What Plaza Imperial does

Plaza Imperial Centro Comercial is a privately held shopping center operating under Colombia's Propiedad Horizontal (P.H.) legal structure, located at Carrera 104 #148-07 in Bogotá's Suba locality, at the intersection of Avenida Ciudad de Cali and Avenida Suba. Founded in 2005 and employing 501-1,000 staff, it spans 138,377 square meters across two floors and houses 239 retail stores — making it one of Colombia's largest shopping centers. Anchor and semi-anchor tenants include Jumbo, Falabella, Home Center, Cinemark (6 screens), Playland, Bodytech, Arturo Calle, and Panamericana, supplemented by over 200 independent brands spanning fashion, banking, dining, beauty, opticians, telecommunications, and services. Beyond retail leasing — its primary revenue stream — Plaza Imperial operates a digital parking platform (Seamless Parking) with 1,351 automated spaces using PKE European technology integrated with FacilPass for ticketless cashless access, a bicycle parking facility with 600 spaces, and ancillary services including a car wash (Quality CarWash), EV charging, nursing station, wheelchair lending, free bicycle lending (Bici Imperial), pet-friendly infrastructure (Imperio Peludo), and common-area event rentals.

The business model combines recurring tenant lease income with transaction-based ancillary revenue across parking, common-area rentals, third-party service operator revshare, and loyalty-program tenant participation fees. Plaza Imperial's customer acquisition and retention run through a 'Mi CRM' invoice-upload loyalty platform that rewards shoppers with sweepstake entries, supplemented by an Edu-Entertainment positioning delivered through periodic campaigns (Generación X, Imperial Pet, Imperio de Sueños, Imperial Siempre Ganas, Mundo Imperial magazine) and community programming including blood donation drives, religious services, aerobics, and screenings. Customer-facing distribution covers a single physical site (open daily 8:00 a.m. to 10:00 p.m.), an iOS/Android mobile app, an interactive store directory, a WhatsApp concierge line, and active social media. Digital technology is acquired through partners — FacilPass for parking payments, Bancolombia for online payment processing, Code Labs for website and platform development — rather than developed in-house, and there is no e-commerce storefront operated by the mall itself.

Plaza Imperial's go-to-market emphasizes foot-traffic generation through experiential campaigns and amenity depth rather than geographic expansion. The company leadership, headed by General Manager Luis Alejandro Estupiñán Cruz, has driven a modernization program branded 'Evolución Imperial' that includes parking digitalization, helmet storage upgrades, mobile app deployment, and ongoing amenity expansion. With no external funding, no parent company, and no subsidiaries disclosed, Plaza Imperial operates as an independently managed P.H. joint-ownership entity whose revenue and profitability depend on the lease rates, occupancy, and ancillary service utilization of a single dominant asset in Bogotá.

Name

Plaza Imperial

Legal name

Plaza Imperial Centro Comercial - Propiedad Horizontal

Website

https://plazaimperialcc.com.co

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Plaza Imperial is one of Colombia's largest shopping centers, operating a 138,377 sqm mall in Bogotá's Suba locality with 239 stores, 1,351 automated parking spaces, and a diversified ecosystem of retail, entertainment, dining, banking, and ancillary consumer services under a Propiedad Horizontal ownership structure.

Ownership category

akta.pro rank

Product category

Shopping Center Management

NAICS

Parking Lots and Garages (81293)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

akta.pro secondary industry

Parking Access & Revenue Control (PARCS) & Payment Systems (BPABAKAD)

