Goshen Coffee
Goshen Coffee Roasters is a privately held specialty coffee roastery in Edwardsville, Illinois, founded in 2002, selling award-winning signature blends, single origin coffees, and limited Secret Stash editions through a Shopify DTC storefront, subscription service, dedicated wholesale portal, and physical cafe locations.
- Company typePrivate
- Founded2002
- HeadquartersEdwardsville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Goshen Coffee does
Goshen Coffee Roasters is a privately held specialty coffee roastery founded in 2002 and based in Edwardsville, Illinois, operating with 1-10 employees across direct-to-consumer e-commerce, a dedicated wholesale program, physical cafe locations, and event catering services. The company's product portfolio centers on signature blends (Black Dog Espresso, Bona Fide, Bright Eyed Breakfast, Founders, Heavy Feels French, Mokha Java, Moonstone, Old School Tattoo, Tired Eye Decaf), single origin coffees sourced from Nicaragua, Peru, Brazil, and Colombia, seasonal and limited-edition Secret Stash releases featuring experimental processing methods, single serve packets, plus adjacent lines including brewing equipment, tea, branded apparel, and gift bundles. Pricing is structured in 12oz ($19-$28), 2lb ($44-$55), and 5lb ($106-$134) tiers with a subscription option providing a 10% discount across flexible 1-8 week delivery intervals and free shipping on orders over $45 within the continental US.
The business operates three coordinated go-to-market motions: a DTC Shopify storefront selling roasted coffee to individual consumers and gift buyers; a B2B wholesale channel with its own shipsbeans portal serving restaurants, cafes, and offices; and physical cafe locations with cart rental and catering services for events. Revenue therefore draws from one-time e-commerce purchases, recurring subscription billings, wholesale B2B supply contracts, and in-person cafe/catering transactions. Distribution evidence includes named restaurant accounts (e.g., Adam's Restaurant) and international consumer fulfillment to Germany and Japan. The company has accumulated repeated third-party validation, winning Good Food Awards in 2023 and 2024 and three MistoBox recognitions (Best Coffee 2023, Roaster of the Year 2023, Best Single Origin 2024), which function as the principal intangible-asset lever supporting premium positioning in the specialty coffee category.
Goshen runs a content-led marketing motion anchored by an in-house blog covering awards, qualifying competitions, and brewing education, supplemented by an email newsletter and active participation in US Roasters and Cup Tasters qualifying competitions. No funding rounds, acquisitions, subsidiaries, or parent company relationships are disclosed; the company appears to be independently operated with no institutional capital and no disclosed management team beyond what is inferable from website authorship. No AI, API, or proprietary technology stack is documented; the technical backbone is a standard Shopify storefront plus a third-party wholesale platform. The overall operating footprint is small but multi-channel, with the wholesale portal and Secret Stash series representing the most identifiable growth investments.
Goshen Coffee firmographics
Firmographics- Name
- Goshen Coffee
- Legal name
- Goshen Coffee Roasters
- Website
- https://goshencoffee.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goshen Coffee Roasters is a privately held specialty coffee roastery in Edwardsville, Illinois, founded in 2002, selling award-winning signature blends, single origin coffees, and limited Secret Stash editions through a Shopify DTC storefront, subscription service, dedicated wholesale portal, and physical cafe locations.
- Ownership category
- akta.pro rank
Goshen Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Beverages-to-Go (Coffee, Smoothies, Juices, Fountain/Dispensed) (CRAHAKAI)
Keywords
Where Goshen Coffee is headquartered
LocationHeadquarters
- HQ city
- Edwardsville
- HQ country
- United States
- HQ region
- North America
Markets served
Goshen Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: Online sales of roasted coffee beans through their Shopify storefront. Products include blends, single origin, seasonal offerings, and limited editions. Multiple package sizes available.
- Coffee Subscriptions: Recurring subscription model with 10% discount. Flexible delivery intervals from 1-8 weeks. Subscription options available for most coffee products.
- Wholesale/B2B: Wholesale coffee supply to restaurants, cafes, and other businesses. Includes dedicated wholesale portal and catering services.
