Goshen Coffee

What Goshen Coffee does

Goshen Coffee Roasters is a privately held specialty coffee roastery founded in 2002 and based in Edwardsville, Illinois, operating with 1-10 employees across direct-to-consumer e-commerce, a dedicated wholesale program, physical cafe locations, and event catering services. The company's product portfolio centers on signature blends (Black Dog Espresso, Bona Fide, Bright Eyed Breakfast, Founders, Heavy Feels French, Mokha Java, Moonstone, Old School Tattoo, Tired Eye Decaf), single origin coffees sourced from Nicaragua, Peru, Brazil, and Colombia, seasonal and limited-edition Secret Stash releases featuring experimental processing methods, single serve packets, plus adjacent lines including brewing equipment, tea, branded apparel, and gift bundles. Pricing is structured in 12oz ($19-$28), 2lb ($44-$55), and 5lb ($106-$134) tiers with a subscription option providing a 10% discount across flexible 1-8 week delivery intervals and free shipping on orders over $45 within the continental US.

The business operates three coordinated go-to-market motions: a DTC Shopify storefront selling roasted coffee to individual consumers and gift buyers; a B2B wholesale channel with its own shipsbeans portal serving restaurants, cafes, and offices; and physical cafe locations with cart rental and catering services for events. Revenue therefore draws from one-time e-commerce purchases, recurring subscription billings, wholesale B2B supply contracts, and in-person cafe/catering transactions. Distribution evidence includes named restaurant accounts (e.g., Adam's Restaurant) and international consumer fulfillment to Germany and Japan. The company has accumulated repeated third-party validation, winning Good Food Awards in 2023 and 2024 and three MistoBox recognitions (Best Coffee 2023, Roaster of the Year 2023, Best Single Origin 2024), which function as the principal intangible-asset lever supporting premium positioning in the specialty coffee category.

Goshen runs a content-led marketing motion anchored by an in-house blog covering awards, qualifying competitions, and brewing education, supplemented by an email newsletter and active participation in US Roasters and Cup Tasters qualifying competitions. No funding rounds, acquisitions, subsidiaries, or parent company relationships are disclosed; the company appears to be independently operated with no institutional capital and no disclosed management team beyond what is inferable from website authorship. No AI, API, or proprietary technology stack is documented; the technical backbone is a standard Shopify storefront plus a third-party wholesale platform. The overall operating footprint is small but multi-channel, with the wholesale portal and Secret Stash series representing the most identifiable growth investments.

Name

Goshen Coffee

Legal name

Goshen Coffee Roasters

Website

https://goshencoffee.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Goshen Coffee Roasters is a privately held specialty coffee roastery in Edwardsville, Illinois, founded in 2002, selling award-winning signature blends, single origin coffees, and limited Secret Stash editions through a Shopify DTC storefront, subscription service, dedicated wholesale portal, and physical cafe locations.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee Roasting & Grinding (AFAFADAB), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Beverages-to-Go (Coffee, Smoothies, Juices, Fountain/Dispensed) (CRAHAKAI)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Coffee blend roastery
• Wholesale coffee supply
• Coffee subscription service

Headquarters

HQ city

Edwardsville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Online sales of roasted coffee beans through their Shopify storefront. Products include blends, single origin, seasonal offerings, and limited editions. Multiple package sizes available.
2. Coffee Subscriptions: Recurring subscription model with 10% discount. Flexible delivery intervals from 1-8 weeks. Subscription options available for most coffee products.
3. Wholesale/B2B: Wholesale coffee supply to restaurants, cafes, and other businesses. Includes dedicated wholesale portal and catering services.
4. Single Serve Products: Pre-packaged single serve coffee packets and boxes (Box of 8) for individual consumption.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Goshen Coffee Roasters is a specialty coffee roastery that roasts and sells its own signature blends, single origin coffees, limited edition "Secret Stash" releases, single-serve packets, and complementary tea and brewing equipment. The company sells primarily direct-to-consumer via a Shopify storefront with a 10% subscription discount, and operates a wholesale program supplying restaurants and cafes through a dedicated portal, plus physical cafe locations and cart rental/catering services for events.