Keywords

• Shopping center operations
• Retail space leasing
• Commercial real estate
• Mall property management
• Consumer services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Retail Space Leasing: 239 retail store spaces leased to anchor, semi-anchor, and independent tenants including Jumbo, Falabella, Home Center, Cinemark, Playland, Bodytech, Arturo Calle, Panamericana, and over 200 additional brands across categories including fashion, banking, dining, beauty, and services. Lease income forms the primary revenue stream.
2. Parking Revenue: Automated parking with digital Seamless Parking system. Fee-based parking for vehicles and motorcycles with PKE European technology. Additional services include helmet storage and electric vehicle charging (free charging stations).
3. Common Area Rental: Revenue from renting common areas within the mall for events, promotional activities, and commercial activations. Space rental requests are submitted via an online form on the website.
4. Car Wash Services: Third-party car wash service (Quality CarWash) operating within the mall premises, providing ecological vehicle washing with biodegradable products. Plaza Imperial receives revenue share or rental from this service.
5. Loyalty Program & Promotional Campaigns: Customer loyalty program where shoppers upload invoices to participate in sweepstakes, raffles, and promotional campaigns. Revenue generated through tenant participation fees and increased foot traffic driving sales.
6. Pet-Friendly Services & Facilities: Pet-friendly zones and services including designated pet areas, pet restrooms, and pet-related promotional events (Imperial Pet campaign) that drive foot traffic.

Pricing tiers

Distribution channels6 records

Marketing channels9 records

Core offering

Plaza Imperial operates a 138,377 square meter shopping center with 239 retail stores in Bogotá's Suba locality, leasing commercial space to anchor tenants (Jumbo, Falabella, Home Center, Cinemark, Playland, Bodytech, Arturo Calle, Panamericana) and over 200 independent retailers. The center provides consumer-facing services including 1,351 automated parking spaces with digital Seamless Parking technology, common area event rental, pet-friendly facilities, free wheelchair and bicycle lending, electric vehicle charging, nursing/first aid, and a customer loyalty program (Mi CRM) with invoice-based sweepstakes.

Product overview

Plaza Imperial is one of Colombia's largest shopping centers, spanning 138,377 square meters with 239 stores. The company operates a unified retail platform combining physical mall management with digital services. The core offering includes the mobile app, digital parking system (Seamless Parking), 360° virtual tours, and interactive mapping, supported by add-on services such as bicycle lending (Bici Imperial), wheelchair services, pet-friendly areas, electric vehicle charging, ecological collection points, and first aid facilities. Customer engagement is enhanced through a loyalty program (Mi CRM) with invoice tracking, event programming, and promotions management.

Differentiator

Problem solved

Functional benefit

Brands

• Imperial Pet: A campaign dedicated to celebrating pet ownership, featuring pet-friendly spaces, dog parks, and themed activities for dogs and cats.
• Generación X: La Exhibición
• Imperio de Sueños
• Mundo Imperial
• Imperial Siempre Ganas
• Imperialpedia

