Propwall
Propwall is a Malaysian property portal operating under Star Media Group Berhad, connecting property developers, agents, buyers, and renters across Malaysia. It offers nationwide listings, mortgage calculation, virtual tours, and event-driven developer engagement through web and mobile platforms.
- Company typePublic
- Founded1995
- HeadquartersSelangor, Malaysia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Propwall does
Propwall is a Malaysian property and real estate portal founded in 2010, operating under the umbrella of Star Media Group Berhad, a publicly listed Malaysian media conglomerate. The platform serves a three-sided property marketplace: developers and agents monetize listings via advertising and premium placement, while buyers and renters discover properties through free self-serve search and discovery. Coverage spans all Malaysian states including Kuala Lumpur, Selangor, Penang, Johor, and Negeri Sembilan, with categorized inventory across new launches, sub-sales, auctions, and rentals, segmented by property type (condominium, landed house, commercial, industrial, etc.).
The core product is a web-based portal (propwall.my, with a sister StarProperty.my brand) supplemented by native mobile applications on iOS, Android, and Huawei AppGallery. Supporting modules include a Loan/Mortgage Calculator for affordability estimation, a Virtual Tour of Homes feature for remote viewing, a Property Insights & Reviews editorial section, and StarProperty Connect for user account management, bookmarking, and agent enquiries. The platform is integrated into the broader Star Media Group content ecosystem, including property news, video content (StarProperty TV), annual publications (Pullout Magazine 2020–2026 archive), and recurring industry events (Malaysia Developer Awards, Agent Awards, Property Fairs).
The business model is advertising-led: revenue is generated from listing fees, featured/promoted listings, and premium placement paid by developers and agents. Pricing is not publicly disclosed, suggesting relationship-driven commercial terms rather than transparent self-serve SaaS pricing. Go-to-market is product-led growth, with users self-serving search, bookmarks, comparison, and enquiry workflows without sales intervention on the consumer side. Distribution leverages the Star Media Group network (The Star Online, mStar, TheStarTV, myStarjob, 988.fm, Suria.fm, Kuali) for cross-promotional audience reach. The company is headquartered in Kuala Lumpur with 11–50 employees.
Propwall firmographics
Firmographics- Name
- Propwall
- Legal name
- Star Media Group Berhad
- Website
- https://propwall.my
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Propwall is a Malaysian property portal operating under Star Media Group Berhad, connecting property developers, agents, buyers, and renters across Malaysia. It offers nationwide listings, mortgage calculation, virtual tours, and event-driven developer engagement through web and mobile platforms.
- Ownership category
- akta.pro rank
Propwall industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Advertising, Public Relations, and Related Services (5418)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Advertising (7310)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Land & Development Site Brokerage (BPAJABAG)
Keywords
Where Propwall is headquartered
LocationHeadquarters
- HQ city
- Selangor
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Propwall business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Property Listings and Advertising: Fees from developers and agents for listing properties on the platform, including featured/promoted listings and premium placement
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Propwall product offering
Product offeringCore offering
Propwall (operating as StarProperty.my) is a Malaysian online property portal that aggregates residential and commercial property listings from agents and developers across Malaysia. The platform enables buyers and renters to search new launches, sub-sale, auction, and rental properties with filters for type, location, price, and size, while agents and developers pay for listings, featured placements, and promotional advertising. Supplementary offerings include a mortgage/loan calculator, virtual property tours, editorial property news, mobile applications, and industry events such as property fairs and developer awards.
Product overview
StarProperty.my is a unified property portal platform offering a comprehensive ecosystem of property search, transaction facilitation, and property-related content services. The core platform provides property listings for sale (new launches, sub-sale, auction) and rent across Malaysia, supported by complementary modules including a loan calculator for mortgage estimation, virtual tour functionality for remote property viewing, and a user account system (StarProperty Connect) for bookmarking and agent enquiries. The offering extends through a mobile application available on Google Play, Apple Store, and Huawei App Gallery, video content via StarProperty TV, editorial insights through Property Insights & Reviews, and community engagement through annual awards programs (Developer Awards, Agent Awards) and property fairs.
Differentiator
Problem solved
Functional benefit
Companies that use Propwall
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Propwall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Propwall partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- The Star OnlineminorMedia partner link under Star Media Group network. Cross-promotional content and audience sharing within the media conglomerate ecosystem.