Product overview

Goshen Coffee Roasters is a specialty coffee roastery and cafe offering a diverse portfolio of coffee products across multiple categories. The core offerings include signature blends (Black Dog Espresso, Bona Fide, Bright Eyed Breakfast, Founders, Heavy Feels French, Mokha Java, Moonstone, Old School Tattoo, Tired Eye Decaf) and single origin coffees sourced from regions including Nicaragua, Peru, Brazil, and Colombia. The company operates a multi-channel distribution model encompassing direct-to-consumer retail (single serve, whole bean, ground coffee in various sizes from 10oz to 5lb), subscription services with 10% recurring discount, wholesale B2B partnerships, and limited edition Secret Stash releases. Supporting product lines include brewing equipment, tea, apparel (Goshen Gear), and gift bundles. The company also competes in coffee qualifying competitions and has won multiple Good Food Awards and Mistobox recognitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Coffee Blends House coffee blends including Black Dog Espresso, Bona Fide, Bright Eyed Breakfast, Founders, Heavy Feels French, Mokha Java, Moonstone, Old School Tattoo, and Tired Eye Decaf, sold in 12 oz, 2 lb, and 5 lb sizes with whole bean or drip grind options. Aimed at home coffee drinkers and wholesale foodservice buyers seeking consistent everyday roasts.
• Single Origin Coffees Single origin offerings from named producers and farms such as Nicaragua Maximino Palacios Carbonic Maceration Natural, Peru Abdon Quilla Ochochoque, Brazil Fazenda Frutas, Colombia La Pelota, Colombia La Minda Pink Bourbon, and Burundi Campazi. Sold to specialty coffee enthusiasts seeking traceable, origin-specific coffees.
• Secret Stash Limited Editions Rotating series of rare, limited edition specialty coffees (e.g., Secret Stash #50 Edinson Argote SL-28 Natural, Secret Stash #52, #53 Peñas Blancas Yellow Bourbon) featuring experimental processing methods and rare varietals. Targeted at collectors and enthusiasts seeking exclusive micro-lots.
• Single Serve Coffee Packets Pre-portioned single serve coffee packets available individually at $2.50 each or in a Box of 8 for $22.00, with subscription pricing at $2.25 per packet. Designed for individual consumers wanting convenience or travel-ready coffee portions.
• Coffee Subscription Service Recurring coffee delivery subscription offering 10% discount on most products with flexible delivery intervals from 1 to 8 weeks. Available to individual consumers seeking automated, regular specialty coffee delivery.
• Wholesale Coffee Program B2B wholesale program supplying roasted coffee to restaurants, cafes, and other foodservice businesses, with a dedicated wholesale portal at goshen-coffee.shipsbeans.com and a separate wholesale FAQ page. Aimed at commercial buyers seeking consistent, award-winning specialty coffee supply.
• Seasonal Coffee Offerings Rotating selection of seasonally available specialty coffees, complementing the core blend and single origin lineups throughout the year. Targeted at home brewers seeking limited-time seasonal roasts.
• Sample Sets Curated sample sets allowing customers to try multiple coffee varieties from Goshen's lineup before committing to full-size bags. Targeted at new customers and gift purchasers exploring the roaster's range.
• Brewing Equipment and Accessories Coffee brewing equipment and accessories for home and commercial use, sold alongside the coffee products on the Goshen Coffee storefront. Aimed at home brewers and small commercial buyers building out brewing setups.
• Tea Products Selection of tea products sold to complement the coffee offerings. Targeted at general retail customers seeking non-coffee hot beverage options.
• Goshen Gear Apparel and Merchandise Branded apparel and merchandise items carrying the Goshen Coffee Roasters brand. Sold to retail customers and brand fans.
• Gifts and Bundles Curated gift sets and coffee bundles designed for gifting occasions, combining multiple coffee products in themed packaging. Targeted at consumers purchasing gifts.
• Cafe Locations Physical cafe locations serving Goshen Coffee beverages in person, with seating and in-store coffee service. Aimed at local walk-in customers seeking on-site specialty coffee.
• Cart Rentals, Events and Catering Coffee cart rental and catering services for corporate events, offices, and private functions, leveraging Goshen's roasting capabilities and brand. Targeted at event planners, corporate offices, and private hosts.

Quantifiable outcome

• Free shipping on orders over $45
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Heart Coffee Roasters: Portland-based specialty roaster with cafes, DTC, and a focus on light-roast single origins — comparable product mix and direct-to-consumer model.
• Ruby Coffee Roasters: Wisconsin-based specialty roaster with award-winning coffees, wholesale program, and DTC storefront — comparable scale and Midwest positioning to Goshen.
• Counter Culture Coffee: Specialty roaster with deep wholesale penetration into cafes and restaurants, plus DTC and educational content — directly comparable to Goshen's B2B and educational focus.
• Equator Coffees: Specialty roaster with award-winning single origins, strong wholesale relationships with restaurants and cafes, and DTC subscriptions — comparable multi-channel specialty model.
• Verve Coffee Roasters: Specialty roaster combining DTC e-commerce, subscription, wholesale, and physical cafes — a near-identical multi-channel model to Goshen's, with similar emphasis on single-origin storytelling.
• Onyx Coffee Lab: Specialty coffee roaster known for competition wins (similar to Goshen's US Roasters Qualifying participation) and premium single-origin offerings, with strong DTC and wholesale channels.

Broad incumbents

• Stumptown Coffee Roasters: Established specialty roaster with strong wholesale and DTC presence, including direct trade sourcing. Same category as Goshen but with national footprint and broader product range.
• Blue Bottle Coffee: Major specialty coffee brand combining DTC, subscriptions, wholesale, and cafes. Overlaps directly with Goshen's product and channel mix but operates at significantly larger scale.
• La Colombe Coffee Roasters: Larger specialty roaster with extensive DTC, wholesale, and cafe footprint — same product category but at materially greater scale and broader market presence.

Emerging players

• Sey Coffee: Brooklyn-based micro-roaster with strong competition pedigree and producer-named single origins, mirroring Goshen's Secret Stash-style limited release approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GoshenCoffee
• Facebookfacebook.com/GoshenCoffee
• LinkedInlinkedin.com/company/goshen-coffee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goshen Coffee