VicSuper
VicSuper, now operating as Aware Super, is an Australian profit-for-members superannuation fund managing over $190 billion for individual members, employers, financial advisers, and retirees via accumulation, transition, and retirement income products delivered through digital and adviser channels.
- Company typePrivate
- Founded1999
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What VicSuper does
VicSuper was rebranded to Aware Super and now operates as one of Australia's largest profit-for-members superannuation funds, with over $190 billion in funds under management as of June 2025. The fund serves working Australians accumulating superannuation, employers meeting superannuation guarantee obligations, retirees drawing retirement income, and licensed financial advisers seeking a quality product for client recommendations. Its core product suite spans accumulation (Future Saver), transition-to-retirement (Retirement Transition), retirement income (Retirement Account, Retirement Income Account), a range of investment options including MySuper Lifecycle with age-based allocation, in-super insurance cover, and financial advice services delivered through the wholly-owned subsidiary Aware Financial Services Australia Limited.
The underlying platform combines a secure Member Online portal, a mobile application available on Android with advanced login security, and digital advice tools including retirement calculators. Distribution operates domestically in Australia through four parallel channels: direct self-service via website and app, employer group plans (default super fund selection), a financial adviser network, and local contact centres. The business model is subscription/recurring revenue derived primarily from administration fees (recently reduced from 0.23% to 0.16%), investment management fees, insurance premiums, and fee-based financial advice. The fund has received Chant West's Pension Fund of the Year award in both 2024 and 2025 and Best Fund: Member Services in 2025, and its High Growth option delivered 9.07% p.a. over 15 years to 31 March 2026.
VicSuper firmographics
Firmographics- Name
- VicSuper
- Legal name
- Aware Super Pty Ltd ABN 11 118 202 672
- Website
- https://vicsuper.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VicSuper, now operating as Aware Super, is an Australian profit-for-members superannuation fund managing over $190 billion for individual members, employers, financial advisers, and retirees via accumulation, transition, and retirement income products delivered through digital and adviser channels.
- Ownership category
- akta.pro rank
VicSuper industry classification
Industry- Product category
- Superannuation Fund Management
- NAICS
- Insurance and Employee Benefit Funds (5251)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)
- akta.pro secondary industry
- Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK)
Keywords
Where VicSuper is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
VicSuper business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Administration Fees: Annual administration fees charged to member accounts as a percentage of funds under management. Admin fees reduced from 0.23% to 0.16% from 0.17% in June 2025 then to 0.16% from 1 May 2026, representing up to 29% reduction in admin fees compared to a year prior.
- Investment Management Fees: Fees charged for investment management of member superannuation assets across various investment options including MySuper and lifecycle options.
- Insurance Premiums: Insurance options offered through super accounts with premiums deducted from member balances.
- Financial Advice Fees: Fee-based financial advice services provided through Aware Financial Services Australia Limited (wholly owned by Aware Super). Members can access advice about their Aware Super accounts at no extra cost, or advice on broader needs for a fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | MySuper default option with lifecycle-based investment switching |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
VicSuper product offering
Product offeringCore offering
VicSuper (now operating as Aware Super) is an Australian profit-for-members superannuation fund that provides accumulation super accounts (Future Saver), retirement income accounts, transition-to-retirement accounts, diversified investment options including MySuper Lifecycle, insurance cover through super, and digital retirement planning tools to individual members, employers, and financial advisers across Australia.
Product overview
Aware Super is an Australian profit-for-members superannuation fund offering a unified platform of super and retirement products. The core offering includes Future Saver accounts for accumulation, Retirement accounts for income in retirement, and Retirement Transition accounts for those phasing into retirement. Members can access investment options including MySuper Lifecycle which automatically adjusts investment mix based on age, as well as self-directed options. Insurance cover is available as an add-on through super accounts. Digital access is provided via the Member Online portal and mobile app, with retirement planning tools including calculators to help maximize savings.
