What Metamedia Technology does

Metamedia Technology Co., Ltd. is a Bangkok-based private software company founded in 2005 that operates the Longdo.com platform, a multi-service consumer and enterprise geospatial and language-services portfolio targeting the Thai market. Its core products include Longdo Map (a Thailand-focused web and mobile mapping service with proprietary mapping, rasterization, and search engines, integrated with NuMAP, TomTom, HERE, MEA, and GISTDA data), Longdo Traffic (real-time congestion data processed via the proprietary TrafPro engine using taxi probes, volunteer reporting, and government feeds updated every minute), Longdo Dict (a multi-language Thai dictionary with newly added AI Tutor and Spell Checker features built on Meta's Llama), and Longdo Box, a hardware appliance offering on-premise map serving for government and enterprise customers without internet dependency.

The company monetizes through a hybrid model: a freemium consumer API (free up to 800,000 map transactions/month), commercial online API subscriptions starting at 150,000 THB/year, one-time Longdo Box hardware sales of 450,000–600,000 THB, premium Traffic Gold subscriptions (~90 THB/quarter), authorized distribution of Pentaho Business Intelligence software in Thailand via GrayMatter, and custom professional services. Customers span Thai government agencies (BMA Traffic Police, NECTEC, GISTDA, Royal Thai Air Force), banks (GH Bank, Government Savings Bank), and enterprise accounts (Toyota Thailand, ESSO, ThaiBev, Unilever, Ericsson, Lerdsin Hospital), with consumer reach through mobile app stores and the Longdo.com portal. The company has accumulated multiple Thailand ICT Awards (2008–2013), represented Thailand at APICTA 2013, and continues to launch AI- and education-adjacent products through 2025 while operating as a privately held, founder-led firm with no disclosed external funding.

Name

Metamedia Technology

Legal name

บริษัท เมตามีเดีย เทคโนโลยี จำกัด (Metamedia Technology Co., Ltd.)

Website

https://mm.co.th

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Metamedia Technology is a Bangkok-based private software company, founded in 2005, that operates the Longdo.com platform offering Thai-language mapping, real-time traffic, dictionary, and enterprise on-premise map-server products to Thai consumers, government agencies, and enterprise customers.

Ownership category

akta.pro rank

Product category

Digital Mapping & Location Services

NAICS

Web Search Portals and All Other Information Services (519290), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meta-Search & Search Aggregators (BPAMAAAC)

akta.pro secondary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

Keywords

• Web mapping services
• Real-time traffic data
• Thai language dictionary
• Location-based APIs
• Digital mapping platform

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Longdo Map Cloud API (Online): Commercial online API access to Longdo Map services through cloud servers. Priced annually based on transaction volume. Free tier available under 800,000 map transactions/month.
2. Longdo Box Hardware Appliance: One-time sale of hardware appliance with embedded software and map data for on-premise private use. No annual map fees, unlimited users and transactions. Available with or without routing function.
3. Longdo Traffic Premium (Traffic Gold): Premium traffic data package using taxi probe data for higher accuracy. Available as in-app purchase for iOS at approximately 90 THB per 3 months.
4. Longdo Dict AI Tutor: AI-powered language learning feature within Longdo Dict dictionary service.
5. Professional Services: Custom application development, consulting, and training services for enterprise clients including government organizations and large corporations.
6. Pentaho BI Distribution: Authorized distributor of Pentaho Business Intelligence software in Thailand, providing enterprise BI solutions with GIS integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Metamedia Technology operates the Longdo platform of Thai-language web services — combining a consumer portal (Longdo Dict, Longdo Map, Longdo Traffic, Longdo Mobile, Longdo Card, Longdo Law, Longdo Event, Longdo Flood) with an enterprise offering that sells Longdo Map API access via annual subscriptions and the Longdo Box on-premise hardware map server appliance. It also distributes Pentaho Business Intelligence software in Thailand and provides professional services for custom development, consulting, and integration.