- Single Serve Products: Pre-packaged single serve coffee packets and boxes (Box of 8) for individual consumption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 12 oz standard bags (Black Dog Espresso, Bona Fide, Bright Eyed Breakfast, etc.) |
| Unit Pricing | Pay-as-you-go | Premium 12 oz bags (Founders, Heavy Feels French, Mokha Java, etc.) |
| Unit Pricing | Pay-as-you-go | Single Origin 12 oz bags |
| Unit Pricing | Pay-as-you-go | 2 lb bulk bags |
| Unit Pricing | Pay-as-you-go | 5 lb bulk bags |
| Subscription | Monthly | Coffee Subscription (10% discount) |
| Unit Pricing | Pay-as-you-go | Single Serve packets |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Goshen Coffee product offering
Product offeringCore offering
Goshen Coffee Roasters is a specialty coffee roastery that roasts and sells its own signature blends, single origin coffees, limited edition "Secret Stash" releases, single-serve packets, and complementary tea and brewing equipment. The company sells primarily direct-to-consumer via a Shopify storefront with a 10% subscription discount, and operates a wholesale program supplying restaurants and cafes through a dedicated portal, plus physical cafe locations and cart rental/catering services for events.
Product overview
Goshen Coffee Roasters is a specialty coffee roastery and cafe offering a diverse portfolio of coffee products across multiple categories. The core offerings include signature blends (Black Dog Espresso, Bona Fide, Bright Eyed Breakfast, Founders, Heavy Feels French, Mokha Java, Moonstone, Old School Tattoo, Tired Eye Decaf) and single origin coffees sourced from regions including Nicaragua, Peru, Brazil, and Colombia. The company operates a multi-channel distribution model encompassing direct-to-consumer retail (single serve, whole bean, ground coffee in various sizes from 10oz to 5lb), subscription services with 10% recurring discount, wholesale B2B partnerships, and limited edition Secret Stash releases. Supporting product lines include brewing equipment, tea, apparel (Goshen Gear), and gift bundles. The company also competes in coffee qualifying competitions and has won multiple Good Food Awards and Mistobox recognitions.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Coffee Blends House coffee blends including Black Dog Espresso, Bona Fide, Bright Eyed Breakfast, Founders, Heavy Feels French, Mokha Java, Moonstone, Old School Tattoo, and Tired Eye Decaf, sold in 12 oz, 2 lb, and 5 lb sizes with whole bean or drip grind options. Aimed at home coffee drinkers and wholesale foodservice buyers seeking consistent everyday roasts.
- Single Origin Coffees Single origin offerings from named producers and farms such as Nicaragua Maximino Palacios Carbonic Maceration Natural, Peru Abdon Quilla Ochochoque, Brazil Fazenda Frutas, Colombia La Pelota, Colombia La Minda Pink Bourbon, and Burundi Campazi. Sold to specialty coffee enthusiasts seeking traceable, origin-specific coffees.
- Secret Stash Limited Editions Rotating series of rare, limited edition specialty coffees (e.g., Secret Stash #50 Edinson Argote SL-28 Natural, Secret Stash #52, #53 Peñas Blancas Yellow Bourbon) featuring experimental processing methods and rare varietals. Targeted at collectors and enthusiasts seeking exclusive micro-lots.
- Single Serve Coffee Packets Pre-portioned single serve coffee packets available individually at $2.50 each or in a Box of 8 for $22.00, with subscription pricing at $2.25 per packet. Designed for individual consumers wanting convenience or travel-ready coffee portions.
- Coffee Subscription Service Recurring coffee delivery subscription offering 10% discount on most products with flexible delivery intervals from 1 to 8 weeks. Available to individual consumers seeking automated, regular specialty coffee delivery.
- Wholesale Coffee Program B2B wholesale program supplying roasted coffee to restaurants, cafes, and other foodservice businesses, with a dedicated wholesale portal at goshen-coffee.shipsbeans.com and a separate wholesale FAQ page. Aimed at commercial buyers seeking consistent, award-winning specialty coffee supply.
- Seasonal Coffee Offerings Rotating selection of seasonally available specialty coffees, complementing the core blend and single origin lineups throughout the year. Targeted at home brewers seeking limited-time seasonal roasts.
- Sample Sets Curated sample sets allowing customers to try multiple coffee varieties from Goshen's lineup before committing to full-size bags. Targeted at new customers and gift purchasers exploring the roaster's range.
- Brewing Equipment and Accessories Coffee brewing equipment and accessories for home and commercial use, sold alongside the coffee products on the Goshen Coffee storefront. Aimed at home brewers and small commercial buyers building out brewing setups.
- Tea Products Selection of tea products sold to complement the coffee offerings. Targeted at general retail customers seeking non-coffee hot beverage options.
