Hartsfield Village

Name

Hartsfield Village

Legal name

Hartsfield Village

Website

https://hartsfieldvillage.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Hartsfield Village is a not-for-profit Continuing Care Retirement Community on a 38-acre Munster, Indiana campus, providing Independent Living, Assisted Living, Rehabilitation, and Nursing Care to seniors across Northwest Indiana as part of the Powers Health system.

Ownership category

akta.pro rank

Headquarters

HQ city

Munster

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Independent Living - Monthly Service Fee: Residents in Independent Living pay a monthly service fee that varies by apartment size. The fee includes meals, housekeeping, utilities, cable, internet, recreation programs, and scheduled transportation. The fee can be paid with or without the Long-Term Care Benefit addon.
2. Independent Living - Refundable Deposit: A refundable entrance deposit paid before move-in, with the amount determined by apartment size. Upon departure, 95% is returned for single residents and 90% for couples. Includes a Long-Term Care Benefit providing priority access and discounted fees for higher care levels.
3. Assisted Living - Monthly Service Fee: Assisted Living residents pay a monthly service fee based on apartment size, covering 24-hour nursing assistance, personal care, three meals daily, medication administration, housekeeping, and activity programs. An additional monthly fee is charged for a second resident.
4. Assisted Living - Community Fee: A one-time community fee of $3,000 charged at admission to Assisted Living.
5. Rehabilitation Center - Daily Fees: For private pay patients not covered by Medicare or Medicaid, daily fees are charged based on private or semi-private suite options. Many patients have fees covered in whole or part by Medicare or Medicaid programs.
6. Nursing Care - Daily Fees: Long-term nursing care residents are charged daily fees based on private or semi-private suite options. Many residents are covered by Medicare or Medicaid programs, with the admissions team assisting with plan-specific questions.
7. Medicare and Medicaid Reimbursement: The Rehabilitation Center and Nursing Care are certified Medicare and Medicaid providers. A significant portion of revenue is derived from government healthcare reimbursement programs for post-acute and long-term care services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hartsfield Village is a not-for-profit Continuing Care Retirement Community (CCRC) that operates four integrated care levels on a single 38-acre campus in Munster, Indiana: Independent Living (109 apartments), Assisted Living (70 apartments), a Rehabilitation Center, and Nursing Care. Residents can transition seamlessly between care levels as needs evolve, supported by 24-hour nursing, on-site physicians and nurse practitioners, chef-prepared meals, housekeeping, transportation, and a full calendar of social and wellness activities. The community is part of the Powers Health system and accepts Medicare and Medicaid reimbursement for its rehabilitation and nursing services.

Product overview

Hartsfield Village is a not-for-profit Continuing Care Retirement Community (CCRC) offering a complete continuum of senior living on a single 38-acre campus in Munster, Indiana. The community consists of four core living levels: Independent Living (109 apartments), Assisted Living (70 apartments), a Rehabilitation Center (112 suites plus 12 enhanced care suites), and Nursing Care. Residents can transition seamlessly between levels as their needs change. Additional services include family guest suites, hospice suites, and various amenities such as dining, fitness facilities, and recreational activities. The community operates as part of the Powers Health family and emphasizes hospitality, quality care, and peace of mind for residents and their families.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Residential apartments for seniors aged 55+ who can live independently. Offers chef-prepared meals, housekeeping, utilities, cable, internet, scheduled transportation, recreation programs, emergency response, and on-site community amenities on the 38-acre campus.
• Assisted Living Licensed residential care (State of Indiana) for individuals requiring assistance with Activities of Daily Living such as bathing, dressing, medication administration, and meal preparation. Includes 24-hour nursing presence, three meals daily, housekeeping, and activity programs.
• Rehabilitation Center Post-acute rehabilitation facility offering physical, occupational, and speech therapies, with virtual reality interactive therapy, the iN2L engagement platform, on-site physicians and nurse practitioners, and 24-hour nursing care for patients recovering from surgery, injury, or serious illness. Medicare and Medicaid certified.
• Nursing Care Long-term and skilled nursing services for residents requiring ongoing clinical care, including 24-hour nursing, medication management, therapeutic diets, restorative nursing programs, and end-of-life/hospice support delivered in collaboration with hospice provider partners. Medicare and Medicaid certified.
• Family Guest Suites On-campus accommodations for family and friends visiting residents, available for a nominal fee.
• Hospice Suites Private suites providing holistic, compassionate end-of-life care in collaboration with external hospice providers, with 24-hour nursing care and family support services.

