REDEBRASIL GESTAO DE ATIVOS LTDA

What REDEBRASIL GESTAO DE ATIVOS LTDA does

REDEBRASIL GESTAO DE ATIVOS LTDA is a Brazilian private contact center company founded in March 2000 (originally as Redesul Empresa de Cobrança) by Mariane Schettert and Rosângela Corrêa, headquartered in Porto Alegre, Rio Grande do Sul, with operational offices in Canoas and São Paulo. The company employs approximately 3,000 people and specializes in credit recovery, debt collection, customer service, and sales for enterprise clients, operating an omnichannel platform that includes a self-service web portal (Negocie Aqui), WhatsApp, SMS, email, automated calls, chatbots, and traditional telephony. Its core products are debt recovery and collection services (Recuperação de Crédito e Cobrança), customer service and sales (Atendimento e Vendas), and Redebrasil Digital, a digital transformation offering that maps customer journeys across channels with real-time personalized dashboards for each enterprise client. In 2024, Redebrasil launched Alice, a proprietary AI-powered business consultant on WhatsApp trained on nearly 40,000 prior customer interactions, providing 24/7 automated debt negotiation with effectiveness comparable to human agents.

The company serves a dual customer base. On the B2B side, it contracts with Brazilian banks and financial institutions (Banco do Brasil, Bradesco, Itaú, Inter, Sicredi, Sicoob, Banco PAN, BS2, Itapeva), retailers and consumer brands (Carrefour, Renner, Riachuelo, Grupo Boticário, Zaffari, DIVZERO), insurers (Mapfre, Porto), automotive companies (Honda, Yamaha Consórcio), and technology and energy firms (Hotmart, Shopee, Jeeves, Órigo Energia), delivering portfolio recovery services with monthly management reports. On the B2C side, individual Brazilian debtors access the Negocie Aqui portal to consult debts by CPF, compare proposals, and finalize agreements with discounts up to 99% and installment terms up to 60x. To date, the company reports more than 150 million completed agreements and approximately 30 million Brazilians served. The revenue model combines professional services contracts with enterprise clients and transaction-based economics on consumer debt negotiation outcomes.

Name

REDEBRASIL GESTAO DE ATIVOS LTDA

Legal name

REDEBRASIL GESTAO DE ATIVOS LTDA

Website

https://redebrasil.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

REDEBRASIL GESTAO DE ATIVOS LTDA is a Brazilian contact center specializing in credit recovery and debt collection, serving major banks, retailers, and consumer brands with omnichannel services including a self-service negotiation portal, WhatsApp support, and the Alice AI chatbot, while also enabling individual debtors to settle obligations with discounts up to 99%.

Ownership category

akta.pro rank

Product category

Debt Collection and Credit Recovery Services

NAICS

Collection Agencies (56144), Telephone Call Centers (56142)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Third-Party Debt Collection Agencies (Consumer & Commercial) (BPAAAEAB)

akta.pro secondary industries

Third-Party Collection Agencies (Consumer) (FSAKAJAB), Collections, Recovery & Debt Management Platforms (FSAGAHAI)

Keywords

• Credit recovery services
• Debt collection services
• Contact center outsourcing
• Customer service operations
• Debt negotiation platform

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Debt Recovery Services for Enterprise Clients: Redebrasil provides credit recovery and debt collection services to banks, financial institutions, and retailers (client companies). The company reduces delinquency rates through humanized service and omnichannel strategies, providing monthly management reports to clients.
2. Consumer Debt Negotiation Platform: Self-service debt negotiation portal allowing consumers to consult CPF, locate debts, select payment proposals, and finalize agreements with discounts up to 99% and installments up to 60x.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Redebrasil operates as a contact center and credit recovery company providing outsourced debt collection, customer service, and sales support to banks, financial institutions, and retailers. The company delivers humanized, omnichannel debt recovery (phone, WhatsApp, SMS, email, chatbot, portal) and offers consumers a self-service debt negotiation portal with discounts up to 99% and payment terms up to 60 installments. It also provides digital transformation services through real-time dashboards and an AI-powered WhatsApp consultant named Alice.

Product overview

Redebrasil operates as a contact center and credit recovery company offering an integrated portfolio of services centered on three core pillars: (1) Credit Recovery and Collection (humanized omnichannel debt collection with phone, WhatsApp, SMS, email, chatbot, and web portal), (2) Customer Service and Sales (strategic customer contact for sales, subscriptions, and complaint resolution), and (3) Redebrasil Digital (digital transformation with omnichannel journey mapping and real-time dashboards). The product ecosystem includes a self-service negotiation portal (Portal de Negociação/Negocie Aqui), the Portal do Titular for customer data management, and an AI-powered business consultant called Alice launched in 2024, providing 24/7 automated assistance on WhatsApp for debt consultation and agreement formalization. The company also employs chatbots and automated collection processes (SMS, email, automated calls) as supporting service modules.

