Workz

What Workz does

Workz A/S is a privately held Copenhagen-based change agency, originally established in the early 2000s, specializing in organizational change management, strategy execution, leadership development, and culture transformation for large organizations. The firm operates through a horizontal 'large organizations' segmentation, serving clients across pharmaceuticals, facility management, and professional services industries with multi-year strategic engagements. Headcount is reported at 11-50 employees spanning consultants, designers, and facilitators operating from the Copenhagen headquarters at Kronprinsessegade 20, DK-1306 Copenhagen K.

The company's intellectual property centers on a portfolio of proprietary leadership simulations designed using a 'playful design and serious games' methodology. The flagship product is Wallbreakers®, a registered trademark and the firm's bestselling change leadership simulation that celebrated its 20th anniversary in June 2026. Additional named simulations include Bridgebuilders® (featuring stakeholder engagement themes) and Atria (used in certification programs). These board-game and simulation-based experiences teach leadership competencies through realistic scenarios and facilitator-led reflection, and the firm documents them under a 'Playful Design and Serious Games Methodology' that combines science, cross-sector experience, and creative design.

Go-to-market operates through two complementary motions: direct enterprise field sales (workshop booking, keynotes, certification programs) and a global channel partner network of like-minded consultancies certified in delivering Workz simulations worldwide. Revenue is generated across three streams: professional services engagements (strategy activation, leadership development, culture change, learning experiences, stakeholder engagement), certification program fees, and simulation licensing royalties paid by partner consultancies. Notable enterprise customers include Novo Nordisk A/S (a 10+ year strategic relationship spanning engagement, training design, leadership development, and storytelling), ISS Denmark (multi-activity collaboration), and KPMG-Carewan (leadership simulations and change leadership development). Marketing relies on content (Insights blog), email newsletters, the annual 'Days of Play' conference, and the certified partner ecosystem as the primary demand-generation and community-building channels.

Name

Workz

Legal name

Workz A/S

Website

https://workz.dk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Workz A/S is a Copenhagen-based change agency that helps large organizations execute strategy, develop leaders, and transform culture using proprietary leadership simulations like Wallbreakers®, serving enterprise clients across industries via consulting services, practitioner certifications, and a global certified partner network.

Ownership category

akta.pro rank

Product category

Change Management Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Change Management & Transformation (Org/HR) (BPACAJAD), Organization Design & Change Management Consulting (BPAHACAD), Change Management & Transformation Leadership (EDABAAAD)

Keywords

• Change management consulting
• Leadership development services
• Organizational culture change
• Strategy execution consulting
• Serious games simulations

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting and Professional Services: Strategy activation, leadership development, culture change, and learning experience services delivered through workshops and engagements.
2. Certification Programs: Certification in leadership simulations offered to individuals and partner organizations.
3. Simulation Licensing: Global network of partners licensed to use leadership simulations with their clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Workz is a Copenhagen-based change agency that helps organizations carry out strategy execution, leadership development, and cultural change through consulting services and a suite of proprietary group simulations (Wallbreakers®, Bridgebuilders®, Atria). Its offering combines advisory and facilitation work on strategy activation, culture change, leadership development, learning experiences, and stakeholder engagement, using an involvement-based, playful-design methodology. The firm also licenses its simulation methodology through a global partner network and certification programs.

Product overview

Workz is a change agency offering a portfolio of change management solutions centered around leadership simulations (including Wallbreakers® and Bridgebuilders®), complemented by other games and simulations, process tools, and free downloadable resources. These products are delivered alongside consulting services including strategy activation, leadership development, culture change, learning experiences, and stakeholder engagement. Workz also operates a global partner network of certified consultancies and provides certification programs for practitioners. The company organizes the annual Days of Play conference for clients and collaborators.

Differentiator

Problem solved

Functional benefit

Brands

• Wallbreakers®: Bestselling change leadership simulation that turns 20 in 2026; core leadership simulation in the company's solutions suite.
• Bridgebuilders®
• Atria
• Days of Play

Products and services

• Wallbreakers® simulation A proprietary group-based leadership and change simulation designed to make the challenges of strategy execution and organizational change tangible for leadership teams and broader employee groups. It is delivered through facilitated workshops and is used by Workz and certified partners for client change programs.
• Bridgebuilders® simulation

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Global Partner NetworkcoreChannel Partner/ Reseller/ DistributorGlobal network of like-minded consultancies certified in using Workz leadership simulations with their clients. Partners gain access to certification programs and can deliver simulations worldwide.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kotter International: Change management and strategy execution consulting firm founded on John Kotter's methodology, serving large organizations on transformation — competes with Workz in the same change/transformation consulting category.
• Senn Delaney (Heidrick & Struggles): Culture change and organizational transformation consultancy now part of Heidrick & Struggles; works with large enterprises on culture, leadership, and engagement — directly competes with Workz's culture change and leadership development services.
• Celemi: Sweden-based firm specializing in business simulations and serious games for strategy execution, change, and leadership development — directly comparable to Workz's simulation-led change methodology and global partner network model.
• Prosci: US-based change management methodology and training firm with global certification programs serving enterprise change leaders — direct competitor in change management enablement with a comparable practitioner certification/licensing model.
• BTS: Public Swedish consultancy that builds business simulations and experiential learning programs for strategy activation, leadership, and transformation — overlaps squarely with Workz's leadership simulations and strategy activation services.

Broad incumbents

• Bain & Company (Organization Practice): Global strategy and transformation consultancy with organizational effectiveness capabilities — overlaps with Workz on culture and change work at large enterprises, but at vastly greater scale and breadth.
• McKinsey & Company (Organization Practice): Global management consulting firm with broad organizational, change, and leadership practices — competes for the same enterprise transformation budgets as Workz, though as part of a much wider portfolio.
• Deloitte (Human Capital / Transformation): Big 4 firm with large change management, learning, and organizational transformation practices — competes for enterprise transformation mandates and increasingly bundles change work into broader digital and HR transformation engagements.

Emerging players

• The Table Group: Boutique consulting firm operating in organizational health and leadership/team effectiveness — overlaps with Workz's change and leadership development work, though using a different content/methodology framework.

Others

• Integrate (formerly The Heron Group / Wilson Learning partner firms): Advisory ecosystem of culture, change, and leadership development specialists often operating as global partner networks of certified practitioners — comparable to Workz's partner-led delivery model and adjacent in methodology emphasis on behaviour and culture change.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WorkzChange

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workz