Lead Science

Name

Lead Science

Legal name

DealerOn, Inc. DBA Lead Science

Website

https://leadscience.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Platform

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (541840), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)

Keywords

• Website platform services
• Search engine optimization
• Digital advertising management
• Lead generation tools
• Local business marketing

Headquarters

HQ city

Derwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Platform Subscription: Lead Science's core revenue stream is subscription-based website platform access, sold as a managed service with the team building, launching, managing, and optimizing client websites. Annual agreements are standard. Additional tiers include continued managed SEO and digital advertising services. Pricing varies by client segment, business complexity, and service scope.
2. Managed SEO Services: Ongoing managed SEO services offered as add-on packages for clients who want to continuously boost search engine rankings beyond the SEO fundamentals built in at website launch. Provides a personal SEO consultant dedicated to a small number of clients.
3. Digital Advertising / SEM Management: Managed digital advertising services including PPC campaigns, retargeting, display advertising, Local Service Ads, and social media advertising (Facebook/Meta). Clients receive transparent comprehensive reporting with every lead tracked to make ad spend decisions. Works in conjunction with the Lead Science high-converting website platform.
4. Professional Services / Strategy: Discovery calls, strategy sessions, ROI audits, and custom digital marketing planning. A free strategy session is offered as an acquisition tool ($100 gift card incentive upon completion). Bespoke digital marketing packages are engineered by the sales team based on unique client details and budgets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Lead Science provides a managed digital marketing platform built around a proprietary high-converting website platform, augmented with managed SEO and GEO (Generative Engine Optimization) services, multi-channel digital advertising (PPC, retargeting, display, social, Local Service Ads), and lead generation tools (Behavioral Targeting System, Geo-Fencing, eWallet Offers). The platform is sold as an annual subscription with managed-service delivery to US local service businesses in law firms, home services, wellness/MedSpas, and franchise verticals, leveraging DealerOn's enterprise-grade digital marketing technology foundation.

Product overview

Lead Science is a DealerOn company offering a unified digital marketing platform built around a proprietary high-converting website platform with built-in SEO fundamentals. The core Website Platform serves as the foundation, which clients can enhance with add-on modules including Managed SEO & GEO Services (for traditional and AI-powered search visibility), Digital Advertising (multi-channel paid search and social ads), and Lead Generation Tools (Lead Driver with Geo-Fencing, Behavioral Targeting System, and eWallet Offers). For franchise and agency partners, additional services include Franchise Branded Websites and Corporate Partnership Programs. A premium add-on tool called OnPrompt (Beta) provides AI visibility monitoring and content gap analysis. The platform specializes in serving law firms, home services contractors, and wellness/MedSpa businesses, leveraging proprietary patent-pending technology and integration with Google Business Profile for local SEO optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Platform A custom-built, high-converting website platform with SEO fundamentals built-in, mobile-first responsive design, HTTPS security, ADA compliance out-of-the-box, email pack, call tracking, and a website blog. Serves as the digital front door that attracts ideal prospects and converts them into paying clients for law firms, home services businesses, wellness/MedSpas, and franchise operators.
• Managed SEO & GEO Services Managed Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) services ensuring businesses rank in traditional organic search results and appear as top recommendations in AI-powered search overviews. Includes Geo-Grid Tracking for block-by-block local ranking monitoring across service areas. A dedicated personal SEO consultant is assigned to a small number of clients.
• Digital Advertising Paid search strategy including PPC campaigns, retargeting, display advertising, social media advertising (Facebook/Meta), Local Service Ads, search engine marketing, and connected TV/OTT. Provides transparent reporting tracking every lead to optimize ad spend decisions, delivered as a managed service.
• Lead Generation Tools Premium conversion tool suite including Lead Driver with Geo-Fencing (location-based targeting around competitor sites, universities, or other locations), the patent-pending Behavioral Targeting System (BTS) with exit-intent detection, and eWallet Offers for mobile coupon delivery via Apple Wallet/Google Pay with auto-updates and location-triggered notifications. Designed to capture more website visitors and convert them into leads.
• Franchise Branded Websites Customizable website templates for franchise businesses that maintain brand consistency across locations while allowing individual franchisees to stand out. Includes winning SEO strategies, proven digital advertising strategies specific to brand consistency needs, and dedicated Success Managers for franchise operations with location-specific reporting.
• OnPrompt (Beta) Premium monthly subscription tool providing AI visibility monitoring and content gap analysis. Helps businesses track how AI models read their business online and receive suggested content to maintain visibility in evolving AI-powered search landscapes. Currently in Beta.

