Australian Bullion Company

What Australian Bullion Company does

Australian Bullion Company is a Melbourne-based precious metals retailer and wholesaler founded in 1972, positioning itself as the oldest privately run precious metals company in Australia. It distributes LBMA-accredited ABC Bullion gold and silver bars alongside products from Perth Mint, Royal Mint UK, Royal Canadian Mint, US Mint, Austrian Mint, South African Mint, and Melbourne Mint across gold, silver, and platinum categories in weights from 1/10oz to 5kg. The company operates a 24/7 e-commerce platform with live spot pricing updated every 5 minutes, supplemented by phone-based bullion consultants and a Collins Street retail office in Melbourne.

The platform integrates GreenID for AML/CTF-compliant identity verification, POLi Payments for settlement, and supports multiple account types including individual, joint, business, trust, and SMSF structures. Storage is internalized through the Australian Bullion Company Vaulting subsidiary and the Fortis Vaults sub-brand, offering allocated, pool-allocated (fractional gram-based with no ongoing fees and Lloyds of London insurance), and private vault storage. The MMG Division handles jewellery buyback as a secondary acquisition channel.

Revenue is generated primarily through bid-ask spreads on bullion buy/sell transactions, recurring quarterly storage fees for allocated holdings, mandatory delivery insurance (1% on orders under AUD 20,000), and barring fees for converting pool-allocated holdings to physical metal. The company serves individual investors, self-managed super funds (SMSFs), businesses and trusts, and financial advisors. In 2024, Australian Bullion Company was acquired by GBA Group (Gold Bullion Australia Group), extending its footprint to interstate and international sites and broadening its product range to include platinum and palladium via Auctus Metals.

Name

Australian Bullion Company

Legal name

Australian Bullion Company (Aust) Pty Ltd

Website

https://australianbullioncompany.com.au

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian Bullion Company, founded 1972 in Melbourne, is Australia's oldest privately run precious metals retailer, selling physical gold, silver, and platinum bullion and coins to individual investors, SMSFs, businesses, and financial advisors via e-commerce, phone, and in-person channels, and now part of GBA Group.

Ownership category

akta.pro rank

Product category

Precious Metals Retail

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Precious Metals Minting & Bullion Products (IMAKAEAJ)

akta.pro secondary industries

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD), Precious Metals Trading, Marketing & Distribution (IMAKAEAH)

Keywords

• Physical gold bullion
• Silver investment bars
• Platinum minted bars
• Precious metals storage
• Bullion dealer retail

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Bullion Buy/Sell Transactions: Revenue generated from the spread between selling and buyback prices on physical gold, silver, and platinum bullion products. Prices are based on international spot price plus premium.
2. Allocated Storage Services: Quarterly storage charges for allocated bullion stored in secure vaulting facilities. Storage invoices issued on last business day of each quarter, payable within 7 days.
3. Delivery Insurance: Mandatory insurance fee calculated at 1% of total order value for deliveries under AUD 20,000. Secure courier insurance quoted separately for orders over AUD 20,000.
4. Barring Fees: Fee charged when converting Pool Allocated holdings into physical metal for delivery. Covers costs of fabricating pool products into specific bars or coins.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Australian Bullion Company is an Australian-owned precious metals wholesaler and retailer that buys, sells, and stores physical gold, silver, and platinum bullion (cast bars, minted bars, and coins) sourced from LBMA-accredited ABC Bullion and international mints. The company provides fractional gram-based investment via its Pool Allocated Gold and Silver programs (1 gram gold, 10 grams silver minimum), allocated and private vaulting through Fortis Vaults, SMSF-compliant account structures with auditing, and instant-cash buyback for bullion and jewellery through its MMG division. Distribution combines a 24/7 e-commerce platform with live spot pricing, phone-based bullion consultants, and in-person service at its Melbourne office.

Product overview

Australian Bullion Company operates a full-service e-commerce platform for physical precious metals investment, encompassing three core product lines: gold bullion (cast bars, minted bars, and coins from ABC Bullion, GBA Group, Perth Mint, Royal Mint, Royal Canadian Mint, and Austrian Mint), silver bullion (cast bars and coins from ABC Bullion, GBA Group, Perth Mint, US Mint, Canadian Mint, Royal Mint, and South African Mint), and platinum (minted bars). The platform is supplemented by two storage-integrated investment programs — Pool Allocated Gold and Pool Allocated Silver — which allow fractional gram-based investment without physical delivery, backed 100% by insured physical metal held in Fortis Vaults. The company also offers allocated and private storage services for physical holdings, jewellery buyback through its MMG division, and SMSF-compatible account structures. All products are priced against live international spot prices updated every 5 minutes, with buyback and selling prices published in real time.

Differentiator

Problem solved

Functional benefit

Brands

• ABC Bullion: LBMA accredited gold and silver bars distributed by Australian Bullion Company, well recognised in Australia and internationally.
• Fortis Vaults

Products and services

• ABC Gold Cast Bar
• GBA Gold Cast Bar
• Gold Minted Bar
• Gold Coin
• ABC Silver Cast Bar
• GBA Silver Cast Bar
• Silver Minted Bar (ABC Eureka)
• Silver Coin
• ABC Platinum Minted Bar
• Pool Allocated Gold Program
• Pool Allocated Silver Program
• Allocated Bullion Storage
• Private Storage (Fortis Vaults)
• Jewellery Buyback (MMG Division)

Quantifiable outcome

• 1 gram minimum for gold investments, 10 grams for silver through Pool Allocated program
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, minor and major.

