Social O.S.A. Basket

What Social O.S.A. Basket does

Social O.S.A. Basket Milano is an amateur basketball club (Associazione Sportiva Dilettantistica, A.S.D.) founded in 1948 and headquartered in Milan, Italy. The organization operates a vertically integrated basketball program spanning introductory minibasket for children, competitive youth teams across U13-U18 age groups, and a senior squad that competes in Serie B Interregionale, the third tier of Italian basketball following a 2023 promotion from Serie C Gold. Activities are delivered across four Milan facilities — the registered headquarters on Via Pola, the Salesiani Oratorio on Via Copernico, the PalaPavoni sports complex on Via Benigno Crespi, and a training ground on Via Murat — and extend into summer camps, the annual Memorial Stefano Travia tournament, and community events including the Milano Marathon.

The revenue model is a non-profit sports association mix: recurring membership and registration fees from participating families, corporate sponsorship (most notably Allianz as title sponsor for 2024-2026, with the senior team officially named "ALLIANZ SOCIAL O.S.A."), Italian 5x1000 tax donations supporting training and youth scholarships, and merchandise sales through an online store. The club maintains a strategic talent partnership with Olimpia Milano through the official Olimpia Academy program (in place since May 2021), providing a structured pathway for elite youth players into the professional ecosystem. Social programming forms a core part of the brand identity, including Overlimits (inclusive basketball for athletes with disabilities, supported by Repower), the Social...mente initiative covering youth development and environmental and social responsibility, and the OSA LAB innovation sub-brand. FIP Platinum Plus quality certification was awarded in April 2025, and the club currently fields multiple competitive squads in youth categories (Gialli and Rossi groupings across age groups) alongside its senior team.

Name

Social O.S.A. Basket

Legal name

Social O.S.A. Basket Milano A.S.D.

Website

https://socialosabasket.it

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Social O.S.A. Basket Milano is an amateur basketball club founded in 1948 in Milan, Italy, operating minibasket, youth (U13-U18), and senior Serie B Interregionale programs, with social inclusion initiatives and an Olimpia Milano talent pathway.

Ownership category

akta.pro rank

Product category

Amateur Basketball Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Amateur basketball club
• Youth basketball training
• Minibasket programs
• Serie B basketball
• Inclusive basketball

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Sponsorship Revenue: Corporate sponsors provide financial support in exchange for brand visibility on team jerseys, facilities, and promotional materials. Major sponsors include Allianz (title sponsor 2024-2026), Valle Autotrasporti (main partner), and various official partners.
2. 5x1000 Donations: Italian tax contribution mechanism where taxpayers can direct 0.5% of their IRPEF tax to the club. Supports training courses, social projects like social...mente, and scholarships for underprivileged youth.
3. Membership and Registration Fees: Annual fees for participation in minibasket, youth teams, and senior squads. Includes training, competition access, and club facilities.
4. Merchandise and Store: Sale of club merchandise including apparel and memorabilia through the online store.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Social O.S.A. Basket Milano is an amateur basketball club that delivers structured basketball training and competitive play across all age levels, from introductory minibasket for children through youth sector squads (U13–U18) to its senior team competing in Serie B Interregionale. Beyond competitive sport, the club runs social responsibility programs including Overlimits (inclusive basketball for persons with disabilities), Social…mente (community engagement), and the Olimpia Academy elite development pathway with Olimpia Milano.

Product overview

Social O.S.A. Basket Milano is a basketball club established in 1948 offering a comprehensive sports program portfolio. The organization operates its senior competitive team (Serie B Interregionale), youth sector (Settore Giovanile), and children's basketball program (MiniBasket). Beyond athletic programs, the club runs social initiatives through Social…mente and the Overlimits project, maintains the Olimpia Academy partnership for elite youth development, and operates a merchandise Store. The programs are connected through the club's focus on basketball development from youth to senior competitive levels, with social responsibility woven throughout.

Differentiator

Problem solved

Functional benefit

Brands

• Olimpia Academy: Youth basketball development program in partnership with Olimpia Milano
• Overlimits
• Social…mente
• OSA LAB

Products and services

• Serie B Senior Team Senior competitive basketball team competing in Serie B Interregionale, the third tier of Italian basketball. Operated by the club for adult athletes and viewed by families, members, and match spectators via abbonamenti (season subscriptions).
• Settore Giovanile (Youth Sector) Youth basketball training and competitive league participation for age groups U13 through U18, with multiple squads per age group (Gialli/yellow and Rossi/red teams). Designed for adolescents seeking competitive play in FIP-organized tournaments.
• Minibasket Program Children's basketball introductory program for young athletes, including registration, training courses, and team participation. Targeted at children aged approximately 5 and up as a pathway into the club's youth sector.
• Olimpia Academy Program Elite youth basketball academy delivered in partnership with Olimpia Milano, providing access to Olimpia's training methodologies and a potential pathway to professional basketball. Targeted at ambitious young athletes and families seeking advanced development.
• Overlimits Inclusive Basketball Project Social inclusion basketball program for persons with disabilities, supported by Repower. Provides accessible basketball engagement and community integration in collaboration with non-profit partners.
• Official Club Store Online merchandise store selling club apparel and branded items directly to members, fans, and supporters.

