Jasani

What Jasani does

Jasani Group is a privately held, vertically integrated Indian diamond and jewellery manufacturer founded in 1966 and headquartered in Mumbai, with operations spanning India, the United States, the United Arab Emirates, and Thailand. The company sources rough diamonds — accessing ethically mined supply through its 50+ year De Beers Sightholder relationship and partnerships with Okavango Diamond Company (Botswana), Canadamark, Burgundy Diamond Mines, and Forevermark — and processes them through wholly-owned subsidiaries Supreme Gems Private Limited (rough cutting and polishing) and Shimayra Jewellery / Elegant Collection (finished diamond jewellery manufacturing, including handcrafted, bridal, haute couture, and machine-made lines). Manufacturing relies on Galaxy Scan internal-structure analysis, Sarine Planning optimization software, laser sawing, automated bruting, and CAD/CAM design, with stated specialization in small-size polished diamonds from 0.60mm to 4.25mm.

The group's commercial model is B2B: sales are driven through dedicated Key Account Managers serving enterprise clients across diamond trading, jewellery manufacturing, brand/retail, and luxury segments, supplemented by a distribution alliance with NICE DIAM Co. Ltd in Thailand for Southeast Asian reach. Pricing is negotiated bilaterally under multi-year contracts rather than published, and revenue depends on one-time sale/licensing of polished diamonds and finished jewellery (no recurring/subscription layer). The operations are supported by multiple compliance credentials — ISO 9001/14001/45001, RJC CoP 2019, IGBC Green Factory — alongside a stated 2026 target of 100% green-certified manufacturing capacity and 5–10 working-day custom order delivery.

The business is family-controlled (no external PE/VC disclosed) with three operating subsidiaries, low reported workforce attrition (under 2%), a young India-based workforce averaging age 32, and women representing approximately 25% of staff. A single disclosed legal matter — a Bombay High Court land demarcation dispute involving a related Jasani Realty entity tied to a slum-redevelopment project in Mumbai — has been referred for civil-court fact-finding without immediate impact on core diamond or jewellery operations.

Name

Jasani

Legal name

Jasani India Private Limited

Website

https://jasanigroup.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jasani Group is a vertically integrated Indian diamond and jewellery manufacturer serving B2B traders and brands. As a De Beers Sightholder since 1973, the company sources rough diamonds and produces polished stones and finished jewellery across India, USA, UAE, and Thailand.

Ownership category

akta.pro rank

Product category

Diamond and Jewellery Manufacturing

NAICS

Miscellaneous Manufacturing (339), All Other Miscellaneous Manufacturing (339999)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Diamond Cutting & Polishing (Manufacturing) (CRAKAJAA)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Rough Diamond Trading & Brokerage (CRAKAJAC), Polished Diamond Trading & Brokerage (CRAKAJAD), Made-to-Order Gemstone Sourcing & Custom Cutting Coordination (CRAKAHAF)

Keywords

• Polished diamond manufacturing
• Diamond jewellery manufacturing
• Rough diamond procurement
• Ethical diamond sourcing
• B2B diamond supply

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Polished Diamond Manufacturing and Sales: Vertically integrated manufacturing of polished diamonds from rough procurement, serving global clients with expertise spanning rough diamond trading to global distribution. Revenue generated through sale of manufactured polished diamonds.
2. Diamond Jewellery Manufacturing: Over 30 years of experience transforming visions into diamond jewellery masterpieces. Manufacturing includes innovative handcrafted, bridal, haute couture fashion, and machine-made jewellery lines. Serves clients worldwide with both high-end and affordable options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Jasani is a vertically integrated diamond and jewellery manufacturer involved in rough diamond procurement, cutting, polishing, and jewellery crafting. It sells polished diamonds and diamond jewellery to B2B customers including diamond traders, jewellery manufacturers, and brands.

Product overview

Jasani Group is a vertically integrated diamond company established in 1966, operating as a De Beers sightholder since 1973. The company oversees the entire diamond journey from rough stone selection to polished diamonds and finished jewellery. Core products include Polished Diamonds (specializing in small sizes 0.60mm to 4.25mm) and Diamond Jewellery (crafted in gold, platinum, and silver). Supporting services include Rough Diamond Procurement (sourcing from De Beers, ODC, and Canadamark), Jewellery Manufacturing Services (CAD/CAM, casting, bespoke orders), Diamond Manufacturing Technology (Galaxy Scan, Sarine planning, laser cutting), and Responsible Sourcing (RJC certified, conflict-free). Manufacturing facilities are located in Mumbai's SEEPZ zone with green-certified operations.