Product overview

Metamedia Technology operates Longdo.COM, a multi-service platform combining consumer web services with enterprise mapping solutions. The core products include Longdo Map (online Thai/global map with JavaScript API and mobile SDKs), Longdo Dict (multi-language dictionary with AI Tutor and Spell Checker), and Longdo Traffic (real-time traffic data with volunteer reporting). Enterprise offerings include Longdo Map Solutions (Free, Online API, and Longdo Box appliance packages) for organizations needing embedded mapping, fleet management, or traffic processing via Longdo TrafPro. Longdo Box is a hardware appliance providing on-premise map server capability without internet dependency. The company also distributes Pentaho Business Intelligence software and offers custom development services. All products support Thai language and are developed by Thai engineers.

Differentiator

Problem solved

Functional benefit

Brands

• Longdo Dict: Multi-language online dictionary service offering translations and definitions in English-Thai, Japanese-Thai, German-Thai, French-Thai and other language pairs, featuring AI Tutor powered by Meta's Llama technology.
• Longdo Map
• Longdo Traffic
• Longdo Mobile
• Longdo Box
• Longdo Card
• Longdo Law
• Longdo Event
• Longdo Flood
• Longdo TrafPro
• Longdo Digital Twin

Products and services

• Longdo Map Online Thai and global map service providing interactive map viewing, searching, navigation, routing, reverse geocoding, and POI search for Thai consumers and developers.
• Longdo Map API Developer API for embedding Longdo Maps into web and mobile applications, available in JavaScript (v2, v3), Web Service, and SDKs for iOS, Android, React, Vue, and Flutter, with a free tier up to 800,000 map transactions/month.
• Longdo Map Solutions