Quantifiable outcome

• U.S. News & World Report 2025 Best Nursing Home for Short-Term Rehabilitation
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Powers HealthcoreStrategic or Co-development PartnerHartsfield Village is a service of Powers Health, a hospital and healthcare system in Northwest Indiana. As part of the Powers Health family, Hartsfield Village benefits from integrated clinical resources, hospital referral pathways, shared administrative infrastructure, and the broader system's brand reputation and leadership. Leslie Darrow also serves as Vice President of Post-Acute Services for Powers Health.
• Briar Ridge Country ClubminorGTM or Marketing PartnerIndependent Living residents receive social membership at Briar Ridge Country Club as part of community amenities, providing dining, recreation, and social engagement opportunities that enhance the senior living lifestyle offering.
• Fitness PointeminorGTM or Marketing PartnerIndependent Living residents receive discounted membership to Fitness Pointe, extending wellness and fitness programming beyond the Hartsfield Village campus and supporting the community's emphasis on active, healthy senior living.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Acts Retirement-Life Communities: One of the largest not-for-profit CCRC operators in the United States, offering Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation across multiple campuses — the closest not-for-profit analog to Hartsfield's structure and mission.
• Erickson Senior Living: Operates large-scale Continuing Care Retirement Communities (CCRCs) with Independent Living, Assisted Living, Memory Care, and Skilled Nursing — a near-direct functional equivalent to Hartsfield's continuum-of-care model at a multi-campus scale.
• Five Star Senior Living: Operates Independent Living, Assisted Living, Memory Care, and Skilled Nursing communities across the U.S., with a comparable continuum offering and rehabilitation focus — competing in the same customer segment as Hartsfield.
• Atria Senior Living: Operates a large national portfolio of senior living communities including independent living, assisted living, and memory care, with a similar multi-care-level service model on individual campuses.
• Sunrise Senior Living: Major operator of assisted living and memory care communities, with a substantial Independent Living portfolio and continuum-of-care offerings. Highly comparable in serving seniors across multiple care levels on a single-campus or campus-cluster model.
• Presbyterian Senior Living: Not-for-profit faith-affiliated operator of CCRC-style senior living communities across multiple states, offering Independent Living, Assisted Living, Memory Care, and Skilled Nursing — closely parallel to Hartsfield's mission and operating model.
• Diakon Senior Living: Faith-based, not-for-profit operator of senior living communities including CCRC-style campuses with Independent Living, Assisted Living, Memory Care, and Skilled Nursing — closely comparable in mission, structure, and continuum-of-care service mix.

Broad incumbents

• Life Care Services: Largest manager of Continuing Care Retirement Communities in the U.S., managing both for-profit and not-for-profit CCRCs. Comparable as a CCRC operator and management partner serving Hartsfield's same resident type across the full continuum of care.
• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio spanning independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Comparable to Hartsfield's full-continuum CCRC offering but at vastly greater scale and as a public for-profit operator.

Regional players

• Westminster Communities: Not-for-profit operator of multiple CCRC-style senior living campuses serving active seniors across the full continuum of care. Comparable in offering and resident profile though focused on the Southeastern U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HartsfieldVillage
• LinkedInlinkedin.com/company/hartsfield-village

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartsfield Village