Differentiator
Problem solved
Functional benefit
Products and services
- Future Saver Account
Quantifiable outcome
- 9.07% p.a. return over 15 years for High Growth option (SR Growth Index)
- +1 more outcomes
Companies that use VicSuper
Customer profileSegments4 records
Ideal customer profiles4 records
VicSuper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VicSuper partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aware Financial Services Australia LimitedcoreWholly-owned subsidiary of Aware Super providing financial planning services. Members can access advice about their Aware Super accounts at no extra cost, or advice on broader needs for a fee. ABN 86 003 742 756, AFSL 238430.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
VicSuper competitors and assessment
Company assessmentDirect peers
- AustralianSuper: Australia's largest superannuation fund and the dominant profit-for-member peer. Offers accumulation and retirement products, MySuper lifecycle options, and investment choices, competing head-to-head with Aware Super for default employer mandates and individual members on returns, fees and service.
- UniSuper: Profit-for-member super fund for the higher education and research sector, offering accumulation, retirement and defined-benefit products. Comparable trustee structure, MySuper lifecycle approach, and digital member portal.
- Cbus: Industry super fund for the building, construction and allied industries, increasingly competing nationally. Comparable accumulation, retirement, MySuper and insurance-through-super product set, with similar profit-for-member structure.
- NGS Super: Industry super fund focused on educators and support staff, providing accumulation and retirement accounts with comparable fee and investment structures. A relevant profit-for-member peer for member-acquisition and product benchmarking.
- Hostplus: Industry super fund with strong hospitality and tourism sector employer base that has expanded broadly. Directly comparable product suite including accumulation, retirement, MySuper lifecycle options and competitive fees.
- HESTA: Industry super fund for health and community services workers, competing for members and employer mandates with a comparable suite of accumulation, retirement and insurance products, and similar digital and advice offerings.
- Australian Retirement Trust: Formed from the merger of Sunsuper and QSuper, ART is one of Australia's largest profit-for-member funds. It competes directly on MySuper, accumulation and retirement accounts, fee levels, and investment performance, with comparable employer-default and adviser distribution channels.
- Rest Super: Industry super fund serving retail employees nationally with MySuper accumulation and retirement products. Competes for default fund mandates and individual members on investment performance, fees, and digital experience.
Broad incumbents
- Mercer Australia (Mercer Super Trust): Large global advisory and superannuation administration provider operating Mercer Super Trust in Australia. Overlaps with Aware Super on accumulation and retirement products, digital portals, and advice services, but as part of a much broader consulting and admin portfolio.
- BT Super (Westpac): Retail and corporate super fund operated within Westpac's wealth division. Offers accumulation, retirement and pension products with comparable digital functionality, but competes from a bank-owned retail positioning rather than a profit-for-member model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VicSuper social profiles
Digital presenceVicSuper financial estimates
Financial estimateRevenue estimate
Valuation estimate
VicSuper leadership team
Management profileNumber of profiles
Profiles1 record
VicSuper subsidiaries and ownership
Company hierarchySubsidiaries1 record
VicSuper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VicSuper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VicSuper
What does VicSuper do?
VicSuper (now operating as Aware Super) is an Australian profit-for-members superannuation fund that provides accumulation super accounts (Future Saver), retirement income accounts, transition-to-retirement accounts, diversified investment options including MySuper Lifecycle, insurance cover through super, and digital retirement planning tools to individual members, employers, and financial advisers across Australia.
Is VicSuper a public or private company?
VicSuper is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was VicSuper founded?
VicSuper was founded in 1999. It employs 101 to 250 people.
Where is VicSuper based?
VicSuper is headquartered in Melbourne, Australia, in the Oceania region.
How does VicSuper make money?
Four revenue lines are on record. Administration Fees are the primary driver. The others are investment Management Fees, insurance Premiums and financial Advice Fees.
Who are VicSuper's main competitors?
Direct peers on record are AustralianSuper, UniSuper, Cbus, NGS Super, Hostplus, HESTA, Australian Retirement Trust and Rest Super. Broad incumbents are Mercer Australia (Mercer Super Trust) and BT Super (Westpac).
Does VicSuper have an API?
No public API is recorded for VicSuper.
What industry is VicSuper in?
VicSuper's product category is Superannuation Fund Management. Its primary akta.pro industry code is FSAAAGAB, Pension Master Trusts, Superannuation & Provident Funds, with a secondary code of FSAEABAK, Digital/Hybrid Robo-Wealth & Retirement Advisory. Its NAICS code is 5251 and its SIC code is 6282.