Differentiator

Problem solved

Functional benefit

Brands

• Redebrasil Digital: Digital transformation and automation service focusing on omnichannel customer journey mapping with real-time dashboard results.
• Alice

Products and services

• Recuperação de Crédito e Cobrança (Credit Recovery and Collection) Outsourced debt recovery and collection services employing humanized customer service and omnichannel strategies (phone, WhatsApp, SMS, email, chatbot, portal), serving banks, financial institutions, and retailers with monthly management reports.
• Atendimento e Vendas (Customer Service and Sales) Outsourced customer contact services for sales, subscriptions, complaint resolution, and general inquiries using strategic and assertive argumentation techniques for enterprise clients.
• Redebrasil Digital Digital transformation and automation solution that maps customer journeys across an omnichannel ecosystem and delivers results in real-time via personalized dashboards for each enterprise client.
• Portal de Negociação (Negocie Aqui) Self-service web portal allowing consumers to consult CPF, locate debts, select payment plans (up to 60 installments), and generate payment slips for debt settlement with partner companies.
• Portal do Titular Customer data portal for managing personal information and debt records held by Redebrasil, providing consumers transparency on their registered obligations.
• Alice - AI Business Consultant Proprietary AI-powered business consultant launched in 2024, operating 24/7 on WhatsApp to handle debt inquiries, provide personalized offers, and formalize agreements in real-time without wait times for consumers.

Quantifiable outcome

• 150+ million total agreements completed
• +4 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• Fundação Dorina Nowill para CegosminorStrategic or Co-development Partner · 1 January 2022Partnership for accessibility and inclusion initiatives; conducted joint seminar on capacitism and unconscious bias in September 2024. The foundation has been active for over seven decades promoting social inclusion of blind and low vision people.
• UniRitterminorOthersEducational institution partnership offering tuition discounts to Redebrasil employees.
• UniasselviminorOthersEducational institution partnership offering tuition discounts to Redebrasil employees.
• UnisinosminorOthersEducational institution partnership offering tuition discounts to Redebrasil employees.
• Alcides Maya Escolas TécnicasminorOthersTechnical school partnership offering tuition discounts to Redebrasil employees.
• FadergsminorOthersEducational institution partnership offering tuition discounts to Redebrasil employees.
• QI Escolas e FaculdadesminorOthersEducational institution partnership offering tuition discounts to Redebrasil employees.
• CreditasminorOthersFinancial partnership providing workshops and lectures on financial health, plus access to payroll loans for Redebrasil employees.
• Consultoria Desenvolver - Inclusão e DiversidademinorOthersPartnership for Libras (Brazilian Sign Language) workshop for employees on National Day of the Deaf.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Boa Vista SCPC: Brazilian credit bureau and consumer-credit solutions provider, including debt-restructuring and recovery-adjacent services to creditors. Provides similar data-and-recovery capabilities that large enterprise clients may substitute for Redebrasil.
• Teleperformance: Global BPO/contact-center incumbent with significant Brazilian presence, delivering large-scale multilingual customer support and collections for financial institutions. Competes with Redebrasil's enterprise B2B contract-center book from a broader multinational platform.
• Concentrix: Global customer experience BPO serving major banks and fintechs with omnichannel support including debt collection and back-office processing. A larger, broader incumbent that competes for the same bank/retailer outsourcing RFPs as Redebrasil.
• Alorica: Global contact-center and CX BPO with Latin American delivery, providing outsourced collections, customer service and sales support to financial-services and retail clients. Comparable to Redebrasil's omnichannel call-center and debt-recovery services.
• Serasa Experian: Dominant Brazilian credit bureau and consumer-credit marketplace, including Serasa Limpa Nome — a competing self-service debt-negotiation portal. Overlaps Redebrasil's Negocie Aqui offering and enterprise data-and-recovery positioning.

Emerging players

• Z1: Brazilian digital-bank and teen-account fintech whose collections team and content/education brand place it as an emerging competitor in the consumer debt-management space Redebrasil serves.
• Acordo Certo: Brazilian digital debt-negotiation platform partnering with banks and retailers to enable discounted settlements. Targets the same delinquent Brazilian consumers as Redebrasil's consumer side, with a more digital-native model.

Direct peers

• Grupo Recovery: Brazilian third-party debt collection specialist serving banks and retailers with both consumer and corporate recovery operations. Directly comparable to Redebrasil across customer base, services, and Brazilian focus; notably also listed as a Redebrasil client/partnership.
• Quero Quitar: Brazilian online debt-negotiation platform that aggregates credit offers and lets consumers settle debts with discounts. Competes directly with Redebrasil's Negocie Aqui portal for B2C debt settlement traffic.
• Atento: Latin American contact-center and CX BPO with major Brazilian operations, providing outsourced omnichannel customer service including collections and sales. Overlaps Redebrasil's contact-center and customer-service product lines for similar enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RedebrasilGestaodeAtivos

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REDEBRASIL GESTAO DE ATIVOS LTDA