FacilPass
FacilPass is a Colombian Ministry of Transportation-authorized electronic toll and parking payment intermediary that uses windshield TAG devices and ColPass interoperability to enable cashless payments at 146+ tolls nationwide, serving individual vehicle owners and corporate fleet operators within the Grupo Aval/CarroYa ecosystem.
- Company typePrivate
- Founded-
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What FacilPass does
FacilPass (legal entity Peajes Electr\u00f3nicos S.A.S. \u2013 FACILPASS S.A.S.) is a Colombian electronic toll and parking payment intermediary authorized by the Ministry of Transportation (Min. Transporte) under the ColPass interoperability framework. The company operates a TAG-based electronic payment system: a windshield-mounted RFID device that enables automatic vehicle identification and cashless payment at 146+ certified toll plazas across Colombia and at participating parking facilities via license-plate recognition. The service is offered in two account modalities — Prepago (prepaid, recharged via PSE, Efecty, AvalPay Center, or bank portals) and Pospago (postpaid, debited directly from linked bank accounts at Banco AV Villas, Banco Popular, Banco de Bogot\u00e1, and Banco de Occidente) — and includes an optional Recarga Autom\u00e1tica (automatic scheduled recharge) feature.
The business serves two distinct customer segments: Persona Natural (individuals with 1-2 vehicles, onboarded through self-serve web registration and the CarroYa mobile app) and Empresas (fleet operators and cargo vehicle companies with 3+ vehicles, served through a dedicated enterprise portal, account managers, and centralized billing). The core revenue model combines per-transaction toll processing fees with low-margin TAG hardware sales (COP $20,000 for individuals; free to companies with COP $15,000 replacements) and an emerging parking-payment transaction-fee stream. FacilPass is integrated within the CarroYa vehicle-services ecosystem — itself part of the ADL Digital Lab and Grupo Aval financial conglomerate — and supports a co-branded CarroYa AV Villas credit card with cashback rewards on vehicle-related spend.
The go-to-market is primarily digital, leveraging the facilpass.co website, the CarroYa app as the main consumer touchpoint, organic social channels (Facebook, Instagram, LinkedIn, YouTube), WhatsApp for customer support, and channel partnerships including a TAG distribution arrangement through Rappi Turbo and banking-portal integration with AV Villas. Distribution and compliance infrastructure (AvalPay Center, SAGRILAFT/ABAC frameworks, ethics hotline) are inherited from the Grupo Aval / ADL Digital Lab parent ecosystem, providing scale advantages that independent ETC intermediaries cannot replicate.
FacilPass firmographics
Firmographics- Name
- FacilPass
- Legal name
- Peajes Electrónicos S.A.S. – FACILPASS S.A.S.
- Website
- https://facilpass.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FacilPass is a Colombian Ministry of Transportation-authorized electronic toll and parking payment intermediary that uses windshield TAG devices and ColPass interoperability to enable cashless payments at 146+ tolls nationwide, serving individual vehicle owners and corporate fleet operators within the Grupo Aval/CarroYa ecosystem.
- Ownership category
- akta.pro rank
FacilPass industry classification
Industry- Product category
- Electronic Toll Collection Services
- akta.pro primary industry
- Parking & Toll Payment/Reservation Platforms (BPAMAIAL)
Keywords
Where FacilPass is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
FacilPass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Toll Transaction Fees: Revenue generated from processing electronic toll payments at participating toll plazas. Users maintain prepaid or postpaid account balances.
- TAG Device Sales: Sale of TAG electronic devices to individual users at COP $20,000 (IVA included). Replacement devices at COP $15,000.
- Parking Payments: Electronic parking payment services through the same TAG infrastructure, processing payments by license plate recognition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Persona Natural - Individual users with 1-2 vehicles |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
FacilPass product offering
Product offeringCore offering
FacilPass is a Colombian electronic toll and parking payment service that uses a TAG electronic device adhered to vehicle windshields to enable automatic cashless payments at 146+ ColPass-certified toll plazas and partner parking facilities nationwide. The platform offers separate account management for individual users (1–2 vehicles) and companies (3+ vehicles), with prepaid and postpaid modalities, automatic recharges, and integration with the CarroYa mobile application. Revenue is generated from TAG device sales and per-transaction toll/parking fees.
Product overview
FacilPass operates as a unified electronic toll and parking payment platform for Colombia, consisting of a core service (electronic toll payment via the FacilPass TAG device) and a parking payment module. The platform offers two account modalities (Prepaid and Postpaid) and an automatic recharge feature. Special toll rates are available as an add-on for eligible users. A co-branded credit card (CarroYa AV Villas) is offered as a related financial product, and the service is accessible through the CarroYa mobile application.
Differentiator
Problem solved
Functional benefit
Products and services
- FacilPass TAG Electronic device adhered to a vehicle's windshield that enables automatic toll and parking payments without cash. The TAG communicates with toll infrastructure using ColPass technology for seamless passage through electronic toll lanes at 146+ plazas nationwide. Priced at COP $20,000 IVA included for individuals; replacement at COP $15,000.
- Electronic Toll Payment Service Core service enabling electronic payment at 146+ toll booths nationwide across Colombia using the FacilPass TAG device with ColPass interoperability. Users maintain prepaid or postpaid account balances and can recharge via PSE, Efecty, AvalPay Center, or partner bank portals.
- Electronic Parking Payment Service Service allowing users to pay and manage parking fees using their FacilPass account, reading the vehicle's license plate for identification and payment at participating parking facilities. No additional device required beyond the FacilPass TAG.
