What Nyby does

Nyby AS is a Norwegian technology and innovation company founded around 2014 and headquartered in Oslo that builds digital collaboration platforms for the public welfare and healthcare sector. Its core offering is a task-based collaboration network that enables municipalities, hospitals, schools, volunteer organizations, and individuals (volunteers, students, unemployed persons via NAV, and family caregivers) to share and execute welfare-related tasks across organizational and sectoral boundaries. The modular platform includes Nyby-appen (iOS/Android mobile application), Nyby Bidra (task-sharing), Nyby Delta (event management), Nyby-admin (operations dashboard), and Nyby Enterprise (system integrations and enhanced security for large organizations), with sub-products Hva Skjer Oslo? (youth activity aggregation) and Nyby Community (practitioner networking).

Nyby addresses Norway's healthcare staffing crisis by enabling municipalities to reorganize work around discrete tasks rather than job titles, allowing non-clinical personnel to absorb 25-40% of tasks historically performed by healthcare workers (measured at Lillestrøm and Nordre Follo pilot sites). The business model combines enterprise platform subscriptions to municipalities and healthcare institutions, advisory and change-management services (Nyby-metoden), and a learning network (Læringsnettverk), with pricing non-publicly disclosed and tailored to client scope. The go-to-market is primarily sales-led and community-led, leveraging the Morgendagens velferdssamfunn municipality alliance and the annual Nyby-dagen conference as primary acquisition channels.

Commercial traction includes 50+ municipalities and 100+ organizations as customers and partners, anchor lighthouse customers (Lillestrøm, Nordre Follo, Bydel St. Hanshaugen, Bydel Grünerløkka), and external validation through the Fyrlyktprisen 2025 public-sector innovation award and NOK 21.5 million in research funding from the Research Council of Norway for the BRO project (2026-2029). The company is privately held with no disclosed external venture capital, founded by CEO Fredrik Gulowsen alongside co-founders Knut Urdalen (CTO) and Magnus Køber (Product Director).

Name

Nyby

Legal name

Nyby AS

Website

https://nyby.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Nyby is a Norwegian public-sector technology company that builds a task-based collaboration platform connecting municipalities, healthcare institutions, schools, and community resources to share welfare tasks and address healthcare staffing shortages in Norway.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscription / Software Licensing: Nyby offers its digital platform as a subscription to municipalities, healthcare institutions, and public organizations. The platform includes various modules (Nyby Bidra, Nyby Delta, Nyby-appen, Nyby-admin, Nyby Enterprise) that are made available under organizational agreements.
2. Advisory and Consulting Services: Nyby provides strategic and operational consulting to municipalities implementing the task-based welfare model. This includes change management methodology ('Nyby-metoden'), system design, and implementation support.
3. Learning Network (Læringsnettverk): Nyby facilitates a learning network where municipalities share best practices, with membership and participation tied to the platform ecosystem.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Nyby sells a modular digital platform (web application and iOS/Android app) that creates task-based collaboration networks, enabling municipalities, hospitals, and large organizations to share welfare tasks across silos and sectors with volunteers, students, unemployed individuals, and family caregivers. The company complements the platform with strategic advisory services and operates a learning network (Morgendagens velferdssamfunn) that enables participating municipalities to share best practices and scale the task-based welfare model.

Product overview

Nyby is a task-based collaboration network platform for the welfare sector, consisting of a modular ecosystem with core products (Nyby-appen for mobile users, Nyby-admin for operational management, Nyby Bidra for task-sharing, and Nyby Delta for events) plus Nyby Enterprise for large organizations requiring integrations and enhanced security. The platform connects municipalities, healthcare institutions, and organizations with resource persons (volunteers, next of kin, unemployed via NAV, students) to share welfare tasks. Specialized sub-products include Hva Skjer Oslo? for youth activity aggregation and Nyby Community for practitioner networking.

Differentiator

Problem solved

Functional benefit

Brands

• Nyby Bidra: Task-sharing module for organizations.
• Nyby Delta
• Nyby-appen
• Nyby-admin
• Nyby Enterprise
• Hva skjer Oslo?