Products and services

• Seamless Parking (Parqueadero Digital) Digital parking service using PKE European technology across 1,351 automated parking spaces, enabling ticketless and cashless entry and exit through FacilPass TAG devices with automatic billing for cars and motorcycles.
• Plaza Imperial Mobile App Proprietary mobile application for iOS and Android providing shoppers with access to the store directory, promotions, event calendar, parking information, interactive map, and customer loyalty features.
• Customer Loyalty Program (Mi CRM) Online customer relationship management platform where registered users upload purchase invoices from any store within Plaza Imperial to accumulate points and entries into sweepstakes, raffles, and promotional campaigns such as Imperial Siempre Ganas.
• Common Area / Event Space Rental Rental of common areas and event spaces within Plaza Imperial for promotional activations, commercial events, product launches, community gatherings, and seasonal exhibitions, with quote-based pricing.
• Pet Friendly Program (Imperio Peludo) Pet-friendly shopping service allowing dogs and cats in designated areas, with pet zones, pet restrooms, pet-friendly food court sections, and dedicated Imperial Pet campaigns and events.
• Bici Imperial (Free Bicycle Lending) Free bicycle lending service that promotes sustainable mobility by allowing registered visitors to borrow bicycles for use during their visit, with pickup at entrance No. 3.
• Wheelchair Lending Service Free wheelchair lending service available at three customer information points within the mall during operating hours, requiring ID verification, supporting visitors with mobility needs.
• Bicicletero (Bicycle Parking) Secure bicycle parking facility with 600 spaces, open Monday-Saturday 5:00 a.m. to 10:00 p.m. and Sundays 7:00 a.m. to 10:00 p.m., with per-minute, full-day, and nighttime rates in Colombian pesos.
• Electric Vehicle Charging Station Free electric vehicle charging station with twizy chargers and type 1 and type 2 plug options, supporting eco-friendly transportation for visitors.
• Quality CarWash (Vehicle Washing) On-site ecological vehicle washing service operated by Quality CarWash, using minimal water, biodegradable products, and specialized microfibers, available Monday-Thursday 11:00 a.m. to 7:00 p.m.
• Nursing / First Aid Station On-site first aid facility with waiting area and three independent cubicles equipped with stretchers, staffed by nursing personnel to respond to health emergencies for customers, visitors, and employees.
• Punto Ecológico (Recycling Collection Point) Environmental collection point providing designated containers for recycling batteries, expired medications, pesticides, used cooking oil, plastic caps, eco-bottles, electronic waste, and light bulbs.
• Helmet Storage Service Motorcycle helmet storage service providing secure storage facilities and dedicated furniture for motorcycle riders visiting the mall as part of the Imperial Evolution modernization initiative.
• Leisure Events and Activities Programming Curated calendar of community and entertainment events including aerobics classes, religious reflections, Eucharistic celebrations, World Cup screenings, blood donation drives, the Generación X retro exhibition, Imperial Pet campaigns, and the Tropa Imperial weekly customer appreciation event.
• 360° Virtual Tour Immersive 360° virtual tour integrated with Google Maps allowing prospective visitors to explore Plaza Imperial's premises remotely.
• Retail Space Leasing Leasing of 239 retail store spaces across anchor, semi-anchor, and independent configurations spanning fashion, banking, dining, beauty, entertainment, fitness, books, and services for national and international retail brands.

Quantifiable outcome

• 239 retail stores and 138,377 sqm making it one of Colombia's largest shopping centers
• +3 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, minor and core.