Quantifiable outcome

• Clients typically more than double, and even triple their online leads within 90 days of moving to the Lead Science platform
• +8 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Hearth & Home Technologies (a division of HNI Corp)minorStrategic or Co-development Partner · 1 January 2022Lead Science's first move into the home services market came in 2022 when Lead Science (as a DealerOn company) partnered with Hearth & Home Technologies to provide on-brand websites for their dealer network. This marked the company's initial expansion beyond automotive.
• Diversified Media Company (Law Firm / Legal Clients)coreStrategic or Co-development Partner · 1 January 2022Shortly after the Hearth & Home Technologies partnership, Lead Science partnered with one of the largest diversified media companies to provide a website platform for their law firm and legal clients. This partnership was foundational to the creation of the Lead Science division focused on attorneys and legal practices.
• GooglecoreGTM or Marketing PartnerLead Science is a certified Google Partner. The company leverages Google, Bing, and Facebook/Meta advertising platforms as part of its digital advertising service offering for clients. Google Partnership is prominently displayed on the website footer as a trust signal for prospective clients.
• Bing (Microsoft)coreGTM or Marketing PartnerLead Science is a certified Bing Partner, alongside Google Partner status. Both partnerships are displayed as trust badges in the website footer and support the company's SEM and digital advertising managed services for clients.

Scale indicators12 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• WebFX: WebFX is a large full-service digital marketing agency offering SEO, PPC, web design, and content marketing to SMBs across multiple verticals — competing directly for the same law firm, home services, and local services clients as Lead Science.
• Scorpion: Scorpion is a digital marketing platform focused on serving law firms, home services, healthcare, and franchises with websites, SEO, PPC, and lead generation — the closest direct competitor to Lead Science across all three primary verticals.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in PPC, SEO, and website optimization for SMBs and mid-market clients, with comparable reporting-driven managed-services approach to Lead Science.
• Rankings.io: Rankings.io is a legal-specific SEO agency focusing on personal injury and other high-value law firm verticals — directly comparable to Lead Science's law-firm specialist segment.
• LawRank: LawRank is a digital marketing agency exclusively focused on law firms, offering SEO, Google Ads, web design, and lead generation — a direct vertical-specialist competitor to Lead Science in the legal segment.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing SEO, web design, PPC, and social media marketing to SMBs and mid-market companies — directly comparable in service mix and SMB client focus to Lead Science.
• Consultwebs: Consultwebs is a legal-specific digital marketing agency providing website design, SEO, and lead generation for law firms — directly comparable to Lead Science's law firm vertical.

Broad incumbents

• Vendasta: Vendasta provides a white-label digital marketing platform and SaaS tools to agencies serving SMBs — adjacent to Lead Science in that it powers many competing agencies with similar websites, SEO, and lead-generation offerings.
• Hibu: Hibu is a long-established digital marketing provider for small and mid-sized businesses offering websites, SEO, SEM, and social — competing with Lead Science for local services clients with a more traditional agency model.
• GoDaddy Digital Marketing: GoDaddy's digital marketing arm serves small businesses broadly with websites, SEO, and marketing automation — overlapping with Lead Science on the SMB website + marketing platform stack but at much broader scale and productized pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_leadscience
• Facebookfacebook.com/leadsciencemarketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lead Science