Luko

What Luko does

Luko, now operating as Luko by Allianz Direct, is a French digital (neo) insurance company founded in 2016 and headquartered in Saint-Ouen-sur-Seine. It is structured as the French branch of Germany's Allianz Direct Versicherungs-AG and distributes home, landlord (PNO), travel, and auto insurance exclusively through online and mobile channels, serving 400,000+ policyholders with a 2-minute subscription flow, video-based claims expertise, and 24/7 chat support. Pricing is structured around subscription premiums — home from €5.41/month, PNO from €4.50/month, travel from €3.95/day, and auto distributed via the integrated Eurofil sub-brand.

The platform is built around fully self-serve digital onboarding, online claims declaration and tracking, and adjustable franchise/coverage options (€75–€450), with payment processing handled by Adyen and AML/compliance automated through ComplyAdvantage. Luko acquired Berlin-based Coya in January 2022, gaining a German insurance license and expanding its operating footprint into Germany; it subsequently absorbed the Eurofil auto/home portfolio and rebranded as Luko by Allianz Direct in 2025, consolidating the multi-brand portfolio under the Allianz Direct parent.

The business model is B2C subscription insurance with monthly or annual premium billing. Go-to-market is product-led growth via fr.luko.eu and the mobile app, supported by content marketing, social media, and 11,500+ customer reviews as social proof. Total venture funding of approximately $85M was raised between 2017 and 2020 from Accel, EQT Ventures, Founders Fund, Speedinvest, Evolem, Orange Ventures, and Kima Ventures; however, no new round has been disclosed since December 2020, and multi-contract and referral programs were suspended in April 2026.

Name

Luko

Legal name

Allianz Direct Versicherungs-AG/Succursale France

Website

https://luko.eu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Luko (operating as Luko by Allianz Direct) is a French digital insurance company offering home, landlord (PNO), travel, and auto insurance through a fully online subscription platform, serving 400,000+ French policyholders as the French branch of Allianz Direct Versicherungs-AG.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance premiums: Luko generates revenue through monthly or annual insurance premium payments from policyholders. The company offers home insurance, travel insurance, and auto insurance products with pricing based on coverage level, property type, and selected deductibles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Luko by Allianz Direct sells fully digital insurance products to French consumers, primarily multi-risk home insurance (MRH) starting at €5.41/month, travel insurance starting at €3.95/day, PNO (non-occupant owner) insurance starting at €4.50/month, and auto insurance distributed through its Eurofil sub-brand. Policies are subscribed entirely online in approximately 2 minutes, with claims declared and tracked through the website and mobile app, supported by 24/7 customer service and video-based remote claims expertise.

Product overview

Luko by Allianz Direct is a French digital insurance company operating as Allianz Direct Versicherungs-AG/Succursale France, offering a portfolio of 100% online insurance products. The core offering includes Assurance Habitation (multi-risk home insurance) as the primary product, complemented by Assurance PNO for non-occupying landlords, Assurance Voyage for travel coverage, and Assurance Auto distributed through its Eurofil sub-brand. The company provides digital-first insurance with online subscription in 2 minutes, transparent contracts, competitive pricing (starting at €5.41/month for home insurance), and streamlined claims processing. Eurofil, a legacy auto insurance brand, was integrated into the Luko platform following the company's evolution into Allianz Direct.

Differentiator

Problem solved

Functional benefit

Brands

• Eurofil: Auto and home insurance brand previously operated independently; all Eurofil contracts were transferred to Luko by Allianz Direct on January 1, 2025, and are now managed under the Luko by Allianz Direct platform.

Products and services

• Assurance Habitation (Home Insurance) Digital multi-risk home insurance covering damage to property, civil liability, water damage, fire, natural disasters, and optional coverage for theft, glass breakage, and electrical damage. Available in two formula tiers (Minimum Légal and Couverture Étendue) with adjustable deductibles from €75 to €450. Starting at €5.41/month for properties under 200m² in metropolitan France. Targeted at French renters, owners, students, and shared-housing occupants.
• Assurance PNO (Propriétaire Non-Occupant) Insurance for non-occupying property owners covering landlord liability and property damage for rental properties the owner does not occupy. Starting at €4.50/month for properties under 200m². Targeted at landlords and real estate investors.
• Assurance Voyage (Travel Insurance) Travel insurance covering vacation multi-risk, trip cancellation, annual coverage, long-stay travel, student travel, and Mondial Assistance repatriation/medical assistance abroad. Starting at €3.95/day for an adult aged 20 for multi-risk vacation coverage in Europe, Maghreb, or Mediterranean basin. Targeted at individuals, families, and students traveling abroad.
• Assurance Auto (via Eurofil) Auto insurance offered through the Eurofil brand, including third-party, all-risk, and budget coverage options, with claims processed through Luko's digital platform. Per the October-December 2024 INIT survey of 122 new clients, customers saved over €229 on average when switching or adjusting coverage. Targeted at French drivers seeking digital auto insurance with cost savings.

Quantifiable outcome

• Response time under 2 minutes on chat
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• CoyacoreStrategic or Co-development PartnerFrench insurtech Luko acquired Berlin-based competitor Coya in January 2022 through a 100% stock deal. The acquisition enabled Luko to expand its European presence and obtain regulatory approval in Germany through a German insurance license. Coya was rebranded under Luko Insurance AG with Coya's CEO continuing in a leadership role. The combined entity became one of the largest digital insurance companies in Europe.
• Allianz DirectcoreStrategic or Co-development PartnerLuko operates under the Luko by Allianz Direct brand, representing the integration of Luko's digital-first approach with Allianz Direct's financial stability and regulatory standing. Allianz Direct Versicherungs-AG is the parent company, with Luko providing the agile digital customer experience.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lemonade: US-listed neo-insurer offering digital-first renters, homeowners, pet, and auto insurance. Direct comparator in business model, target customer, and product-led growth motion.
• Alan: French digital health insurance unicorn. Direct peer in the French neo-insurance category with similar digital-only distribution and target demographic of younger, digital-native consumers.
• Lovys: French neo-insurer offering multi-line (home, auto, etc.) coverage through a single digital subscription. Closest head-to-head competitor in French home insurance.
• Leocare: French digital insurance platform covering home, auto, and other personal lines via a mobile-first subscription. Direct French peer targeting the same customer profile as Luko.

Emerging players

• Getsafe: German digital insurance platform offering home, liability, and other personal lines. Comparable in digital-first approach and European market focus, though with broader multi-line scope.

Broad incumbents

• Friday (Allianz): German digital auto insurer that was acquired by Allianz in 2022. Sibling entity to Luko under the Allianz Direct family and direct comparator in digital auto distribution.
• Direct Assurance: French direct-to-consumer auto and home insurer owned by AXA. Long-standing digital-direct competitor in the French P&C market where Luko now competes.
• AXA France: Largest P&C insurer in France with broad home, auto, and personal lines. Sets the incumbent benchmark for pricing, distribution, and brand trust in Luko's core market.
• Allianz Direct: Direct-to-consumer insurance arm of Allianz Group and Luko's parent. Operates the German pan-European digital insurer platform that Luko by Allianz Direct plugs into.
• MAIF: Major French mutual insurer with strong home and P&C franchise. Sets the customer-experience and mutual-trust benchmark Luko's transparent model is positioned against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Luko
• Facebookfacebook.com/luko
• LinkedInlinkedin.com/company/luko
• Instagraminstagram.com/luko_by_allianz_direct
• TikToktiktok.com/@luko_by_allianz_direct
• Xx.com/getluko

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luko