- TheStarTV.comminorVideo content platform partner within Star Media Group network.
- myStarjob.comminorCareer portal partner within Star Media Group network.
- CarsifuminorAutomotive media partner within Star Media Group network.
- R.AGEminorYouth media platform partner within Star Media Group network.
- mStarminorMalay-language online news portal partner within Star Media Group network.
- KualiminorLifestyle and food platform partner within Star Media Group network.
- StarCherish.comminorLifestyle platform partner within Star Media Group network.
- 988.fmminorRadio station partner within Star Media Group network.
- Suria.fmminorRadio station partner within Star Media Group network.
- newsstandminorDigital newsstand platform partner within Star Media Group network.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Propwall competitors and assessment
Company assessmentBroad incumbents
- Realtor.com (realtor.com international / Move): Major global property portal; useful as a comparable for portal monetisation mechanics and scale dynamics, though it does not directly serve the Malaysian market.
Direct peers
- EdgeProp Malaysia: Property portal and news platform from The Edge Malaysia, covering residential, commercial, and auction listings alongside editorial content. Closely comparable to StarProperty's portal + editorial + tools combination.
- Brickz.my: Malaysian property data and analytics platform providing transaction history, valuation, and market insights. Comparable as a domestic Malaysia property intelligence tool serving buyers, agents, and developers.
- iProperty.com.my: Leading Malaysian property portal owned by REA Group, offering residential and commercial listings, agent directories, and market insights. Directly competes with StarProperty for the same agent/developer advertising spend and buyer traffic.
- PropertyGuru Group: Pan-Southeast-Asia property portal with strong Malaysia presence, offering listings, agent directories, and mortgage products. Competes head-on with StarProperty for Malaysian property seekers and developer demand.
Regional players
- Rumah123: Indonesia's largest property portal, part of the REA Group network. Comparable in business model and Southeast-Asia property portal category, but serves a different national market.
- Dot Property Group: Pan-Southeast-Asia property portal network operating in Thailand, Vietnam, Philippines, Cambodia, and Laos. Comparable portal business model but operates in adjacent ASEAN geographies rather than Malaysia.
- 99.co: Singapore-headquartered property portal with growing presence across Southeast Asia. Comparable in portal mechanics and monetisation model, but primarily serves Singapore and Indonesia rather than Malaysia.
Emerging players
- Speedhome: Malaysian rental-focused proptech platform offering tenancy management and rental listings. Overlaps with StarProperty's rental vertical and represents an emerging threat in the rental segment.
- IQI Global (formerly Juwai-IQI): Asian real estate agency network with proptech tools and cross-border property portal. Comparable as a Malaysia-active property platform with technology-enabled agent/buyer matching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Propwall social profiles
Digital presencePropwall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propwall leadership team
Management profileNumber of profiles
Profiles2 records
Propwall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propwall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propwall
What does Propwall do?
Propwall (operating as StarProperty.my) is a Malaysian online property portal that aggregates residential and commercial property listings from agents and developers across Malaysia. The platform enables buyers and renters to search new launches, sub-sale, auction, and rental properties with filters for type, location, price, and size, while agents and developers pay for listings, featured placements, and promotional advertising. Supplementary offerings include a mortgage/loan calculator, virtual property tours, editorial property news, mobile applications, and industry events such as property fairs and developer awards.
Is Propwall a public or private company?
Propwall is a public company. It is classified as corporate owned and is currently operating.
When was Propwall founded?
Propwall was founded in 1995. It employs 11 to 50 people.
Where is Propwall based?
Propwall is headquartered in Selangor, Malaysia, in the Asia region.
How does Propwall make money?
One revenue line is on record: property Listings and Advertising.
Who are Propwall's main competitors?
Realtor.com (realtor.com international / Move) is listed as a broad incumbent. Direct peers are EdgeProp Malaysia, Brickz.my, iProperty.com.my and PropertyGuru Group. Regional players are Rumah123, Dot Property Group and 99.co. Emerging players are Speedhome and IQI Global (formerly Juwai-IQI).
Does Propwall have an API?
No public API is recorded for Propwall.
What industry is Propwall in?
Propwall's product category is Real Estate Marketplace. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 53121 and its SIC code is 6531.