BWSolution

What BWSolution does

BWSolution GmbH is a Hamburg-based German software company founded in 2000 that develops and sells CarLiner, a modular web-based automotive dealer management system targeting car dealerships, dealership groups, and automotive manufacturers in Germany. The company operates as a privately held entity under Managing Director Florian Becker with a headcount of 11-50 employees and has spent over 25 years specializing exclusively in automotive retail software.

The CarLiner platform is built around a core vehicle inventory management module supplemented by five add-on modules: Leadsystem (lead management), Vermarktung (multi-channel vehicle marketing), 360° Foto App (mobile photo documentation with AI-based background removal), Showroom (digital vehicle showroom), and Auswertungen (analytics and reporting). The system's architecture unifies these modules on a common data foundation and ships with pre-built interfaces to German vehicle marketplaces (Fahrzeugbörsen), DMS systems, and vehicle valuation services. AI is used only within the 360° Foto App for image background processing.

BWSolution operates a consultative enterprise sales motion with no self-service option, requiring prospects to submit inquiries through website forms or phone contact. Revenue is generated through subscription-based licensing of the CarLiner platform and its modules, with pricing customized by dealership size, modules selected, and location or user count. Distribution is exclusively direct and confined to the German domestic market, with marketing conducted primarily through content on bwsolution.de, YouTube product demonstrations, and TeamViewer-based remote presentations. The company is bootstrapped, with no disclosed external funding.

Name

BWSolution

Legal name

BWSolution GmbH

Website

https://bwsolution.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

BWSolution GmbH is a Hamburg-based German software company, founded in 2000, that develops CarLiner, a modular web-based vehicle management, marketing, and lead platform for German car dealerships, dealer groups, and OEMs, sold via subscription through direct consultative sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. CarLiner Software Licensing/Subscription: BWSolution generates revenue through licensing of its CarLiner automotive software platform. The modular system allows dealerships to purchase individual modules (vehicle management, lead management, marketing, 360° photos, showroom, analytics) based on their needs. Revenue is generated through software subscriptions with the company offering consultative sales to determine appropriate module combinations for each customer.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BWSolution develops and sells CarLiner, a web-based modular automotive dealer management software platform for car dealerships, dealer groups, and automotive manufacturers. The platform centralizes vehicle inventory management across multiple brands and locations, enables multi-channel vehicle marketing to online marketplaces, captures and manages sales leads, provides AI-assisted 360-degree vehicle photography, and delivers digital showroom and sales analytics capabilities — all from a single unified data foundation.

Product overview

BWSolution offers a modular automotive software platform centered on CarLiner, a web-based vehicle management system for car dealerships, dealer groups, and automotive retailers. The platform operates on a platform-plus-modules architecture: CarLiner serves as the core system for vehicle inventory management, with five integrated add-on modules — Leadsystem, Vermarktung, 360° Foto App, Showroom, and Auswertungen — that share a common data foundation and interconnect to support the full sales lifecycle from inventory management and marketing through lead capture and sales analytics.

Differentiator

Problem solved

Functional benefit

Brands

• CarLiner: Central vehicle management system for car dealerships, supporting multi-brand and multi-location inventory management, sales controlling, and a modular platform for car dealership solutions including lead management, marketing, 360° vehicle photos, and showroom.
• Leadsystem
• Fahrzeugvermarktung
• 360° Foto App
• Showroom
• Auswertungen