Products and services

• Nyby Bidra (Task Sharing) Task-sharing module that enables resource mobilization and collaboration between silos and sectors in organizations. Allows municipalities and healthcare institutions to redistribute non-clinical tasks to qualified volunteers, students, and unemployed individuals.
• Nyby Delta (Events) Events module for organizing and managing activities, registrations, and notifications within the platform. Used by municipalities and organizations to coordinate community events, volunteer sign-ups, and activity distribution.
• Nyby-appen (Nyby Mobile App) Mobile application for iOS and Android that enables resource persons (volunteers, next of kin, unemployed individuals, municipality employees) to receive and respond to task requests via SMS-like notifications. Available as a free app on the Apple App Store and Google Play.
• Nyby-admin Administrative control and operations overview dashboard for managing users, groups, permissions, and tracking task completion. Used by municipality and organization administrators to coordinate platform operations and resource qualification.
• Nyby Enterprise Enterprise tier offering system integrations and enhanced security features for large municipalities and healthcare organizations requiring enterprise-grade deployment.
• Hva Skjer Oslo? Youth activity aggregation platform that collects and shares free activities across Oslo neighborhoods. Features activity feeds, mentor chat, and task-based part-time job opportunities for youth, targeting youth exclusion in Oslo.
• Nyby Community

Quantifiable outcome

• Omsorgskapasiteten (care capacity) increased by 25% in one week at Lillestrøm nursing home (Lillestrøm)
• +7 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• OsloMet (Oslo Metropolitan University)coreStrategic or Co-development Partner · 1 December 2025OsloMet leads the BRO (Bærekraftig Radikal Oppgavedeling) research project, awarded NOK 21.5 million by Forskningsrådet. Nyby serves as the innovation partner, providing the platform infrastructure and operational expertise. The project runs from 2026-2029 and includes municipalities Lillestrøm, Nordre Follo, and Bydel St. Hanshaugen for full-scale testing of the task-based welfare model.
• Morgendagens velferdssamfunn (Municipal Alliance)coreStrategic or Co-development Partner · 1 January 2025Alliance established by Lillestrøm, Nordre Follo, Bydel St. Hanshaugen, and Nyby to jointly develop, test, and scale a task-based welfare model for Norwegian municipalities. Supported by Helsedirektoratet's helseteknologiordning. Over 30 municipalities and 6 Oslo districts have joined as follower municipalities.
• 11 Youth Organizations in OslosupportingStrategic or Co-development Partner · 1 January 2025Eleven youth organizations including Vega Scene, Oslo Røde Kors, Agenda X, Ung i Kor Oslo, Tøyen Sportsklubb, AKKS, Oslo Street Art, KFUK/KFUM, Forandringshuset, Skeivt kunst og kultursenter, Kirken St. Hanshaugen Sogn, and Oslo Skateboardforbund participated in the kickoff for 'Hva skjer Oslo?' initiative.
• OsloKollega UtviklingcoreStrategic or Co-development Partner · 1 November 2024OsloKollega partners with Bydel St. Hanshaugen and Nyby on the 'Verdens viktigste ekstrajobb' (World's Most Important Extra Job) program, providing career guidance and job placement services for youth entering the workforce through Nyby.
• OBOS UngsupportingStrategic or Co-development Partner · 1 November 2024OBOS Ung partners with Nyby and Bydel St. Hanshaugen to create youth jobs in both public and private sectors, supporting the broader youth exclusion prevention initiative.
• Helsedirektoratet (Norwegian Directorate of Health)coreStrategic or Co-development PartnerHelsedirektoratet's Helseteknologiordning provides funding and strategic support for the Morgendagens velferdssamfunn alliance and Nyby's innovation work in municipalities.
• KopanosupportingImplementation/ SI/ Consulting PartnerKopano developed an task-based micro-learning program in collaboration with Nordre Follo and Nyby as part of the future experiment, providing competency and training solutions for non-healthcare workers entering welfare roles.
• Switch (by Kopano)supportingImplementation/ SI/ Consulting PartnerSwitch, part of Kopano, presented micro-education solutions for the task-based labor market at Nyby-dagen 2025, supporting competency development within the Nyby ecosystem.
• Bydel Grünerløkka and Bydel St. HanshaugencoreStrategic or Co-development PartnerKey municipality partners in the 'Hva skjer Oslo?' initiative, providing local implementation and community outreach for youth activities and inclusion programs.
• Diakonhjemmet sykehussupportingStrategic or Co-development PartnerDiakonhjemmet sykehus uses Nyby to organize welfare services in collaboration with Helsedirektoratet and Pensjonistforbundet. Healthcare staff use Nyby to coordinate support and volunteer tasks.
• Sarpsborg kommune partners (Bymisjonen, Frelsesarmeen, Røde Kors, frivilligsentralen)supportingChannel Partner/ Reseller/ DistributorSarpsborg municipality uses Nyby in collaboration with Bymisjonen, Frelsesarmeen, Røde Kors, and the local volunteer center to free up healthcare worker time through coordinated volunteer support.
• Sørlandet sykehus (DPS Østre Agder)supportingStrategic or Co-development PartnerDPS Østre Agder (District Psychiatric Center) at Sørlandet sykehus runs a pilot project 'bru kke brukeren' using Nyby to offer meaningful tasks to patients on waiting lists, supporting recovery and community integration.
• Høyskolen KristianiasupportingStrategic or Co-development PartnerHøyskolen Kristiania uses Nyby as a practical tool in health-related study programs ('Anvendt folkehelsevitenskap'), enabling students to gain real-world practicum experience through the platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Salesforce.org (Salesforce Nonprofit Cloud): Nonprofit and social sector CRM and case management platform serving community organisations, volunteers, and case workers globally. Comparable as a horizontal platform addressing volunteer mobilisation and case coordination in the social welfare space, though more general-purpose.
• Civica: UK-based software provider focused exclusively on the public sector, with products spanning social care case management, workforce, and citizen services. Comparable as a public-sector software specialist tackling similar social care coordination challenges in a different geography.
• Visma: Leading Nordic provider of business and public-sector software, serving municipalities with ERP, HR, and welfare solutions across the Nordics. Comparable as a horizontal SaaS incumbent in the same Norwegian municipal buyer base, with the resources to bundle task-sharing features into existing contracts.
• Tietoevry: Major Nordic IT services and software company with deep public-sector and healthcare footprint, including municipal welfare platforms in Norway, Sweden, and Finland. Comparable as a broad incumbent serving the same municipal and healthcare buyers with overlapping digital transformation offerings.

