What AMV does

AMV is a French insurance broker (Société de courtage d'assurance), founded in 1974 and headquartered in Mérignac (Bordeaux), France. The company specializes in insurance distribution for two-wheeled vehicles — motorcycles, scooters (50cc to 500cc+, including electric), and quads — and has extended into adjacent vehicle categories including auto and 4x4, prestige vehicles (AMV GT), classic and collection vehicles 50+ years old (AMV Légende), jet-skis, camping-cars, and multi-risk home insurance. AMV serves over 1 million insured customers in France, with an additional Spanish presence via the AMV Espagne subsidiary (amv.es).

The company operates a hybrid distribution model: a self-service digital platform (Mon Espace AMV) supports online quoting, subscription with immediate coverage effect, and 24/7 contract and claims management, complemented by 300 in-house advisors in Bordeaux for complex queries and the AMV Pro dealer-channel platform that embeds AMV inside motorcycle concessionnaires. As a broker (and not an insurer), AMV places policies with two underwriting partners — L'Equité (Generali Group) and Generali Bike — earning commissions on premiums placed, with more than 30% of revenue concentrated through L'Equité.

AMV is privately held (SAS with €280,200 capital), regulated by ORIAS (#07 000 513) and supervised by ACPR, and is led by President Franck ALLARD. The customer base is long-tail retail/SMB across multiple vehicle types, supported by a loyalty program that reduces franchise by 50% after three years and 75% after five years without claims, plus multi-vehicle and referral discounts (10% for both referrer and referred).

Name

AMV

Legal name

AMV Société de courtage d'assurance

Website

https://amv.fr

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

AMV is a French insurance broker founded in 1974 that distributes motorcycle, scooter, auto, prestige, and recreational-vehicle insurance to over 1 million customers via a hybrid digital and human-advisor model anchored in Bordeaux.

Ownership category

akta.pro rank

Product category

Specialty Insurance Brokerage (Motorcycle and Two-Wheeler)

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

Keywords

• Motorcycle insurance
• Scooter insurance
• Two-wheeler coverage
• Vehicle insurance brokerage
• Classic car insurance

Headquarters

HQ city

Mérignac

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance premiums: AMV acts as an insurance broker earning commissions from insurance companies (l'Equité, Generali Bike) for placing policies. Customers pay recurring insurance premiums based on vehicle type, driver profile, and coverage level.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AMV is a French insurance broker (courtier d'assurance) founded in 1974 that places insurance policies on behalf of insurer partners L'Equité and Generali Bike for motorcycles, scooters, quads, automobiles, prestige vehicles, classic/collection vehicles, jet-skis, camping-cars, and home insurance. The company operates a direct-to-consumer model combining a 3-minute online quote and subscription journey with 300 in-house advisors in Bordeaux providing human support, claims handling, and contract management through the Mon Espace AMV digital portal.

Product overview

AMV is a French insurance broker specializing in two-wheeler coverage since 1974, offering a comprehensive insurance portfolio built around its core motorcycle and scooter products. The product line extends from motorcycles and scooters (the founding specialty) to quads, automobiles, prestige vehicles, classic/collection vehicles, jet-skis, camping-cars, and home insurance. The ecosystem is unified through 'Mon Espace AMV,' a customer self-service portal enabling 24/7 policy management, claims filing, and contract modifications. AMV positions itself as a digital-first insurer with human support (300+ advisors in Bordeaux), offering online quote and subscription with immediate coverage effect. The company emphasizes specialized coverage for specific vehicle types (electric scooters, collection vehicles) and brand-specific insurance (Yamaha, Kawasaki, Honda, Suzuki, BMW, Ducati, Harley-Davidson, Triumph, Vespa, and 20+ other manufacturers).

