What Selecta Products does

Selecta Products Inc. is a privately held, California-incorporated electrical-products distributor founded in 1976 and operated from its California headquarters, with two strategically located fulfillment centers in Tehachapi, CA and Memphis, TN. The company sells exclusively to electrical distributors (B2B only) and aggregates seven major third-party brands onto a single purchase order: Selecta Packaged Products (own brand), Fasteners, 3M Electrical Products, Duracell, Energizer-Rayovac, CRC, Honeywell-Micro Switches (over 160 SKUs), and LPS industrial maintenance products (over 69 SKUs). Its value proposition centers on consolidated ordering that helps distributor customers meet minimum-order and free-freight thresholds, with free freight earned on shipments of $950+ within the 48 contiguous states and a $50 minimum billing across U.S. domestic, Canadian, and international orders.

The company runs a multi-channel go-to-market combining an e-commerce catalog (selectainc.com) with account login and order tracking for distributor self-service, a five-person inside-sales team plus one admin assistant, two regional National Accounts Sales Managers (East/West), a separate rep-services portal (info.selectainc.com), a marketing-communications function led by a Head of Marketing, and full back-office finance, credit, AR/AP, HR, inventory, and purchasing teams. Pricing is quote-based and not publicly disclosed; the company advertises 'same as direct pricing' to maximize distributor margins, supported by volume discounts per item, Net 30 credit terms, a stock-rotation policy, and a guaranteed-sale policy for promotional kits. Leadership includes John Kenyon (General Manager and CEO), Jim Kenyon (President), Craig Gossage (CFO and National Marketing Manager), and directors across Operations/IT, Inventory, Purchasing, and HR.

No external institutional investment, private-equity backing, parent company, or acquirer has been disclosed; control appears to remain with the Kenyon family. The company is operating with an active website carrying terms dated 02-01-24 and a 2025 copyright notice, no disclosed revenue, no app, no public API, no social-media presence of record, and no disclosed AI/ML capability. Its strategic posture is best characterized as a durable, narrow-line, multi-brand consolidator serving distributor customers rather than end-users, with continuity of ownership and product positioning rather than visible acceleration.

Name

Selecta Products

Legal name

Selecta Products Inc.

Website

https://selectainc.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Selecta Products Inc. is a privately held, family-owned multi-brand electrical-products distributor selling exclusively to electrical distributors across the U.S., Canada, and internationally, consolidating 3M, Duracell, Energizer-Rayovac, CRC, Honeywell-Micro, and LPS brands onto single purchase orders with strategically located California and Tennessee fulfillment centers since 1976.

Ownership category

akta.pro rank

Headquarters

HQ city

Tehachapi

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution: Selecta Products generates revenue by distributing electrical products, fasteners, batteries, and industrial supplies to electrical distributors. The company aggregates multiple brands (3M, Duracell, Energizer-Rayovac, CRC, Honeywell-Micro, LPS) allowing distributors to consolidate purchasing through a single source. Revenue is generated through product markups and volume-based pricing advantages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Selecta Products Inc. is a multi-brand B2B distributor that aggregates electrical, fastener, battery, industrial-chemical, and switch products from brands such as 3M, Duracell, Energizer-Rayovac, CRC, Honeywell-Micro, and LPS, along with its own Selecta Packaged Products line, into consolidated single-purchase-order shipments for electrical distributors. The company operates strategically located fulfillment centers in Tehachapi, CA and Memphis, TN and supports ordering via an e-commerce website, inside sales reps, and field national accounts sales managers, with free freight on orders of $950+ within the 48 contiguous states.

Product overview

Selecta Products is an electrical product distributor serving electrical distributors and contractors since 1976. The company operates as a multi-brand distributor offering products from Selecta Packaged Products, Fasteners, 3M Electrical Products, Duracell, Energizer-Rayovac, CRC, Honeywell-Micro Switches, and LPS Products. They provide industrial switches (limit switches, enclosed switches), electrical components, batteries, and industrial maintenance chemicals (degreasers, lubricants) through an e-commerce platform. The company combines multiple brands on single purchase orders with competitive pricing and free freight options for qualifying orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Selecta Packaged Products

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• 3McoreOthersSelecta distributes 3M Electrical Products as a key brand category. Products include 3M electrical tapes, connectors, and related supplies offered alongside other major brands on consolidated purchase orders.
• DuracellcoreOthersSelecta distributes Duracell batteries as a key brand category, allowing distributors to source batteries alongside electrical products on single purchase orders.
• Energizer-RayovaccoreOthersSelecta distributes Energizer-Rayovac battery and lighting products as a key brand category.
• CRCcoreOthersSelecta distributes CRC chemical products including cleaners, degreasers, and specialty chemicals for industrial use.
• Honeywell-Micro SwitchcoreOthersSelecta distributes Honeywell-Micro switches including industrial limit switches, hazardous location switches, sealed operator controls, and related components. Over 160 Honeywell switch products available.
• LPS (Lab Equipment Company)coreOthersSelecta distributes LPS branded industrial maintenance products including cleaners, degreasers, lubricants, and food/NSF certified products. Over 69 LPS products available across multiple subcategories.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sonepar: World's largest B2B electrical distributor with operations across North America. Sells electrical products, lighting, and industrial supplies through a branch-and-warehouse model that parallels Selecta's distribution approach.
• Rexel: Global electrical distribution leader with a network of branches serving electrical contractors. Overlaps with Selecta in electrical product distribution to professional channels but operates at much larger scale across multiple geographies.
• HD Supply Holdings: Large U.S. industrial distribution business serving maintenance, infrastructure, and specialty construction customers with electrical and MRO products. Comparable B2B distribution model but with multi-segment scale.
• W.W. Grainger: Largest U.S. broad-line industrial MRO distributor (including electrical supplies, fasteners, batteries) selling via catalog and digital channels. Comparable to Selecta in product categories but vastly larger scale and direct-to-customer model.
• Graybar: Major U.S. distributor of electrical, communications, and data networking products serving contractors, utilities, and industrial customers. Comparable product categories and B2B distributor model but substantially larger and more diversified.

Direct peers

• Summit Electric Supply: Privately held U.S. electrical distributor serving industrial, commercial, and contractor customers. Closely comparable mid-size peer with similar product breadth in electrical supplies, lighting, and maintenance products.
• Crescent Electric Supply: Family-owned U.S. electrical distributor founded in 1919 serving commercial, industrial, and residential contractors. Highly comparable to Selecta in business model, customer focus on distributors/contractors, and multi-generational family ownership.
• Turtle & Hughes: Independent, family-owned U.S. electrical and industrial distributor with national reach. Comparable mid-sized B2B distributor serving electrical contractors and industrial customers with multi-brand product lines.
• McNaughton-McKay Electric: Independent electrical distributor serving industrial, commercial, and contractor markets across the Midwest and Mid-Atlantic. Comparable private, mid-sized electrical distribution business with branch-based fulfillment.
• Border States Electric: Employee-owned U.S. electrical distribution company serving contractor, industrial, and utility markets across the Midwest and beyond. Comparable B2B electrical distributor model with branch-based fulfillment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SelectaProducts
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/selecta-products-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selecta Products