Quantifiable outcome

• FIP Platinum Plus quality certification received in April 2025

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• AllianzcoreGTM or Marketing Partner · 21 September 2024Allianz serves as Title Sponsor for the 2024-2026 period, with the senior team officially named 'ALLIANZ SOCIAL O.S.A.' The partnership provides significant visibility through the team name and branding across all Serie B Interregionale matches.
• Olimpia Milano (Olimpia Academy)coreStrategic or Co-development PartnerSocial O.S.A. Basket was selected as one of the official Olimpia Academy partners, providing a pathway for talented youth players to develop within the Olimpia Milano ecosystem. The partnership began in 2021 and includes access to Olimpia training methodologies and potential advancement to the professional club.
• RepowerminorGTM or Marketing PartnerRepower sponsors the Overlimits social project, an inclusive basketball initiative for persons with disabilities, demonstrating the club's commitment to social responsibility.
• Valle AutotrasportimajorGTM or Marketing PartnerMain Partner of Social O.S.A. Basket. Valle Autotrasporti is a historic transport company from Vicenza operating in logistics since 1872, demonstrating long-term commitment to the club.
• Valore UnipolSaiminorGTM or Marketing PartnerOfficial Partner of Social O.S.A. Basket. Valore Srl is an agency of UnipolSai Assicurazioni S.p.A., part of the Unipol Group, Italy's leader in non-life insurance including auto, home, and savings products.
• Mamma FarinaminorGTM or Marketing PartnerOfficial Partner providing Mediterranean cuisine and authentic pizza. Located in Milan, the restaurant is known for its unique dough without yeast and natural fermentation.
• Caffè OttolinaminorGTM or Marketing PartnerOfficial Partner providing coffee and refreshments, supporting the club's activities.
• Pasticceria BusiminorGTM or Marketing PartnerOfficial Partner, a historic pastry shop in Milan operating for over 100 years with passion and quality passed through generations.
• L'Amico Charly OnlusminorStrategic or Co-development PartnerNon-profit association hosting the Overlimits project playground at via Guerzoni 23 in Milan, supporting the inclusive basketball program.
• Slums Dunk OnlusminorStrategic or Co-development PartnerNon-profit partner collaborating on minibasket open days and community events, promoting basketball access in underserved areas.
• Special Team '87 PaviaminorOthersPartner team in the Overlimits inclusive basketball program, collaborating on special needs basketball events.
• Inbound Overlimits SegrateminorOthersPartner team in the Overlimits inclusive basketball network, participating in joint events and competitions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Olimpia Milano: Italy's flagship professional basketball club (LBA Serie A, EuroLeague). The same-city incumbent and strategic partner through the Olimpia Academy; competes for sponsorship inventory, top talent, and spectator attention in the Milan market.
• Napoli Basket: Serie A Italian basketball club with an integrated youth development structure. Comparable as a contemporary Italian basketball organization blending competitive senior play with community engagement and sponsorship revenue.
• Pallacanestro Varese: Historic Italian basketball club with a strong youth development tradition, located in Lombardy. Comparable as a regionally rooted Italian club with established academy infrastructure and Serie A/B lineage.
• Aquila Basket Trento: Dolomiti Energia Trento competes in LBA Serie A and EuroCup, with a well-regarded youth academy. Relevant as a mid-sized Italian basketball club combining senior-level competition with community-rooted development.
• Germani Brescia: Lombardy-based professional basketball club currently in LBA Serie A. Comparable as a regional Italian basketball organization that combines senior competitive play with a youth development pathway and corporate sponsorship.
• Reyer Venezia: Top-tier Italian basketball club competing in LBA and EuroCup. Comparable as an established Italian basketball organization with a multi-program youth structure and corporate sponsor base.

Direct peers

• Derthona Basket: Italian basketball club competing at Serie A2 and Serie B level, with structured youth development. Comparable as a non-metropolitan Italian club that has risen through the divisions and operates a community-rooted pyramid.
• Urania Basket Milano: Milan-based basketball club historically competing in Serie A2 and Serie B. Directly comparable as another Milan-rooted basketball organization competing for the same local membership, sponsor, and youth talent pool as Social O.S.A. Basket.

Regional players

• Basket Brescia Leonessa: Underlying operational entity of Germani Brescia's senior team; while Germani is the LBA brand, Basket Brescia Leonessa historically anchored the local youth and amateur pyramid. Comparable as the structural base layer beneath a top-tier Italian basketball franchise.
• CUS Milano: University-affiliated amateur sports club in Milan that runs basketball programs at the community and competitive level. Comparable as a Milan-based amateur A.S.D. offering structured basketball training and competition, similar in operating model to Social O.S.A.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Socialosa1948
• Facebookfacebook.com/SocialOsaBasket
• LinkedInlinkedin.com/company/socialosa-basket
• Instagraminstagram.com/socialosa_basket

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social O.S.A. Basket