• GBA Group (Gold Bullion Australia)coreStrategic or Co-development PartnerAustralian Bullion Company is now part of the GBA Group, described as 'Global Leaders in Precious Metals'. This acquisition maintains core services while enabling customers to access additional sites interstate and abroad, as well as expanded products including Silver, Platinum, Palladium through Auctus specialists.
• Auctus MetalsminorGTM or Marketing PartnerAuctus specialists within the GBA Group provide exposure to Silver, Platinum, and Palladium products. Less traditional investors can connect with Auctus for alternative precious metal portfolios.
• LBMA (London Bullion Market Association)coreStrategic or Co-development PartnerABC Bullion gold and silver bars are LBMA accredited, indicating compliance with international standards for good delivery and quality assurance in the global precious metals market.
• Perth MintmajorChannel Partner/ Reseller/ DistributorDistributes Perth Mint products including Kangaroo gold coins, Kookaburra and Koala silver coins, and Perth Mint minted bars. Products include Kangaroo gold coins, Lunar Horse silver coins, and various minted bars.
• Royal Mint (UK)majorChannel Partner/ Reseller/ DistributorDistributes Royal Mint Britannia gold and silver coins and minted bars. Products available include 1/10oz to 1oz Britannia gold coins and 5g-20g Britannia minted bars.
• Royal Canadian MintmajorChannel Partner/ Reseller/ DistributorDistributes Canadian Mint products including Maple Leaf gold and silver coins, and Polar Bear & Cub gold coins.
• US MintminorChannel Partner/ Reseller/ DistributorDistributes US Mint Eagle silver coins.
• Melbourne MintminorChannel Partner/ Reseller/ DistributorDistributes Melbourne Mint Kangaroo gold minted bars in 5g, 10g, and 1oz sizes.
• South African MintminorChannel Partner/ Reseller/ DistributorDistributes South African Mint Krugerrand silver coins.
• Austrian MintminorChannel Partner/ Reseller/ DistributorDistributes Austrian Philharmonic gold coins.
• Lloyds of LondoncoreOthersPool Allocated precious metals are fully insured for replacement value by Lloyds of London. Products in custody are covered against theft or loss under a general insurance policy for bullion replacement value.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Perth Mint: Australia's official precious metals mint, operating the Perth Mint Precious Metals Spot Price and selling gold/silver/platinum coins and bars to Australian retail and wholesale customers. Directly comparable to ABC as a domestic bullion brand and distributor, though government-backed and physically producing rather than just distributing.
• BullionVault: Global online bullion trading platform allowing users to buy, sell, and store allocated gold, silver, and platinum in professional vaults. Directly comparable to ABC's Pool Allocated offering as a digital-first fractional ownership and storage alternative — though operating globally rather than Australia-only.
• GoldMoney: Online precious metals platform offering allocated, unallocated, and pool-allocated gold/silver/platinum storage with global vaulting. Highly comparable business model to ABC's Pool Allocated programs (digital fractional ownership, recurring storage revenue, integrated vaulting) but with broader geographic reach.
• ABC Refinery (Australia): Australian LBMA-accredited gold and silver refinery associated with the ABC Bullion brand, producing Good Delivery bars. Highly comparable as part of the same precious metals ecosystem in Australia, producing the underlying product that ABC Bullion distributes.
• Gold Bullion Australia (GBA Group): Parent conglomerate of Australian Bullion Company since 2024, also operating its own branded precious metals products (GBA Gold/Silver Cast Bars). Highly comparable in that it owns LBMA-accredited bullion production and an Australian retail/wholesale footprint that now overlaps with ABC's customer base.
• Auctus Metals: Sibling business within the GBA Group specialising in Silver, Platinum, and Palladium products for less traditional investors. Directly comparable as a fellow GBA-affiliated precious metals dealer serving Australian retail and wholesale segments, with overlapping customer types.

Broad incumbents

• Kitco: Established Canadian precious metals retailer and market data provider offering coin/bar sales, vaulting, and live spot pricing. Comparable on multi-channel retail and live-pricing integration, though Kitco's scale, data products, and North American focus make it a broader incumbent rather than direct Australia competitor.
• APMEX: One of the largest US precious metals retailers, offering an extensive catalog of coins, bars, and rounds across multiple mints. Comparable as a broadline online bullion distributor but operates at significantly greater scale and serves a different primary geography than ABC.

Emerging players

• JM Bullion: Large US-based online precious metals retailer selling gold, silver, platinum, and palladium coins and bars. Comparable e-commerce-led model with similar product mix, but operates at much larger digital scale and primarily serves North American rather than Australian customers.
• Silver Gold Bull: Canadian precious metals dealer offering gold, silver, and platinum coins and bars online with storage and IRA-eligible products. Comparable in product range and IRA/SMSF-equivalent compliance focus, though serving Canadian and North American markets rather than Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/australian-bullion-company

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Bullion Company