Mt. Morris Mutual Insurance

What Mt. Morris Mutual Insurance does

Mt. Morris Mutual Insurance is a Wisconsin-domiciled, policyholder-owned mutual property and casualty insurer founded in 1875 in Waushara County by 12 Norwegian-descent farmers. The company underwrites six core product lines — farmowners, personal and commercial auto, homeowners, small business, umbrella, and specialty (vacant, seasonal, and non-standard property) — serving Wisconsin farm families, individual consumers, and small businesses. Its core underwriting franchise is built on rural Wisconsin farm expertise, including specialized coverages such as equipment breakdown, milk contamination, livestock protection, and replacement cost on irrigation systems.

The company's technology stack consists of a standard P&C administration platform exposed to policyholders through the InsuredConnect self-service portal (policy viewing, document access, bill payment) and a web-based claims submission system covering property, auto, and liability losses with required-field validation. Distribution is exclusively through a network of Wisconsin-based independent insurance agents, accessible to prospects via a website-based Find an Agent tool keyed on address or zip code. The company also maintains a basic digital presence on Facebook and LinkedIn.

Mt. Morris operates as a non-assessable, non-stock mutual under Wisconsin Chapter 6.11, governed by a nine-member board elected by policyholders. The firm has no external shareholders, no parent company, and no disclosed venture or private equity ownership. The company has expanded through historical mergers (Aurora, Arkdale, Oakfield, and Wonewoc Farmers mutuals in the 1980s-1990s), a 1997 transition to statewide underwriting, and a 2008 entry into personal and commercial auto, but provides no public financial disclosures on premium volume, headcount, or revenue.

Name

Mt. Morris Mutual Insurance

Legal name

Mt. Morris Mutual Insurance Company

Website

https://mtmorrisins.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

11–50 employees

Short description

Mt. Morris Mutual Insurance is a Wisconsin-domiciled mutual property and casualty insurer, founded in 1875, that underwrites farm, auto, home, business, umbrella, and specialty coverages for Wisconsin farm families, individuals, and small businesses through independent agents.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Crop & Farm Property Insurance (FSAJACAK)

Keywords

• Property casualty insurance
• Farm insurance coverage
• Mutual insurance company
• Homeowners auto insurance
• Small business insurance

Headquarters

HQ city

Coloma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Property and Casualty Insurance Premiums: Mt. Morris Mutual Insurance generates revenue through insurance premiums from multiple product lines including farm, auto, home, business, umbrella, and specialty insurance policies. Premiums are collected on a recurring basis from policyholders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mt. Morris Mutual Insurance underwrites and sells property and casualty insurance policies to Wisconsin residents and small businesses, with a flagship focus on farm and rural-lifestyle coverage. The company offers six core product lines—Farmowners, Homeowners, Auto, Business, Umbrella, and Specialty insurance—distributed through a statewide network of independent agents and serviced via the InsuredConnect online portal.

Product overview

Mt. Morris Mutual Insurance is a property and casualty insurance company offering a portfolio of insurance products through a network of local agents. The product lineup consists of six core offerings: Farmowners Insurance (covering farms from small operations to large corporate farming operations with specialized coverages like equipment breakdown, milk contamination, and livestock protection), Specialty Insurance (for unique risks including vacant properties, bank-owned properties, and seasonal homes), Business Insurance (tailored for small businesses with property, liability, and fleet coverage), Umbrella Insurance (additional liability coverage layered over primary policies), Homeowners Insurance (protecting homes and assets against standard perils with optional coverages like identity theft and earthquake), and Auto Insurance (personal and commercial vehicle coverage with various discount options). The company operates primarily in Wisconsin through a network of local agents and offers online policy management through its InsuredConnect portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Farmowners Insurance

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• USAgNetminorOthersUSAgNet provides website hosting and maintenance services for Mt. Morris Mutual Insurance Company's website.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Society Insurance: Society Insurance is a Wisconsin-based mutual P&C carrier specializing in small commercial and niche business insurance sold through independent agents. It competes with Mt. Morris' Business line in Wisconsin but with a tighter focus on niche B2B classes, making it an emerging regional specialist peer.

Broad incumbents

• Westfield Insurance: Westfield Insurance is an Ohio-based mutual P&C carrier serving small businesses and farm/agricultural operations across the Midwest. It overlaps with Mt. Morris in farm and small commercial lines and in independent-agent distribution, but at broader regional scale.
• Auto-Owners Insurance: Auto-Owners Insurance is a Michigan-based mutual P&C carrier writing personal, commercial, and farm lines through independent agents in 26 states including Wisconsin. It is comparable in mutual structure, agent distribution, and multi-line P&C product set, though at materially larger scale.
• Erie Insurance: Erie Insurance is a Pennsylvania-based P&C carrier with a long-standing independent-agent model and growing Midwest presence. It is comparable to Mt. Morris in distribution model (exclusive agents, multi-line P&C) and target customer (families and small businesses) but operates across many more states at larger scale.
• Farm Bureau Financial Group: Farm Bureau Financial Group is a large, multi-state mutual P&C and life insurer with deep farm and rural customer expertise across the Midwest. It competes with Mt. Morris in Wisconsin farm and personal lines but operates at much greater scale with a broader geographic footprint.
• Cincinnati Financial: Cincinnati Financial is a major Ohio-based property and casualty insurer with significant farm and small-business lines sold through independent agents across the Midwest. It is comparable in mutual heritage and agent-channel distribution, although it operates at substantially larger scale than Mt. Morris.
• COUNTRY Financial: COUNTRY Financial is a Midwest-based mutual P&C, life, and financial services carrier with strong farm and rural insurance products across Illinois, Iowa, Minnesota, and Wisconsin. It overlaps Mt. Morris in Wisconsin farm and personal lines but at broader Midwest scale.

Direct peers

• SECURA Insurance: SECURA Insurance is a Wisconsin-headquartered mutual P&C carrier offering farm, home, auto, and business insurance through independent agents. It is one of the closest direct comparables to Mt. Morris in size, mutual structure, regional focus, and multi-line P&C product set.
• Rural Mutual Insurance Company: Rural Mutual Insurance Company is a Madison, Wisconsin-based mutual P&C carrier focused on farm, home, and auto insurance for Wisconsin families and farms — directly paralleling Mt. Morris in geography, product mix, mutual structure, and target customer base.
• Wisconsin Mutual Insurance Company: Wisconsin Mutual Insurance Company is a Madison-based mutual insurer writing farm and personal lines for Wisconsin residents — a direct peer in mutual structure, Wisconsin state-wide geography, and farm-focused underwriting.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/Mt-Morris-Mutual-Insurance-Co-100076874076422
• LinkedInlinkedin.com/company/mt-morris-mutual

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mt. Morris Mutual Insurance