Products and services

• CarLiner Basissystem (Vehicle Management) Central web-based vehicle inventory management system for car dealerships and dealership groups. Bundles vehicle stocks across multiple locations and brands in a single interface, supporting inventory disposition, multi-channel marketing, and sales controlling without duplicate data entry.
• CarLiner Leadsystem Structured lead management module for car dealerships. Captures and qualifies inquiries from marketplaces, dealership websites, email, and marketing campaigns, assigns leads to vehicles, salespeople, and campaigns, and tracks follow-ups and escalations.
• CarLiner Vermarktung (Vehicle Marketing) Vehicle marketing module enabling multi-channel distribution from a single data source. Manages vehicle listings across marketplaces, dealership websites, and digital showrooms with automated data synchronization to major German vehicle portals (Fahrzeugbörsen).
• CarLiner 360° Foto App Mobile application for creating 360-degree interior and exterior vehicle photos directly at the dealership using a smartphone. Uses AI-based background removal and uniform presentation features, with direct integration into the CarLiner vehicle inventory system.
• CarLiner Showroom Digital vehicle showroom module for car dealership websites. Displays the vehicle inventory with search, filter, and detailed vehicle pages including technical specifications and 360° images, pulling live data from the CarLiner system via interface with responsive design across desktop, tablet, and mobile.
• CarLiner Auswertungen (Analytics & Reporting) Analytics and controlling module providing KPIs on inventory, standing times, margins, and sales figures. Offers automated dashboards and flexible reporting filtered by location, salesperson, time period, and vehicle type for dealership management and sales leadership.

Quantifiable outcome

• Reduced manual data entry through single-source vehicle data across all modules
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core infrastructure.

• IONOS SEcore infrastructureTechnology or IntegrationIONOS SE serves as the web hosting provider for bwsolution.de and related web properties. The company hosts the BWSolution website on IONOS infrastructure, utilizing their hosting services for website availability and performance. BWSolution has a data processing agreement (AVV) with IONOS in compliance with GDPR requirements.
• TeamViewercore infrastructureTechnology or IntegrationTeamViewer is utilized by BWSolution for online customer support, remote presentations, and consultation sessions. The company provides TeamViewer QuickSupport and QuickMeeting tools for secure remote assistance, allowing BWSolution consultants to demonstrate products and provide support to customers remotely.
• Usercentrics GmbHcore infrastructureTechnology or IntegrationUsercentrics provides the cookie consent management platform for bwsolution.de, enabling GDPR-compliant consent collection and management for website visitors. Data processed includes date/time, browser info, device info, location, cookie preferences, and visited page URL.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• CDK Global: Global leader in automotive dealer management systems and retail technology, offering DMS, CRM, and digital retailing tools that overlap directly with CarLiner's dealer-facing functionality. A significantly larger incumbent with broader geographic reach.
• Cox Automotive (Dealertrack): Cox Automotive's Dealertrack, vAuto, and Autotrader stack provides integrated dealer inventory, marketing, and lead management — directly comparable to CarLiner's modules but at much larger scale and with stronger marketplace assets.
• Reynolds and Reynolds: Long-established US automotive DMS and retail solutions provider offering dealership management, document management, and marketing products analogous to BWSolution's CarLiner suite.

Direct peers

• DealerCenter: Cloud-based dealership management platform offering inventory, CRM, and desking features aimed at independent and franchise dealers, comparable in scope and target customer to BWSolution.
• PBS Systems: Dealership management system for automotive dealers with inventory, CRM, and desking functionality — similar product surface to CarLiner, though primarily serving North American dealer groups.
• Frazer Computing: Provider of dealer management software for independent and franchise auto dealers, offering inventory, accounting, and CRM modules comparable to CarLiner's modular platform.
• Dominion Dealer Solutions: Provides DMS, CRM, and digital retailing for automotive dealerships; comparable to BWSolution's modular suite of inventory, lead, and showroom tools.
• incadea: Global provider of automotive dealer management software serving franchise dealer groups with DMS, CRM, and inventory solutions — directly comparable offering to CarLiner for multi-brand, multi-location dealer groups.

Others

• AutoScout24: Major European vehicle marketplace and another key integration target for BWSolution's multi-channel Vermarktung module — adjacent platform, not a direct software competitor.
• mobile.de (Adevinta / OLX Group): Germany's leading vehicle marketplace that BWSolution integrates with via its Vermarktung module — adjacent ecosystem participant rather than competitor, but a strategically critical distribution channel for CarLiner customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BWSolutionGmbH
• Facebookfacebook.com/BWSolutionGmbH
• LinkedInlinkedin.com/company/bwsolution-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BWSolution