Quantifiable outcome

• Map data updates within 30 minutes for most changes
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Bangkok Metropolitan Administration (BMA) - Traffic and Transport DepartmentcoreStrategic or Co-development Partner · 8 May 2025BMA collaborated in Smart Traffic Workshop with TomTom Move tools. Longdo Map integrates BMA traffic camera feeds for real-time traffic monitoring.
• GISTDA (Geo-Informatics and Space Technology Development Agency)coreStrategic or Co-development Partner · 7 November 2024GISTDA organized Thailand Space Week 2024 where Longdo Digital Twin team won Geo-Hackathon. Partnership involves satellite imagery integration and Geo-Hackathon competition support. Longdo Map integrates GISTDA data for satellite imagery ordering system.
• NuMAP (นูแมพ)coreTechnology or Integration · 10 August 2006NuMAP provides high-resolution Thailand map data for Longdo Map service. Partnership began in 2006 with NuRasterMap 1.0 BETA launch. NuMAP Thailand data provides 4x more road and POI information than previous versions. Data includes detailed administrative boundaries, roads, and Points of Interest.
• TomTomcoreTechnology or IntegrationTomTom provides global map data for Longdo Map service, offering worldwide coverage complementing Thailand-specific NuMAP data. Collaboration includes Smart Traffic Workshop in May 2025 introducing TomTom Move traffic management tools.
• Metropolitan Electricity Authority (MEA)coreTechnology or IntegrationMEA provides detailed Bangkok and vicinity electricity infrastructure map data including pole locations and address-level power grid information for Longdo Map service.
• NECTEC (National Electronics and Computer Technology Center)coreStrategic or Co-development PartnerLong-standing partnership with NECTEC including development of traffic.thai.net website, e-document system with smart card, and NECTEC ACE conference participation. NECTEC's traffic data powers Longdo Traffic service.
• iTIC Foundation (Thailand Intelligent Transport Systems Center)coreTechnology or IntegrationiTIC Foundation provides traffic data to Longdo TrafPro for processing. Foundation data sources include government agencies, Forth, EXAT, traffic police, and SAMART.
• OriscomcoreTechnology or IntegrationOriscom provides taxi probe data from over 1,000 taxis for Traffic Gold premium traffic service. Mobile probe data processed by Longdo TrafPro provides real-time traffic speed calculations.
• GrayMatter Software ServicescoreChannel Partner/ Reseller/ DistributorGrayMatter is Platinum Partner for Pentaho Business Intelligence distribution in Thailand. Joint seminar hosted by Metamedia, GrayMatter, and Pentaho Corporation in May 2012 for enterprise BI solutions.
• Pentaho CorporationcoreChannel Partner/ Reseller/ DistributorAuthorized distributor relationship for Pentaho BI software in Thailand. Partnership provides enterprise business intelligence solutions with GIS integration via Longdo Map Plugin.
• Chulalongkorn UniversitycoreStrategic or Co-development PartnerMultiple collaborations including CMS development for Faculty of Commerce and Accountancy, CTA Workshop for English language learning using Longdo Dict, and Bureau of Highway Safety project. Dr. Paisal Suntintida serves as invited speaker.
• HeadWest SoftwareminorStrategic or Co-development PartnerSupported development of HeadWest Software's ALM Suite, providing change management infrastructure with Request Tracker, XPlanner, SVN, and Cruise Control integration.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• HERE Technologies: HERE provides global map data and location services used by enterprises and automakers and is one of Longdo's worldwide data sources alongside TomTom; both firms sell location APIs and traffic feeds, so HERE is a broad incumbent competitor outside Thailand and a partner within it.
• Waze: Waze is a crowdsourced turn-by-turn navigation and traffic app that competes directly with Longdo Mobile and Longdo Traffic on the same volunteer-reporting model in Bangkok, which is how Metamedia sources the จราจร รายงาน data feeding TrafPro.
• Google Maps Platform: Google Maps Platform is the dominant global map, geocoding, routing, and traffic API used by enterprise developers worldwide; it competes with Longdo Map API for Thai-market developer mindshare while also providing the consumer map portal against which Longdo.com's traffic and POI search compete.
• TomTom: TomTom supplies global map data and the TomTom Move traffic management platform, both of which Longdo integrates and resurfaces within Longdo Map and the Longdo Traffic System; they co-hosted the May 2025 Smart Traffic Workshop with BMA, making TomTom both supplier and adjacent competitor in Thai traffic analytics.
• Apple Maps: Apple Maps is a global consumer map and traffic service bundled into iOS that competes with Longdo Mobile on iPhone users in Thailand while also raising the bar for visual map quality and traffic accuracy that Longdo's consumer portal must match.
• Bing Maps (Microsoft): Bing Maps provides enterprise map APIs, geocoding, and spatial analytics used inside Microsoft 365 and Azure workloads, making it an alternative platform choice for Thai enterprises that Metamedia targets with Longdo Map Solutions and Longdo Box.

Direct peers

• Mapbox: Mapbox provides developer-facing map APIs, SDKs, and tile services for web and mobile, the same product category as Longdo Map API (JavaScript, iOS, Android, React, Vue, Flutter) with a comparable self-serve console, freemium tier, and commercial usage-based pricing model.

Emerging players

• Grab Maps / GrabGeo: Grab builds its own proprietary Southeast Asia map stack for ride-hailing, logistics, and merchant services, sharing Longdo's regional mapping ambitions and creating overlap on enterprise logistics customers across ASEAN even though Grab is not focused on Thailand enterprise/government mapping yet.

Others

• Foursquare / Foursquare Places: Foursquare operates one of the world's largest POI and places datasets used in mapping, advertising, and analytics products; Longdo's 80,000+ Thai POI database and traffic-aware POI search overlap with Foursquare's data licensing and enterprise location offerings.
• OpenStreetMap Foundation: OpenStreetMap is the open-source, community-editable global map dataset that many map platforms (including some Longdo competitors) build on top of; it is an adjacent infrastructure provider rather than a direct API competitor but heavily shapes the open-source mapping ecosystem Metamedia has built upon since 2005.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/longdomap
• Facebookfacebook.com/longdocom
• LinkedInlinkedin.com/company/longdo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metamedia Technology