Differentiator

Problem solved

Functional benefit

Products and services

• Assurance Moto Motorcycle insurance covering all bike types (roadster, sport, trail, custom, enduro, etc.) across the full engine range, offered with multiple guarantee levels from liability to comprehensive coverage. Targeted at French motorcycle owners and enthusiasts.
• Assurance Scooter Scooter insurance covering displacement categories from 50cc to 500cc+ for both combustion and electric scooters, with options tailored to urban mobility use cases. Targeted at scooter riders in French cities.
• Assurance Quad Insurance for quads used for leisure, sport, or utility, covering all engine sizes. Targeted at quad owners in France.
• Assurance Auto et 4x4 Car and 4x4 insurance providing liability to comprehensive coverage for standard passenger vehicles and 4x4 SUVs. Targeted at individual French auto owners.
• AMV GT (Assurance Prestige) Specialty insurance for luxury, GT, and high-performance vehicles requiring enhanced coverage and bespoke claims handling. Targeted at owners of premium and sports cars.
• AMV Légende (Assurance Ancien & Collection) Insurance for classic and collection cars and motorcycles over 50 years old, for private use and qualifying enthusiasts. Targeted at vintage and collector vehicle owners.
• Assurance Scooter des mers (Jet-ski) Insurance for personal watercraft / jet-skis covering water sports and leisure use. Targeted at French jet-ski owners.
• Assurance Camping-car Insurance for camper vans and motorhomes, covering both the vehicle itself and lifestyle-related belongings and equipment. Targeted at French camping-car owners.
• Assurance Habitation

Quantifiable outcome

• 4.7/5 customer satisfaction rating from 5352 reviews on Avis Vérifiés
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• L'EquitécoreOthersAMV places insurance policies with L'Equité as one of the subscribing insurance companies. AMV notes that more than 30% of their revenue comes from L'Equité.
• Generali BikecoreOthersAMV places insurance policies with Generali Bike as one of the subscribing insurance companies, alongside L'Equité.
• ACPRcoreOthersAMV's insurance brokerage activity is under the regulatory supervision of ACPR (Autorité de Contrôle Prudentiel et de Résolution), located at 4 place de Budapest, CS 92459, 75436 PARIS cedex 09.
• ORIAScoreOthersAMV is registered with ORIAS (Organisme pour le Registre des Intermédiaires d'Assurances) under number 07 000 513, as required for insurance intermediation in France.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Matmut: Large French mutual insurer offering motorcycle, scooter, and auto insurance among a broad personal lines portfolio. Competes with AMV on moto coverage but as part of a much larger multi-product offering.
• Direct Assurance: French direct-to-consumer auto, motorcycle, and home insurance carrier targeting price-sensitive online buyers. Directly competes with AMV on digital motorcycle quote-and-bind but backed by a carrier balance sheet rather than brokerage model.
• AXA France: Major French retail insurer with broad motorcycle, scooter, auto, and home coverage across agency and digital channels. Competes with AMV across the product set but as a mass-market generalist rather than two-wheeler specialist.
• MAIF: French mutual insurer offering motorcycle, scooter, and auto coverage to individuals, with a strong member/community-driven brand. Competes with AMV on two-wheeler insurance but with a multi-product mutual model rather than specialist brokerage.
• Allianz France: Global insurer with a significant French motorbike and car insurance book distributed via agents and online. Competes for the same individual rider customer but offers the policies as part of a broad insurance portfolio.
• MMA (Covéa group): Covéa-owned French mutual insurer providing motorcycle and auto coverage to individuals, with a strong embedded agency network. Overlaps with AMV on two-wheeler insurance but competes as a broad multi-line incumbent.

Direct peers

• Mutuelle des Motards: French mutual insurer founded by bikers and the FFMC, specializing exclusively in two-wheeler insurance. Directly competes with AMV in motorcycle/scooter cover with a similar enthusiast-driven brand and similar customer base in France.
• April Moto (April Group): April Group operates a dedicated motorcycle insurance brokerage and broker network in France, directly competing with AMV for the same individual motorcycle and scooter riders and offering multi-carrier comparison.

Emerging players

• Leocare: French mobile-first multi-line insurance broker offering auto, home, and motorcycle coverage through an app-led experience. Targets a similar price-sensitive French consumer but lacks AMV's two-wheeler specialization and 50-year brand.
• Luko (Luko / Luko Insurance): Earlier-stage French insurtech initially focused on home insurance but expanding into mobility and personal lines including, in some offerings, motorcycle/auto coverage. Represents the mobile-native distribution model pressuring traditional brokers like AMV.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AMVassurance
• Facebookfacebook.com/AMVAssurance/?locale=fr_FR
• Instagraminstagram.com/amvassurance/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMV