Reichley Insurance

What Reichley Insurance does

Reichley Insurance Agency is an independent insurance agency founded in 1960 and headquartered at 2440 Dayton Xenia Road in Beavercreek, Ohio. The firm sells personal insurance (auto, home, property, umbrella, watercraft), commercial insurance (liability, property, workers compensation, fleet), and life and health insurance (life, health, Medicare supplements, disability), augmented by specialized lines including cyber, flood, and earthquake coverage. As an independent agent, Reichley represents multiple insurance carriers rather than a single provider, using a relationship-driven, consultative sales model delivered primarily through in-person and phone consultations with the agency's Beavercreek-based team.

The agency's business model is commission-based: carriers pay Reichley a percentage of premium for policies placed on behalf of clients. Pricing is quote-driven and individualized per risk profile, with no standardized published tiers; billing cadence is annual. Go-to-market relies on direct client outreach, referrals, educational content marketing (blog, podcast appearances, email newsletter, Facebook/X social), and Beavercreek Chamber of Commerce community involvement rather than paid mass-media advertising. The agency is BBB Accredited and employs a team with 150+ combined years of insurance industry experience.

Technology is non-proprietary: Reichley leverages standard industry software for policy management, CRM, and carrier quoting, with no in-house platforms, APIs, or AI-driven features disclosed. In 2024, the agency was acquired by OneDigital, a national insurance advisory firm; Reichley continues to operate under its local brand, with 'Powered By OneDigital' co-branding reflecting its new status as a strategic operating subsidiary. The agency's competitive positioning is built on local trust, personal service, and multi-carrier access rather than on technology differentiation or scale.

Name

Reichley Insurance

Legal name

Reichley Insurance Agency

Website

https://reichleyins.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Reichley Insurance Agency is an independent insurance agency in Beavercreek, Ohio that sells personal, commercial, and life and health insurance through a consultative, relationship-driven model, serving individuals and small businesses in the local community since 1960.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industries

Standalone Umbrella Liability (FSAJANAE), General Liability Insurance (FSAJAMAE), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Traditional Long-Term Care (LTC) Insurance (FSAIAJAA)

Keywords

• Personal insurance agency
• Commercial insurance broker
• Life and health insurance
• Independent insurance agency
• Business insurance solutions

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commissions: Reichley Insurance earns revenue through commissions paid by insurance carriers for policies placed on behalf of clients. As an independent insurance agency, they represent multiple insurance companies and receive a percentage of the premium paid by clients. This commission-based model aligns agency incentives with client needs as they work to find appropriate coverage at competitive prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Reichley Insurance is an independent insurance agency that places personal, commercial, and life & health insurance policies on behalf of clients by representing multiple insurance carriers. The agency tailors coverage options across auto, home, umbrella, business liability, workers compensation, life, health, and Medicare supplement lines through consultative in-person and phone-based service. Revenue is generated via commissions from carrier partners for each policy placed.

Product overview

Reichley Insurance is an independent insurance agency offering a portfolio of insurance products and services through three main categories: Personal Insurance (auto, home, property coverage), Commercial Insurance (business liability, property, and commercial risks), and Life & Health Insurance (life, health, Medicare supplement, and disability coverage). The agency also offers specialized products including Personal Umbrella Policies, Cyber Insurance, Flood Insurance, and Earthquake Insurance. As an independent agency, they work with multiple insurance carriers to provide customized coverage solutions for individuals and businesses in the Beavercreek, Ohio area.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Clients served for 25+ years demonstrating long-term relationship retention
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OneDigitalcoreOthersReichley Insurance Agency was acquired by OneDigital, a national insurance advisory firm. Following acquisition, the agency maintains its local brand identity while gaining access to OneDigital's resources, technology platforms, and carrier relationships. The partnership combines local personalized service with larger enterprise capabilities. The agency website displays 'Powered By OneDigital' branding alongside the Reichley Insurance logo.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Goosehead Insurance: Goosehead Insurance is a publicly traded independent insurance agency that distributes personal and commercial lines through a franchise/network model. It is directly comparable to Reichley as an independent agency selling across multiple carriers, with an emphasis on choice and advisory service.
• Leavitt Group: Leavitt Group is a privately held, family-owned network of independent insurance agencies across the western U.S. that distributes personal, commercial, and benefits products from multiple carriers. Directly comparable to Reichley's relationship-driven, multi-carrier independent agency model.
• Higginbotham: Higginbotham is a large independent insurance and financial services firm offering commercial, personal, and employee benefits coverage across multiple states. It is highly comparable to Reichley as a multi-line independent agency built through both organic growth and acquisitions.

Broad incumbents

• Integrity Marketing Group: Integrity Marketing Group is a leading acquirer of independent insurance agencies and brokerages, particularly in life, health, and annuity products. Comparable to OneDigital as a roll-up platform that absorbs agencies like Reichley while preserving local branding.
• Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage and risk management firm with significant personal, commercial, and benefits capabilities. Comparable as a multi-line brokerage serving businesses and individuals, though at enterprise scale well beyond Reichley's local footprint.
• Brown & Brown, Inc. Brown & Brown is a national insurance brokerage distributing commercial, personal, and employee benefits products. Comparable as a multi-channel insurance intermediary that earns commissions across personal and commercial lines, though at much larger scale.
• Hub International: Hub International is a large North American insurance brokerage providing commercial, personal, and employee benefits solutions. Comparable as a multi-line independent brokerage serving SMB clients across multiple carriers, though substantially larger and broader in geographic reach.
• OneDigital: OneDigital is the strategic acquirer of Reichley Insurance and a national insurance advisory firm offering employee benefits, business insurance, and retirement services. It is the most direct comparative — an aggregator of independent agency talent — and provides the scale and technology backbone Reichley now operates within.

Regional players

• Erie Insurance: Erie Insurance is a regional property and casualty carrier headquartered in Pennsylvania with strong distribution in Ohio through a network of exclusive agents. Comparable to Reichley for Ohio-based personal and commercial P&C risk, though Erie operates as a carrier-agency model rather than an independent broker.
• Westfield Insurance: Westfield Insurance is a regional Ohio-based carrier and agency distributor serving personal, commercial, and agribusiness lines. Comparable to Reichley as an Ohio-anchored multi-line insurance brand with a relationship-led distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ReichleyIns
• Facebookfacebook.com/ReichleyInsurance
• LinkedInlinkedin.com/company/reichley-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reichley Insurance