- Tarjeta de Crédito CarroYa AV Villas (Co-branded Credit Card) Co-branded credit card issued by Banco AV Villas in partnership with CarroYa, offering cashback rewards up to COP $500,000 monthly — 10% on fuel, parking, maintenance, and FacilPass recharges; 1% on other purchases. Cardholders also receive cashback benefits at AutoM's and Oil Filter's service locations.
Quantifiable outcome
- TAG delivery within 7 business days
Companies that use FacilPass
Customer profileSegments2 records
Ideal customer profiles2 records
FacilPass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
FacilPass partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CarroYacoreCarroYa is an integrated vehicle ecosystem platform. FacilPass is integrated within the CarroYa app, allowing users to manage toll payments, parking, and other vehicle services in one place. The CarroYa app serves as the primary consumer interface for FacilPass services.
- Grupo AvalcoreParent financial ecosystem providing banking infrastructure, AvalPay Center for account recharges, and AV Villas bank partnership for credit card services. FacilPass operates within the Grupo Aval corporate governance structure including ethics and compliance frameworks.
- ADL Digital LabminorTechnology and digital services partner within the Grupo Aval ecosystem. Provides ethics hotline and compliance documentation (SAGRILAFT, ABAC policies) for FacilPass.
- AV VillascoreAV Villas is a Colombian bank providing the CarroYa AV Villas credit card, which offers cashback rewards for using FacilPass toll payments and parking services. Bank portals enable account recharges for FacilPass.
- AutoMásminorVehicle services partner offering mechanical services, technical inspection, and transit services. Cardholders receive cashback benefits for services at AutoMás locations.
- Oil Filter'sminorAutomotive maintenance partner providing oil changes, alignment, and other vehicle services. Cardholders receive cashback benefits at Oil Filter's service centers nationwide.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
FacilPass competitors and assessment
Company assessmentBroad incumbents
- MercadoPago: Latin America's largest digital payment platform, offering QR/card payments, credit, and merchant services. While broader in scope, it represents the incumbent payment infrastructure in the region that could potentiate overlapping or adjacent vehicle-payment opportunities to FacilPass.
- Visa: Global payment network that enables card-based contactless payments. Visa's open-loop contactless push and tokenization standards could both enable and compete with FacilPass's TAG-based model if/when Colombian tolls transition to open-loop EMV.
- Mastercard: Global payment network with a presence in Latin American contactless and open-loop payment infrastructure. Comparable to Visa in that it provides the payment-rail layer that could either complement FacilPass's toll/parking platform or compete as tolls evolve toward open-loop acceptance.
Direct peers
- E-ZPass: US Northeast electronic toll collection network operated by multiple state agencies with interoperable TAG devices for highway tolls. Provides a comparable model of interoperability across toll jurisdictions, though at a much larger scale than FacilPass.
- ConectCar: Brazilian electronic payment tag used at tolls, parking lots, fuel stations, and drive-throughs. Offers a similar multi-use contactless mobility-payment value proposition to FacilPass, though with a broader Brazilian retail-payments ecosystem.
- Telepass: Italy's leading electronic toll collection system, providing automatic toll and parking payment via an onboard device. Operates a comparable national toll-payment infrastructure with interoperability across highway operators, similar to FacilPass's ColPass model.
- Veloe: Brazilian electronic toll and parking payment platform that lets drivers use a single tag/auto-recharge system across tolls and parking lots. Comparable to FacilPass in offering multi-vertical contactless mobility payments across a national footprint.
- PASE: Mexican electronic toll payment platform operating similarly to FacilPass: a TAG device for automatic toll deduction at highway plazas. Provides comparable electronic toll and parking services in Mexico, making it a direct competitor in the LatAm ETC category.
- Via Verde: Portugal's national electronic toll system using an onboard tag for automatic toll, parking, and fuel payments. Closely parallels FacilPass's model of a single interoperable TAG device for multiple mobility-payment use cases within a national footprint.
- AutoExpreso: Puerto Rico's electronic toll and parking payment system using a TAG device for automatic highway-toll deduction. Comparable to FacilPass in combining toll and parking payment under a single prepaid tag-based account within a national footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FacilPass social profiles
Digital presenceFacilPass compliance and trust
Trust signalCompliance2 records
FacilPass financial estimates
Financial estimateRevenue estimate
Valuation estimate
FacilPass leadership team
Management profileNumber of profiles
FacilPass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FacilPass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FacilPass
What does FacilPass do?
FacilPass is a Colombian electronic toll and parking payment service that uses a TAG electronic device adhered to vehicle windshields to enable automatic cashless payments at 146+ ColPass-certified toll plazas and partner parking facilities nationwide. The platform offers separate account management for individual users (1–2 vehicles) and companies (3+ vehicles), with prepaid and postpaid modalities, automatic recharges, and integration with the CarroYa mobile application. Revenue is generated from TAG device sales and per-transaction toll/parking fees.
Is FacilPass a public or private company?
FacilPass is a private company. It is classified as corporate owned and is currently operating.
When was FacilPass founded?
FacilPass was founded in -1. It employs 11 to 50 people.
Where is FacilPass based?
FacilPass is headquartered in Bogotá, Colombia, in the Latin America region.
How does FacilPass make money?
Three revenue lines are on record. Toll Transaction Fees are the primary driver. The others are TAG Device Sales and parking Payments.
Who are FacilPass's main competitors?
Broad incumbents on record are MercadoPago, Visa and Mastercard. Direct peers are E-ZPass, ConectCar, Telepass, Veloe, PASE, Via Verde and AutoExpreso.
Does FacilPass have an API?
No public API is recorded for FacilPass.
What industry is FacilPass in?
FacilPass's product category is Electronic Toll Collection Services. Its primary akta.pro industry code is BPAMAIAL, Parking & Toll Payment/Reservation Platforms.