- Goshen Gear Apparel and Merchandise Branded apparel and merchandise items carrying the Goshen Coffee Roasters brand. Sold to retail customers and brand fans.
- Gifts and Bundles Curated gift sets and coffee bundles designed for gifting occasions, combining multiple coffee products in themed packaging. Targeted at consumers purchasing gifts.
- Cafe Locations Physical cafe locations serving Goshen Coffee beverages in person, with seating and in-store coffee service. Aimed at local walk-in customers seeking on-site specialty coffee.
- Cart Rentals, Events and Catering Coffee cart rental and catering services for corporate events, offices, and private functions, leveraging Goshen's roasting capabilities and brand. Targeted at event planners, corporate offices, and private hosts.
Quantifiable outcome
- Free shipping on orders over $45
- +1 more outcomes
Companies that use Goshen Coffee
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Goshen Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Goshen Coffee partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Goshen Coffee competitors and assessment
Company assessmentDirect peers
- Heart Coffee Roasters: Portland-based specialty roaster with cafes, DTC, and a focus on light-roast single origins — comparable product mix and direct-to-consumer model.
- Ruby Coffee Roasters: Wisconsin-based specialty roaster with award-winning coffees, wholesale program, and DTC storefront — comparable scale and Midwest positioning to Goshen.
- Counter Culture Coffee: Specialty roaster with deep wholesale penetration into cafes and restaurants, plus DTC and educational content — directly comparable to Goshen's B2B and educational focus.
- Equator Coffees: Specialty roaster with award-winning single origins, strong wholesale relationships with restaurants and cafes, and DTC subscriptions — comparable multi-channel specialty model.
- Verve Coffee Roasters: Specialty roaster combining DTC e-commerce, subscription, wholesale, and physical cafes — a near-identical multi-channel model to Goshen's, with similar emphasis on single-origin storytelling.
- Onyx Coffee Lab: Specialty coffee roaster known for competition wins (similar to Goshen's US Roasters Qualifying participation) and premium single-origin offerings, with strong DTC and wholesale channels.
Broad incumbents
- Stumptown Coffee Roasters: Established specialty roaster with strong wholesale and DTC presence, including direct trade sourcing. Same category as Goshen but with national footprint and broader product range.
- Blue Bottle Coffee: Major specialty coffee brand combining DTC, subscriptions, wholesale, and cafes. Overlaps directly with Goshen's product and channel mix but operates at significantly larger scale.
- La Colombe Coffee Roasters: Larger specialty roaster with extensive DTC, wholesale, and cafe footprint — same product category but at materially greater scale and broader market presence.
Emerging players
- Sey Coffee: Brooklyn-based micro-roaster with strong competition pedigree and producer-named single origins, mirroring Goshen's Secret Stash-style limited release approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Goshen Coffee social profiles
Digital presenceGoshen Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goshen Coffee leadership team
Management profileNumber of profiles
Goshen Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goshen Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goshen Coffee
What does Goshen Coffee do?
Goshen Coffee Roasters is a specialty coffee roastery that roasts and sells its own signature blends, single origin coffees, limited edition "Secret Stash" releases, single-serve packets, and complementary tea and brewing equipment. The company sells primarily direct-to-consumer via a Shopify storefront with a 10% subscription discount, and operates a wholesale program supplying restaurants and cafes through a dedicated portal, plus physical cafe locations and cart rental/catering services for events.
Is Goshen Coffee a public or private company?
Goshen Coffee is a private company. It is classified as unknown and is currently operating.
When was Goshen Coffee founded?
Goshen Coffee was founded in 2002. It employs 1 to 10 people.
Where is Goshen Coffee based?
Goshen Coffee is headquartered in Edwardsville, United States, in the North America region.
How does Goshen Coffee make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are coffee Subscriptions, wholesale/B2B and single Serve Products.
Who are Goshen Coffee's main competitors?
Direct peers on record are Heart Coffee Roasters, Ruby Coffee Roasters, Counter Culture Coffee, Equator Coffees, Verve Coffee Roasters and Onyx Coffee Lab. Broad incumbents are Stumptown Coffee Roasters, Blue Bottle Coffee and La Colombe Coffee Roasters. Sey Coffee is listed as an emerging player.
Does Goshen Coffee have an API?
No public API is recorded for Goshen Coffee.
What industry is Goshen Coffee in?
Goshen Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 311920 and its SIC code is 2080.