, targeting professional machinists, industrial manufacturers, vocational schools, and home machinists.
Is Travers Tool Co a public or private company?
Travers Tool Co is a private company. It is classified as unknown and is currently operating.
When was Travers Tool Co founded?
Travers Tool Co was founded in 1924. It employs 101 to 250 people.
Where is Travers Tool Co based?
Travers Tool Co is headquartered in New York, United States, in the North America region.
How does Travers Tool Co make money?
One revenue line is on record: product Sales - Industrial Tools & Supplies.
Who are Travers Tool Co's main competitors?
Broad incumbents on record are Fastenal and Grainger. Zoro Tools is listed as an emerging player. Direct peers are McMaster-Carr, Maritool, KBC Tools, MSC Industrial Direct, Toolots, Reid Supply Company and Online Metals.
Does Travers Tool Co have an API?
No public API is recorded for Travers Tool Co.
What industry is Travers Tool Co in?
Travers Tool Co's product category is Industrial Tools and Metalworking Supplies Distribution. Its primary akta.pro industry code is IMAHADAB, Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures), with a secondary code of TLAKAOAM, Workshop Tools, Equipment & Lift Systems Distribution. Its NAICS code is 42384 and its SIC code is 5084.