Regional players

• Sectra: Swedish-Norwegian IT solutions provider focused on healthcare and critical infrastructure, with welfare-sector deployments across the Nordics. Comparable as a Nordic regional player with overlapping healthcare and welfare buyer relationships and integration capabilities.

Direct peers

• Allocate Software (now part of RLDatix): Workforce and task management solutions for healthcare and public sector, particularly strong in NHS and European healthcare staffing. Comparable as a direct peer in healthcare task and workforce allocation, addressing similar capacity and skill-matching challenges.
• WorkForce Software: Enterprise workforce management and task-scheduling platform used across industries including healthcare and public sector. Comparable as a direct peer in task allocation, scheduling, and qualification management, serving similar enterprise workforce optimisation use cases.

Emerging players

• Beam (formerly Give Bite): UK-based platform supporting individuals into employment through micro-volunteering and case management. Comparable as an emerging player addressing the intersection of welfare exclusion and workforce participation that Nyby's youth programs also tackle.

Others

• Helsedirektoratet (Norwegian Directorate of Health) partner ecosystem: Norwegian public-sector health authority funding and supporting welfare-tech innovation via the Helseteknologiordning. Comparable as a key ecosystem partner and funding body for Nyby, and as a gatekeeper that determines which welfare platforms gain national traction.
• Sopra Steria: European IT services and consulting firm with significant public-sector and healthcare practice across Nordics and Europe. Comparable as an ecosystem participant where Nyby's recent strategic advisor hire Marita Grøtter Raaholt came from, and as a competitor for municipal digital transformation budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nyby
• Xx.com/yournyby

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nyby