Differentiator

Problem solved

Functional benefit

Brands

• Supreme Gems Private Limited: Core operating subsidiary focused on diamond manufacturing - assortment, planning, cutting and polishing of rough diamonds. ISO and RJC certified.
• Shimayra Jewellery
• Elegant Collection

Products and services

• Polished Diamonds
• Diamond Jewellery
• Diamond Jewellery Manufacturing Services

Quantifiable outcome

• Attrition Rate of Less Than 2%
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, regional and minor.

• Burgundy Diamond MinescoreStrategic or Co-development Partner · 1 January 2022Strategic partnership established in 2022 with Burgundy Diamond Mines, a Canada-based company known for ethically sourced diamonds. Collaboration strengthened Jasani Group's global presence and commitment to responsible sourcing, enhancing ability to offer high-quality, sustainably mined diamonds.
• Okavango Diamond Company (ODC)coreStrategic or Co-development Partner · 1 January 2014Revolutionary association with ODC, a rough diamond marketing company completely owned by the Botswana Government, established in 2014 to ensure responsible sourcing of diamonds. Partnership guarantees diamonds exceeding highest quality standards, conflict-free and responsibly sourced.
• De Beers GroupcoreTechnology or Integration · 1 January 1973Long-standing partnership as De Beers Sightholder since 1973, celebrating 50 years in 2023. As sightholders, Jasani Group has established themselves as one of India's leading diamond and jewellery exporters with global presence founded on lasting relationships and trust. De Beers provides access to ethically sourced rough diamonds from conflict-free regions.
• CanadamarkcoreTechnology or IntegrationPartnership guaranteeing diamonds meet stringent quality standards and are responsibly sourced from Canada, ensuring both beauty and ethical sourcing practices.
• ForevermarkcoreTechnology or IntegrationPartnership providing access to Forevermark certified diamonds meeting highest quality and ethical sourcing standards.
• NICE DIAM CO. LTDregionalChannel Partner/ Reseller/ DistributorDistribution alliance partnership in Bangkok, Thailand at Jewelry Trade Center, serving Southeast Asian markets with Nikunj Mehta as contact.
• Sanjay Gandhi National ParkminorOthersIn June 2023, partnered to adopt 5 spotted deer and a Blue Bull, helping protect these species and support the local ecosystem.
• Shrimad Rajchandra Mission Dharampur - Raj UphaarminorOthersPartnership empowering over 150 tribal women through skill training, employment opportunities, and support to create over 100 products, fostering self-reliance and sustainable income.

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Asian Star Company: Mumbai-based De Beers Sightholder with diamond manufacturing and jewellery operations. Highly comparable vertically integrated model and global trade customer base to Jasani.
• Diarough Group: Global diamond manufacturing group with operations in India, Thailand, and Belgium producing polished diamonds including melee sizes. Direct overlap with Jasani's small polished diamond expertise.
• Rosy Blue: Vertically integrated diamond company with rough sourcing, cutting/polishing, and jewellery manufacturing across India, Antwerp, and Hong Kong. Direct competitor to Jasani in polished melee and jewellery manufacturing.
• Dharmanandan Diamonds: Indian diamond manufacturer and exporter specializing in calibrated polished diamonds and small-size stones, directly overlapping Jasani's 0.60mm-4.25mm melee niche.
• Venus Jewel: India-based diamond manufacturer with a focus on ethical sourcing and traceability certifications. Comparable to Jasani in B2B polished diamond supply and responsible-sourcing positioning.
• Kiran Gems: One of the world's largest De Beers Sightholders and diamond manufacturers headquartered in Mumbai. Highly comparable to Jasani in sightholder status, Indian manufacturing base, and vertically integrated polished diamond production.
• Hari Krishna Exports: Mumbai-based De Beers Sightholder and one of India's largest diamond manufacturers and exporters. Comparable scale, SEEPZ presence, and B2B rough-to-polished model to Jasani.
• KGK Group: Vertically integrated diamond and coloured gemstone company with mining, manufacturing, and jewellery divisions across India, Hong Kong, and Antwerp. Comparable end-to-end diamond value chain presence to Jasani.

Broad incumbents

• Tiffany & Co. (LVMH): Iconic luxury jewellery brand and large customer for ethically sourced polished diamonds and finished jewellery. Comparable downstream market to Jasani but operates at the retail/brand layer rather than manufacturing.
• Signet Jewelers: World's largest retailer of diamond jewellery operating banners like Kay, Zales, and Jared. A major downstream buyer of polished diamonds and manufactured jewellery, comparable end-customer profile to Jasani's wholesale clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JasaniTheJewelleryLounge
• Instagraminstagram.com/jasanigroup
• Xx.com/JasaniJewellery
• LinkedInlinkedin.com/company/jasani-jewellery

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jasani