Lester Financial Group
- Company typePrivate
- Founded2004
- HeadquartersChampaign, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Lester Financial Group firmographics
Firmographics- Name
- Lester Financial Group
- Legal name
- Lester Financial Group
- Website
- https://lesterfinancialgroup.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Lester Financial Group industry classification
Industry- Product category
- Retirement Financial Advisory
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Retirement Income Planning & Decumulation Advisory (FSAEABAD)
- akta.pro secondary industry
- Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)
Keywords
Where Lester Financial Group is headquartered
LocationHeadquarters
- HQ city
- Champaign
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lester Financial Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Investment Advisory Fees: SEC-registered investment adviser providing personalized financial planning and investment advisory services. As a registered investment adviser, the firm operates on a fee-based model, likely fee-only or fee-based advisory structure where clients pay advisory fees rather than commissions on product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Complimentary Retirement Roadmap Process |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Lester Financial Group product offering
Product offeringCore offering
Lester Financial Group is a SEC-registered investment adviser providing personalized retirement planning, investment management, and wealth advisory services to individuals. The firm delivers its services through a proprietary six-step 'Sleep on It' process that begins with a complimentary, no-obligation Retirement Roadmap assessment, then transitions into ongoing advisory relationships focused on retirement income sustainability, portfolio suitability, tax optimization, and coordinated financial planning with external attorneys, accountants, and insurance experts.
Product overview
Lester Financial Group is a retirement-focused financial advisory firm offering a single integrated service model centered on its proprietary Sleep on It Process. This six-step advisory methodology—comprising initial consultation, financial analysis, and a no-pressure reflection period—produces a personalized Retirement Roadmap as its primary deliverable. The firm supplements its core advisory services with a client portal for account access and document management. All services are delivered through a small in-house team with support from a network of external professional partners (attorneys, accountants, insurance experts, and asset custodians).
Differentiator
Problem solved
Functional benefit
Products and services
- Sleep on It Process A complimentary six-step retirement planning assessment for retired and near-retirement individuals, providing plain-English answers to two critical questions (whether they will run out of money and whether their portfolio is suitable) and delivering a personalized Retirement Roadmap document.
- Retirement Roadmap A personalized retirement planning document delivered to clients during the Sleep on It Process, providing documented answers to critical retirement questions (affordability, taxes, portfolio improvement, threat mitigation) and dollar-and-cents clarity on how the firm can improve the client's finances.
- Client Portal An online portal built on the YHL Soft platform that enables clients of Lester Financial Group to view quarterly reports, review their accounts, and securely upload documents to the firm.
- Investment Advisory Services Ongoing SEC-registered investment advisory services for retired and near-retirement individuals with $250,000+ in savings, including personalized financial planning, investment management, retirement income planning, tax optimization coordination, and ongoing portfolio review.
Quantifiable outcome
- Personalized Retirement Roadmap delivered during complimentary initial process
- +1 more outcomes
Companies that use Lester Financial Group
Customer profileSegments1 record
Ideal customer profiles1 record
Lester Financial Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lester Financial Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights3 records
Lester Financial Group competitors and assessment
Company assessmentDirect peers
- Keen Wealth Advisors: Boutique Kansas City-based RIA specializing in retirement income planning, tax strategies, and estate planning for near-retirees and retirees. Similar team size, geographic concentration, and retiree-focused value proposition make it a close comparable.
- Ritholtz Wealth Management: Boutique RIA offering personalized financial planning and investment management for affluent individuals. Comparable in size, fee-based recurring revenue model, and emphasis on a defined client engagement process.
- Buckingham Strategic Wealth: Fee-only RIA with a strong focus on retirement and tax planning for affluent individuals and families. Operates a similar boutique model with a defined planning process and high-touch client engagement, closely matching LFG's service philosophy and target client profile.
- Halbert Hargrove: Long-standing fee-only RIA focused on retirement planning, investment management, and tax planning for affluent households. Similar boutique positioning, multi-decade operating history, and individualized client service approach.
- Allworth Financial: Mid-sized fee-based RIA with a strong emphasis on retirement planning and wealth management for individuals approaching or in retirement. Comparable in client focus and recurring advisory revenue model, though larger in scale.
- Ronald Blue Trust: Fee-only RIA providing comprehensive financial planning, investment management, and retirement income advice to high-net-worth individuals and families. Comparable fee-based model and personalized service philosophy.
Broad incumbents
- Edelman Financial Engines: Largest independent RIA in the U.S., combining traditional advisory services with a digital planning platform. Serves many of the same mass-affluent retiree households that LFG targets, but with significantly greater scale, technology investment, and brand recognition.
- Carson Group (Cetera): Large RIA and broker-dealer ecosystem supporting thousands of advisors who serve retirement-focused clients. Provides similar retirement and wealth management services but through partner firms and a national platform rather than as a single boutique practice.
- Creative Planning: One of the largest independent RIAs in the U.S., serving affluent and high-net-worth clients with retirement, tax, and estate planning. Overlaps with LFG's retiree-focused offerings but operates at a vastly larger scale with proprietary technology and a national footprint.
Emerging players
- Facet Wealth: Tech-enabled RIA delivering flat-fee financial planning and investment management to mass-affluent households, including retirees. Targets a similar client profile to LFG but with a digital-first delivery model and lower price point, representing a disruptive adjacent competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lester Financial Group social profiles
Digital presenceLester Financial Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lester Financial Group leadership team
Management profileNumber of profiles
Profiles5 records
Lester Financial Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lester Financial Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lester Financial Group
What does Lester Financial Group do?
Lester Financial Group is a SEC-registered investment adviser providing personalized retirement planning, investment management, and wealth advisory services to individuals. The firm delivers its services through a proprietary six-step 'Sleep on It' process that begins with a complimentary, no-obligation Retirement Roadmap assessment, then transitions into ongoing advisory relationships focused on retirement income sustainability, portfolio suitability, tax optimization, and coordinated financial planning with external attorneys, accountants, and insurance experts.
Is Lester Financial Group a public or private company?
Lester Financial Group is a private company. It is classified as family owned and is currently operating.
When was Lester Financial Group founded?
Lester Financial Group was founded in 2004. It employs 1 to 10 people.
Where is Lester Financial Group based?
Lester Financial Group is headquartered in Champaign, United States, in the North America region.
How does Lester Financial Group make money?
One revenue line is on record: investment Advisory Fees.
Who are Lester Financial Group's main competitors?
Direct peers on record are Keen Wealth Advisors, Ritholtz Wealth Management, Buckingham Strategic Wealth, Halbert Hargrove, Allworth Financial and Ronald Blue Trust. Broad incumbents are Edelman Financial Engines, Carson Group (Cetera) and Creative Planning. Facet Wealth is listed as an emerging player.
Does Lester Financial Group have an API?
No public API is recorded for Lester Financial Group.
What industry is Lester Financial Group in?
Lester Financial Group's product category is Retirement Financial Advisory. Its primary akta.pro industry code is FSAEABAD, Retirement Income Planning & Decumulation Advisory, with a secondary code of FSAEAAAD, Retirement & Pension Planning (401(k)/IRA). Its NAICS code is 523940 and its SIC code is 6282.