• Oscarín Globos (Óscar, Colombia)flagshipStrategic or Co-development Partner · 15 November 2025International balloon artist from Colombia, Oscarín Globos created monumental balloon sculptures for Plaza Imperial's 'Navidad Inflada de Magia' (Christmas Inflated Magic) campaign, a first in Colombia featuring 100% biodegradable natural rubber balloons. Oscarín has been creating balloon art for over two decades and serves as an ambassador for Globos Payaso, sharing knowledge through tutorials and workshops.
• Ting Yu (Hong Kong)flagshipStrategic or Co-development Partner · 15 November 2025International balloon artist from Hong Kong, Ting Yu participated in Plaza Imperial's 'Navidad Inflada de Magia' campaign. Has won major international awards in Russia, USA, Japan, Malaysia, and Taiwan. Founder of ColorLife Production Co., an international instructor invited by Qualatex and Sempertex to teach seminars across Asia, Europe, and America.
• Jiang Peng Zeng (China)flagshipStrategic or Co-development Partner · 15 November 2025One of the most renowned balloon artists from China, Jiang Peng Zeng has created over 100 sculptures exceeding 10 meters and 30 exceeding 20 meters. Has served as a technical guide for China's National Day parade and has exhibited works across Europe and America. Partnered with Plaza Imperial for the 'Navidad Inflada de Magia' campaign featuring eight scenographies.
• Vadim Shushkanov (Russia)flagshipStrategic or Co-development Partner · 15 November 2025Russian balloon artist who discovered the healing art of balloon sculpting during a hospital stay and has since traveled internationally participating in festivals and exhibitions. Partnered with Plaza Imperial for the 'Navidad Inflada de Magia' campaign, bringing his distinctive style combining color, imagination, and sensitivity.
• Composting Program Allies (Navidad Inflada de Magia)minorStrategic or Co-development PartnerThree strategic allies incorporated a special composting program for balloons as part of the 'Navidad Inflada de Magia' campaign. After each artistic intervention, deflated balloons are properly disposed of to ensure safer and more sustainable decomposition. Partner names not individually disclosed in available source material.
• Blood Donation OrganizationsminorStrategic or Co-development PartnerPlaza Imperial hosts monthly blood donation drives at entrance #1 with rotating participation from multiple organizations: IDCBIS, Kalai, Cruz Roja, Hematológica, Hemolife, Instituto Nacional de Cancerología, and Hospital San Rafael. Each organization follows a scheduled monthly calendar for donation sessions from 10:00 a.m. to 5:00 p.m.
• FacilPasscoreTechnology or IntegrationDigital parking payment and access system provider. FacilPass provides the Seamless Parking technology that enables ticketless, cashless parking. Users receive a TAG device for automatic entry/exit and billing. Plaza Imperial invested in this system as part of its parking modernization (Evolución Imperial).
• Quality CarWashminorChannel Partner/ Reseller/ DistributorColombian car wash company providing ecological vehicle washing services at Plaza Imperial. Uses minimal water, biodegradable products, specialized microfibers, and skilled automotive cleaning artists. Operates within Plaza Imperial's facilities, Monday-Thursday 11:00 a.m. to 7:00 p.m.
• CinemarkcoreChannel Partner/ Reseller/ DistributorSemi-anchor entertainment tenant operating 6 movie theater screens at Plaza Imperial. Provides cinema entertainment as a major foot traffic generator. Cinemark also operates the mall's movie listings page linked from Plaza Imperial's website.
• PlaylandcoreChannel Partner/ Reseller/ DistributorSemi-anchor entertainment tenant providing children's entertainment at Plaza Imperial (LC 1-100/1-101/1-101-1). Includes ball pits, slides, and play structures. Part of the mall's entertainment ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Centro Comercial Plaza de las Américas: Major Bogotá shopping center with broad department store and entertainment anchors. Competes directly with Plaza Imperial for the same mass-market consumer segments and large-format anchor tenants. <parameter name="peer_description">
• Gran Estación Centro Comercial: Bogotá shopping center of comparable scale with mixed retail, dining, and entertainment. Direct competitor for the same anchor tenants and consumer segments within the Bogotá metropolitan area. <parameter name="peer_description">
• Centro Comercial Santafé: Large-scale Colombian regional shopping center with a comparable anchor mix (department stores, cinema, hypermarket). Directly comparable in format and operating model, serving as a benchmark for Plaza Imperial's positioning in the Colombian market. <parameter name="peer_description">
• Centro Andino: Upscale shopping center located in Bogotá's zona rosa, of comparable scale to Plaza Imperial with department store and entertainment anchors. Competes directly for the same consumer base and anchor tenants in the Bogotá market. <parameter name="peer_description">
• Centro Mayor Centro Comercial: Major shopping center in southern Bogotá with similar anchor-driven format, multiple retail categories, and family-oriented entertainment. Competes with Plaza Imperial for the same suburban Bogotá shopper and shares anchor tenants such as Jumbo. <parameter name="peer_description">
• Unicentro Bogotá: One of Bogotá's largest and longest-established shopping centers, with similar department store anchors and entertainment offerings. Closest direct peer in terms of scale, anchor mix, and target demographic. <parameter name="peer_description">
• Sambil Bogotá: Large-format shopping center in Bogotá combining department stores, specialty retail, dining, and entertainment. Closely comparable to Plaza Imperial in tenant mix and operational model, targeting mass-market Bogotá consumers. <parameter name="peer_description">
• Titán Plaza: Large Bogotá shopping center with comparable entertainment and retail anchors (including cinema and family entertainment). Operates in the same competitive set as Plaza Imperial for both tenants and shoppers. <parameter name="peer_description">

Broad incumbents

• Parque Arauco: Chilean-listed regional mall operator with active Colombia presence. Comparable in business model (multi-format shopping center operator) but operates a broader portfolio across multiple Latin American countries rather than a single asset. <parameter name="peer_description">
• Cencosud: Latin American retail conglomerate that owns Jumbo (anchor tenant at Plaza Imperial) and operates shopping centers across Chile, Argentina, Peru, and Colombia. Comparable in retail real estate operating model, though significantly larger and more diversified. <parameter name="peer_description">

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PlazaImperial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaza Imperial